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The Southern Poverty Lie—Oops, “Law”—Center Faces Its Worst-Ever PR Crisis
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Heidi Beirich of the Southern Poverty Lie Center

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The “Southern Poverty Lie Center”—that’s what late, lamented friend and talk-radio host Terry (“the Prisoner of South-Central”) Anderson called it. Officially—and to the journalists—it’s the Southern Poverty Law Center (SPLC) founded and led by Morris Seligman Dees, Jr. But, in perhaps the SPLC’s worst-ever public relations crisis, the Respectable Right, and even some on the Left, are voicing disillusion. (There was even a critical twitter storm, #SPLCExposed, on Monday).

(Though of Scottish lineage and a Baptist, Dees’s obviously Jewish middle name—derived from the name of a merchant in Montgomery, AL whom Dees’s grandfather had admired—has been handy for fundraising mailers sent by his outfit to gullible Jews. This may have been what worked on my late father, who stubbornly donated to it for years and had its penny-ante “Certificate Of Merit” displayed on his wall, to my disgust.)

Here at, we call it the “\$PLC,” as recognition that its nation-breaking agendas are also cover for its real concern: fund-raising and nest-feathering.

Informed critiques of the \$PLC are becoming thick on the ground. Of course, as’s own James Fulford just pointed out, they too often accept the \$PLC-propagated myth that it was ever a “Civil Rights Stalwart, as POLITICO headlined its critique. But they still inflict damage. Thus recently the Respectable Right Federalist’s Stella Morabito rattled off 12 Ways The Southern Poverty Law Center Is A Scam To Profit From Hate-Mongering [May 17, 2017], including:

  1. SPLC Uses Emotion-Laden Images to Spread Innuendo
  2. The FBI Stopped Citing SPLC as a Resource
  1. The Center Is Advertising For New Revenue-Raisers
  2. SPLC Propaganda Seems to Encourage Hoax Hate Crimes

And on March 19, 2017 the centrist Real Clear Politics posted The Hate Group That Incited the Middlebury Melee by Washington Bureau Chief Carl M. Cannon, referring to Charles Murray’s \$PLC-provoked experience in February at Middlebury College, but noting frankly how far the \$PLC has moved from “civil rights”:

But with the Ku Klux Klan literally out of business, how was the SPLC able to frighten people into still donating? That’s where the AEI’s Charles Murray reenters our story, along with many other mainstream conservative groups. Scaring the bejesus out of people requires new bogeymen, and lots of them.

In recent years, you can find yourself on the SPLC’s “hate map” if you haven’t gotten fully aboard on gay marriage — or the Democratic Party’s immigration views. In other words, the Dees group classifies individuals and organizations as purveyors of “hate” for holding the same view on marriage espoused by Barack Obama and Hillary Clinton until mid-2012.

Over the years, there’ve also been some on the Left who’ve noticed the \$PLC’s cynical antics. One example: King of the Hate Business: With haters on the wane, what will the hate-seekers do?, by Alexander Cockburn, in The Nation (of all places) on April 29, 2009.

Another: the letter from Atlanta civil-rights attorney Stephen Bright to dean of the University of Alabama Law School Kenneth Randall, politely declining a request that he speak at a law-school event honoring Morris Dees. Bright crisply summed up Dees as “a con man and fraud.” And the letter was cc’d to Dees—oh, to have been a fly on the wall in Dees’s office when he opened that envelope! [The Southern Poverty Business Model, by Ken Silverstein, Harper’s Magazine Blog, November 2, 2007]

Today, eminences in the \$PLC’s (anti-) hate directorate are the power pair of Mark Potok (right) and Heidi Beirich, with evident ambitions to expel hate from Earth, if not the Universe.

Articulate curmudgeon Fred Reed nailed them with his comment that “Liberals believe that we should all love one another, and hate those who don’t.” [Social Justice Warriors and Bubonic Plague: Is There a Difference?, FredOnEverything, March 30, 2017]

That the challenge facing \$PLC’s dynamic duo might be daunting was suggested by Mark Steyn in a speech to the Federalist Society, recalling his tangles with “human-rights” officialdom/busybodies in several Canadian jurisdictions concerning items in his 2006 book America Alone: The End of the World As We Know It:

The British Columbia Human Rights Tribunal regards it as an entirely feasible project to eradicate quote “hate” from society, even though hate is a human emotion that has beat in the human heart for all eternity.

[November 21, 2008; transcribed from the video by PN. Emphasis added]

Samuel Huntington made the same point more broadly in his 1997 The Clash of Civilizations and the Remaking of World Order:

[There] is the ubiquity of conflict. It is human to hate. For self-definition and motivation people need enemies: competitors in business, rivals in achievement, opponents in politics. They naturally distrust and see as threats those who are different and have the capability to harm them.

[p . 130, Emphasis added.]

In other words, politics ain’t beanbag. It naturally generates strong emotions. The \$PLC just seeks to pathologize one side.

How do the \$PLC’s vigilantes against hatred and “haters” actually operate? A few years ago, I assembled some language regarding this that I’ve used in Letters-To-The-Editor, online comments, and the like:

The SPLC’s modus operandi is simplicity itself: Using its own criteria, which have a trigger level of essentially zero, SPLC names Person P a “racist.” Person P publishes an article in Journal X. Then if Person Q also publishes in Journal X, Person Q is a “racist” too. It’s an open-and-shut case of guilt by association.

In recent years, SPLC has been tarring as “hate groups” organizations advocating systematic enforcement of our immigration laws and reduced legal immigration — e.g., the Federation for American Immigration Reform [FAIR]. Poll after poll shows that huge majorities of Americans agree with FAIR, but the SPLC would put this vast swath of public policy, with its enormous implications for our national future, out of bounds for public discussion.

Meanwhile the SPLC shows no heartburn over MEChA (Spanish acronym for the Chicano Student Movement of Aztlan, with Aztlan the mythical ancestral home of the Aztecs), which has chapters at hundreds of American colleges and high schools nationwide. MEChA’s governing document, El Plan Espiritual de Aztlán, includes such ethnocentrisms as “We are a bronze people with a bronze culture.” And the group’s motto is “Por La Raza todo. Fuera de La Raza nada” (“For our Race, everything, outside our Race, nothing”). That’s apparently too brazen to attract SPLC’s attention as it sleuths everywhere for “white supremacists.”

Here’s an example, except that in this case it’s two organizations tied together by one writer, instead of the reverse. (Bonus: It involves!)

The writer is John Miano, a sporadic contributor here over the years; in fact, with his Ten Principles of Immigration, he won’s Fall 2001 contest for best advice to the president on immigration policy. John, whom I know slightly, is a computer programmer who quit that career to become a lawyer fighting the H-1B visa program that immiserates so many of America’s native-born technology workers. And, since 2008, he’s been a Fellow of the Center for Immigration Studies [CIS].

Of John’s 22 writings (count ’em, working backwards: here, here, and here), naturally most have to do with H-1B abuses (e.g. San Jose Mercury News’s H1-B Driveby [January 4, 2008] and Fred Barnes’s New Math On H-1B Visas [May 30, 2008]) or related corporate malfeasance (e.g . Obscenities, Chaos, H1-Bs—And High Reported Earnings: My Year With AIG [October 14, 2008] and The Real Reason Microsoft Moved Jobs To Canada – A Manager’s Convenience [July 26, 2007]).

Well, were any of the 22 about the racial and/or ethnocultural issues that reflexively provoke Point-And-Splutter hysteria at the \$PLC? Here, here, and here are the three that come closest, and they don’t come close—check them out for yourself. (And all three were posted at least a year after the “indictment” to be described next.)

Nevertheless, \$PLC’s Ms. Beirich, as part of what she evidently thought was an open-and-shut indictment of the Center for Immigration Studies, wrote:

Some at CIS have also written for a nativist hate site,, which is named after Virginia Dare, said to be the first English child born in the New World. They include CIS Fellow John Miano and board member Carol Iannone.

[The Nativist Lobby: Three Faces of Intolerance, January 31, 2009]

Clearly, what John Miano had actually written at wasn’t important. (The same is true for Carol Iannone; see her single contribution here at this link.) Indeed, there’s no hint that Beirich even glanced at any of those 22 pieces. Their sole significance for her “case” against CIS was their mere existence at—which Beirich labeled variously a “hate site,” a “hate website,” a “racist anti-immigration website,” in addition to a “nativist hate site.”

So our late friend Terry Anderson was perhaps a bit off when he dubbed \$PLC the “Southern Poverty Lie Center.” It doesn’t necessarily lie, exactly. Instead it typically make a hullabaloo over facts and ideas that it instinctively dislike and then demonstrate an unwillingness—or perhaps inability—to think about them on their merits.

Let’s re-dub the outfit the “Southern Point & Splutter Center.”

Paul Nachman [email him] is a retired physicist and immigration sanity activist in Bozeman, MT

(Republished from VDare by permission of author or representative)
• Category: Ideology • Tags: American Media, Political Correctness, SPLC 
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  1. BenKenobi says:

    Good Lord, Mz Beirich is one helluva repulsive land whale.

  2. With a face like that, i cant imagine any GOOD pr…..

  3. I was thinking more along the lines of manatee, but whale fits.

    • Replies: @Anonymous
  4. Perhaps Southern Paunchiness Law Center?

    • Replies: @woodNfish
  5. Dan Hayes says:

    With the publication of this article I am gratified to see a cross-fertizilation between the Unz Review and

    Kudos to Ron Unz and Peter Brimelow!

  6. But “are they good for the jews?”

    • Agree: Druid
  7. BozoB says:

    I would appreciate it if the author would tell us why the establishment media treat this organization, very much like the Anti-Defamation League, as an objective source whose standing and credibility need no demonstration.

    • Replies: @Wally
  8. Realist says:

    The important part is she is a stupid shit.

  9. How is this their worst PR crisis? Apparently they got scolded in a few scattered rightist and centrist articles. Apparently they used to get scolded by the alternative left in the past as well. Surely that was rather worse for them, but they somehow weathered it.

    Without more advanced knowledge of the subject than one might get from reading this article, it seems to me like they are doing very well.

    • Replies: @David
  10. Brabantian says: • Website

    Striking how because of Israel, Jews are increasingly under attack by the ‘leftist-progressive’ LGBT etc & ‘social justice warrior SJW’ organisations usually associated with Jewish leadership … as if traditional vehicles associated with Jewish influence are now turning aggressively upon Jews themselves, seeing Jews as ‘presumed guilty’ for likely association with Israel

    This was documented recently in ‘Safe Space – No Jews Allowed’ by Mark Joseph Stern at the Bill-Gates-founded ‘Slate’ zine, who describes how Jews are being accusingly asked by leftist organisers, Joe-McCarthy-like, “Are you now, or have you ever been, a member of a group with ties to Israel? Repudiate and repent. Openly Jewish marchers are presumed to be in league with the Israeli government unless they can prove otherwise.” Other new leftist ‘rules for Jews’:

    “You must not carry any Zionist displays … you must express solidarity with Palestine. As an openly Jewish person, you’ll need to satisfy heightened scrutiny; other marchers may repeatedly demand that you disavow Israel and swear allegiance to the Palestinian cause. You must comply with these demands or else you will be expelled … You must renounce any previous connections you have had with Israel.” This follows from ‘inter-sectionality’ … meaning that ‘all struggles against oppression are linked’.

  11. n230099 says:

    Heidi needs to be shown where the salad bar is…good grief!

    • Replies: @woodNfish
  12. @BenKenobi

    Something to think about whilst dining on canned sardines and crackers for breakfast:

    Mo tagging Heidi.

    • Replies: @The Plutonium Kid
  13. Anonymous • Disclaimer says:

    If it’s true they are confronting a downfall in popularity, this only means they are losing their touch at lying.

    Not the other way around.

    I like them. Human societies — from family up to nations — need lies. What’s important is they be the right lies.

    So, SPLC guys, regain the due degree of seriousness in doing your job, or its lack will be felt in society.

    No I am not joking.

  14. Articulate curmudgeon Fred Reed nailed them with his comment that “Liberals believe that we should all love one another, and hate those who don’t.”

    I used to wonder why early Christians would choose torture and death when all they had to do to avoid it was simply go through the far-from-burdensome motions of periodically “worshiping” the Emperor. But now that I live in a neighborhood plastered with “Hate Has No Home Here” badges, I can definitely see how someone would refuse to say “I’m not racist” at the cost of his life.

  15. Anonymous • Disclaimer says:

    The SPLC with its incessant wolf-crying helped put Trump in power. That’s what this is all about. We know why they do this: to scare rich/paranoid Jews into opening their checkbooks, but it also means that you can no longer damage a politician’s career (cf. Buchanan 20 years ago) by calling them a “Nazi.” You can see why other left wing groups, especially Jewish ones (like the ADL), are unhappy about this.

    • Replies: @Wally
  16. @Jim Bob Lassiter

    Can one dine breakfast? One can dine dinner, but one must breakfast his breakfast. You should have written “While breakfasting on canned sardines and crackers … ”

    Go thou, and sin no more.

    • Replies: @Jim Bob Lassiter
  17. David says:
    @Daniil Adamov

    Are you kidding? One more “witty” play on SPLC and they are done. I’m surprised this author didn’t finish them off.

  18. Joe Hide says:

    Great article. Keep publishing. Highly understandable. Readable.

  19. @The Plutonium Kid

    Can one dine breakfast? One can dine dinner, but one must breakfast his breakfast. You should have written “While breakfasting on canned sardines and crackers … ”

    Go thou, and sin no more.


    Not so fast my trifling etymologist:


    Middle English: from Old French disner, probably from desjëuner ‘to break fast’, from des- (expressing reversal) + jëun ‘fasting’ (from Latin jejunus).— (excerpted from Oxford Living Dictionary)

    late 13c., from Old French disner (Modern French dîner) “to dine, eat, have a meal,” originally “take the first meal of the day,” from stem of Gallo-Romance *desjunare “to break one’s fast,” from Vulgar Latin *disjejunare, from dis- “undo” (see dis- ) + Late Latin jejunare “to fast,” from Latin iejunus “fasting, hungry” (see jejune ). (excerpted from


    dine Synonyms

    eat, fare, feed, partake, refresh, victual, break bread (excerpted from Merriam Webster)


    But enough of my pedantic defenses. Let’s bring it down to a more basic everyman’s level, if you don’t mind. Ever seen or heard tell of “The Donut Diner” as the name of a donut shop (people generally “shop” online or at some sort of store like Walmart or Nordstroms, not at “donut shops”) that does 50 percent or more of its business between 5:30 AM and 10:30 AM?

    Go thou and sin like Fred Reed on a weekend bender. And “dine” on strong black coffee and rolling fuck donuts at “The Donut Diner” at 5:30 AM Monday morning.

    • Replies: @The Plutonium Kid
  20. Wally says: • Website

    Face it guys, this is how they get away with it:


    The ‘6M Jews, 5M others, & gas chambers’ are scientifically impossible frauds.
    see the ‘holocaust’ scam debunked here:
    No name calling, level playing field debate here:

    “To learn who rules over you, simply find out who you are not allowed to criticize.”

    “Some stories are true that never happened.”
    – Elie Wiesel

  21. Wally says:

    Your proof is …… ?

  22. Wally says: • Website


    This is why:

    The ‘6M Jews, 5M others, & gas chambers’ are laughable, scientifically impossible frauds.
    see the ‘holocaust’ scam debunked here:
    No name calling, level playing field debate here:

  23. civil rights are the bedrock of a free country. people are free to hate. hate speech is one thing ; even the aclu defends that. but, hate in action is a dangerous thing. moreover, hate hurts the hater; though, he will seldom realize it until it’s too late.
    so feel free to hate, people.
    just don’t go killin’ nobody with it.

  24. Alden says:

    Her next job will be starring on my 600 pd life.

    The FBI no longer working with SPLC is a major step. But I believe it still works with ADL and AJC searching for the next Timothy McVeigh.

    • Replies: @KenH
    , @anarchyst
  25. We should thank the \$PLC and ADL for wasting the money of malevolent donors.

    If, instead of giving to the \$PLC and ADL, those donors were instead giving the same funds to Democrat and neocon politicians, we would be in big trouble.

  26. @Jim Bob Lassiter

    Not so fast my trifling etymologist:

    You should have put a comma after “Not so fast.”

    (Yes, I really am that trifling.)

    • Replies: @Jim Bob Lassiter
  27. Anonymous • Disclaimer says:
    @Thomas O. Meehan

    Dear God, you guys really remind me of my brothers growing up!! I don’t know why I sometimes skip the comments!

    • Replies: @Rod1963
  28. Articulate curmudgeon Fred Reed nailed them with his comment that “Liberals believe that we should all love one another, and hate those who don’t.”

    It just torques me that such a perfectly good word, “liberal” has been abused so horribly. The clowns Freddie rants about are not liberals in any rational sense of the word.

    Fred has become a set of yammering lips on auto pilot. The brain, if any. has apparently been pickled by too many Dos Equis and what not.

    • Agree: woodNfish
    • Replies: @Yancey
  29. @The Plutonium Kid

    I endeavor to place my commas as I imagine the cadence in which I would speak my texts. There just ain’t much pause for you, my friend.

  30. Pandos says:

    \$PLC = Jews stirring up hate.

    • Replies: @woodNfish
  31. Anonymous [AKA "prettyboyfloyd"] says:

    Mz BeRichFatcat

  32. Phooey. I still sez you ain’t got no good English.

  33. Anonymous [AKA "Mr.T"] says:

    Dees and the SPLC were thoroughly exposed way back in the November 2000 issue of Harper’s Magazine, yet the piece apparently got no significant traction beyond Harper’s readers.

    The article in question, still an excellent read all these years later, is “The church of Morris Dees — How the Southern Poverty Law Center profits from intolerance,” by Ken Silverstein

  34. KenH says:

    Her next job will be starring on my 600 pd life.

    That or BBW playmate of the month.

  35. Rod1963 says:

    She looks like a giant self-propelled giant zit that is ready to pop.

    Where did they find this creature, at the hone for morbidly obese shut ins or something?

  36. joef says:

    Not really any revelation here. The SPLC always used slander against their political opponents in an attempt to silence them. Like most hypocritical leftist they only believe free speech applies to them.
    The only thing that amazes me is that anyone still gives them any credibility. Their ubiquitous labeling of hate groups has made the accusation lose any true meaning. These grifters are just another parasitical organization, living off its host society, who provide very little productive value. The elimination of these glorified ambulance chasers would be a benefit to us all.

  37. Yancey says:
    @jacques sheete

    His wife is also unfaithful to him. It is said that she has a number of young Mexican men that she beds down quite frequently.

  38. Moon says:

    She is what is known as a “KOSHER PIG”

  39. anarchyst says:

    Problem is, McVeigh didn’t do it. Look how fast the government carted away evidence while making sure that McVeigh “met his maker” most expeditiously.

  40. woodNfish says:
    @Thomas O. Meehan

    Soouuuu-EEEEEE! Pig Lickers Center

  41. woodNfish says:

    I suggest tying off her lower intestine around her fat sweaty neck and hanging her from a tree.

  42. woodNfish says:

    Articulate curmudgeon Fred Reed nailed them with his comment that “Liberals believe that we should all love one another, and hate those who don’t.”

    Fred must have had a sober moment in his past. He doesn’t seem to have too many of those lately.

  43. Anonymous [AKA "PW Destroyer"] says:

    The SPLC is sham. Back in the run up to, and even more so after, the Iraq Invasion, I was personally targeted by a professional counter protest group who openly bragged about being funded out of Israel, with open family ties to terrorists and some members traced to miltary bases and high federal officials. The SPLC did NOTHING. I was almost murdered. My life was almost sacrificed for doing the right thing. Luckily now, I am alive and thrive while most of the counter protesters are dead and people are figuring out the SPLC is a sham and basically a terrorist front organization. Karma.

  44. The name says everything without going any further, any time the the expressions “Poverty” and “Law” come together in the same phrase we know we are dealing with : leftist grifters, and shake-down exploiters.
    The first time I ever encountered this concoction : “Southern poverty” I knew the whole story, and simply viewing this persons face reveals her insanity.
    Authenticjazzman “Mensa” Society member since 1973, airborne qualified US Army Vet, and pro jazz musician.

  45. Anonymous • Disclaimer says:

    SPLC also targets groups who disagree with that ridiculous thing called “same sex marriage.”

  46. It seems the real Morris (Seligman) Dees – Jewish serial adulterer, sexual degenerate and, it would seem, erstwhile paedophile pervert with his own step-daughter, isn’t yet too widely known, even in this knowledgeable forum. I hope the link below to his wife’s Divorce petition will remedy this, to some extent.

    A lot of it is actually quite funny, if you can get past the cringe factor. The table of contents alone should give any perceptive reader a good taste of what is to come – but don’t miss the delightful mention in passing in the opening paragraph of his routine informal 75% tax evasion. Another winner from the hall of fame of corrupt, lying, hypocritical, double-standard, moral-free international Jewry.

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