Scroll down for updates…a reader sends her cancellation notice and the rag’s response…
On Sep. 2, I blogged Us Weekly’s partisan hit job on the Palin family. The smear issue hits the stands today. The outrage has spread. And Obama-worshipping publisher Jann Wenner and his minions are feeling the heat.
Three celebrity weeklies — OK!, People and Us Weekly — featured Sarah Palin on their cover, but one of those magazines is reportedly losing subscribers because of it.
Us Weekly, which unlike People and OK!, chose a rather caustic cover line (“Babies, Lies and Scandal”) is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.
“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.
Keep it up:
“When Us went to print Monday night, it looked like the ticket was falling apart,” says one magazine editor. “They went to print thinking Palin was dead in the water, and their mistake was thinking everyone who reads Us is a Democrat, when they’re not. Readers are loyal, but the base of a political party is more loyal. They don’t need to read the magazine when there’s so much press around it to know to be upset.”
Upset might be an understatement: One Us advertiser has admitted that they’ve received calls from angry former subscribers threatening to boycott their products. “(Us publisher) Jann Wenner supports Obama, Wenner media decided to follow the buzz around Palin before her speech, and now subscribers feel like a vote has been cast on their behalf,” says another magazine editor. “It’s going to be tough to bounce back from this one. Especially if the advertisers get involved. If they get nervous, that can hurt all of us.”
A reader e-mails about a new Boycott Us Weekly website.
Update: From a reader…
Michelle, It sure would be nice if US Weekly would say more in response than “sorry for any inconvenience!” How insulting to me that they don’t even acknowledge the controversy. I better get my money back…”
From: US Weekly
Subject: Re: Cancellation question (KMM23207865I103L0KM)
Date: Friday, September 5, 2008, 10:24 AM
Thank you for contacting US Weekly.
Your order was received from an independent sales agency; therefore,
cancellations and refunds must be made through them.
We have suspended service on your record and are forwarding your
correspondence to the agency listed below.
NATIONAL PUBLISHERS EXCHANG
16120 US 19 NORTH
PO BOX 9086
CLEARWATER FL 33764
We apologize for any inconvenience caused.
Original Message Follows:
Mag Abbrev = USW
New Email =
I want an immediate cancellation of my subscription due to your disgusting partisan hit job on Sarah Palin. The cover ‘Babies, Lies and Scandal’ is a disgrace. I do not want this filth in my mailbox. My
account number is xxxx and I can be reached at [email protected]