Do creative individuals have better ideas or just more ideas than not so creative individuals? The Coen Brothers acted out this old question in The Hudsucker Proxy:
The Coen Brothers’ most widely hated movie is their 1994 big business satire The Hudsucker Proxy, with help from their friend Sam Raimi. Shot in the style of a 1939 screwball comedy, it’s set in 1959 when Tim Robbins is propelled from the mailroom to the CEO suite by inventing a dingus. He holds up a piece of paper with a circle on it and tells everybody, “You know … for kids!” For complex plot-related reasons, eminence grise Paul Newman orders it into immediate production.
But what to call it? At Hudsucker Industries’ advertising department, the creative bullpen features two live wire guys (perhaps modeled on the Coens, with one of the characters played by Raimi) who come up with dozens of potential names like the Flying Donut and the BellyGoRound, while a third keeps his head on his desk until he comes up with the perfect idea.
My guess leans toward the More rather than the Better camp. Has anybody studied this?
By the way, the whole world loathed The Hudsucker Proxy. Eight years later, Raimi made his Spider-Man with much the same look as Hudsucker, and then everybody loved Spider-Man.