The Unz Review • An Alternative Media Selection
A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media
 TeasersiSteve Blog
Did You Just Get a Lucrative Job as a Social Justice Trainer in the Booming DIE Industry? Then Buy a Lexus!
Email This Page to Someone

 Remember My Information



=>

Bookmark Toggle AllToCAdd to LibraryRemove from Library • BShow CommentNext New CommentNext New ReplyRead More
ReplyAgree/Disagree/Etc. More... This Commenter This Thread Hide Thread Display All Comments
AgreeDisagreeThanksLOLTroll
These buttons register your public Agreement, Disagreement, Thanks, LOL, or Troll with the selected comment. They are ONLY available to recent, frequent commenters who have saved their Name+Email using the 'Remember My Information' checkbox, and may also ONLY be used three times during any eight hour period.
Ignore Commenter Follow Commenter
Something Here
Search Text Case Sensitive  Exact Words  Include Comments
List of Bookmarks

 
Hide 142 CommentsLeave a Comment
Commenters to Ignore...to FollowEndorsed Only
Trim Comments?
    []
  1. Rob McX says:

    It’s funny how ads have nothing to do with the kind of things they’re trying to sell any more. Take out the word Lexus from the script for this one and it could be an ad for a perfume or a smartphone or a toaster.

  2. Thirdtwin says:

    Should be “The Human Resources Standard”.

    • Agree: Batman
  3. anon[101] • Disclaimer says:

    I’m not a marketing expert, but “Be uncomfortable, buy a Lexus” doesn’t seem like a winner to me.

    • Replies: @Altai
    , @Neoconned
    , @AnotherDad
  4. I just saw this ad or another similar to this one. In the one I saw the driver has a young boy with him. Kid’s jacket has ’42’ embroidered on the front…Jackie Robinson, right? When the driver touched the video screen, up pops a reminder of a board meeting. In four years all blacks will be like this bro, biden will see to it. Well I certainly hope so.

    • Replies: @Mike Tre
  5. Richard B says:

    Cringeball. I may never walk again.
    Commercials like this should come with some kind of cringe warning.
    In the late 1880’s Nietzsche wrote, “We are entering the age of shamelessness.”
    It’s 2021. We’re still there Freddy.

    • Agree: bomag, Bubba
  6. If only the ad ended with the car being struck by a driverless Tesla and bursting into flames.

    • Agree: Achmed E. Newman
    • Replies: @Yancey Ward
    , @AnotherDad
  7. That guy is, or was, a professional athlete, possibly went to the University of Texas (?) So maybe we can take some solace in the fact that he got the Lexus with sports ball bucks as opposed to DIE-hate-whitey bucks. No much solace though.

    • Replies: @JMcG
    , @jon
    , @Bubba
    , @Clyde
  8. Cortes says:

    One of my neighbours, a Hungarian called Attila, drives a Lexus.

    A couple of weeks ago my sister dropped me off after feeding and watering me and the Lexus pulled in nearby as I was getting out of my sister’s car. I made introductions and Attila exclaimed in astonishment

    “You remember my name!”

    An amazing feat of memory, to be sure.

    • LOL: Morton's toes
  9. I like the part where he’s mumbling and walking by a small girl who looks freaked out. Start watching at 28 seconds.

  10. I remember when Lexuses (Lexi?) were still prestigious cars.

    • Replies: @mmack
  11. anon[414] • Disclaimer says:

    Burgers?

    • Thanks: jon
  12. Not Raul says:

    I love it when the little girl gives him a “who is this fool” look.

    Are you sure that this isn’t supposed to be a joke?

    • Replies: @Lurker
  13. A very Japanese car, made in Japan by Japanese people.

    A very good car, because it is made by Japanese people who would never welcome non-Japanese people into their country to ruin their wonderful Japanese engineering, design and craftsmanship.

    Advertising has no relationship whatsoever to reality.

    • Agree: Patrick in SC
    • Replies: @nebulafox
    , @Morton's toes
  14. Japan deserved to be nuked for making ads such this…..

    • Replies: @Unit472
  15. Lexus, Visa, McDonald’s, or any other of the Woke companies could have that DIE Philosopher walking around speaking gibberish and it would fit right in with the current madness taking over this country.

    Weird marketing concept: We hate you, please buy our products?

  16. @Rob McX

    If’ you’re in SoCal you will recognize the “Helpful Honda Guys”, a campaign which has been running for well over a decade, and never has a single word about whether Hondas are any good and why you should buy one. Chix eat this stuff up.

  17. @Cortes

    It’s like remembering the name of Boston bomber Tamerlan Tsarnaev.

  18. JimB says:

    Lexus can drop the sports and luxury packages and introduce models designed for your specific level of intersectionality with a breathalyzer interlock on the steering wheel to determine your race. The Lexus QBF for queer black females is the top of the line, with a 400 hp engine and rotating spikes on the hubcaps. The Lexus W(hite)M(ale)P(rivilege) is the only model a white male can purchase and drive — it has an especially large trunk where the driver can check his privilege. Its maximum speed is 55 mph, and it comes in only one color: white. If a person of higher intersectionality comes up behind you, the autopilot maneuvers your car into the right lane and reduces your speed to 35 mph. This enhances the flow of Goodness relative to Badness on the highway, which will henceforth be called the BlackFreedomWay.

    • Replies: @Inquiring Mind
  19. Did You Just Get a Lucrative Job in the Booming DIE Industry? Then Buy a Lexus!

    Keeping my German car, thanks 🙂 Who is the guy in the commercial?

    Gotta give props to the production quality. Cash does that. Spray down asphalt and stuff.

  20. JimB says:
    @Steve Sailer

    His ditzy beautician mother named him for a medieval Mongol Terrorist. That makes sense.

  21. Polistra says:
    @Rob McX

    It’s funny how ads have nothing to do with the kind of things they’re trying to sell any more.

    Perhaps. But it’s possible that they’re trying to sell you the idea that driving a $75,000 luxury car need not interfere with your virtue signaling.

    • Agree: HammerJack
  22. Anonymous[404] • Disclaimer says:
    @Steve Sailer

    Or his brother “Joker” (Dzhokar)

  23. Then Buy a Lexus!

    Aww hail yeah. And when Da Club reopen imma make it rain on Lisa Lexxus.

  24. Altai says:

    And who can forget Tamika Mallory and her Beyonce music video and Shell corporate responsibility video inspired ad for Cadillac?

    Though in fairness, she does have some real ‘YAAS QUEEN’ energy in directly attacking the ADL and living to tell the tale. (And be in an ad for Cadillac)

    https://en.wikipedia.org/wiki/Tamika_Mallory

    In 2018, Mallory criticized Starbucks for including the Anti-Defamation League (ADL), an organization whose stated mission is to “fight anti-Semitism and all forms of hate”, in a company-wide racial bias training after the arrest of two black men at a Starbucks in Philadelphia. In a tweet, she accused the ADL of “attack[ing] black and brown people” and wrote, “ADL sends US police to Israel to learn their military practices. This is deeply troubling. Let’s not even talk abt their attacks against [email protected]

    This is what Bari Weiss and Bret Stephens fear, that at some point the issue of Israel and the Palestinians will be properly brought up by BLM et al and it will trend on twitter they won’t have a leg to stand on to rhetorically challenge it. This woman did it and then was put in an ad to sell Cadillacs. Maybe they are right to fear, despite the effective censoring of the issue so far.

    I don’t know about you but I don’t see much love for the IDF from the 20 year old white girls and black activists they have welcomed dominating political discourse in the Anglosphere. #DefundTheIDF only has to trend once, they have to stop it trending every time.

  25. This ad talks about teaching empathy. Will empathy for others be taught to the SPLC and ADL crowd?

    And whatever it is that smug, smart aleck Yuppies have, it’s certainly can’t be called empathy.

  26. The guy went to St Mark’s in Dallas. Yeah…..THAT St Mark’s. (Seems like bout 10% of the PGA Tour went to St Mark’s.) That’s a helluva pedigree to give you the moral suasion to have “uncomfortable conversations”. Just GTFO.

    • Thanks: Bubba
    • Replies: @Ganderson
  27. Besides the “money printer go brrrr” meme, which I do appreciate, the financial trouble this country, and much of the world, is in is not a big part of this blog. Even so, let me just throw out a number:

    Just one Trillion of Joe Biden’s/Congress’ 6 Trillion Dollars to be spent soon could buy every black man in the country a Lexus, if they cost $50,000 or so*. Couldn’t “we” just buy them all Lexi with just ONE measly Trillion of the 6 of them? I would hope they’d be very grateful and not hate us so much anymore. It would pretty much make up for slavery, right?

    .

    * I really don’t know, and don’t ever see a reason to buy a car new. Never have, probably never will…

  28. @anon

    I understood that reference.

  29. Altai says:
    @anon

    Mentioning that in the pitch meeting to Lexus and being anyone but a black person is a good way to get yourself in trouble in a situation where nobody will have your back.

    The correct response is to say it’s ‘timely, true and brave’.

    Similarly the new Supergirl is Latino instead of a Nordic looking blonde, the new Superman will be Michael B Jordan and the new Captain America will be Anthony Mackie. Why? Because how do you argue against it? All it takes is one person to suggest it and you’re doomed, nobody in that meeting is going to say making Supergirl not blonde and blue-eyed is a mistake.

    https://www.hollywoodreporter.com/heat-vision/the-flash-enlists-sasha-calle-as-supergirl

    https://www.hollywoodreporter.com/heat-vision/ta-nehisi-coates-to-write-new-superman-movie-for-warner-bros

    https://www.hollywoodreporter.com/heat-vision/captain-america-4-in-the-works-with-falcon-and-the-winter-soldier-showrunner-malcolm-spellman-exclusive

    There are few things in Hollywood as high risk and potentially high reward as big budget superhero films but they gave the writing job for the Superman reboot (Which should be the start of a lucrative series of films and spinoffs) to Ta-Nehisi Coates. Why? Because how do you argue against it?

  30. One of my neighbours, a Hungarian called Attila, drives a Lexus.

    A couple of weeks ago my sister dropped me off after feeding and watering me and the Lexus pulled in nearby as I was getting out of my sister’s car. I made introductions and Attila exclaimed in astonishment

    “You remember my name!”

    Maybe worth noting vis-à-vis someone called Attila driving a Lexus. The German cognate for Attila is Etzel (Edsel).

    • LOL: Polistra
    • Replies: @Reg Cæsar
  31. nebulafox says:
    @Buzz Mohawk

    >A very good car, because it is made by Japanese people who would never welcome non-Japanese people into their country to ruin their wonderful Japanese engineering, design and craftsmanship.

    You’ll find Iranian drug dealers and Nigerian bouncers in Tokyo, and a lot of Filipina and Vietnamese mail order brides in the countryside. The latter are great if you are a bottom tier male who can’t attract a Japanese lady: they are usually much younger, they don’t know the language, they work hard, and they’ll put up with any level of abuse.

    No, it’s not anywhere remotely near the levels of the West. But the “one-race” nation of Taro Aso doesn’t hold up to present reality.

    (Ditto South Korea and Taiwan. Sometimes it works out OK: last time I was in Seoul, I got hammered with this Bangladeshi dude who was married to a Korean lady and spoke the language fluently. He was well assimilated, hence the “getting hammered” part. But we all know it doesn’t always work out well. Seems like most the Muslims in South Korea are Bangladeshi, BTW.)

    • Replies: @Anon
    , @JohnnyWalker123
  32. @Steve Sailer

    It’s like remembering the name of Boston bomber Tamerlan Tsarnaev.

    Rolling Stone cover model Tamerlan’s name is actually pretty interesting. His first name is kind of obvious and could loosely be translated as Man of Iron (Timur is a more common name these days). Tsarnaev is more Slavic, as opposed to the Turkic forename, and it’s meaning can be easily be determined by the first four letters. Just my first take.

    • Replies: @Prof. Woland
  33. @ArthurinCali

    Don’t forget Wal-Mart, the woke company patronized and even loved by a lot of oblivious conservatives.

  34. JMcG says:
    @Patrick in SC

    DIE Hate Whitey bucks are the same as sports bucks.

  35. Polistra says:
    @Altai

    This is what Bari Weiss and Bret Stephens fear, that at some point the issue of Israel and the Palestinians will be properly brought up by BLM et al and it will trend on twitter they won’t have a leg to stand on to rhetorically challenge it.

    So long as the gravy train keeps flowing, BLM will never pose a threat to the Ruling Class. It all hinges on the Benjamins, and that’s one thing the Ruling Class understands.

  36. jon says:
    @Patrick in SC

    So maybe we can take some solace in the fact that he got the Lexus with sports ball bucks as opposed to DIE-hate-whitey bucks. No much solace though.

    Not much indeed, this is his current day job:

    Uncomfortable Conversations With A Black Man
    A conversation with Emmanuel Acho about race that many white people have never been able to have.

    https://uncomfortableconvos.com/

    • Replies: @Polistra
  37. @ArthurinCali

    Weird marketing concept: We hate you, please buy our products?

    They are totally tone deaf. For example, a large part of the difference between whites who buy into DIE and those that don’t is that those don’t do actually try to empathize and conclude that much of leftism is bullshit.

    If you take Trayvon Martin, Michael Brown, George Floyd… they are not actually asking us to put ourselves in their shoes, they are asking us to suspend our critical faculties and accept some–any–justification for their actions.

    Likewise, asking people to empathize with a “black” perspective on current events is asking people not to try to understand alternative perspectives but to accept alternative facts and alternative philosophical conceptions of things like “justice”.

    • Agree: ArthurinCali
  38. @Achmed E. Newman

    “* I really don’t know, and don’t ever see a reason to buy a car new. Never have, probably never will… ”

    You are a wise man. I’ll never buy a new car either. I can think of more creative ways to squander my hard earned money.

  39. I’m just hoping against hope that this ad is actually from the Babylon Bee…
    But these days I hope that a lot and it doesn’t usually pay off.
    Just another day in Clown World! Enjoy the Laffs!

  40. JR Ewing says:

    Highly recruited linebacker in high school. Pretty decent player at Texas. Mediocre pro. Discovered a talent as a sportsball talking head and parlayed that into a gig in the race industry.

    His brother Sam was (is) a better NFL player and is a bonafide genius and does charity work in Africa like Calvin Johnson did. I’ve never heard his brother ever speak publicly on the race hustle racket. There is an obvious lesson to be learned there.

    • Thanks: Change that Matters
  41. @JimB

    The official car of old white guys is the 97-2000 Camry. With the 128 HP four-cylinder engine. Driven not one MPH over the posted speed limit, no matter how many cars line up behind.

    White privilege!

    • Replies: @JR Ewing
  42. And that has what exactly to do with selling high-end cars?

    The disconnect from reality is getting more bizarre by the day.

  43. Escher says:
    @Altai

    Will they allow “Spawn” and Black Panther to be played by a non black man?

  44. Mike Tre says:
    @Buffalo Joe

    How cucked is it that the entire player contingent of the MLB has to all wear number 42 on JRJ day? It’s like forced religious idolatry.

    • Replies: @Prester John
  45. Anonymous[336] • Disclaimer says:

    • Thanks: Bubba
  46. Bubba says:
    @Patrick in SC

    He played linebacker for 2 seasons with the Eagles and 1 with the Browns who drafted him out of UT – Austin.

    Sounds like he’s led a very charmed life living amongst white folks. His high school, St. Mark’s School of Texas in Dallas, currently has a tuition rate of around $33K a year for 9th through 12th.

    Now he is selling a wealthy white man’s car.

    Typical leftist hypocrite.

  47. Clyde says:
    @Patrick in SC

    That guy is, or was, a professional athlete, possibly went to the University of Texas (?) So maybe we can take some solace in the fact that he got the Lexus with sports ball bucks as opposed to DIE-hate-whitey bucks. No much solace though.

    This Tomming (for the Nips) jamoke lasted 2-3 years in the NFL. So he is not too tuff, not too rough to get a free Lexus laid on his ass to let it spread with no class./ Mini translation is that this Nipponese stooge was not in the NFL long enough to pile up your flight of fancy sportsball big bucks/

  48. @Buzz Mohawk

    If you can find a one owner lexus with less than 100K miles on it built 8 or 9 years ago that is probably an excellent way to go. I’m kind of looking for one myself. Way better than the supposedly equivalent mercedes or bmw.

    • Replies: @Buzz Mohawk
  49. Truth says:
    @Altai

    Nobody forced you to watch TV.

    I don’t, and I’m black.

    • Troll: al gore rhythms
  50. @Steve Sailer

    It’s like remembering the name of Boston bomber Tamerlan Tsarnaev.

    Didn’t one of the Jefferson Airplane or a similar band name his kid Tamerlane? The kid would be in his 50s now.

  51. @Crawfurdmuir

    Maybe worth noting vis-à-vis someone called Attila driving a Lexus. The German cognate for Attila is Etzel (Edsel).

    What does Pope Prius drive?

    • Replies: @Polistra
    , @G. Poulin
  52. Charon says:
    @Altai

    Why? Because how do you argue against it? All it takes is one person to suggest it and you’re doomed

    Sort of like accusations of anti-semitism. The ADL demonstrated this again last week by condemning any mention of “race replacement” as anti-semitic.

    If you point out that no, something or other wasn’t actually anti-semitic, well guess what you are?

    • Agree: HammerJack
  53. Polistra says:
    @Reg Cæsar

    If the Pope is Priapic I really don’t want to know.

  54. Polistra says:
    @jon

    Not following the link, but I have perceived that much if not all woke scholarship consists of putting a pseudo-intellectual gloss on “Let’s harass white folks.”

    And the (endless) harassment feels so much better with a gloss on it, no?

  55. @Gaspar DeLaFunk

    Even better, getting car-jacked by a white guy.

  56. Alfa158 says:
    @ArthurinCali

    Lexus may be targeting Black people with this ad, trying to wean them away from their inexplicable predilection for Nissans. Supposedly Nissan has a program to encourage Black owned dealerships.

    • Replies: @Batman
  57. @Morton's toes

    I agree you can’t go wrong. Some of the now “old” Lexi are damn near classics. They have very clean lines and equally clean engineering. If you want that, you can’t go wrong.

    People should buy BMW or Benz for the enthusiasm and character, not dependability. I know; I’ve owned them, happily but not trouble free.

    • Replies: @Alfa158
  58. Mr. Anon says:

    The little black girl seems puzzled. The autistic pitch-man walks right past her without seeing, hearing, understanding, or empathizing with her.

  59. El Dato says:

    Agent of S.H.I.E.L.D.?

    No, agent of D.I.E.!

  60. Neoconned says:
    @anon

    My dad has an older early 2010s Lexus SUV some used car salesman offloaded on him….it takes the expensive gasoline…..& the gas mileage is horrendous….think 15 mpg…..Toyota really scams people into buying these pos….

    Regular Toyotas last longer & perform much better…..

  61. Drive a Lexus – Get in the Flow!

  62. Anonymous[222] • Disclaimer says:
    @Altai

    Why? Because how do you argue against it? All it takes is one person to suggest it and you’re doomed,

    If you don’t mind sabotaging it from within, just go one further. “Supergirl should be a transwoman”

    “Captain America should be a paraplegic to fight ableism,”

    That sort of thing.

  63. Rob McX says:
    @Cortes

    He wouldn’t say that if his name was Adolf.

    • LOL: Cortes
  64. Rob McX says:
    @ArthurinCali

    Weird marketing concept: We hate you, please buy our products?

    • Agree

    • Replies: @El Dato
  65. Anonymous[412] • Disclaimer says:
    @Cortes

    One of my neighbours, a Hungarian called Attila, drives a Lexus.

    Is “Hun” short for Hungarian? I always assumed “Hun” meant German.

    • Replies: @Cortes
    , @Muggles
  66. Anon[319] • Disclaimer says:
    @nebulafox

    Sometimes it works out OK: last time I was in Seoul, I got hammered with this Bangladeshi dude who was married to a Korean lady and spoke the language fluently. He was well assimilated, hence the “getting hammered” part. But we all know it doesn’t always work out well.

    The problem generally isn’t immigrants as individuals. The problem is the impact of the numbers on a society: on job opportunities, hosing costs, available women, social cohesion, voting power.

    This nice Bangladeshi guy probably has a decent job, has taken a Korean women who could have been the wife of a Korean man. Their children will be “diverse” and may vote Muslim or immigrant policies.

    The problem is that immigration destroys your people and takes your country from you.

    • Agree: 3g4me
  67. Ganderson says:
    @Fred C Dobbs

    Didn’t Steve Miller and Boz Scaggs go there, too?

    • Replies: @Achmed E. Newman
  68. Batman says:
    @Altai

    I’m strangely comfortable with BLM being cooped by corporate America to encourage blacks to buy flashy, quickly-depreciating material possessions rather than building wealth. I’d call it irony, but my fancy college professors always made fun of me for misusing that word without actually telling me how to use it correctly.

    • LOL: photondancer
    • Replies: @Morton's toes
  69. Batman says:
    @Alfa158

    Manipulating tastes and preferences is so much harder than manipulating lending standards. Nissan is the auto lender equivalent of a payday cash advance store.

  70. Arclight says:

    Acho has been working to make himself a woke spokesman for years – he joined the Fox Sports show Speak for Yourself and always talks in this lecturing tone that makes the show totally unwatchable. He’s a 1st generation American and his parents are middle-class Nigerians, but somehow he comes out with a book and podcast “Uncomfortable Conversations with a Black Man” that makes me channel my inner Tariq Nasheed in being outraged that a guy whose life experiences are clearly miles away from the typical black American is allowed to get away with this hustle.

  71. El Dato says:
    @Rob McX

    People need to belong, even if they are the group that’s currently on the Buchenwald train driven by dumbass hipsters and low-IQ BIPOCDEMONS.

  72. mmack says:
    @Jose Habib

    So I went to Lexus.com. Said LS 500 retails at $76K to start and per Toyota can go up to $105K.

    Then I went to Toyota’s Asian rival. Pro tip, it’s not Acura or Infiniti. It’s Genesis by Hyundai (Genesis.com).

    Aside from the fact the top of the line Lexus sedan looks like the entry level G70 sedan (available for much less), IMO the Genesis G80 and G90 are cleaner looking designs than the Lexus LS 500.

    So why do I say Hyundai is Toyota’s rival, at least in the luxury segment?

    Acura isn’t it, because Honda wants it to be a Japanese BMW, but people just go out and lease BMWs.
    Infiniti? Quick, think of an Infiniti model off the top of your head. And they’re owned by Nissan. Which means we don’t know if they’ll be in business tomorrow. Nissan is rapidly becoming Japan’s Chrysler.

    Hyundai is taking the approach Lexus took in 1990. A few models available and a focus on quality. Lexus has as many damned models as parent brand Toyota does.

    In short, Lexus thinks it’s Mercedes. Genesis thinks it’s Lexus. We’ll see what approach wins. Yes, Hyundai has an “image” in the US it needs to overcome, but in 1990 Mercedes and BMW couldn’t believe people would want a Japanese luxury car.

  73. @Altai

    they gave the writing job for the Superman reboot to Ta-Nehisi Coates. Why? Because how do you argue against it?

    How about, “He’s an overrated, anti-White dickwad.”?

    Must every character be created by Whites or Jews?

    Even the original Shaft novel was written by a Jew.

    Ah well, the studio can always blame RASSISSM when the movie underperforms. Convenient.

  74. xyzxy says:

    This is actually more reality oriented than other ads one often sees, ads featuring mixed white and black couples socializing, often with a white woman paired with the black man.

    The funny (unintended?) part is Little Black Girl staring at Black Philosopher with an incredulous “What you be talkin’ ’bout, jive nigga?” expression on her face.

    Lexus brand is growing in China. Of course this advertisement would never be shown in China. First, Chinese would not understand its social context, second, they would be visually offended at the lack of any Chinese actors, and third (most importantly), they would begin to associate Lexus with blacks, and head to the Audi store.

    • Replies: @Anonymous
  75. @Mike Tre

    Not sure even Jackie would approve. It’s virtue signaling and accomplishes little else, if anything.

  76. tanabear says:
    @Rob McX

    Michael Knowles from the Daily Wire, has a contest where people send him commercials and he tries to guess what is actually being advertised. It isn’t easy. It was something I had noticed as well, every commercial you watch the visuals are almost always the same. It is like watching home videos of black or mixed race people getting together, smiling and having a good time.

    • Replies: @anon
    , @El Dato
  77. @Five Bells Watch

    German and british cars are unreliable and disposable with horrible resale with built in obsolescence, smart people buy Lexus and Infiniti, not implying your dumb.

    • Replies: @Graham
  78. @Five Bells Watch

    My late father who was in ww2 would never have been caught dead driving either a German or, especially, a Japanese car. Unfortunately, this is one reason Detroit got caught napping. Germany focused on form follows function autos and the Japan on gas mileage and improving quality and went on to build great cars.

  79. @Altai

    I’ve been hearing this non-stop crap about “Strong Black Women” for 50 years now.

    I’m sick of this bullshit. If they’re so goddamned wonderful, how come their men don’t stick around after the first bastard shows up?

    I guess it’s true what they say:

    “Once you go black, you’re a single mother!”

  80. Alfa158 says:
    @Buzz Mohawk

    I think everyone including the Germans have made a lot of improvements in reliability. Our previous Benz was a 2003 and did need repairs. Our current 2014 and 2016 Merc and BMW have needed one repair between them, a loosened seat seam on the Merc’s driver’s cushion upholstery . There has been only one recall for either car, a door trim panel that could pop loose on the BMW. Otherwise, scheduled maintenance only, and the intervals on that are long.
    My impression is that the universal adoption of Japanese quality practices has made almost all brands of cars much more reliable. Hyundai almost had to leave the US market after problems with their initial offerings but are now solidly Japanese in reliability.
    These days you are fine with pretty much anything except Italian cars and European ultra exotics, but if you can afford those, you don’t care about maintenance costs.

  81. @Five Bells Watch

    I always thought that Tamerlam came from Tamir – the- Lame. He walked with a very bad limp but could ride a horse which as a Mongol was necessary. Also, I am willing to bet that Tsarnaev is sort of a Russofied name spelled in Cyrillic. The aev is usually Tatar or Turk in origin or half n half.

  82. SafeNow says:

    Well, the Edsel inventors thought it would be smart to have a grill that looks like a vagina. Automakers seem to be on their own planet.

    • Replies: @mmack
  83. Lurker says:
    @Not Raul

    That is unusual, normally black people in ads bestow a bemused/contemptuous/patronising look to white people alone. White folks be cray cray. Or when whites are depicted as unable to handle complex technology – like knives and forks.

    • Agree: Not Raul
  84. @Gaspar DeLaFunk

    The car ad should have ended with the guy getting popped in a carjacking–right after saying “empathy”–and his body dumped on the street as the jackers drive off in comfort.

    (That idea is free to anyone with video editing skills.)

  85. JR Ewing says:
    @Inquiring Mind

    I was car shopping a few years ago and my wife forbade me from buying a Lexus. I thought they were nice, but she said, “That’s the official car of short little smelly old Indian men.” I thought it was funny at the time but then I noticed the drivers of all of the other Lexi around town….

    Maybe it’s just the demographics of my little suburban county, but I can’t say she was wrong.

    • Replies: @SOL
  86. @anon

    I’m not a marketing expert, but “Be uncomfortable, buy a Lexus” doesn’t seem like a winner to me.

    I’m pretty sure the huge market opportunity is actually anti-diverse.

    Whether car ads or college or movies or schools or neighborhoods or nations, there’s a huge unmet market for people who would like *not* to have “diversity” rammed up their ass.

    But there are very steep legal, political and social barriers to getting there.

    Lots of say Britons would like to live Britain with British people. But how do they get there against TPTB?

    Lots of parents would be happy to send their kids to college that looked like and taught like an American college from say 1960. But creating such a college is ridiculously expensive and its degree would be not just useless, but deemed a black mark by TPTB.

    Lots of people would like to live in a neighborhood with people who are culturally compatible and more specifically without people who “disturb the peace”. But specifically doing that is illegal! So the only way people get it is through price.

    And lots and lots of people would love to be able to watch a movie or even just get through a TV ad without blackety, blackety, black. But how does that get pitched and produced on Madison Avenue or in Hollyweird?

    Basically we trapped on this–very low–local maxima. There is a much–much, much, much–better world out there, by throwing out minoritarianism root and branch. But our minoritarian elites have made even suggesting doing that very negative. So we sit trapped in this hideous minoritarian dystopia.

    • Agree: Just another serf
    • Replies: @Anonymous
  87. @Rob McX

    Yeah, the arrogance of this is that corporate leaders have come to believe that lecturing their customer base is now a winner for them.

    Remember the Gillette “The Best Men Can Be” commercial from two years ago?

    Even a decade ago, it would hardly ever have occurred to the corporates to harangue their customers to stop doing X and start doing Y.

    It’s quite amazing, really.

    • Agree: Achmed E. Newman
    • Replies: @anon
  88. @ArthurinCali

    Isn’t it: “When you buy our products we hate you a little bit less?”

  89. @Ganderson

    Steve Miller wouldn’t be so keen on this Lexus though. He’s crazy ’bout a Mercury. As for Boz Scaggs, after St. Mark’s, his next stop was Chi-town, where he put the money down and let her roll.

  90. Rob McX says:

    The stages of advertising:

    “Maybe it would be a good idea to have a black person in a commercial for a change (they buy our products too)”.

    “Let’s have blacks in every ad”.

    “That other company has no blacks in its ads – people need to boycott it and and picket its headquarters!”

    • Replies: @Muggles
  91. anon[243] • Disclaimer says:
    @tanabear

    It isn’t easy.

    Sure it is. First, ask yourself this question:

    Burgers?

    The rest is left as an exercise for the student.

  92. Cortes says:
    @Anonymous

    I believe that some Hungarians try to “retcon” a connection with the Huns in order to add a veneer of greater antiquity – “We wuz marauding, pitiless scourges of God, but we wuz Kangs!” – sort of bad boyz of the Carpathians notoriety, but house-trained now and suitable for Habsburg marriages.

    Application of the name “Huns” to the Germans probably derives from British WWI propaganda.

  93. Muggles says:
    @Anonymous

    Is “Hun” short for Hungarian? I always assumed “Hun” meant German.

    I think the WWI era (and later) propaganda term for Germans was “Hun.” But I think that was a British invention intended to demonize Germans by linking them to Attila.

    Attila is still a national hero in Hungary. He put the “Huns” in Hungary, five big tribes (somewhat later, after he died).

    Attila is a popular name there.

  94. Matttt says:

    The girl’s name “Lexus” first appeared around 1993, hit a peak of popularity in about 1997, then gradually starting dropping off after that. Lexuses first appeared in the U.S. market around 1990, with Lexus SUV’s making their first appearance in 1996.

    Maybe Lexus as a girl’s name became popular because of its similarity to Alexis, the 8th most popular girl’s name in the U.S. in 1997.

  95. Muggles says:
    @Rob McX

    The stages of advertising:

    You omitted the last stage of this process:

    “What’s going on with our sales? They’ve dropped since we launched our last ad campaign, which was very inclusive.”

    • Replies: @Rob McX
  96. Anonymous[367] • Disclaimer says:
    @xyzxy

    There was an anti-Japanese riot in China some years ago in which the rioters went around smashing Japanese cars. The surprising thing about this was that Chinese were buying Japanese cars in the first place. That would have been unthinkable a generation ago.

  97. Matttt says:
    @Altai

    I’m guessing the new Latina Supergirl is less a “late night on Spanish channel” Latina actress and more a “girl who recently decided to add an accent mark to her name” Latina actress. Of course, “my name is Maria but I go my Mary” and “what’s a Latina? I’m Texan” Latinas only exist in real life, not in the media.

  98. Rob McX says:
    @Muggles

    But when every company does the same thing, they’re all equally awful in the eyes of any discerning customer. No matter whether you’re looking for a car, a pair of jeans, or a mortgage, all the ads have blacks in them. Maybe you could try to shun the worst ones, e.g. those that shove mixed race couples in your face in every commercial.

    • Replies: @anon
  99. @Rob McX

    Ads are no longer geared to selling. The objective is to put blacks on a pedestal, making them ideal mating material for shiksas. I even saw Ikea featuring a clever black home builder. He must be the only black customer that company ever had.

  100. anon[149] • Disclaimer says:
    @Rob McX

    But when every company does the same thing, they’re all equally awful in the eyes of any discerning customer.

    So?

    “Not The Target Market” (NTTM) is an important part of marketing.

    Black people are tribal. If you show a vid of a product and associate it with a black or mulatto, then black customers are more likely to buy, because “person like me”. Since deracinated white people buy for other reasons, they don’t matter as much in the advert budget. So no real reason to show them in adverts…they will buy or not buy anyway. Plus a lot of black people buy on credit, and that makes them long-term sources of income in some ways. Selling a car to a person on 72 month credit financed through the dealership is a better money maker than selling a car to a person for cash.

    This is our new normal.

    • Replies: @Rob McX
  101. mmack says:
    @SafeNow

    If you think the cars that were actually produced look weird, consider what DIDN’T make it into production back then:

    • Agree: bomag
  102. Next do an ad about why racial wealth disparities are even greater than would be predicted by income differences. Buying a damned luxury car is a terrible idea unless you’re very wealthy.

  103. I seriously never see ads anymore unless someone points them out to me. We pay for youtube premium, never watch any commercial tv, and have given up on professional wokesports. There’s just no reason to watch any ads.

    p.s. here’s a great auto commercial, from Germany:

  104. Graham says:
    @kickthekangawoos

    I’ve had a Land Rover Discovery 3 for eight years now, and yes, it’s not as reliable as I’d like, but I don’t think it has any built-in obsolescence. It’s still going smoothly at 110,000 miles. But personal anecdotes aside, what exactly counts as a British car? Land Rover is owned by Indians and the engines are made by BMW. We make quite a lot of cars in this country now; the industry has made a Lazarus-like recovery from the old days of British Leyland. But the factories make cars for Japanese, German and Indian companies. As a supporter of free trade I’m not really against it, except for my occasional nostalgia. If the alternative to lots of foreign car factories is no car factories, let’s go for the first alternative.

    • Replies: @JMcG
  105. anon[272] • Disclaimer says:
    @Irish Savant

    Ads are no longer geared to selling.

    They haven’t been for a long time. It’s just become much more obvious in the last few years. Advertisements are designed to shape and mold public opinion, partly via aspirational images.

    https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion

    Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news.

    This book was published nearly 100 years ago. The game is still the same.

    Ed Bernays was Sigmund Freud’s nephew, by the way.

    • Replies: @Cortes
  106. Rob McX says:
    @Irish Savant

    Ads are no longer geared to selling.

    It looks that way, but if that is the case there must be an unspoken agreement among the advertisers that none of them shall try to outcompete by making ads that actually convince people of their products’ merits. If ads are no longer made to sell stuff, any company that does make ads geared to selling its products has an advantage over its competitors.

    • Replies: @bomag
  107. Rob McX says:
    @anon

    Also, a lot of advertising consists merely in reminding people of the advertiser’s existence and reputation.

    Selling a car to a person on 72 month credit financed through the dealership is a better money maker than selling a car to a person for cash.

    True. A car trade insider on YouTube advises people who are buying a car for cash never to tell the dealer that until the price has been agreed on. If the dealer knows it’s for cash, he’ll have to drive a harder bargain to compensate for the loss of any fee from the finance company. He says the dealer’s markup on the car only accounts for around 30 per cent of the money made by selling it.

  108. El Dato says:
    @tanabear

    Sometimes I wonder whether black women have a special genetic mutation that enables them hold stupid sign above their head for hours on end while getting on with the daily workload, discussion politics with the neighbor, driving, contributing in a meeting, tuning the zoom settings etc.

    • Replies: @nebulafox
  109. JMcG says:
    @Graham

    The timing chain and associated hardware are the pin on that particular grenade. I hope you are the exception to the rule.

  110. @Morris Applebaum IV

    And the best Mercedes commercial

    • Thanks: Morris Applebaum IV
  111. @anon215

    Those were two macroaggressions I can never unsee.

    Was she with child, or did she just eat it?

  112. anon[173] • Disclaimer says:
    @Oscar Peterson

    Remember the Gillette “The Best Men Can Be” commercial from two years ago?

    Yes. Rumor has it that cost Gillette $1,000,000,000 in sales. Probably gave a big boost to Dollar Shave Club, just for a start. Also Shick? Bic? Very likely.

    However, parent company Proctor & Gamble is doing just fine. So it’s doubtful any lesson was learned.

    • Replies: @Morris Applebaum IV
  113. @Batman

    Bad irony is most often when something is bloody obvious.

    This is definitely not ironic.

  114. @anon

    Another reason why conservatives need to go to war with mega-corporations and support vigorous anti-trust laws.

  115. Anonymous[427] • Disclaimer says:
    @AnotherDad

    But our minoritarian elites have made even suggesting doing that very negative.

    They have made suggesting that very costly.

  116. Anonymous[427] • Disclaimer says:
    @Irish Savant

    Ads are no longer geared to selling. The objective is to put blacks on a pedestal, making them ideal mating material for shiksas.

    That is why the fact of heritability of intelligence is not allowed to be disclosed.

  117. @Morris Applebaum IV

    That was fun to watch, thanks, even if the ending was stupid (as if a farmer would swap his tractor for a sports car). Have you noticed how people in ads always point at things much more than in real life?

  118. Clyde says:
    @Irish Savant

    Ads are no longer geared to selling. The objective is to put blacks on a pedestal, making them ideal mating material for shiksas. I even saw Ikea featuring a clever black home builder. He must be the only black customer that company ever had.

  119. Clyde says:
    @Irish Savant

    Ads are no longer geared to selling. The objective is to put blacks on a pedestal, making them ideal mating material for shiksas. I even saw Ikea featuring a clever black home builder. He must be the only black customer that company ever had.

    I have been dragged into that disgusting place twice. I saw no blacks but if there were, they melted into the background. There are many civilized biracials these days and they (women) want you to check out their hair. That semi kinky floppy mess.

  120. Unit472 says:
    @War for Blair Mountain

    My guess is the ad was made by a US ad agency and was the creation of their AA hirlings.

    Subaru uses dogs to sell their cars no humans even appear in them.

  121. bomag says:
    @Rob McX

    If ads are no longer made to sell stuff, any company that does make ads geared to selling its products has an advantage over its competitors.

    Time to examine the nature of competition.

    Often noted is the monopolistic nature of large corporations.

    And the symbiotic nature of gov’t/business: there is now more juice in keeping the political masters happy than keeping customers happy.

  122. Alden says:
    @Morris Applebaum IV

    It’s a miracle!!! The supervisor and the problem solver are White men in that AD. Not fat belligerent bullying black women.

  123. Anonymous[240] • Disclaimer says:

    FWIW there shouldn’t even be commercials on pay-only TV channels (i.e. channels that you can only get w/ cable or satellite). It’s totally understandable why broadcast channels would need to run ads, (theoretically you can get them free w/ an antenna) but for cable/satellite only channels it’s basically double dipping on their part.

    As for the blackety-black-black-woke-BS propaganda flowing from big corporations, someone should pick a week where everyone could boycott woke capitalism by refraining from doing any shopping during that 7 day period (peo. could stock up on necessities the week before). Send a message to corporate America that the buying power of regular folks who are sick to death of their crap far exceeds that of the hysterical twitter users and other basement dwellers whom they seem to believe hold this country’s purse strings.

  124. SOL says:

    Reminds me of the recent video of the LASD deputy pulling over the black? woman in the Mercedes-Benz…

  125. SOL says:
    @JR Ewing

    How many of those short little smelly old Indian men bought an used Lexus?

  126. @nebulafox

    Getting a green card is difficult in South Korea – unless you marry a local, invest money, or have advanced Korean language skills.

    Most migrants are temporary.

    • Replies: @nebulafox
  127. nebulafox says:
    @JohnnyWalker123

    Key to getting a green card in Japan or the ROK is to speak the language and have a STEM doctorate. I don’t know where they get off on the whole “xenophobia” BS, one just calls that common sense when your economy is struggling to deal with your own overeducated young people. 😉

    The guy I’m talking about was: PhD in electrical engineering, did robotics work. It isn’t terribly uncommon because Bangladeshi graduate students are academia’s cheap labor contingent in many Asian countries, including Singapore, where Avijit Roy got his. That said, there are about 18,000 Bangladeshis in the ROK. I doubt they are *all* doctorates.

    (There’s a much bigger blue-collar Bangladeshi contingent as guest workers in Malaysia-they have their own district in KL.)

    • Replies: @JohnnyWalker123
  128. nebulafox says:
    @El Dato

    You best not mess with them.

  129. PSR says:
    @Achmed E. Newman

    If you think there is any amount of money that will satisfy these parasites you’re much mistaken.

    • Replies: @Achmed E. Newman
  130. @nebulafox

    In East Asia, getting permanent residency becomes much easier with a STEM PHD and linguistic fluency. However, if you want PR without bringing anything special to the table, then it’s quite difficult. Alternatively, you can marry a local.

    Relative to the US, Japan has a much lower rate of permanent migration. The Japanese give PR to approximately 40-45K foreigners annually, which is roughly 1/10th the comparable US green card allocation (per capita). The PR has to be renewed once every 7 years, so it’s not truly “permanent.”

    Only around 15K foreigners get Japanese citizenship (mostly long-domiciled Koreans and Chinese professionals).

    There is an unusually disproportionate number (per capita) of Subcons from Nepal in East Asia, for some reason. The East Asians prefer them to other Subcons. Perhaps it’s because the Nepalis are reassuringly Asiatic in phenotype, which makes them more aesthetically palatable. I think some Nepali women have become mail-order bribes for poor, rural Korean men.

  131. @Achmed E. Newman

    Wise man.

    It took me a while to realize this, but a car is one of the most wasteful purchases you can make. The best strategy is to just buy the cheapest car available, with good fuel economy.

    If you want to show off, buy expensive clothes, style your hair, wear a nice watch, take care of your skin, and become physically fit. It’s a way cheaper way of getting attention and impressing everyone.

  132. Truth says:
    @Achmed E. Newman

    I would hope they’d be very grateful and not hate us so much anymore.

    Black people don’t hate white people, it’s more like a complicated relationship between an doddering, alcoholic, absentee father who has come home to make one more try of married life, and a young, angry, arrogant 15-year old, who has started taking steroids and lifting weights.

  133. @Achmed E. Newman

    Can’t resist, Achmed. Here are a couple more favorite covers of Mercury Blues.

    David Lindley. Some fine ‘rods in the video.

    Alan Jackson and his excellent bandmates give it a good country workout.

  134. @PSR

    Here ya’ go, PSR: /Sarc

  135. Ganderson says:
    @Achmed E. Newman

    I believe Boz and Steve’s next stop was Madison, WI, where they met up with and formed a band with Ben Sidran:

    And MY favorite Mercury Blues:

    Happy Cornell Day, all you Deadheads!

Current Commenter
says:

Leave a Reply - Comments are moderated by iSteve, at whim.


 Remember My InformationWhy?
 Email Replies to my Comment
Submitted comments have been licensed to The Unz Review and may be republished elsewhere at the sole discretion of the latter
Commenting Disabled While in Translation Mode
Subscribe to This Comment Thread via RSS Subscribe to All Steve Sailer Comments via RSS
PastClassics
Analyzing the History of a Controversial Movement
The unspoken statistical reality of urban crime over the last quarter century.