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Tim Cook to Earn $90 Million Bonus for IPhone 8

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From The Telegraph today:

Apple’s Tim Cook on track to land $90m bonus amid iPhone 8 excitement

Cara McGoogan Matthew Field

18 AUGUST 2017 • 12:13PM

Apple chief executive Tim Cook is due to receive a $89.6m (ÂŁ69.4m) bonus after interest in the iPhone 8 boosted the company’s share price.

What a brilliant idea Tim came up with: following up the iPhone 7 with the iPhone 8!

It could have been, say, the iPhone Fukushima or the iPhone HIV or the iPhone Suicide Prevention Net or the iPhone Utah Data Center Snitch or the iPhone Big Gay Goy.

But, instead, Tim named it the iPhone 8.

Genius.

 
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  1. It’s pretty convenient that Tim Cook is gay. Not a great time to be a white southern man otherwise.

    • Replies: @jim jones
    @Dave Pinsen

    In my experience only teenage girls buy Apple products

    Replies: @Dave Pinsen, @Anonymous, @International Jew, @Bubba

    , @wren
    @Dave Pinsen

    These guys must worry that eventually the mob is going to come after them too.

    90 million? Obscene. You didn't build that Mr. Cook.

    I'm gay. I donated to the splc.

    Look! A squirrel!

    Replies: @Barnard

    , @DJF
    @Dave Pinsen

    He is not only homosexual but he has declared himself to be a minority. So he is not a rich White guy who makes his money by selling over priced phones made in Chinese sweatshops, he is diversity!

    “”””"Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,"“””

    http://appleinsider.com/articles/14/10/30/im-proud-to-be-gay-apple-ceo-tim-cook-says-in-open-letter-supporting-equality

    Replies: @schmenz

    , @The Millennial Falcon
    @Dave Pinsen

    Is there a reciprocal term for "beard"?

    A lisp? An ascot?

    Seems like it would be quite advantageous to pretend to be gay if you're a white male intent on keeping power in bluetopia.

    Replies: @Jim Don Bob

  2. Wait until it’s time for the iPhone 13 — I dare AAPL to call it the iPhone 13 — he’ll really have to earn his money then.

    • Replies: @Stan Adams
    @eah

    One major software package went from version 12 to version "X3" (and then X4, X5, and so on).

    Replies: @res

  3. @Dave Pinsen
    It's pretty convenient that Tim Cook is gay. Not a great time to be a white southern man otherwise.

    Replies: @jim jones, @wren, @DJF, @The Millennial Falcon

    In my experience only teenage girls buy Apple products

    • Replies: @Dave Pinsen
    @jim jones

    I went to our local Apple store to buy replacements for a couple of busted charging cords (Apple's aren't great quality). Pretty wide range of people there.

    It's really amazing how Apple went from perennial also-ran to the biggest company in the world. Apple laptops used to be niche, but you look at a photo of a lecture hall today and pretty much everyone has one. Then of course there's the iPhone which, IIRC, sucks in >100% of all smart phone profits some quarters.

    Replies: @Brutusale

    , @Anonymous
    @jim jones

    Sadly, not true.

    Apple has a minority market share of the smartphone business, somewhere less than 20 percent, but it earns almost 75 percent of the profit share. Everyone else is giving their phones away for free, essentially.

    Meanwhile, Apple has minimal market share in desktop and laptop computers with its Macintosh, but again has had traditionally high profit shares as it controls build cost yet charges a high premium for its product. However, Microsoft's Surface initiatives and a general failure to listen to their high end revenue-generating users have cost Mac a lot of share in the high end graphics and content creation markets where they were traditionally very successful. They are still just as strong in the yuppie, hipster and trendy affluent buyer market where users place a premium on hipness and prestige. Losing the real working pro market could catch up with them in the long run.

    The example of this historically was the total dominance of Nikon in the 35mm camera market in the late 60s through the end of the film era. A Nikon became the prestige camera even though top line Nikons were less expensive than pure prestige plays like the Leicaflex and Alpa. Being seen with a Leicaflex or an Alpa was considered a sign of putzhood (although the rangefinder M Leica retained its snooty air quite well). Nikon built a good camera with good optics, a big line of accessories the vast majority of which _no one_ bought (and many of which had to be money losers, like the 250 frame bulk backs, the Speed Magny, and all but a few of the myriad motor drives), and industry leading metering technology. But all the Japanese competitors also built good, and several built equally god and sometimes even slightly better, camera systems.

    Real working pros heavily gravitated to the Nikon, though, because Nikon in effect subsidized them through a unique organization, Nikon Professional Services. Nikon didn't give any equipment away, and didn't give repair work or customization away either. But if you were a NPS member, they would pick up and deliver, or ship next day air, loaner or broken cameras, lenses and whatnot, and you could get rental units for certain things a pro would rarely use but need for a one time opportunity, like extreme long or fisheye lenses, bulk backs, the UV or Medical Nikkors, or underwater equipment. Nothing (besides warranty repairs) was free, but if it broke at 8 AM in a major city you had a loaner by noon in most cases. They would airfreight, dispatch couriers, or in the Northeast have a cab or limo company bring it out. Their repair services were fast, too: they had unlimited spare parts and a lot of techs. For a working pro, whether a photojournalist or just about anyone but wedding or longroll photographers, it meant you could carry the basics and rely on NPS if things went bad or a once in a lifetime shot opportunity popped up.

    Their fees were, for a working pro, reasonable enough. But the catch was you had to be a member, and you did not get to be a member unless you were a working pro and could prove it. You actually had to prove you primarily earned a living as a working photographer, and had to submit proof-they could not actually demand IRS documents, but that and the general references of other working pros were what it actually took. Frank Sinatra, who famously shot a couple of big prizefights (and was paid for it as I recall) , could not get a NPS card. Inge Morath got one, but it took some doing since she was the wife of Arthur Miller and they figured it was a hobby (despite her long term membership in the Magnum photo collective). Therefore, a NPS card was a credential that indeed established your pro bona fides. Camera shop cowboys got real quiet when you showed one.

    You couldn't buy a NPS card, but you could buy the next best thing, a Nikon camera. And people did, oh boy, they did. The more they sold, the lower the unit cost got and the better the margins despite inflation and R&D costs.

    Macintosh sales to trendys and general, if affluent users benefitted from the general knowledge that the pros in graphics, art layout, and publishing all used Macs. When Apple finally got past the toaster and released the Mac II line, it was talked about in hushed tones that the "Bull Goose Mac"-the IIfx-was currently the full equal of even more expensive Unix workstations, far, far above the world of Intel based PCs. (It was for about six months, before the short instruction set processors ran the 68K Motorola off the field.). That the common everyday toaster Macs were deficient in CPU and RAM power over the equivalently priced PCs made little difference. Apple went through some lean years in the early nineties-they narrowly escaped being bought out by Sun-but the faithful never wavered.

    Now the working pros in graphics, audio recording, music scoring and sequencing, and Web development are going to Windows, this cachet is vanishing. That, plus the unrepairability and unexpandability of current Apple products, is slowly making the Mac putzier. Tim Cook is oblivious, and for that I'm glad.

    Replies: @Steve Sailer, @Jim Don Bob, @Stan Adams

    , @International Jew
    @jim jones

    You need to have more experiences with people who aren't 13-year-old girls.

    , @Bubba
    @jim jones

    Didn't realize I was a 13 year old girl in a 45 year old fat heterosexual man's body. Guess I gotta jump on that transgender train.

  4. His iPhone Plastic Water Bottle Sargasso of the Pacific was dismissed by many as a conceptual bridge too far. For others, it will always be a slice of genius far beyond the world’s time-bound pie.

  5. Tim Cook is the most boring tech giant CEO in history. Every one of these “12 things you didn’t know about Tim Cook” are a snooze. He likes hiking. He watches ESPN and CNBC. He got his MBA at Duke’s night school.

    http://www.businessinsider.com/12-facts-you-never-knew-about-apple-ceo-tim-cook-2014-11?op=1/

    How many other gay billionaires don’t have anything sordid or interesting in their past?

    Is it possible he is not even gay, but asexual? It does not appear he has even been photographed with a boyfriend. Gay in 2014 when he “came out” was an advantage. But people still think asexuals are freaks.

    • Replies: @Maj. Kong
    @Lot

    SecDef Mattis is unmarried, and appears to be well respected.

    In the non-Western world, Apple could have suffered a status hit with a gay CEO, I don't know the specifics of where their revenue is earned, region-wise.

    Tim Cook will likely run Apple better than Steve Ballmer ran Microsoft. From the normie POV, and his own, he's a Rockefeller Republican not a SJW Marxist. By Silicon Valley standards, Apple is engaged in less virtue signalling than the other two big dogs.

    Replies: @TomSchmidt

    , @al-Gharaniq
    @Lot


    Tim Cook is the most boring tech giant CEO in history. Every one of these “12 things you didn’t know about Tim Cook” are a snooze.
     
    That's cause they can't put in facts like:

    - Tim Cook loves to go to meth-fueled gay orgies

    or

    - Tim Cook loves to frequent the seediest local bath houses

    or

    - Tim Cook once had unprotected sex with over 200 men in a single weekend

    Now, those facts would be interesting (in the Chinese sense, at least)!
    , @Ghost of Bull Moose
    @Lot

    Gay for Pay?

  6. @jim jones
    @Dave Pinsen

    In my experience only teenage girls buy Apple products

    Replies: @Dave Pinsen, @Anonymous, @International Jew, @Bubba

    I went to our local Apple store to buy replacements for a couple of busted charging cords (Apple’s aren’t great quality). Pretty wide range of people there.

    It’s really amazing how Apple went from perennial also-ran to the biggest company in the world. Apple laptops used to be niche, but you look at a photo of a lecture hall today and pretty much everyone has one. Then of course there’s the iPhone which, IIRC, sucks in >100% of all smart phone profits some quarters.

    • Replies: @Brutusale
    @Dave Pinsen

    Geez, Dave, you're a financial guy!

    http://www.businessinsider.com/apple-mac-lost-most-pc-market-share-in-2016-chart-2017-1

    https://www.quora.com/What-percentage-of-the-global-population-uses-an-iPhone

    They're a phone company with a small niche in the computer business. If you're not a creative and buy a Mac, you're spending twice the money to virtue signal.

    Replies: @Dave Pinsen

  7. I wonder if they will donate a cent for every sale to Memri as a response to Barcelona.

  8. @Dave Pinsen
    It's pretty convenient that Tim Cook is gay. Not a great time to be a white southern man otherwise.

    Replies: @jim jones, @wren, @DJF, @The Millennial Falcon

    These guys must worry that eventually the mob is going to come after them too.

    90 million? Obscene. You didn’t build that Mr. Cook.

    I’m gay. I donated to the splc.

    Look! A squirrel!

    • Replies: @Barnard
    @wren

    What do they do with all their money? Take Chuck Prince for example, widely considered one of the worst CEOs of all time. He only made a paltry $80 million in his time at Citigroup. Since he was forced out, he is on the board on Johnson and Johnson and Xerox, but I can't see where he does anything else. What does he do all day?

    Replies: @Hippopotamusdrome

  9. > following up the iPhone 7 with the iPhone 8

    “The iPhone 8, if indeed it is called that”

    It’s anyone’s guess what it will be called. One (even-more-brilliant?) possibility is that the ten-year-anniversary iPhone will just be called “iPhone”.

    Or there might be two phones, “iPhone” and “iPhone Pro”. That’s closer to the iPad and MacBook naming schemes.

    Naming is an interesting topic. Numbering models to distinguish iterations is kinda lame and techie sounding. For instance, most car models nowadays just have a name. You can use the year for further specifics.

    • Replies: @Travis
    @European-American

    2017 is the ten year anniversary of the iPhone , which was introduced June 29, 2007.

  10. @Lot
    Tim Cook is the most boring tech giant CEO in history. Every one of these "12 things you didn't know about Tim Cook" are a snooze. He likes hiking. He watches ESPN and CNBC. He got his MBA at Duke's night school.

    http://www.businessinsider.com/12-facts-you-never-knew-about-apple-ceo-tim-cook-2014-11?op=1/

    How many other gay billionaires don't have anything sordid or interesting in their past?

    Is it possible he is not even gay, but asexual? It does not appear he has even been photographed with a boyfriend. Gay in 2014 when he "came out" was an advantage. But people still think asexuals are freaks.

    Replies: @Maj. Kong, @al-Gharaniq, @Ghost of Bull Moose

    SecDef Mattis is unmarried, and appears to be well respected.

    In the non-Western world, Apple could have suffered a status hit with a gay CEO, I don’t know the specifics of where their revenue is earned, region-wise.

    Tim Cook will likely run Apple better than Steve Ballmer ran Microsoft. From the normie POV, and his own, he’s a Rockefeller Republican not a SJW Marxist. By Silicon Valley standards, Apple is engaged in less virtue signalling than the other two big dogs.

    • Replies: @TomSchmidt
    @Maj. Kong

    Apple stood its ground on encryption, refusing to decrypt the San Bernardino terrorist's phone. I suspect that, whatever their inclinations, they don't care what the content stored on their devices is; and if they're telling the truth, they have no way of cracking the encryption to find out, in any case.

  11. Anonymous • Disclaimer says:
    @jim jones
    @Dave Pinsen

    In my experience only teenage girls buy Apple products

    Replies: @Dave Pinsen, @Anonymous, @International Jew, @Bubba

    Sadly, not true.

    Apple has a minority market share of the smartphone business, somewhere less than 20 percent, but it earns almost 75 percent of the profit share. Everyone else is giving their phones away for free, essentially.

    Meanwhile, Apple has minimal market share in desktop and laptop computers with its Macintosh, but again has had traditionally high profit shares as it controls build cost yet charges a high premium for its product. However, Microsoft’s Surface initiatives and a general failure to listen to their high end revenue-generating users have cost Mac a lot of share in the high end graphics and content creation markets where they were traditionally very successful. They are still just as strong in the yuppie, hipster and trendy affluent buyer market where users place a premium on hipness and prestige. Losing the real working pro market could catch up with them in the long run.

    The example of this historically was the total dominance of Nikon in the 35mm camera market in the late 60s through the end of the film era. A Nikon became the prestige camera even though top line Nikons were less expensive than pure prestige plays like the Leicaflex and Alpa. Being seen with a Leicaflex or an Alpa was considered a sign of putzhood (although the rangefinder M Leica retained its snooty air quite well). Nikon built a good camera with good optics, a big line of accessories the vast majority of which _no one_ bought (and many of which had to be money losers, like the 250 frame bulk backs, the Speed Magny, and all but a few of the myriad motor drives), and industry leading metering technology. But all the Japanese competitors also built good, and several built equally god and sometimes even slightly better, camera systems.

    Real working pros heavily gravitated to the Nikon, though, because Nikon in effect subsidized them through a unique organization, Nikon Professional Services. Nikon didn’t give any equipment away, and didn’t give repair work or customization away either. But if you were a NPS member, they would pick up and deliver, or ship next day air, loaner or broken cameras, lenses and whatnot, and you could get rental units for certain things a pro would rarely use but need for a one time opportunity, like extreme long or fisheye lenses, bulk backs, the UV or Medical Nikkors, or underwater equipment. Nothing (besides warranty repairs) was free, but if it broke at 8 AM in a major city you had a loaner by noon in most cases. They would airfreight, dispatch couriers, or in the Northeast have a cab or limo company bring it out. Their repair services were fast, too: they had unlimited spare parts and a lot of techs. For a working pro, whether a photojournalist or just about anyone but wedding or longroll photographers, it meant you could carry the basics and rely on NPS if things went bad or a once in a lifetime shot opportunity popped up.

    Their fees were, for a working pro, reasonable enough. But the catch was you had to be a member, and you did not get to be a member unless you were a working pro and could prove it. You actually had to prove you primarily earned a living as a working photographer, and had to submit proof-they could not actually demand IRS documents, but that and the general references of other working pros were what it actually took. Frank Sinatra, who famously shot a couple of big prizefights (and was paid for it as I recall) , could not get a NPS card. Inge Morath got one, but it took some doing since she was the wife of Arthur Miller and they figured it was a hobby (despite her long term membership in the Magnum photo collective). Therefore, a NPS card was a credential that indeed established your pro bona fides. Camera shop cowboys got real quiet when you showed one.

    You couldn’t buy a NPS card, but you could buy the next best thing, a Nikon camera. And people did, oh boy, they did. The more they sold, the lower the unit cost got and the better the margins despite inflation and R&D costs.

    Macintosh sales to trendys and general, if affluent users benefitted from the general knowledge that the pros in graphics, art layout, and publishing all used Macs. When Apple finally got past the toaster and released the Mac II line, it was talked about in hushed tones that the “Bull Goose Mac”-the IIfx-was currently the full equal of even more expensive Unix workstations, far, far above the world of Intel based PCs. (It was for about six months, before the short instruction set processors ran the 68K Motorola off the field.). That the common everyday toaster Macs were deficient in CPU and RAM power over the equivalently priced PCs made little difference. Apple went through some lean years in the early nineties-they narrowly escaped being bought out by Sun-but the faithful never wavered.

    Now the working pros in graphics, audio recording, music scoring and sequencing, and Web development are going to Windows, this cachet is vanishing. That, plus the unrepairability and unexpandability of current Apple products, is slowly making the Mac putzier. Tim Cook is oblivious, and for that I’m glad.

    • Agree: Jack Hanson
    • Replies: @Steve Sailer
    @Anonymous

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    Replies: @Anonymous, @MSP, @TomSchmidt, @Sue

    , @Jim Don Bob
    @Anonymous

    Very interesting history about Nikon. I've heard that Apple's hardware margin is 50%, and their prices reflect that. But, beyond their hip cachet, I know more than a few people who use Apple machines because they just work, as Steve said.

    I do software for a living mostly in the Windows world and I am used to the frustration, but everyone once in while, it's JFC! Why doesn't this work?!

    Replies: @Johann Ricke

    , @Stan Adams
    @Anonymous

    Not having followed the PC industry for some years, I was blown away to see Microsoft-branded desktops and laptops on display at Best Buy the other day. (There is a Microsoft store in the mall nearest me. That mall also has Apple and Tesla outlets.)

    The Microsoft machines mimic the design of Apple's hardware so slavishly that they might as well be called MiMacs. The 'softies even copied Apple's (unusable) keyboards.

  12. I like the “iPhone Big Gay Goy”. But there is an understated brilliance to the “Think Same” tradition. It’s what Jobs would have wanted, right?

  13. @Lot
    Tim Cook is the most boring tech giant CEO in history. Every one of these "12 things you didn't know about Tim Cook" are a snooze. He likes hiking. He watches ESPN and CNBC. He got his MBA at Duke's night school.

    http://www.businessinsider.com/12-facts-you-never-knew-about-apple-ceo-tim-cook-2014-11?op=1/

    How many other gay billionaires don't have anything sordid or interesting in their past?

    Is it possible he is not even gay, but asexual? It does not appear he has even been photographed with a boyfriend. Gay in 2014 when he "came out" was an advantage. But people still think asexuals are freaks.

    Replies: @Maj. Kong, @al-Gharaniq, @Ghost of Bull Moose

    Tim Cook is the most boring tech giant CEO in history. Every one of these “12 things you didn’t know about Tim Cook” are a snooze.

    That’s cause they can’t put in facts like:

    – Tim Cook loves to go to meth-fueled gay orgies

    or

    – Tim Cook loves to frequent the seediest local bath houses

    or

    – Tim Cook once had unprotected sex with over 200 men in a single weekend

    Now, those facts would be interesting (in the Chinese sense, at least)!

  14. @Anonymous
    @jim jones

    Sadly, not true.

    Apple has a minority market share of the smartphone business, somewhere less than 20 percent, but it earns almost 75 percent of the profit share. Everyone else is giving their phones away for free, essentially.

    Meanwhile, Apple has minimal market share in desktop and laptop computers with its Macintosh, but again has had traditionally high profit shares as it controls build cost yet charges a high premium for its product. However, Microsoft's Surface initiatives and a general failure to listen to their high end revenue-generating users have cost Mac a lot of share in the high end graphics and content creation markets where they were traditionally very successful. They are still just as strong in the yuppie, hipster and trendy affluent buyer market where users place a premium on hipness and prestige. Losing the real working pro market could catch up with them in the long run.

    The example of this historically was the total dominance of Nikon in the 35mm camera market in the late 60s through the end of the film era. A Nikon became the prestige camera even though top line Nikons were less expensive than pure prestige plays like the Leicaflex and Alpa. Being seen with a Leicaflex or an Alpa was considered a sign of putzhood (although the rangefinder M Leica retained its snooty air quite well). Nikon built a good camera with good optics, a big line of accessories the vast majority of which _no one_ bought (and many of which had to be money losers, like the 250 frame bulk backs, the Speed Magny, and all but a few of the myriad motor drives), and industry leading metering technology. But all the Japanese competitors also built good, and several built equally god and sometimes even slightly better, camera systems.

    Real working pros heavily gravitated to the Nikon, though, because Nikon in effect subsidized them through a unique organization, Nikon Professional Services. Nikon didn't give any equipment away, and didn't give repair work or customization away either. But if you were a NPS member, they would pick up and deliver, or ship next day air, loaner or broken cameras, lenses and whatnot, and you could get rental units for certain things a pro would rarely use but need for a one time opportunity, like extreme long or fisheye lenses, bulk backs, the UV or Medical Nikkors, or underwater equipment. Nothing (besides warranty repairs) was free, but if it broke at 8 AM in a major city you had a loaner by noon in most cases. They would airfreight, dispatch couriers, or in the Northeast have a cab or limo company bring it out. Their repair services were fast, too: they had unlimited spare parts and a lot of techs. For a working pro, whether a photojournalist or just about anyone but wedding or longroll photographers, it meant you could carry the basics and rely on NPS if things went bad or a once in a lifetime shot opportunity popped up.

    Their fees were, for a working pro, reasonable enough. But the catch was you had to be a member, and you did not get to be a member unless you were a working pro and could prove it. You actually had to prove you primarily earned a living as a working photographer, and had to submit proof-they could not actually demand IRS documents, but that and the general references of other working pros were what it actually took. Frank Sinatra, who famously shot a couple of big prizefights (and was paid for it as I recall) , could not get a NPS card. Inge Morath got one, but it took some doing since she was the wife of Arthur Miller and they figured it was a hobby (despite her long term membership in the Magnum photo collective). Therefore, a NPS card was a credential that indeed established your pro bona fides. Camera shop cowboys got real quiet when you showed one.

    You couldn't buy a NPS card, but you could buy the next best thing, a Nikon camera. And people did, oh boy, they did. The more they sold, the lower the unit cost got and the better the margins despite inflation and R&D costs.

    Macintosh sales to trendys and general, if affluent users benefitted from the general knowledge that the pros in graphics, art layout, and publishing all used Macs. When Apple finally got past the toaster and released the Mac II line, it was talked about in hushed tones that the "Bull Goose Mac"-the IIfx-was currently the full equal of even more expensive Unix workstations, far, far above the world of Intel based PCs. (It was for about six months, before the short instruction set processors ran the 68K Motorola off the field.). That the common everyday toaster Macs were deficient in CPU and RAM power over the equivalently priced PCs made little difference. Apple went through some lean years in the early nineties-they narrowly escaped being bought out by Sun-but the faithful never wavered.

    Now the working pros in graphics, audio recording, music scoring and sequencing, and Web development are going to Windows, this cachet is vanishing. That, plus the unrepairability and unexpandability of current Apple products, is slowly making the Mac putzier. Tim Cook is oblivious, and for that I'm glad.

    Replies: @Steve Sailer, @Jim Don Bob, @Stan Adams

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    • Replies: @Anonymous
    @Steve Sailer

    Most older people just buy a Windows 10 machine because that is what is available and put up with it. It actually works pretty well. Some buy Chromebooks or tablets-with-benefits, like keyboards, et al.

    As with the Model T Ford, there are a few people that started with Macs and stayed because they didn't like change. Which was why you had "Ford Nation", a shrinking base of Model T drivers throughout the 30s and early 40s, until WWII came around and the scrappers got most of them. Henry, himself, was never comfortable driving any other car besides the T. After WWII most of them just gave up driving due to age.

    , @MSP
    @Steve Sailer

    I'm a software developer and I and a large number of my co-workers use a mac. Macs were based on BSD; you can get to a unix command line where everything works as expected.

    , @TomSchmidt
    @Steve Sailer

    I bought one because Microsoft Office on the Mac preserves the original menus that MS decided, in the drive to push out Vista, to eliminate. You can now get a ribbon that restores the menus on IBM, but it was frankly shocking to throw away 20-odd years of customer familiarity for an entirely new interface.

    , @Sue
    @Steve Sailer

    100% agree,...I am that middle aged, not very computer literate person. I have the Mac desk top, the iPad and the iPhone...Its Computing for Dummies! LOVE them...

    Replies: @Steve Sailer

  15. Anonymous • Disclaimer says:
    @Steve Sailer
    @Anonymous

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    Replies: @Anonymous, @MSP, @TomSchmidt, @Sue

    Most older people just buy a Windows 10 machine because that is what is available and put up with it. It actually works pretty well. Some buy Chromebooks or tablets-with-benefits, like keyboards, et al.

    As with the Model T Ford, there are a few people that started with Macs and stayed because they didn’t like change. Which was why you had “Ford Nation”, a shrinking base of Model T drivers throughout the 30s and early 40s, until WWII came around and the scrappers got most of them. Henry, himself, was never comfortable driving any other car besides the T. After WWII most of them just gave up driving due to age.

  16. Where are all those evil straight white guys, running tech companies according to MSM?
    Apple CEO – gay
    Google CEO – Indian
    Microsoft CEO – Indian
    Expedia CEO – Indian
    Oracle CEO – Jewish
    Facebook CEO – Jewish
    Uber CEO – evil white guy was thrown out.
    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they’re gonna have female/Indian CEO?

    • Replies: @reiner Tor
    @Medvedev

    Alphabet CEO is a straight white guy, is he not?

    , @Jim Don Bob
    @Medvedev


    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they’re gonna have female/Indian CEO?
     
    Only after Bezos is dead and buried.

    Replies: @Abe, @Medvedev

    , @anon
    @Medvedev

    Expedia's CEO is Iranian.

    Replies: @Medvedev

    , @Erik L
    @Medvedev

    Why list Oracle and Facebook CEOs (founders too) as Jewish but the guy who was thrown out of Uber counts as an "evil white guy"?

  17. @Medvedev
    Where are all those evil straight white guys, running tech companies according to MSM?
    Apple CEO - gay
    Google CEO - Indian
    Microsoft CEO - Indian
    Expedia CEO - Indian
    Oracle CEO - Jewish
    Facebook CEO - Jewish
    Uber CEO - evil white guy was thrown out.
    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they're gonna have female/Indian CEO?

    Replies: @reiner Tor, @Jim Don Bob, @anon, @Erik L

    Alphabet CEO is a straight white guy, is he not?

  18. Consumer reports as ranked several other smart phones above Apple for several years. I’ll be going that way next time.

    • Replies: @fish
    @Robert Hume

    As will I!

  19. @jim jones
    @Dave Pinsen

    In my experience only teenage girls buy Apple products

    Replies: @Dave Pinsen, @Anonymous, @International Jew, @Bubba

    You need to have more experiences with people who aren’t 13-year-old girls.

    • LOL: bomag
  20. Anonymous • Disclaimer says:

    Tim Kook introduces the IBone. The IBone is the first non-white sail foam. It doesn’t use harmful radiation like radio waves and instead uses a wire. Just attach the wire to another IBone and yell loud. In The Stone Age, they can only hear you scream.

    Rotten Apple. Cause Steve Jobs won’t save you all this time.

  21. @Dave Pinsen
    It's pretty convenient that Tim Cook is gay. Not a great time to be a white southern man otherwise.

    Replies: @jim jones, @wren, @DJF, @The Millennial Falcon

    He is not only homosexual but he has declared himself to be a minority. So he is not a rich White guy who makes his money by selling over priced phones made in Chinese sweatshops, he is diversity!

    “””””Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,”“””

    http://appleinsider.com/articles/14/10/30/im-proud-to-be-gay-apple-ceo-tim-cook-says-in-open-letter-supporting-equality

    • Replies: @schmenz
    @DJF

    “””””Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,”“””

    Nauseating.

    Replies: @StillCARealist

  22. Just think of how many young boys he could buy with all that money…

  23. @Medvedev
    Where are all those evil straight white guys, running tech companies according to MSM?
    Apple CEO - gay
    Google CEO - Indian
    Microsoft CEO - Indian
    Expedia CEO - Indian
    Oracle CEO - Jewish
    Facebook CEO - Jewish
    Uber CEO - evil white guy was thrown out.
    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they're gonna have female/Indian CEO?

    Replies: @reiner Tor, @Jim Don Bob, @anon, @Erik L

    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they’re gonna have female/Indian CEO?

    Only after Bezos is dead and buried.

    • Replies: @Abe
    @Jim Don Bob


    Only after Bezos is dead and buried.
     
    Bezos is technically Hispanic (Cuban), but not sure if 'white Hispanic' yet. On the plus side he hasn't had to kill a vibrant thug-in-training during his shift on the community watch. On the negative side his first name is the uber-chadish 'Jeff'.
    , @Medvedev
    @Jim Don Bob

    Bezos doesn't necessarily have to give up anything. CEO will be a formal role, diverse front-end to protect company's image from accusations. Like with Pichai as CEO of Google, it doesn't mean that he is making the calls. But it sure helped them to face crisis and accusations after DaMore's case. Imagine if either Larry, Sergei or Schmidt still was CEO of Google.

  24. @Anonymous
    @jim jones

    Sadly, not true.

    Apple has a minority market share of the smartphone business, somewhere less than 20 percent, but it earns almost 75 percent of the profit share. Everyone else is giving their phones away for free, essentially.

    Meanwhile, Apple has minimal market share in desktop and laptop computers with its Macintosh, but again has had traditionally high profit shares as it controls build cost yet charges a high premium for its product. However, Microsoft's Surface initiatives and a general failure to listen to their high end revenue-generating users have cost Mac a lot of share in the high end graphics and content creation markets where they were traditionally very successful. They are still just as strong in the yuppie, hipster and trendy affluent buyer market where users place a premium on hipness and prestige. Losing the real working pro market could catch up with them in the long run.

    The example of this historically was the total dominance of Nikon in the 35mm camera market in the late 60s through the end of the film era. A Nikon became the prestige camera even though top line Nikons were less expensive than pure prestige plays like the Leicaflex and Alpa. Being seen with a Leicaflex or an Alpa was considered a sign of putzhood (although the rangefinder M Leica retained its snooty air quite well). Nikon built a good camera with good optics, a big line of accessories the vast majority of which _no one_ bought (and many of which had to be money losers, like the 250 frame bulk backs, the Speed Magny, and all but a few of the myriad motor drives), and industry leading metering technology. But all the Japanese competitors also built good, and several built equally god and sometimes even slightly better, camera systems.

    Real working pros heavily gravitated to the Nikon, though, because Nikon in effect subsidized them through a unique organization, Nikon Professional Services. Nikon didn't give any equipment away, and didn't give repair work or customization away either. But if you were a NPS member, they would pick up and deliver, or ship next day air, loaner or broken cameras, lenses and whatnot, and you could get rental units for certain things a pro would rarely use but need for a one time opportunity, like extreme long or fisheye lenses, bulk backs, the UV or Medical Nikkors, or underwater equipment. Nothing (besides warranty repairs) was free, but if it broke at 8 AM in a major city you had a loaner by noon in most cases. They would airfreight, dispatch couriers, or in the Northeast have a cab or limo company bring it out. Their repair services were fast, too: they had unlimited spare parts and a lot of techs. For a working pro, whether a photojournalist or just about anyone but wedding or longroll photographers, it meant you could carry the basics and rely on NPS if things went bad or a once in a lifetime shot opportunity popped up.

    Their fees were, for a working pro, reasonable enough. But the catch was you had to be a member, and you did not get to be a member unless you were a working pro and could prove it. You actually had to prove you primarily earned a living as a working photographer, and had to submit proof-they could not actually demand IRS documents, but that and the general references of other working pros were what it actually took. Frank Sinatra, who famously shot a couple of big prizefights (and was paid for it as I recall) , could not get a NPS card. Inge Morath got one, but it took some doing since she was the wife of Arthur Miller and they figured it was a hobby (despite her long term membership in the Magnum photo collective). Therefore, a NPS card was a credential that indeed established your pro bona fides. Camera shop cowboys got real quiet when you showed one.

    You couldn't buy a NPS card, but you could buy the next best thing, a Nikon camera. And people did, oh boy, they did. The more they sold, the lower the unit cost got and the better the margins despite inflation and R&D costs.

    Macintosh sales to trendys and general, if affluent users benefitted from the general knowledge that the pros in graphics, art layout, and publishing all used Macs. When Apple finally got past the toaster and released the Mac II line, it was talked about in hushed tones that the "Bull Goose Mac"-the IIfx-was currently the full equal of even more expensive Unix workstations, far, far above the world of Intel based PCs. (It was for about six months, before the short instruction set processors ran the 68K Motorola off the field.). That the common everyday toaster Macs were deficient in CPU and RAM power over the equivalently priced PCs made little difference. Apple went through some lean years in the early nineties-they narrowly escaped being bought out by Sun-but the faithful never wavered.

    Now the working pros in graphics, audio recording, music scoring and sequencing, and Web development are going to Windows, this cachet is vanishing. That, plus the unrepairability and unexpandability of current Apple products, is slowly making the Mac putzier. Tim Cook is oblivious, and for that I'm glad.

    Replies: @Steve Sailer, @Jim Don Bob, @Stan Adams

    Very interesting history about Nikon. I’ve heard that Apple’s hardware margin is 50%, and their prices reflect that. But, beyond their hip cachet, I know more than a few people who use Apple machines because they just work, as Steve said.

    I do software for a living mostly in the Windows world and I am used to the frustration, but everyone once in while, it’s JFC! Why doesn’t this work?!

    • Replies: @Johann Ricke
    @Jim Don Bob


    I do software for a living mostly in the Windows world and I am used to the frustration, but everyone once in while, it’s JFC! Why doesn’t this work?!
     
    It's been decades since I've used Macs on a regular basis, but I recall Macs being pretty buggy. And there were plenty of things you couldn't do with a Mac. Maybe my experience with the old time-sharing mini-computers has inured me to complexity in computer interfaces, but I don't really have any issues figuring out how to use new operating systems. Frankly, they're getting to the point that someone born with Down's Syndrome can figure them out within a short period of time. They're certainly way easier than command line interfaces.
  25. @Steve Sailer
    @Anonymous

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    Replies: @Anonymous, @MSP, @TomSchmidt, @Sue

    I’m a software developer and I and a large number of my co-workers use a mac. Macs were based on BSD; you can get to a unix command line where everything works as expected.

  26. I was thinking this morning that with a new anti-white white guy on the scene named Tim that it might be time to bring back your case for “Uncle Tim”.

    • Replies: @fish
    @Sandmich

    Already taken!

    (Tim Wise)

  27. The naming convention Apple uses is beautiful in it’s simplicity. Cook deserves all the accolades and fortune life can bestow on a man.

  28. @wren
    @Dave Pinsen

    These guys must worry that eventually the mob is going to come after them too.

    90 million? Obscene. You didn't build that Mr. Cook.

    I'm gay. I donated to the splc.

    Look! A squirrel!

    Replies: @Barnard

    What do they do with all their money? Take Chuck Prince for example, widely considered one of the worst CEOs of all time. He only made a paltry $80 million in his time at Citigroup. Since he was forced out, he is on the board on Johnson and Johnson and Xerox, but I can’t see where he does anything else. What does he do all day?

    • Replies: @Hippopotamusdrome
    @Barnard



    What do they do with all their money?

     

    Buy houses in expensive neighborhoods so they don't have to live near minorities.

    Races in Palo Alto, CA (2015)
    Black alone 1.6%
    Hispanic 7.3%
  29. @Medvedev
    Where are all those evil straight white guys, running tech companies according to MSM?
    Apple CEO - gay
    Google CEO - Indian
    Microsoft CEO - Indian
    Expedia CEO - Indian
    Oracle CEO - Jewish
    Facebook CEO - Jewish
    Uber CEO - evil white guy was thrown out.
    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they're gonna have female/Indian CEO?

    Replies: @reiner Tor, @Jim Don Bob, @anon, @Erik L

    Expedia’s CEO is Iranian.

    • Replies: @Medvedev
    @anon


    Expedia’s CEO is Iranian.
     
    Sorry, for the mistake.
  30. Anonymous [AKA "Matthew Brenckle"] says:

    Macs are the machine of choice in the software engineering world. The most commonly cited reason being the underlying operating system on a Mac is Unix based, just like most of the cloud infrastructure out there. The tools and environment you prototype and develop with on your local machine mirror the infrastructure you’ll deploy to in production. This goes at least for the startup style world. Enterprise dudes may vary in machine choice.

    That said, most of the dudes smarter than me def grumble about Apple’s lack of innovation. In some old interview Jobs himself described how over time businesses tend to become led by sales people not product people. Makes sense, cause sales is driving growth and literally making the business their money, so those are the people that become most important, and product people become secondary. That is, in the absence of some extraordinary input, like a super charismatic, product oriented CEO.

    • Replies: @Anonymous
    @Anonymous

    If you are developing for MacOS or iOS, you are on a Mac.

    Other than that, there is no advantage to a Mac. If you are developing for Windows you will have to load Windows and its tool sets on the Mac: you could, but why? If what you are doing needs/can use Unix load Linux or FreeBSD on any commodity laptop.

  31. Have no fear, the champion of equality that Tim Cook is, I’m sure he’s working tirelessly to make sure all the little people like me get our $90m too.

  32. @European-American
    > following up the iPhone 7 with the iPhone 8

    "The iPhone 8, if indeed it is called that"

    It's anyone's guess what it will be called. One (even-more-brilliant?) possibility is that the ten-year-anniversary iPhone will just be called "iPhone".

    Or there might be two phones, "iPhone" and "iPhone Pro". That's closer to the iPad and MacBook naming schemes.

    Naming is an interesting topic. Numbering models to distinguish iterations is kinda lame and techie sounding. For instance, most car models nowadays just have a name. You can use the year for further specifics.

    Replies: @Travis

    2017 is the ten year anniversary of the iPhone , which was introduced June 29, 2007.

  33. Stay assured that the only upcoming corporate tchotchke that’s gonna be more original and exciting than IPhone 8 is…Rocky 8 :

    https://www.instagram.com/p/BW05QV2jM8R/

    (27. Rocky: You got Him – Breath.) ;

    bored identity just can’t wait to watch on his Iphone8 how superiorly-raised-by-both-parents Coogler directs Apolo’s Adonis to drag Drago’s Dirty Slavic Spawn of Putin over ring canvas of Moscow’s infamous Trump Arena.

  34. @Jim Don Bob
    @Anonymous

    Very interesting history about Nikon. I've heard that Apple's hardware margin is 50%, and their prices reflect that. But, beyond their hip cachet, I know more than a few people who use Apple machines because they just work, as Steve said.

    I do software for a living mostly in the Windows world and I am used to the frustration, but everyone once in while, it's JFC! Why doesn't this work?!

    Replies: @Johann Ricke

    I do software for a living mostly in the Windows world and I am used to the frustration, but everyone once in while, it’s JFC! Why doesn’t this work?!

    It’s been decades since I’ve used Macs on a regular basis, but I recall Macs being pretty buggy. And there were plenty of things you couldn’t do with a Mac. Maybe my experience with the old time-sharing mini-computers has inured me to complexity in computer interfaces, but I don’t really have any issues figuring out how to use new operating systems. Frankly, they’re getting to the point that someone born with Down’s Syndrome can figure them out within a short period of time. They’re certainly way easier than command line interfaces.

  35. @Robert Hume
    Consumer reports as ranked several other smart phones above Apple for several years. I'll be going that way next time.

    Replies: @fish

    As will I!

  36. @Sandmich
    I was thinking this morning that with a new anti-white white guy on the scene named Tim that it might be time to bring back your case for "Uncle Tim".

    Replies: @fish

    Already taken!

    (Tim Wise)

  37. EVERY Graphic artist at the companies I have worked at used Macs. Every single one. And all the developers use Macs.

    With Homebrew (the successor to MacPorts package manager) you can get things like postgresql, redis, and the like up and running on your dev machine and easily deploy to Heroku, and less easily to AWS with things like Capistrano and Chef and Puppet. Docker instances run just fine …

    And on Windows if they work at all its a miracle. Many C libraries depend on the GCC and various other unix libraries and will never ever get ported to Windows but run on Macs. Sure you can get a BETA preview of Ubuntu working on Windows 10, with command line only, and dual-boot if you have a weekend to spare installing it now with UEFI “secure boot” and if your vendor has not firmware locked your laptop to Windows only which more and more have. But with a decent Mac you can get up and running in a dev environment in under an hour vs. days.

    And little things matter — the terminal is nicer than in Windows (or Linux). The keys are nicer and higher build quality — I’m writing this on a single boot Acer 1080p laptop which is quite nice and under $600 that used to be dual boot — until Windows went nuts after I installed extra RAM and I had to wipe it off the partition (now its just Xubuntu). My Mac work laptop is just better.

    So is my Iphone. Installing slack, was easier than Android, apps work better, and text messaging works better. I wish Apple still did not have the tech lead but there it is.

    Thats not even covering Apple Iphone development — the market is more lucrative and devs make more in Iphone Development than Android, which is also a pain given the plethora of models out there and various flavors of Android all heavily customized by carriers and handset manufacturers and the crummy nature of Java development for mobile devices. Versus clean compiled Swift which is essentially a ruby-fied, smalltalk-fied version of C with the very nice optionals (no more “Method undefined” for null values).

    • Replies: @boomstick
    @Whiskey

    Pretty much. Using Mac OS X is a good, in fact better development environment, but at the same time OS X being Unix-compliant and friendly is a little wasted because developers are also running a few Unix virtual machines for RHEL, Ubuntu, and so on. You can just set up your own VM network.

  38. @Medvedev
    Where are all those evil straight white guys, running tech companies according to MSM?
    Apple CEO - gay
    Google CEO - Indian
    Microsoft CEO - Indian
    Expedia CEO - Indian
    Oracle CEO - Jewish
    Facebook CEO - Jewish
    Uber CEO - evil white guy was thrown out.
    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they're gonna have female/Indian CEO?

    Replies: @reiner Tor, @Jim Don Bob, @anon, @Erik L

    Why list Oracle and Facebook CEOs (founders too) as Jewish but the guy who was thrown out of Uber counts as an “evil white guy”?

  39. iPhones are ideal for catching up with all the latest pop gossip on Facebook:

    View post on imgur.com

  40. @Steve Sailer
    @Anonymous

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    Replies: @Anonymous, @MSP, @TomSchmidt, @Sue

    I bought one because Microsoft Office on the Mac preserves the original menus that MS decided, in the drive to push out Vista, to eliminate. You can now get a ribbon that restores the menus on IBM, but it was frankly shocking to throw away 20-odd years of customer familiarity for an entirely new interface.

  41. @Maj. Kong
    @Lot

    SecDef Mattis is unmarried, and appears to be well respected.

    In the non-Western world, Apple could have suffered a status hit with a gay CEO, I don't know the specifics of where their revenue is earned, region-wise.

    Tim Cook will likely run Apple better than Steve Ballmer ran Microsoft. From the normie POV, and his own, he's a Rockefeller Republican not a SJW Marxist. By Silicon Valley standards, Apple is engaged in less virtue signalling than the other two big dogs.

    Replies: @TomSchmidt

    Apple stood its ground on encryption, refusing to decrypt the San Bernardino terrorist’s phone. I suspect that, whatever their inclinations, they don’t care what the content stored on their devices is; and if they’re telling the truth, they have no way of cracking the encryption to find out, in any case.

  42. It’s important to remember the distinction here between innovation and novelty. The former is creating the amazing device that is the smartphone; the latter is putting a mustache on the Mona Lisa.

    Unless Apple does something major in healthcare, I don’t see much prospect for innovation.

  43. If he had called it the iPhoneLGBTQ, it would have been 100 million.

  44. keuril says:

    Tim Cook is the “head” of Apple in the same way that Phil Jackson was “head” of the Michael Jordan-era Bulls or the Lakers after that–a guy who can keep all the real talent from fighting too much with each other. Tim Cook’s incredible blandness and lack of originality are features, not bugs, and are why Jobs hand-picked Cook to take the helm, instead of choosing a much more intelligent and interesting person like Scott Forstall, who led the top secret team that developed iOS. That’s a pretty cool accomplishment. What did Tim Cook do? He led operations, he’s basically a bean counter. Forstall had too much personality and rubbed too many top people the wrong way, so he was given the boot after Jobs died. If Forstall had stayed, it’s highly likely that Jony Ive (the closest thing Apple has to a Jordan) would have left, along with other top talent.

    The thing that has been really unique about Apple was their ability to kill off their own products, most famously the iPod. The iPhone subsumed all the functionality of the iPod, but had other features as well (including, of course, the phone part). A normal company with a cash cow like the iPod would never have developed the iPhone because they would be too afraid to let go of their original cash cow, like a monkey with his hand inside a gourd trap. Jobs said: better for us to kill our own product than for competitors to do so. Along the way he killed other useless things, like the hardware keyboard everybody assumed a smartphone needed to have. Smart move, because the iPhone became the most profitable manufactured product ever. Of course, there was an element of luck to it–Jobs was originally just hoping for 1% market share, and originally intended to only allow Apple apps on the phone. But he was flexible.

    People like to say Apple doesn’t innovate anymore, but that’s not quite true. Their aim is generally to release a best-of-class product at a premium price, and they have done that not just with the Mac, iPhone, and iPad, but more recently with the Apple Watch and AirPods. The real problem that Apple has now is, none of these new product categories are a miracle category like the iPhone, where hundreds of millions of people want a new one every two years and will pay upwards of $500 each time, for a product that can be sold with 50% gross margins. Even if it completely dominates the smart watch and Bluetooth earphone categories, these products carry lower margins, are replaced less frequently, and profits from them will never be more than a drop in the bucket compared to the iPhone.

    The bigger problem is that every technology product has a kind of natural limit of new features that the typical user will take advantage of and consider worth paying up for. Until that limit is reached, users will be willing to pay a premium to upgrade to newer and better models. This process of improvement went on for several decades in PCs from the 1980s, until most people no longer knew or cared what CPU their laptop had, or how much RAM it had. As this limit was approached, competition became more about price. Even though Apple still dominates in the premium segment of the PC market, this market now has gross margins and average selling prices (ASPs) that are a fraction of what they were a couple decades ago. So commodification impacts all segments of the market.

    The $64 billion question is: when will the limit be reached for smartphones? If the smartphone era started in 2007, the category is just a decade old. If we likewise date the start of the user-friendly PC to the introduction of the Macintosh in 1984, PCs (including laptops) were by no means a fully mature product category a decade later, in 1994. But smartphones are much more profitable for the winners (Samsung and Apple) than PCs ever were, so smartphone R&D has been much more aggressive. With smartphones having already subsumed the functions of traditional cellphones, MP3 players, pocket cameras, and even computers, at some point you have to wonder how much more territory can be conquered by a pocket-sized piece of glass with a mini-supercomputer inside it.

    With the iPhone 6s (“six-ess”, not sixes), Apple introduced a feature called 3D Touch. This is a touchscreen that responds in different ways depending on how much pressure you apply. While technically impressive, and no doubt representing the culmination of many years and hundreds of millions of dollars of R&D in both hardware and software, there is not much evidence that the average user is aware of and uses this feature. Even though I followed its development in the trade press, and watched the demos in Apple keynotes, I found I almost never use this feature, which mostly is just used to do the equivalent of right-clicking with a computer mouse. This seems to me to be the classic sort of solution looking for a problem that most users don’t have.

    [MORE]

    iPhone nomenclature for many years has followed a so-called tick-tock pattern: Apple introduces a new form factor one year and upgrades the number; the next year, Apple keeps the same form factor but upgrades the guts and adds and “s” (previously “S”) to the number: 4, 4S, 5, 5s, 6, 6s… Now with the current iPhone 7, Apple actually broke tradition by maintaining the 6/6s form factor, as opposed to moving to a new form factor. So the 7 is basically just a further speed-bump of the 6s–essentially a 6ss. The story behind this, reportedly, is that Apple wants to blow everyone’s socks off with the iPhone 8. At the 10yr anniversary, a speed bump is not enough. How will they top everything before? Apparently they are going to do away with the so-called “chin”–the part of the phone just below the screen, where the home button is. Instead the home button will be virtual. You can see some guesses here: https://www.behance.net/gallery/55819385/Concept-iOS-12-on-iPhone-Pro

    The main advantage to this design would seem to be that since none of the footprint is wasted on a physical chin, you can have a larger screen size in the same device size, or the same screen size in a smaller device size. Will this cause tens of millions of otherwise satisfied customers to throw away their existing phones and upgrade? Time will tell.

    • Replies: @grapesoda
    @keuril

    Who came up with the idea to change the capital S to a lower-case s? Was it Steve Jobs?

    , @Jim Don Bob
    @keuril

    Excellent post.



    Apparently they are going to do away with the so-called “chin”–the part of the phone just below the screen, where the home button is. Instead the home button will be virtual.
     
    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen. The downside is that it has a ton of Sprint crapware on it.

    Replies: @keuril

  45. I bet that after the iPhone 9, the next one will be the iPhone X. Because Roman numerals are really cool. That should be worth at least a $ 200 million bonus.

  46. Apple……………Think Like Us.

  47. @Dave Pinsen
    @jim jones

    I went to our local Apple store to buy replacements for a couple of busted charging cords (Apple's aren't great quality). Pretty wide range of people there.

    It's really amazing how Apple went from perennial also-ran to the biggest company in the world. Apple laptops used to be niche, but you look at a photo of a lecture hall today and pretty much everyone has one. Then of course there's the iPhone which, IIRC, sucks in >100% of all smart phone profits some quarters.

    Replies: @Brutusale

    Geez, Dave, you’re a financial guy!

    http://www.businessinsider.com/apple-mac-lost-most-pc-market-share-in-2016-chart-2017-1

    https://www.quora.com/What-percentage-of-the-global-population-uses-an-iPhone

    They’re a phone company with a small niche in the computer business. If you’re not a creative and buy a Mac, you’re spending twice the money to virtue signal.

    • Agree: Jim Don Bob
    • Replies: @Dave Pinsen
    @Brutusale

    Brutusale,

    Phones are most people's primary computers these days, i.e., the computer they use the most. And in one quarter last year, Apple captured 104% of all profits in that sector: http://fortune.com/2016/11/04/apple-smartphone-profits/

    They aren't as successful in laptops, but they are ubiquitous in college lecture halls these days.

  48. @jim jones
    @Dave Pinsen

    In my experience only teenage girls buy Apple products

    Replies: @Dave Pinsen, @Anonymous, @International Jew, @Bubba

    Didn’t realize I was a 13 year old girl in a 45 year old fat heterosexual man’s body. Guess I gotta jump on that transgender train.

  49. @Jim Don Bob
    @Medvedev


    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they’re gonna have female/Indian CEO?
     
    Only after Bezos is dead and buried.

    Replies: @Abe, @Medvedev

    Only after Bezos is dead and buried.

    Bezos is technically Hispanic (Cuban), but not sure if ‘white Hispanic’ yet. On the plus side he hasn’t had to kill a vibrant thug-in-training during his shift on the community watch. On the negative side his first name is the uber-chadish ‘Jeff’.

  50. He and his buddies get big fat bonus checks while the Chinese coolies who actually did all the work get a kick in the pants.

    He’s nothing but a glorified plantation owner like all the off-shoring pr**ks.

    Still I admire how Apple has been able to turn millions of people into mindless lemmings who will buy whatever 2nd rate crap Apple turns out.

    It’s even more amazing that no one in the MSM points that his entire company can only be profitable using sweatshop labor in a foreign country with no labor or environment laws.

    • Replies: @Desiderius
    @Rod1963


    Still I admire how Apple has been able to turn millions of people into mindless lemmings who will buy whatever 2nd rate crap Apple turns out.
     
    Their schools did that. Apple just skims their own vig.
  51. @Lot
    Tim Cook is the most boring tech giant CEO in history. Every one of these "12 things you didn't know about Tim Cook" are a snooze. He likes hiking. He watches ESPN and CNBC. He got his MBA at Duke's night school.

    http://www.businessinsider.com/12-facts-you-never-knew-about-apple-ceo-tim-cook-2014-11?op=1/

    How many other gay billionaires don't have anything sordid or interesting in their past?

    Is it possible he is not even gay, but asexual? It does not appear he has even been photographed with a boyfriend. Gay in 2014 when he "came out" was an advantage. But people still think asexuals are freaks.

    Replies: @Maj. Kong, @al-Gharaniq, @Ghost of Bull Moose

    Gay for Pay?

  52. @DJF
    @Dave Pinsen

    He is not only homosexual but he has declared himself to be a minority. So he is not a rich White guy who makes his money by selling over priced phones made in Chinese sweatshops, he is diversity!

    “”””"Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,"“””

    http://appleinsider.com/articles/14/10/30/im-proud-to-be-gay-apple-ceo-tim-cook-says-in-open-letter-supporting-equality

    Replies: @schmenz

    “””””Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,”“””

    Nauseating.

    • Replies: @StillCARealist
    @schmenz

    Yes, and utterly, utterly phony. No gay on the planet gives a rats ass about anybody but himself.

  53. I hope, as Pax Dickinson thinks, that alt-Tech will lead to innovation and forking parallel platforms on the right.

    However this seems to revolve around more gay electronic toys and social media.

  54. The rumor is that iPhone 8 will introduce some new technology. Namely, augmented reality on a phone. There will be multiple cameras installed; the phone will be able to inject 3D art into consumer views of reality. Who knows, it could be important. Augmented Reality technology is huge right now with Microsoft HoloLens, Magic Leap (mostly owned by Google), and Facebook.

    I note that Cook has basically punched out on the Apple Car project. The original idea in Project Titan was apparently Apple building electric cars themselves. That seems to have changed into Apple writing some software to control cars. Watches seem kind of bogus as well. Mac computers have not had much attention paid to them by Apple themselves in the last couple years. iPhones are just have a much higher revenue stream.

  55. “Or there might be two phones, “iPhone” and “iPhone Pro”. That’s closer to the iPad and MacBook naming schemes.”

    You can bet it won’t be the “iPhone Bro.”

  56. Anonymous • Disclaimer says:
    @Anonymous
    Macs are the machine of choice in the software engineering world. The most commonly cited reason being the underlying operating system on a Mac is Unix based, just like most of the cloud infrastructure out there. The tools and environment you prototype and develop with on your local machine mirror the infrastructure you'll deploy to in production. This goes at least for the startup style world. Enterprise dudes may vary in machine choice.

    That said, most of the dudes smarter than me def grumble about Apple's lack of innovation. In some old interview Jobs himself described how over time businesses tend to become led by sales people not product people. Makes sense, cause sales is driving growth and literally making the business their money, so those are the people that become most important, and product people become secondary. That is, in the absence of some extraordinary input, like a super charismatic, product oriented CEO.

    Replies: @Anonymous

    If you are developing for MacOS or iOS, you are on a Mac.

    Other than that, there is no advantage to a Mac. If you are developing for Windows you will have to load Windows and its tool sets on the Mac: you could, but why? If what you are doing needs/can use Unix load Linux or FreeBSD on any commodity laptop.

  57. @schmenz
    @DJF

    “””””Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day,”“””

    Nauseating.

    Replies: @StillCARealist

    Yes, and utterly, utterly phony. No gay on the planet gives a rats ass about anybody but himself.

  58. @Barnard
    @wren

    What do they do with all their money? Take Chuck Prince for example, widely considered one of the worst CEOs of all time. He only made a paltry $80 million in his time at Citigroup. Since he was forced out, he is on the board on Johnson and Johnson and Xerox, but I can't see where he does anything else. What does he do all day?

    Replies: @Hippopotamusdrome

    What do they do with all their money?

    Buy houses in expensive neighborhoods so they don’t have to live near minorities.

    Races in Palo Alto, CA (2015)
    Black alone 1.6%
    Hispanic 7.3%

  59. @eah
    Wait until it's time for the iPhone 13 -- I dare AAPL to call it the iPhone 13 -- he'll really have to earn his money then.

    Replies: @Stan Adams

    One major software package went from version 12 to version “X3” (and then X4, X5, and so on).

    • Replies: @res
    @Stan Adams


    One major software package went from version 12 to version “X3″ (and then X4, X5, and so on).
     
    Interesting. I searched to find out which and had some trouble. Here is a summary of software packages avoiding "13": https://en.wikipedia.org/wiki/Software_versioning#Superstition

    Replies: @Stan Adams

  60. @Anonymous
    @jim jones

    Sadly, not true.

    Apple has a minority market share of the smartphone business, somewhere less than 20 percent, but it earns almost 75 percent of the profit share. Everyone else is giving their phones away for free, essentially.

    Meanwhile, Apple has minimal market share in desktop and laptop computers with its Macintosh, but again has had traditionally high profit shares as it controls build cost yet charges a high premium for its product. However, Microsoft's Surface initiatives and a general failure to listen to their high end revenue-generating users have cost Mac a lot of share in the high end graphics and content creation markets where they were traditionally very successful. They are still just as strong in the yuppie, hipster and trendy affluent buyer market where users place a premium on hipness and prestige. Losing the real working pro market could catch up with them in the long run.

    The example of this historically was the total dominance of Nikon in the 35mm camera market in the late 60s through the end of the film era. A Nikon became the prestige camera even though top line Nikons were less expensive than pure prestige plays like the Leicaflex and Alpa. Being seen with a Leicaflex or an Alpa was considered a sign of putzhood (although the rangefinder M Leica retained its snooty air quite well). Nikon built a good camera with good optics, a big line of accessories the vast majority of which _no one_ bought (and many of which had to be money losers, like the 250 frame bulk backs, the Speed Magny, and all but a few of the myriad motor drives), and industry leading metering technology. But all the Japanese competitors also built good, and several built equally god and sometimes even slightly better, camera systems.

    Real working pros heavily gravitated to the Nikon, though, because Nikon in effect subsidized them through a unique organization, Nikon Professional Services. Nikon didn't give any equipment away, and didn't give repair work or customization away either. But if you were a NPS member, they would pick up and deliver, or ship next day air, loaner or broken cameras, lenses and whatnot, and you could get rental units for certain things a pro would rarely use but need for a one time opportunity, like extreme long or fisheye lenses, bulk backs, the UV or Medical Nikkors, or underwater equipment. Nothing (besides warranty repairs) was free, but if it broke at 8 AM in a major city you had a loaner by noon in most cases. They would airfreight, dispatch couriers, or in the Northeast have a cab or limo company bring it out. Their repair services were fast, too: they had unlimited spare parts and a lot of techs. For a working pro, whether a photojournalist or just about anyone but wedding or longroll photographers, it meant you could carry the basics and rely on NPS if things went bad or a once in a lifetime shot opportunity popped up.

    Their fees were, for a working pro, reasonable enough. But the catch was you had to be a member, and you did not get to be a member unless you were a working pro and could prove it. You actually had to prove you primarily earned a living as a working photographer, and had to submit proof-they could not actually demand IRS documents, but that and the general references of other working pros were what it actually took. Frank Sinatra, who famously shot a couple of big prizefights (and was paid for it as I recall) , could not get a NPS card. Inge Morath got one, but it took some doing since she was the wife of Arthur Miller and they figured it was a hobby (despite her long term membership in the Magnum photo collective). Therefore, a NPS card was a credential that indeed established your pro bona fides. Camera shop cowboys got real quiet when you showed one.

    You couldn't buy a NPS card, but you could buy the next best thing, a Nikon camera. And people did, oh boy, they did. The more they sold, the lower the unit cost got and the better the margins despite inflation and R&D costs.

    Macintosh sales to trendys and general, if affluent users benefitted from the general knowledge that the pros in graphics, art layout, and publishing all used Macs. When Apple finally got past the toaster and released the Mac II line, it was talked about in hushed tones that the "Bull Goose Mac"-the IIfx-was currently the full equal of even more expensive Unix workstations, far, far above the world of Intel based PCs. (It was for about six months, before the short instruction set processors ran the 68K Motorola off the field.). That the common everyday toaster Macs were deficient in CPU and RAM power over the equivalently priced PCs made little difference. Apple went through some lean years in the early nineties-they narrowly escaped being bought out by Sun-but the faithful never wavered.

    Now the working pros in graphics, audio recording, music scoring and sequencing, and Web development are going to Windows, this cachet is vanishing. That, plus the unrepairability and unexpandability of current Apple products, is slowly making the Mac putzier. Tim Cook is oblivious, and for that I'm glad.

    Replies: @Steve Sailer, @Jim Don Bob, @Stan Adams

    Not having followed the PC industry for some years, I was blown away to see Microsoft-branded desktops and laptops on display at Best Buy the other day. (There is a Microsoft store in the mall nearest me. That mall also has Apple and Tesla outlets.)

    The Microsoft machines mimic the design of Apple’s hardware so slavishly that they might as well be called MiMacs. The ‘softies even copied Apple’s (unusable) keyboards.

  61. @keuril
    Tim Cook is the "head" of Apple in the same way that Phil Jackson was "head" of the Michael Jordan-era Bulls or the Lakers after that--a guy who can keep all the real talent from fighting too much with each other. Tim Cook's incredible blandness and lack of originality are features, not bugs, and are why Jobs hand-picked Cook to take the helm, instead of choosing a much more intelligent and interesting person like Scott Forstall, who led the top secret team that developed iOS. That's a pretty cool accomplishment. What did Tim Cook do? He led operations, he's basically a bean counter. Forstall had too much personality and rubbed too many top people the wrong way, so he was given the boot after Jobs died. If Forstall had stayed, it's highly likely that Jony Ive (the closest thing Apple has to a Jordan) would have left, along with other top talent.

    The thing that has been really unique about Apple was their ability to kill off their own products, most famously the iPod. The iPhone subsumed all the functionality of the iPod, but had other features as well (including, of course, the phone part). A normal company with a cash cow like the iPod would never have developed the iPhone because they would be too afraid to let go of their original cash cow, like a monkey with his hand inside a gourd trap. Jobs said: better for us to kill our own product than for competitors to do so. Along the way he killed other useless things, like the hardware keyboard everybody assumed a smartphone needed to have. Smart move, because the iPhone became the most profitable manufactured product ever. Of course, there was an element of luck to it--Jobs was originally just hoping for 1% market share, and originally intended to only allow Apple apps on the phone. But he was flexible.

    People like to say Apple doesn't innovate anymore, but that's not quite true. Their aim is generally to release a best-of-class product at a premium price, and they have done that not just with the Mac, iPhone, and iPad, but more recently with the Apple Watch and AirPods. The real problem that Apple has now is, none of these new product categories are a miracle category like the iPhone, where hundreds of millions of people want a new one every two years and will pay upwards of $500 each time, for a product that can be sold with 50% gross margins. Even if it completely dominates the smart watch and Bluetooth earphone categories, these products carry lower margins, are replaced less frequently, and profits from them will never be more than a drop in the bucket compared to the iPhone.

    The bigger problem is that every technology product has a kind of natural limit of new features that the typical user will take advantage of and consider worth paying up for. Until that limit is reached, users will be willing to pay a premium to upgrade to newer and better models. This process of improvement went on for several decades in PCs from the 1980s, until most people no longer knew or cared what CPU their laptop had, or how much RAM it had. As this limit was approached, competition became more about price. Even though Apple still dominates in the premium segment of the PC market, this market now has gross margins and average selling prices (ASPs) that are a fraction of what they were a couple decades ago. So commodification impacts all segments of the market.

    The $64 billion question is: when will the limit be reached for smartphones? If the smartphone era started in 2007, the category is just a decade old. If we likewise date the start of the user-friendly PC to the introduction of the Macintosh in 1984, PCs (including laptops) were by no means a fully mature product category a decade later, in 1994. But smartphones are much more profitable for the winners (Samsung and Apple) than PCs ever were, so smartphone R&D has been much more aggressive. With smartphones having already subsumed the functions of traditional cellphones, MP3 players, pocket cameras, and even computers, at some point you have to wonder how much more territory can be conquered by a pocket-sized piece of glass with a mini-supercomputer inside it.

    With the iPhone 6s ("six-ess", not sixes), Apple introduced a feature called 3D Touch. This is a touchscreen that responds in different ways depending on how much pressure you apply. While technically impressive, and no doubt representing the culmination of many years and hundreds of millions of dollars of R&D in both hardware and software, there is not much evidence that the average user is aware of and uses this feature. Even though I followed its development in the trade press, and watched the demos in Apple keynotes, I found I almost never use this feature, which mostly is just used to do the equivalent of right-clicking with a computer mouse. This seems to me to be the classic sort of solution looking for a problem that most users don't have.

    iPhone nomenclature for many years has followed a so-called tick-tock pattern: Apple introduces a new form factor one year and upgrades the number; the next year, Apple keeps the same form factor but upgrades the guts and adds and "s" (previously "S") to the number: 4, 4S, 5, 5s, 6, 6s... Now with the current iPhone 7, Apple actually broke tradition by maintaining the 6/6s form factor, as opposed to moving to a new form factor. So the 7 is basically just a further speed-bump of the 6s--essentially a 6ss. The story behind this, reportedly, is that Apple wants to blow everyone's socks off with the iPhone 8. At the 10yr anniversary, a speed bump is not enough. How will they top everything before? Apparently they are going to do away with the so-called "chin"--the part of the phone just below the screen, where the home button is. Instead the home button will be virtual. You can see some guesses here: https://www.behance.net/gallery/55819385/Concept-iOS-12-on-iPhone-Pro

    The main advantage to this design would seem to be that since none of the footprint is wasted on a physical chin, you can have a larger screen size in the same device size, or the same screen size in a smaller device size. Will this cause tens of millions of otherwise satisfied customers to throw away their existing phones and upgrade? Time will tell.

    Replies: @grapesoda, @Jim Don Bob

    Who came up with the idea to change the capital S to a lower-case s? Was it Steve Jobs?

  62. @Whiskey
    EVERY Graphic artist at the companies I have worked at used Macs. Every single one. And all the developers use Macs.

    With Homebrew (the successor to MacPorts package manager) you can get things like postgresql, redis, and the like up and running on your dev machine and easily deploy to Heroku, and less easily to AWS with things like Capistrano and Chef and Puppet. Docker instances run just fine ...

    And on Windows if they work at all its a miracle. Many C libraries depend on the GCC and various other unix libraries and will never ever get ported to Windows but run on Macs. Sure you can get a BETA preview of Ubuntu working on Windows 10, with command line only, and dual-boot if you have a weekend to spare installing it now with UEFI "secure boot" and if your vendor has not firmware locked your laptop to Windows only which more and more have. But with a decent Mac you can get up and running in a dev environment in under an hour vs. days.

    And little things matter -- the terminal is nicer than in Windows (or Linux). The keys are nicer and higher build quality -- I'm writing this on a single boot Acer 1080p laptop which is quite nice and under $600 that used to be dual boot -- until Windows went nuts after I installed extra RAM and I had to wipe it off the partition (now its just Xubuntu). My Mac work laptop is just better.

    So is my Iphone. Installing slack, was easier than Android, apps work better, and text messaging works better. I wish Apple still did not have the tech lead but there it is.

    Thats not even covering Apple Iphone development -- the market is more lucrative and devs make more in Iphone Development than Android, which is also a pain given the plethora of models out there and various flavors of Android all heavily customized by carriers and handset manufacturers and the crummy nature of Java development for mobile devices. Versus clean compiled Swift which is essentially a ruby-fied, smalltalk-fied version of C with the very nice optionals (no more "Method undefined" for null values).

    Replies: @boomstick

    Pretty much. Using Mac OS X is a good, in fact better development environment, but at the same time OS X being Unix-compliant and friendly is a little wasted because developers are also running a few Unix virtual machines for RHEL, Ubuntu, and so on. You can just set up your own VM network.

  63. Anonymous • Disclaimer says:

    And little things matter — the terminal is nicer than in Windows (or Linux). The keys are nicer and higher build quality —

    There are a dozen terminal emulator programs for any flavor of Unix, there is nothing special about Mac Terminal. And I prefer the keyboard on my plain old Lenovo or Dell offlease business class laptop to that on my MacBook Pro. The Dell has the hard drive, optical drive, and battery all easily and quickly detatchable as a slide in assembly, meaning one can easily swap drives with different OS or app software sets. Apple has always been allergic to this kind of thinking.

    And ever since the days of USB, I have NEVER been able to use any Apple mouse or pad. I stick a standard Microsoft mouse in there and the right button does what it is supposed to. I’m sure if Steve Jobs were alive to hear that he’d be turning over in his grave, but it works for me.

    There was a reason that for a couple of years NeXT sold a LOT of ADB mice to Mac users .

    And the last really good keyboard Apple made was probably on the Apple IIe. Purists would say the ][+.

    • Replies: @Jim Don Bob
    @Anonymous

    I use a 20+ year old Genuine IBM keyboard with its Big Ass Keys and audible clicks and love it. Took me a while to find a PS2 -> USB converter because what it really wants is PS2 USB.

  64. @Steve Sailer
    @Anonymous

    I would assume that most Mac sales these days are to middle aged people like me who are too old to deal with innovative or customizable computer systems and just want something simple and reliable.

    Replies: @Anonymous, @MSP, @TomSchmidt, @Sue

    100% agree,…I am that middle aged, not very computer literate person. I have the Mac desk top, the iPad and the iPhone…Its Computing for Dummies! LOVE them…

    • Replies: @Steve Sailer
    @Sue

    Right. 30 years ago I loved to be out on the bleeding edge of PC technology, but now I'm too old to learn new ways to handle technical problems, so I buy Mac laptops because they mostly just work without me having to think about them. I pay a premium of perhaps $250 per year for owning a Mac over a Windows laptop (assuming a 3 year lifespan). But I have my hands on my keyboard about 3000 hours per year, so that extra nickel or dime per hour is affordable.

  65. @Stan Adams
    @eah

    One major software package went from version 12 to version "X3" (and then X4, X5, and so on).

    Replies: @res

    One major software package went from version 12 to version “X3″ (and then X4, X5, and so on).

    Interesting. I searched to find out which and had some trouble. Here is a summary of software packages avoiding “13”: https://en.wikipedia.org/wiki/Software_versioning#Superstition

    • Replies: @Stan Adams
    @res

    The Microsoft Office versioning scheme was taken from Word's.

    [sperginess]

    Office 4.2/3 (1994) had Word 6, Excel 5, and PowerPoint 4, reflecting the programs' different lineages. (Office started out as a marketing gimmick - a discounted bundle of disparate products developed by different teams.) Office 95 (1995) bumped all of the apps up to version 7.

    And Word 6 for Windows was only the third Windows version, coming after Word 2 for Windows. The number was changed to bring WinWord in line with the DOS and Mac versions, and to achieve "version parity" with WordPerfect.

    WordPerfect, which is still around, has an unbroken version-number lineage dating back to its earliest days as SSI*WP for the Data General minicomputer. The first DOS version, a straight port, was 2.2 (1982). The first Windows version, functionally identical to the then-current DOS version (but much slower and buggier), was 5.1 (1991). The last DOS version was 6.2 (1997). The current Windows version is 18 (2016), also called X8.

    [/sperginess]

  66. @Dave Pinsen
    It's pretty convenient that Tim Cook is gay. Not a great time to be a white southern man otherwise.

    Replies: @jim jones, @wren, @DJF, @The Millennial Falcon

    Is there a reciprocal term for “beard”?

    A lisp? An ascot?

    Seems like it would be quite advantageous to pretend to be gay if you’re a white male intent on keeping power in bluetopia.

    • Replies: @Jim Don Bob
    @The Millennial Falcon

    How did beard get to be a synonym for gay boyfriend of a female? I have never been able to find that out.

    And, while I am asking, where did "ringer" come from? Horse racing?

  67. @res
    @Stan Adams


    One major software package went from version 12 to version “X3″ (and then X4, X5, and so on).
     
    Interesting. I searched to find out which and had some trouble. Here is a summary of software packages avoiding "13": https://en.wikipedia.org/wiki/Software_versioning#Superstition

    Replies: @Stan Adams

    The Microsoft Office versioning scheme was taken from Word’s.

    [sperginess]

    Office 4.2/3 (1994) had Word 6, Excel 5, and PowerPoint 4, reflecting the programs’ different lineages. (Office started out as a marketing gimmick – a discounted bundle of disparate products developed by different teams.) Office 95 (1995) bumped all of the apps up to version 7.

    And Word 6 for Windows was only the third Windows version, coming after Word 2 for Windows. The number was changed to bring WinWord in line with the DOS and Mac versions, and to achieve “version parity” with WordPerfect.

    WordPerfect, which is still around, has an unbroken version-number lineage dating back to its earliest days as SSI*WP for the Data General minicomputer. The first DOS version, a straight port, was 2.2 (1982). The first Windows version, functionally identical to the then-current DOS version (but much slower and buggier), was 5.1 (1991). The last DOS version was 6.2 (1997). The current Windows version is 18 (2016), also called X8.

    [/sperginess]

  68. @keuril
    Tim Cook is the "head" of Apple in the same way that Phil Jackson was "head" of the Michael Jordan-era Bulls or the Lakers after that--a guy who can keep all the real talent from fighting too much with each other. Tim Cook's incredible blandness and lack of originality are features, not bugs, and are why Jobs hand-picked Cook to take the helm, instead of choosing a much more intelligent and interesting person like Scott Forstall, who led the top secret team that developed iOS. That's a pretty cool accomplishment. What did Tim Cook do? He led operations, he's basically a bean counter. Forstall had too much personality and rubbed too many top people the wrong way, so he was given the boot after Jobs died. If Forstall had stayed, it's highly likely that Jony Ive (the closest thing Apple has to a Jordan) would have left, along with other top talent.

    The thing that has been really unique about Apple was their ability to kill off their own products, most famously the iPod. The iPhone subsumed all the functionality of the iPod, but had other features as well (including, of course, the phone part). A normal company with a cash cow like the iPod would never have developed the iPhone because they would be too afraid to let go of their original cash cow, like a monkey with his hand inside a gourd trap. Jobs said: better for us to kill our own product than for competitors to do so. Along the way he killed other useless things, like the hardware keyboard everybody assumed a smartphone needed to have. Smart move, because the iPhone became the most profitable manufactured product ever. Of course, there was an element of luck to it--Jobs was originally just hoping for 1% market share, and originally intended to only allow Apple apps on the phone. But he was flexible.

    People like to say Apple doesn't innovate anymore, but that's not quite true. Their aim is generally to release a best-of-class product at a premium price, and they have done that not just with the Mac, iPhone, and iPad, but more recently with the Apple Watch and AirPods. The real problem that Apple has now is, none of these new product categories are a miracle category like the iPhone, where hundreds of millions of people want a new one every two years and will pay upwards of $500 each time, for a product that can be sold with 50% gross margins. Even if it completely dominates the smart watch and Bluetooth earphone categories, these products carry lower margins, are replaced less frequently, and profits from them will never be more than a drop in the bucket compared to the iPhone.

    The bigger problem is that every technology product has a kind of natural limit of new features that the typical user will take advantage of and consider worth paying up for. Until that limit is reached, users will be willing to pay a premium to upgrade to newer and better models. This process of improvement went on for several decades in PCs from the 1980s, until most people no longer knew or cared what CPU their laptop had, or how much RAM it had. As this limit was approached, competition became more about price. Even though Apple still dominates in the premium segment of the PC market, this market now has gross margins and average selling prices (ASPs) that are a fraction of what they were a couple decades ago. So commodification impacts all segments of the market.

    The $64 billion question is: when will the limit be reached for smartphones? If the smartphone era started in 2007, the category is just a decade old. If we likewise date the start of the user-friendly PC to the introduction of the Macintosh in 1984, PCs (including laptops) were by no means a fully mature product category a decade later, in 1994. But smartphones are much more profitable for the winners (Samsung and Apple) than PCs ever were, so smartphone R&D has been much more aggressive. With smartphones having already subsumed the functions of traditional cellphones, MP3 players, pocket cameras, and even computers, at some point you have to wonder how much more territory can be conquered by a pocket-sized piece of glass with a mini-supercomputer inside it.

    With the iPhone 6s ("six-ess", not sixes), Apple introduced a feature called 3D Touch. This is a touchscreen that responds in different ways depending on how much pressure you apply. While technically impressive, and no doubt representing the culmination of many years and hundreds of millions of dollars of R&D in both hardware and software, there is not much evidence that the average user is aware of and uses this feature. Even though I followed its development in the trade press, and watched the demos in Apple keynotes, I found I almost never use this feature, which mostly is just used to do the equivalent of right-clicking with a computer mouse. This seems to me to be the classic sort of solution looking for a problem that most users don't have.

    iPhone nomenclature for many years has followed a so-called tick-tock pattern: Apple introduces a new form factor one year and upgrades the number; the next year, Apple keeps the same form factor but upgrades the guts and adds and "s" (previously "S") to the number: 4, 4S, 5, 5s, 6, 6s... Now with the current iPhone 7, Apple actually broke tradition by maintaining the 6/6s form factor, as opposed to moving to a new form factor. So the 7 is basically just a further speed-bump of the 6s--essentially a 6ss. The story behind this, reportedly, is that Apple wants to blow everyone's socks off with the iPhone 8. At the 10yr anniversary, a speed bump is not enough. How will they top everything before? Apparently they are going to do away with the so-called "chin"--the part of the phone just below the screen, where the home button is. Instead the home button will be virtual. You can see some guesses here: https://www.behance.net/gallery/55819385/Concept-iOS-12-on-iPhone-Pro

    The main advantage to this design would seem to be that since none of the footprint is wasted on a physical chin, you can have a larger screen size in the same device size, or the same screen size in a smaller device size. Will this cause tens of millions of otherwise satisfied customers to throw away their existing phones and upgrade? Time will tell.

    Replies: @grapesoda, @Jim Don Bob

    Excellent post.

    Apparently they are going to do away with the so-called “chin”–the part of the phone just below the screen, where the home button is. Instead the home button will be virtual.

    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen. The downside is that it has a ton of Sprint crapware on it.

    • Replies: @keuril
    @Jim Don Bob


    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen.
     
    I haven't seen the S8 in person, but some reviews have complained that its fingerprint sensor is awkwardly placed and can result in unlocking delays. Have you found this to be an issue?

    What the iPhone 8 will supposedly do is turn the entire glass display into a fingerprint sensor (as opposed to just having it in the physical home button a la iPhone 5-7, or awkwardly on the back a la Galaxy S8). This will certainly be an impressive technical feat if true, but again, I wonder if normal users will care.

    The downside is that it has a ton of Sprint crapware on it.
     
    As Steve Jobs would say, this is because Samsung and Spring don't give a crap about end users. In this respect, you gotta hand it to Jobs for not allowing the carriers to put crapware on iOS, on the physical phone itself, or on its packaging.

    Replies: @Jim Don Bob

  69. @Anonymous

    And little things matter — the terminal is nicer than in Windows (or Linux). The keys are nicer and higher build quality —
     
    There are a dozen terminal emulator programs for any flavor of Unix, there is nothing special about Mac Terminal. And I prefer the keyboard on my plain old Lenovo or Dell offlease business class laptop to that on my MacBook Pro. The Dell has the hard drive, optical drive, and battery all easily and quickly detatchable as a slide in assembly, meaning one can easily swap drives with different OS or app software sets. Apple has always been allergic to this kind of thinking.


    And ever since the days of USB, I have NEVER been able to use any Apple mouse or pad. I stick a standard Microsoft mouse in there and the right button does what it is supposed to. I'm sure if Steve Jobs were alive to hear that he'd be turning over in his grave, but it works for me.

    There was a reason that for a couple of years NeXT sold a LOT of ADB mice to Mac users .

    And the last really good keyboard Apple made was probably on the Apple IIe. Purists would say the ][+.

    Replies: @Jim Don Bob

    I use a 20+ year old Genuine IBM keyboard with its Big Ass Keys and audible clicks and love it. Took me a while to find a PS2 -> USB converter because what it really wants is PS2 USB.

  70. @The Millennial Falcon
    @Dave Pinsen

    Is there a reciprocal term for "beard"?

    A lisp? An ascot?

    Seems like it would be quite advantageous to pretend to be gay if you're a white male intent on keeping power in bluetopia.

    Replies: @Jim Don Bob

    How did beard get to be a synonym for gay boyfriend of a female? I have never been able to find that out.

    And, while I am asking, where did “ringer” come from? Horse racing?

  71. @Sue
    @Steve Sailer

    100% agree,...I am that middle aged, not very computer literate person. I have the Mac desk top, the iPad and the iPhone...Its Computing for Dummies! LOVE them...

    Replies: @Steve Sailer

    Right. 30 years ago I loved to be out on the bleeding edge of PC technology, but now I’m too old to learn new ways to handle technical problems, so I buy Mac laptops because they mostly just work without me having to think about them. I pay a premium of perhaps $250 per year for owning a Mac over a Windows laptop (assuming a 3 year lifespan). But I have my hands on my keyboard about 3000 hours per year, so that extra nickel or dime per hour is affordable.

  72. @Rod1963
    He and his buddies get big fat bonus checks while the Chinese coolies who actually did all the work get a kick in the pants.

    He's nothing but a glorified plantation owner like all the off-shoring pr**ks.

    Still I admire how Apple has been able to turn millions of people into mindless lemmings who will buy whatever 2nd rate crap Apple turns out.

    It's even more amazing that no one in the MSM points that his entire company can only be profitable using sweatshop labor in a foreign country with no labor or environment laws.

    Replies: @Desiderius

    Still I admire how Apple has been able to turn millions of people into mindless lemmings who will buy whatever 2nd rate crap Apple turns out.

    Their schools did that. Apple just skims their own vig.

  73. keuril says:
    @Jim Don Bob
    @keuril

    Excellent post.



    Apparently they are going to do away with the so-called “chin”–the part of the phone just below the screen, where the home button is. Instead the home button will be virtual.
     
    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen. The downside is that it has a ton of Sprint crapware on it.

    Replies: @keuril

    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen.

    I haven’t seen the S8 in person, but some reviews have complained that its fingerprint sensor is awkwardly placed and can result in unlocking delays. Have you found this to be an issue?

    What the iPhone 8 will supposedly do is turn the entire glass display into a fingerprint sensor (as opposed to just having it in the physical home button a la iPhone 5-7, or awkwardly on the back a la Galaxy S8). This will certainly be an impressive technical feat if true, but again, I wonder if normal users will care.

    The downside is that it has a ton of Sprint crapware on it.

    As Steve Jobs would say, this is because Samsung and Spring don’t give a crap about end users. In this respect, you gotta hand it to Jobs for not allowing the carriers to put crapware on iOS, on the physical phone itself, or on its packaging.

    • Replies: @Jim Don Bob
    @keuril

    I am too lazy to lock my phone so I can't comment on the fingerprint reader. The phone does sometimes start apps at random. I pick it up and I am on Redbox. My previous phone was Google something or other which I bought in 2010 just because it did not have a lot of vendor crapware on it. Sadly it only lasted 5 years.

    I hate the cell phone companies and the internet vendors with a passion. I am sure that most of the EULAs I have accepted are allowing them to vacuum all my personal data.

  74. @Brutusale
    @Dave Pinsen

    Geez, Dave, you're a financial guy!

    http://www.businessinsider.com/apple-mac-lost-most-pc-market-share-in-2016-chart-2017-1

    https://www.quora.com/What-percentage-of-the-global-population-uses-an-iPhone

    They're a phone company with a small niche in the computer business. If you're not a creative and buy a Mac, you're spending twice the money to virtue signal.

    Replies: @Dave Pinsen

    Brutusale,

    Phones are most people’s primary computers these days, i.e., the computer they use the most. And in one quarter last year, Apple captured 104% of all profits in that sector: http://fortune.com/2016/11/04/apple-smartphone-profits/

    They aren’t as successful in laptops, but they are ubiquitous in college lecture halls these days.

  75. @keuril
    @Jim Don Bob


    The chin is already virtual on the Samsung Galaxy S8. Mine is smaller in size than the latest iPhone but has a bigger screen.
     
    I haven't seen the S8 in person, but some reviews have complained that its fingerprint sensor is awkwardly placed and can result in unlocking delays. Have you found this to be an issue?

    What the iPhone 8 will supposedly do is turn the entire glass display into a fingerprint sensor (as opposed to just having it in the physical home button a la iPhone 5-7, or awkwardly on the back a la Galaxy S8). This will certainly be an impressive technical feat if true, but again, I wonder if normal users will care.

    The downside is that it has a ton of Sprint crapware on it.
     
    As Steve Jobs would say, this is because Samsung and Spring don't give a crap about end users. In this respect, you gotta hand it to Jobs for not allowing the carriers to put crapware on iOS, on the physical phone itself, or on its packaging.

    Replies: @Jim Don Bob

    I am too lazy to lock my phone so I can’t comment on the fingerprint reader. The phone does sometimes start apps at random. I pick it up and I am on Redbox. My previous phone was Google something or other which I bought in 2010 just because it did not have a lot of vendor crapware on it. Sadly it only lasted 5 years.

    I hate the cell phone companies and the internet vendors with a passion. I am sure that most of the EULAs I have accepted are allowing them to vacuum all my personal data.

  76. @anon
    @Medvedev

    Expedia's CEO is Iranian.

    Replies: @Medvedev

    Expedia’s CEO is Iranian.

    Sorry, for the mistake.

  77. @Jim Don Bob
    @Medvedev


    Oh, I forgot Amazon. Who wants to bet that in the next 10 years they’re gonna have female/Indian CEO?
     
    Only after Bezos is dead and buried.

    Replies: @Abe, @Medvedev

    Bezos doesn’t necessarily have to give up anything. CEO will be a formal role, diverse front-end to protect company’s image from accusations. Like with Pichai as CEO of Google, it doesn’t mean that he is making the calls. But it sure helped them to face crisis and accusations after DaMore’s case. Imagine if either Larry, Sergei or Schmidt still was CEO of Google.

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