When you think Absolut, think reconquista…and now “eight-inch member measurements.” I thought this was a spoof when I first read it. It’s not:
In an ABSOLUT World All Men Are Created ‘Equal’ and Gay Marriage Is a Celebrated Reality
Monday April 7, 9:00 am ET
World’s Most Iconic Vodka Unveils First-Ever Gay and Lesbian Creative as Part of its ‘In An ABSOLUT World’ Campaign
NEW YORK, April 7, 2008 /PRNewswire/ — With its tongue planted firmly in its cheek, ABSOLUT® VODKA, the world’s most iconic vodka, unveils its first-ever LGBT-specific creative stemming from its ‘In An ABSOLUT World’ campaign. Embracing both the humorous and socially conscious, ABSOLUT challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women. The campaign visually answers the questions “what if everything in the world were approached with the same ideals that ABSOLUT approaches vodka?”
The brand’s two new, daring print ad executions include: “Ruler,” a humorous look at gay men and their fascination with perfect, eight-inch “member” measurements, while “Stadium” engages on the issue of gay marriage when one half of a gay couple “pops” the question during a sports outing.
More from your friend, Absolut tool Jeffrey Moran:
“As a long-time supporter of the gay and lesbian community, we acknowledge that you can’t simply speak to gay men and lesbians as consumers, but instead need to make real connections to their lives which we believe we are achieving with our new creative executions,” said Jeffrey Moran, ABSOLUT® spokesperson. “As a company, we respect gay men and lesbians not simply in advertising messages, but behind the scenes as well. We’re not gay-washing here.”
After watching the far Left politicization of liquor advertising play out, you do feel like you need a drink.
Commenter cpodug: “What is it with these advertising agencies today? It used to be that they were trying to sell their client’s goods. Now, all they seem to be about is ‘being an agent for change.’ And they have their clients so buffaloed that they accept this BS as real ‘brand enhancement.'”
Related: The Absolut ad article is now the most e-mailed item at Yahoo! News, with more than 6,000 users e-mailing it out.