[Trump’s] spent only $12.4 million since then, with $6.9 million of that coming in the last three months of the year, according to his FEC report.
A significant portion of that, $940,000, was spent on campaign paraphernalia, including yard signs, bumper stickers, buttons, t-shirts and, of course, hats. In fact, about $450,000 ― or nearly 7 percent of all Trump’s fourth-quarter spending ― went towards hats, presumably including the now-iconic hats bearing Trump’s campaign slogan, “Make America Great Again.”
That’s more money than the campaign paid its data vendor L2 (which received $235,000 for “research consulting”) or than it spent on strategy consulting ($281,000). It’s almost as much as the campaign spent on field consulting ($551,000) or payroll ($518,000).
I’m disappointed to learn that Trump hasn’t wholly funded his campaign from profits off hat sales, with a tidy sum left over to buy him a solid gold house and a rocket car.