The Unz Review: An Alternative Media Selection
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The Disappearing Dead-Tree Audience
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There are some interesting results in the latest release of nationwide newspaper circulation figures. Overall circulation is down 2.6 percent. USAT reports:

USA TODAY, published by industry leader Gannett (GCI), kept its place as the largest daily newspaper in the country and also chalked up a 1% gain in circulation to 2,293,137 for the six months ending in September, according to preliminary figures filed with the Audit Bureau of Circulations, an industry group based in Schaumburg, Ill.

The Wall Street Journal remained No. 2 in average total paid daily circulation, with 2,011,882, down 1.53%. The Journal’s parent company, Dow Jones (DJ), is in the process of being acquired by Rupert Murdoch’s News Corp. (NWS).The New York Times was No. 3 at 1,037,828, a decline of 4.5%.

Newspaper circulation has been eroding steadily over the past 20 years, as reading habits change and as people turn to other media such as cable TV for news. In recent years the declines have been accelerating, especially at large metro papers, where there tends to be greater competition from Internet usage.

Believe it or not, the Los Angeles Times inched up .5 percent; the NYPost was down 5 percent.

The NYTimes’s daily circulation plunged 4.51% and Sunday circulation plunged 7.59%.

It’s all Bush’s fault!


Brian Maloney has an excellent post taking on MSM outlets who have the chutzpah to be lecturing talk radio about content:

At a time when paid newspaper circulation has taken yet another major nosedive, why do our mainstream media friends feel the need to lecture talk radio regarding its content? Ours is a competing, yet thriving medium.

Perhaps the unsolicited advice should be flowing in the other direction.


Parting question: I’m curious about how many of you still subscribe to a dead-tree newspaper. It’s been years since I had one delivered to my home. How about you?

(Republished from by permission of author or representative)
• Category: Ideology • Tags: Media Bias, New York Times