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1962 Cadillac Ad

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It is axiomatic in a capitalist economy that firms try to maximize profits and survive. Nobody wants to be the next F. W. Woolworth. Nevertheless, in today’s race-obsessed world, this venerable axiom, the very essence of capitalism, may have become obsolete. Judging from recent TV ads, at least some major corporations now seem determined to lose market share by embracing wokeness.

The willingness to undermine profitability has been particularly visible in TV ads for luxury automobiles, notably Lincoln, Cadillac, Audi and Lexus. Historically, the people featured in these advertisements resembled potential customers. They were nicely dressed, white, clean-cut and probably country clubbers. The marketing strategy was aspirational—buy a Caddy and display your social prestige. Celebrity endorsements featured people potential buyers admired—think the golfer Arnold Palmer’s long association with Cadillac. Conversely, great care was taken to ensure that the product avoid a down market image that would frighten status conscious potential buyers. Luxury cars generated fat profits and lent prestige to the firm’s entire car line-up, and thus deserved protection.

The two 1950s era Cadillac ads below perfectly illustrate aspirational marketing and there can be zero doubt about what a Cadillac signified.

To be sure, it is unlikely that most Caddy owners of that era lived in the portrayed mansion of the first ad though most probably could afford (though not necessarily at a young age) the full-length mink of the second. Still, for the already affluent intent on moving up yet further, the Caddy was a ticket up the ladder.

A similar aspirational strategy was employed beginning in the early 1960s when the general use credit card—Visa, Mastercard, Dinner’s Club. American Express and Discover Card—first made their debut. This plastic largely replaced local department store cards, and the initial pitch stressed exclusivity. A solid credit rating was essential to receive these early cards, and so taking them out for the restaurant or hotel bill demonstrated one’s superior social standing. The Mastercard slogan “you cannot be turned down” was decades away. Exclusivity also made perfect financial sense—the rich card holder could afford the payments though he might occasionally pay interest to defer payment.

Below are examples of advertisements from the 1960s for credit cards. Both feature well-groomed women and note the pearls, the Waspish hairdo and other outwards signs of status. Ads typically stressed conveniences—a single card was better than a thick cash-stuffed wallet and far safer when traveling, especially overseas, two consideration unlikely to appeal to the poor. For many, no doubt, receiving one’s first AmEX gold card signified achieving financial worthiness.

Things have changed, and corporate wokeness has clearly influenced the marketing of both luxury cars and credit cards. In the case of Lincoln, Cadillac, Audi and Lexus, all the recent TV ads that I’ve seen feature youngish black women and in the case of the Audi ad, a vampish black women with striking blond hair tooling around in the latest etron model (priced from $67,000 to $91,000). Tellingly, the Lincoln ad also features a clumsy white male struggling with a garden hose while the cool lady of color conspicuously parks her sleek Lincoln. Meanwhile, ads for both Well Fargo and Chase Bank Credit cards prominently feature somewhat youngish blacks living it up, assumingly, due to holding the right credit card. The over-riding theme of this marketing campaign is that this card is the gateway to effortless consumption. No mention is made of interest rates or, as in past credit card pitches, the prestige that comes from owning the card. There is an almost magical get-the-stuff quality about these cards. Keep in mind that the average credit card interest rate in 2021 was 16.2%.

Hard to discern the economic basis underlying these pitches. The old adage that one goes duck hunting where the ducks are must be unknown to those greenlighting these commercials. How many young black women rich enough to afford a Lincoln Navigator, typically priced at around $61,000 plus taxes, interest payments, and mandatory insurance in high-risk neighborhoods. Actually, these base prices are deceptive since blacks are easily pressured into expensive but unnecessary extras such as extended warranties and higher interest rates.

Recent economic data tell a story at odds with TV portrayed reality. As for the car ads, black women are at the bottom of the pile in terms of their median incomes. Even in high wages states such as New York, California and Maryland, their annual incomes are $50,000 or less, typically far less in most of the county (the median is $41,098). When you consider that 80% of all black women are their family’s sole breadwinners, discretionary money necessary for a Lincoln Navigator must be near zero. What expensive advertising campaign will target a tiny sliver of the market?

There is also the awkward reality of the black proclivity to declare bankruptcy and defaults on car loans at almost double the rate for whites. And not only are black disproportionately bankruptcy prone, but they are far less likely to get permanent relief, regardless of the form of their bankruptcy. Blacks in general also have dramatically worse FICO credit scores than any other racial/ethnic group It gets worse. Blacks in bankruptcy generally possess fewer assets than whites so pay-off debts and, if unemployed, find it more difficult to acquire a new job.

The upshot is that any Lincoln car dealer who entices a black women to buy one of its luxury vehicles is not only making a risky financial decision, or shifting that risk to a finance company, but this seduction may be a financial disaster for the ”beneficiary.” And sweetening the allure with a minimal down payment and an extra-long pay-back period further exacerbates the damage. Repo man here we come. What single mom even earning $60,000 will benefit from having to make the payments on a $60,000+ Lincoln Navigator?


In a sense, those promoting commercials appealing to blacks are no better than junk food companies who profit off burgeoning obesity. That so-called champions of blacks outraged over menthol cigarettes have remained silent regarding these potentially ruinous TV pitches is remarkable. How about instead pitching the benefits of home ownership that feature ordinary blacks saving their money and fixing up their houses? The conspiratorially minded might conclude that a plot exists to keep blacks mired in poverty by enticing them to over-spend on “the good life” via easy-to-get credit cards and luxury cars.

Then there’s the damage to a product’s reputation when it is closely associated with blacks, particular those who appear lower class. It is one thing to have a commercial for Rolex watches featuring Tiger Woods, quite another to use a sepia-tone model who looks like a $2000 a night hooker in a platinum blond wig to tout a German luxury car. How many potential buyers who could afford that vehicle will now tilt toward an Audi etron versus the comparably priced BMW or Mercedes Benz? Will users of AmEx’s platinum card transfer their balances to a Wells Fargo card since they, too, want to enjoy the free-spending sporting life depicted in TV commercials?

What explain this odd marketing? Conceivably the firm’s marketing department has been captured by recent Gender Studies graduates who see TV commercials as a way to give “voice” to historically marginalized communities such as slinky black women coiffed in platinum blond wigs. Or, possibly, shareholder activists threaten litigation unless Ford Motor Company increases diversity and putting a black model behind the wheel of a Lincoln is the cheapest escape.

Let me suggest, however, an explanation that this is all about virtue signaling, a burnishing of corporate imagines in today’s dysfunctional race-obsessed world. Alas, this signaling has become an arms race, and a few million to BLM may only get a seat at the back of the room. More is necessary and this brings to mind the potlach, a ceremony among the indigenous people of the Pacific Northwest that “…involves giving away or destroying wealth or valuable items in order to demonstrate a leader’s wealth and power. Potlatches are also focused on the reaffirmation of family, clan, and international connections, and the human connection with the supernatural world.” This is not about destroying trinkets. To impress, the destruction must be sizable, an act available only to the richest of the rich. Throw a Rolex into the fire.

Translated into today’s racial cosmology, GM’s Cadillac Division can show the world that they are so committed to racial justice that they can afford to debase their most upscale brand by featuring young black female TV actors, people who are not typical Cadillac owners and whose appearances may well alienate traditional customers. That is, feature actors who would never be admitted to the country club, and if they did seek admission, the police might be called. After all, in today’s corporate world where racial sensitivity is mandatory, and diversity hiring quotas de rigueur, what’s the next level in the virtue signaling Olympics? In gymnastics, this would be the triple double. That is, GM is so committed to Diversity and Inclusion that it will destroy millions in shareholder value to prove it.

The sliver of good news is that, maybe, the market will eventually punish this counter-productive PC pandering. Wealthy middle-aged whites, the core clientele for Lincolns, Cadillac, Audi and Lexus will shun the brand dues to its racial pandering. Elon Musk will get even richer. The Wells Fargo credit card will become known as a fancy EBT card (the electronic government benefit card) and those with genuinely good credit will be embarrassed to show it when out with friends.

No doubt, sacrifices on the Great Altar of the Racial Reckoning must continue.

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  1. xyzxy says:

    The low mileage lease made ‘luxury’ cars ‘affordable’ to the masses. When I was in the work force, it was not uncommon to find BMWs and Lexi leased by women in the secretarial pool, in the company lot. Dealers have no big incentive not to push unrealistic leases–as long as the customer can come up with three thousand dollars or so ‘down’, they can drive out with a 3 series (or Audi or Lexus) for $450.00 a month. The idea that they can only drive it for 30K miles over 36 months doesn’t register with these people. And if they can’t make the payment, call Operation Repo.

    As far as blacks in advertising? That’s an American thing. Probably a lot of it is Jewish ad agencies. I don’t know how it is in Europe, but if you look at Audi, BMW, Lexus ads aired in China (the largest car market) you don’t see blacks.

    On a side note, the latest and greatest A8L, the ultra high-end Horch, won’t even be marketed in the US, but China. Car makers know where the bread is buttered, and it’s not America, anymore.

    • Replies: @turtle
    , @Franz
    , @Anon
  2. Maximo says:

    Blacks in luxury advertising aren’t for blacks. They’re for high income urban whites who worship blacks, from a distance of course. They think they can buy a little soul… because they’ve been told in so many ways that they aren’t human. The country club aesthetic – the very image of white supremacy – is the last thing they want to emulate. Rather, they want a seat in the multiracial elite, one of the white uber allies.

  3. Alfa158 says:

    Exactly, this is for the benefit of GoodWhites who want to signal their virtue. I think John Derbyshire has posted that there is no culture war between Whites and non-Whites. Non-Whites are just the cannon fodder used by GoodWhites in their war on BadWhites.

    BTW, note to Mr. Weissberg, he needs a copy editor to review his posts and correct the little errors in spelling and word selection, like Alter instead of Altar.

    • Replies: @Greta Handel
  4. Vinnie O says:

    What has ANY of this to do with Potlatch??? Do you idiots simply pick random words out of thin air?

    Potlatch was/is a SOCIAL custom wherein an upwardly mobile male American Indian GIVES AWAY ALL of his wealth in a public display. The conclusion by White Men who observed this lunacy in Western North America is that the net effect was ZERO. If you were a loser socially going in, throwing a BIG party wasn’t gonna CHANGE that. Potlatch eventually died out when Canadian fur traders began trading “trade blankets” for furs, and the Blankets, which could ONLY be obtained from Europeans, replaced ALL other Potlatch gifts. And there are only so many blankets even a COLD Indian can find a use for.

    But again, I ain’t seein’ the “potlatch”.

  5. That is, GM is so committed to Diversity and Inclusion that it will destroy millions in shareholder value to prove it.

    But not as many millions as the imposition of employment quotas at every level in the company. GM might have calculated that adjustment of their brand image will delay those quotas.

    • Replies: @HammerJack
  6. Baxter says:

    I think the religion of anti-racism (which is what I call it-a secular religion) is reaching the beginning of the end of its warped, tortured life. If this be the case, I hope i am still here when the reckoning commences.
    The overwhelming majority of white Americans have no idea what it is like being a racial minority day in and day out. They are lost in space when it comes to what black people or other non-white people are like in groups. Somebody has said “tolerance is proportional to connect.” This is true.
    I had a job when I was younger as a loading dock worker for company owned by a friend of my dad.
    I had never been the lonely white person before, but there I was, 1 of 2 white people in a crew of a dozen blacks, and most of the rest of the company employees were black as well. Yes-I know, lower class blacks are not the same as the black teacher you had in high school.
    What most white don’t know is that most black people don’t like whites, and that isn’t going to change. In fact, a lot of black people carefully conceal their hatred for whites. It’s a part of black culture-from the bottom to the top. You’ve most likely never experienced it.
    At this job I became very aware very quickly my life had no value. Also, a black person in a group of blacks people will 99% percent of time never take a white person’s side. They are extremely racially conscious. And they talk about being black all the [email protected]&king time. It’s really annoying!
    Also, black culture doesn’t give a damn about higher education. Not one bit. Being educated and speaking standard English is seen as “acting white.”
    So there it is. White People are truly clueless about the coning racial hell brewing in America. Not me, I’m just stuck here!

  7. Ivymike says:

    This is just the white man offering a sop to the black.

  8. This just proves beyond a shadow of a doubt that this much-bruited “free-market capitalism” is a bunch of lying horseshit. The car companies don’t care what their profits are. They care to further the agenda of our owners and that is all. Hollywood does not care if viewing goes down. Because they don’t care. They care to further the agenda of our owners and that is all. Because they are owned, lock stock and barrel, by our owners. This is the real “free market” at play. Assholes ramming crap down our throats.

    • Replies: @Priss Factor
  9. Since advertising is professional lying, and since we are shackled with the idiocy of government, wouldn’t making it illegal be the best thing to do to minimize the harm it causes?

    Google, Facebook, etc all get their funds from advertising. If advertising were banned, where would their profits come from?

    The only form of advertising that should be allowed is the “pull” variety – purposely going to a web site to inquire about a product or service. It’s the “push” variety that is the propaganda vehicle and the one that feeds the beasts in the social media space.

  10. @Alfa158

    Standard issue blackbash, both substantively and technically sophomoric.

    Why’s Mr. Weissberg published in The Unz Review?

    • Replies: @turtle
  11. @Ralph B. Seymour

    You better hope mumblebrain doesn’t see this. It will set him off for sure.

  12. @Baxter

    Solid comment. Blacks don’t like whites. Our skills are kryptonite to their vanities.

    • LOL: InnerCynic
  13. Companies don’t make their own advertising. They contract advertising firms that are mostly controlled by Jews. And these ad companies are run by Jewish supremacists who hire ‘woke’ types(trained by Jewish professors and conditioned by Jewish media) to spread propaganda. The Jewish Supremacist Agenda is to ensure white submission, and Jews mostly use blacks to push this because so many whites believe blacks are superior in soul and body, which makes them sadder about what was done to blacks in the past.

    Why don’t companies tell Jewish advertising companies to go easy on ‘woke’ advertising? Because Jews will spread the word that the company is being ‘racist’ and non-‘inclusive’. Jews got media and can spread smear on any company. For instance, if a car company told an advertising company to not push all that globo-homo stuff, the Jews in the ad company will contact Jews in media and they will spread the smear about the company being ‘homophobic’.

    Advertising is one big kosher operation. It advises companies to homo-ize or blacken-ize their products, and the companies better go along… lest they be accused of ‘racism’ or ‘bigotry’ or whatever.

    So, suppose you come up with a new brand of mayo and wanna market it. You sign a contract with some ad company, and it’s run by Jews and associate the mayo with homo-sodomy and Negro-jivery and interracism.

  14. @Baxter

    What most white don’t know is that most black people don’t like whites, and that isn’t going to change.

    Blacks don’t like each other and often kill one another, so why should they like nonblacks?

    Of course, some blacks run away from crazy blacks and settle among whites who treat them nicer. These blacks are relieved to be in white company but also feel resentful of the fact that he gets finer treatment from whites than from fellow blacks. So, he goes into ‘rage of the black middle class’ mode and blames Nice Whitey for black problems. His wounded pride can’t accept that he prefers whites over blacks cuz the latter be crazy.

    • Agree: Rich, Joe Paluka, Escher
    • Thanks: Sarah
  15. @obwandiyag

    This just proves beyond a shadow of a doubt that this much-bruited “free-market capitalism” is a bunch of lying horseshit.

    True. Even before this ‘woke’ crap, Jews did everything to rig the markets and world trade.
    In the US, your company is penalized if it does business with nations hated by Israel/Jews and also penalized if it supports BDS and protests the Zionist ‘genocide’ of Palestinians.

    Jewish economic behavior predated this ‘woke’ warping of free trade.

    American Business means you are forced to trade with Israel and forced not to trade with Iran(or any nation hated by Jews).

    Of course, Jews weren’t the only ones. WASPS lost a lot of ground because they refused to deal in many profitable fields that were deemed vulgar, sinful, or beneath contempt. Anglos could have dominated the movie industry but they left it up to Jews. There was lots of money to be made from vice.

    • Agree: HammerJack
    • Replies: @Chris Moore
  16. turtle says:
    @Greta Handel

    Why’s Mr. Weissberg published in The Unz Review?

    Because he demonstrates expertise in highly technical subjects, such as:

    this venerable axion

    While most of us struggle to understand why, or how, one might venerate an axion:
    Or perhaps he meant axon?:

    Mr. Weissberg has ascended to The Next Level, where the Wisdom of All Such Concepts becomes one, and is revealed, to those who study The Knowledge.

    • Replies: @joe2.5
    , @Mulga Mumblebrain
  17. turtle says:

    In the case of Lincoln, Cadillac, Audi and Lexus, all the recent TV ads that I’ve seen feature youngish black women and in the case of the Audi ad, a vampish black women with striking blond hair

    I surmise the target market is a white sugar daddy who buys a Caddy (Audi, etc.) for his black ‘ho, unless the car has some righteous ree-ums, and probably wheel well lights as well. Even then…

  18. turtle says:

    My last BMW 3 series was a lease. The numbers made sense to me, particularly because my commuting mileage is zero. As a self employed consultant, my office is in my home. I walk across the hall to go to work, and I calculate my commuting costs in feet per sandwich, not miles per gallon.

    I did not exceed the included mileage, but had I done so, the cost for additional mileage is reasonable. I believe there may have been alternate lease plans with higher prepaid mileage included. A traveling salesman who knows he will put 30,000 per year on the vehicle can probably negotiate an appropriate prepaid mileage plan. This is rather like buying minutes for your cell phone, if you carry one (I do not). Different strokes for different folks, as the saying goes.

    At lease termination (3 years), you have the option to buy the car for the residual, a reasonable amount which is disclosed at time of purchase. You can simply turn in the car and walk away, or you can pony up another (rather small) upfront payment, and be driving a brand new lease, without the hassle of trade-in. The lease payment also covered all scheduled maintenance, and the dealer I dealt with provided a courtesy car at no expense while the leased vehicle was in the dealer’s shop for maintenance. It made sense to me , but, as they say, YMMV.

    • Replies: @RedpilledAF
    , @xyzxy
  19. @turtle

    Yeah, I lease now, and have for the last few years for all the reasons you listed. I like having a new car every two/three years and having all maintenance covered.

  20. Sooner or later the market is going to get crowded with too many aspiring rappers rapping about BLM, burn loot murdering, shoplifting, robbing, raping and drug dealing that rap will become extinct like dinosaurs and Doo Doo bird because rap evolved into music for idiots.

  21. Bert33 says:

    Closed my last credit card in 2005. I still get the junk mail sometimes. 20+% interest? EAT [email protected]$$
    Loan sharking is criminal should be illegal #$%^ the ad industry and #$%^ your image

    • Replies: @Wizard of Oz
  22. Rich says:

    Luckily I never bought into modern American consumerism, otherwise I’d be boycotting too many companies. These ad guys have gone so far over the top with their blacks and interracial bs, trying to watch a hockey game once in a while is almost impossible. I don’t know, I look around, most couples I see are people of the same race. A lot more White guys with Asian wives than black-White couples, but ad executives must be from another part of town than me. I’m not sure how long this insanity can last, Soviet communism made it for 70 something years, I hope this dies out a little faster.

    • Agree: 36 ulster
  23. joe2.5 says:

    Many heartfelt thanks for the “etron model”!
    In French, a still widespread language that is fairly widely spoken even in Audi’s native Germany, an étron is a turd, no confusion possible.

  24. joe2.5 says:

    “In the case of Lincoln, Cadillac, Audi and Lexus, all the recent TV ads that I’ve seen feature youngish black women”

    There may be another reading of that — just as a wild hypothesis to be checked, as an alternative to PC-right-thinking:
    Might the illicit fascination of drug-dealing, hi-living thug society be so widespread among the younger yuppie set that PR consultants deem it worth risking their traditionally wannabe nouveau riche audience?

  25. joe2.5 says:

    But Mr W. is not alone in his superior wisdom.

    “Baxter” at comment No. 6 also writes: “White People are truly clueless about the coning racial hell brewing in America.”
    Between you and me, it seems we are taking the art of mountain out of molehill to a Himalayan level.

  26. Miro23 says:

    How many potential buyers who could afford that vehicle will now tilt toward an Audi etron versus the comparably priced BMW or Mercedes Benz?

    Translated into today’s racial cosmology, GM’s Cadillac Division can show the world that they are so committed to racial justice that they can afford to debase their most upscale brand by featuring young black female TV actors, people who are not typical Cadillac owners and whose appearances may well alienate traditional customers.

    Not at all. Ads. for luxury products reflect the elite zeitgeist of the age.

    The Cadillac ads. from the 1950’s – 60’s accurately reflected the elite self image of the 1950’s -60’s.

    So, luxury car ads. from the 2020’s don’t do anything different. Western elites are thoroughly woke (those beautiful young women running around at BLM demonstrations) so GM Cadillac aren’t debasing their brand – they’re actually right on target.

    If you drive a Cadillac you’re showing that you’re woke (on the upscale – but still a BLM supporter) – joining all those young black women driving Cadillacs.

    • Agree: niceland
    • Replies: @Nancy
    , @Badger Down
    , @Patricus
  27. Jiminy says:

    Virtue signalling be damned. Those enlightened ad guys know that most happy white men just lust after a hot, 200 kg ripply black mama to snuggle up to on a cold night, while her six illegitimate spawn are out rolling old Asian folk. Think of it, there can be no other possible reason for this type of advertising. Could be worse though. Would you really want every ad to include some old jewish, big nosed, huge eared, rat bastard telling you what to do with your money? Thought not.
    It was great in the eighties when you could get 18% on your investment though. These days you have to pay the bank to hold your money. National Geographic magazines used to be filled with those great car ads. The yanks certainly had bucket loads of style back then.

    • Replies: @Maddaugh
  28. Not Raul says:

    It is one thing to have a commercial for Rolex watches featuring Tiger Woods, quite another to use a sepia-tone model who looks like a $2000 a night hooker in a platinum blond wig to tout a German luxury car. How many potential buyers who could afford that vehicle will now tilt toward an Audi etron versus the comparably priced BMW or Mercedes Benz?

    Audi might be chasing after simp money. There are a lot of guys in tech, banking, and consulting, with a lot of disposable income, who are pathetic around women. Maybe they’d be inclined to buy an Audi; because they’re subconsciously enacting the submissive role in a findom fantasy. The ad might actually generate excitement among potential customers. Money for sex.

    • Replies: @Badger Down
  29. GMC says:
    @Vinnie O

    I received a rifle from Chief Bailey Theodore s Potlatch. Potlatch is still Athabaskan.

  30. @Baxter

    After all, where in the world do Blacks live as well as they do in the USA?
    Blacks, and Jews need Whites. We don’t need them.

  31. Dumbo says:

    Yeah, Mr. Weissberg doesn’t seem to get it. The classy Blacks or the fancy interracial couples in those ads are not the customers of the product, they are the product.

    Advertisers are selling to rich white liberals the idea that this beautiful race-less utopia exists.

    The same is true for Gays and Transgender in traditional masculine products such as Gillette, although here the strategy is risky, as those products, contrary to luxury cars, are cheap and bought by proles. And proles don’t tend to like so much that gay and trans stuff.

    • Agree: Not Raul
    • Replies: @Badger Down
    , @Boarwild
  32. Escher says:

    to give “voice” to historically marginalized communities such as slinky black women coiffed in platinum blond wigs.

    Be thankful they haven’t moved to fat black women yet.

    feature actors who would never be admitted to the country club, and if they did seek admission, the police might be called.

    These days the police are more likely to be called if these lowlifes are denied access to the club.

    • Replies: @Anon
  33. Escher says:

    historically marginalized communities such as slinky black women coiffed in platinum blond wigs.

    Be thankful they haven’t moved to fat black women yet.

    feature actors who would never be admitted to the country club, and if they did seek admission, the police might be called.

    These days the police are more likely to be called if these lowlifes are denied admission.

    • LOL: Maddaugh
  34. Anonymous[259] • Disclaimer says:

    Cadillacs and Lincolns are traditionally the vehicles of the Negro and the Jew.

  35. Franz says:

    As far as blacks in advertising? That’s an American thing.


    The auto market is a joke in Europe and N. America. What the market people called “saturation” was reached in these places after WWII depending on where you were, and that was that.

    A burgeoning market will never happen again in any of these “old” economies. In the early 90s, the focus was on Mexico, India, China… where substantial growth was near-possible or already happening.

    Last I heard, there will be 27 million cars sold in China this year. The numbers are vivid, but the growth percentages are what drive the suits nuts. Consider their US-type advertising a form of hate mail that they get their least-creative auteurs to crank out.

    • Replies: @Curmudgeon
  36. Z-man says:

    LOL, Regina King has been given a big contract to be Cadillac’s ‘girl’ as in ‘you go girl’. Unfortunately the black actress is at least 5 years and more like 10 years past her prime. The last thing you want to see is an over the hill black broad selling Cadillacs. Even young Black dudes don’t want to see that.
    The one commercial that angered me though was a Lincoln one that came out a few years ago. The beautiful white chick was driving her Lincoln thru Chicago with a sleazy looking young negro buck in the passenger seat. They couldn’t even make the negro look more presentable. F*ck Lincoln. Henry must be turning in his grave.

    • Replies: @Mulga Mumblebrain
  37. @James N. Kennett

    US Airways tried enforcing white supremacist notions of propriety and now they’re bankrupt! Let that be a warning to you all!

    • Replies: @Jiminy
    , @Mulga Mumblebrain
  38. Anon[309] • Disclaimer says:

    Here in south Africa blacks are now the majority race featured in ads. A few years ago blacks ( spurred on by their childlike mentality no doubt) caused a ruckus for an insurance company for not portraying black people in their ads. So now most companies only feature blacks to avoid being a target of black inferiority complex.

    • Replies: @InnerCynic
  39. Schuetze says:
    @Priss Factor

    “Companies don’t make their own advertising. They contract advertising firms that are mostly controlled by Jews.”

    While that statement is relevant and true, it does not go nearly far enough.

    Blackrock is run by ((Larry Fink)), and at Jackson Hole in August 2019, months before the plandemic, all the worlds central bankers and financial elite got together and listened to ((Larry Fink’s)) presentation on how the CB’s had to go direct to avert the next financial crisis that they were planning.

    When the Plandemic hit, Fink was handed $7T by the Fed to directly pump into the economy by buying everything up. Consequently, the amount of private property across the US, and the planet, held by goyim, was decreased by another massive bite.

    Over the last several decades the Talmudic Cabal has been slowly taking control of all private property, they already have control of every large globalist corporation on the planet. You can see it just by looking at all the globo-homo and miscegenic advertising by all these corporations in every remote corner of the entire planet, or at least the “west”. Pfizer, J&J, Sony, Toyota, Nestle, Unilever, Tyson, VW, GM, Mercedes, Exxon, UBS, Ernst Young, it doesn’t matter. The reigns of control are all held by one cabal. Bill Gates is now the largest owner of farmland in the US.

    So if all automobile manufacturers are forced to create nonsensical and counter productive advertisements, does any one of them suffer? If Audi goes bankrupt, won’t their market share and profits just be soaked up by the ever decreasing number of ever more easily controlled cabal owned competition?

    • Replies: @Rev. Spooner
    , @Schuetze
  40. My takeaway is that any corporation that is using woke advertising is basically telling people that it has too much money, and it knows people will just keep giving it money no matter what it does.

    At that level, advertising is more of a habit, or game, than a necessity.

  41. Anonymous[661] • Disclaimer says:

    I’m still waiting for the tv ad featuring a middle-aged rabbi married to an obese black woman.

  42. Are cars really a prop to social status in the US? Apart from a car I won in a raffle I have only bought one new vehicle (a semi automatic VW Beetle) in decades of car ownership. And I recall as I took over my mother’s old station wagon at the age of 23 looking askance at the showy car driven by the estate agent selling me my first house. What kind of person wth any kind of proven brains needs cars as props in 2021?

  43. Well, maybe the corporate types are looking ahead to UBI? After all, Yang was attacked by a black radio host because, “How can you live on a $1,000 a month”?

  44. xyzxy says:

    A traveling salesman who knows he will put 30,000 per year on the vehicle can probably negotiate an appropriate prepaid mileage plan.

    A travelling salesman isn’t the best example you could have used. But it depends on how much he travels. If he has a wide territory, his mileage at the end of three years might be such that the cars’s residual is close to zero. In that case, a purchase would probably make more sense.

    A ‘real’ salesman would have his company paying for the car, or at the very least subsidizing miles; also, the choice of car would be commensurate with whatever he’s selling. The idea that an agricultural equipment salesman in the midwest might be driving a BMW or Lexus is not likely. But pickup trucks today can cost as much as a European sedan, so there you go.

    For ‘long term’ use, a continual lease on any German higher end sedan is not unrealistic. Maintenance costs can be substantial after the warranty period. But one has to weigh the potential cost of repairs with the cost of driving a perpetually leased ‘new’ model.

    From a racial angle, at least in Chicago, the police blogs tell us that if inner city blacks want to drive a high end luxury car, they just walk up to the car’s driver at the streetlight, open the door and command them to get out. Usually at gun point. That solves any credit score problems they might encounter at a dealership. Typically, though, these ‘street leases’ are low mileage, but the car might have no residual value at the end of the day–wear and tear, and all that.

  45. How does shoving a downtrodden black female who is struggling to survive into buying a fancy car with high interest rates to make a few guys richer, who are already well to do, help the society that is falling behind in the competition to stay number one on the world stage?

    It’s pernicious to resort to such lunacy at the least and a suicidal game at the best for the country at large. Time to wake up and smell the coffee!

    • Replies: @Jim Bob Lassiter
  46. Jiminy says:

    The scary thing is that she is wearing shorts.

    • Replies: @HammerJack
  47. Thim says:

    So Jews run the advertising industry, and Jewish money controls the stock market, which controls the companies. Nothing “woke” about this (a term used by mental midgets). Simply Judaism at work.

  48. In the case of Lincoln, Cadillac, Audi and Lexus, all the recent TV ads that I’ve seen feature youngish black women and in the case of the Audi ad, a vampish black women with striking blond hair tooling around in the latest etron model (priced from $67,000 to $91,000).

    Here is a link to the ad being referred to:

    What type of self-indulgent and affluent White person purchases a new Cadillac nowadays anyway with their own money for personal use? For decades Cadillac has been the brand that Black folks aspire to own, so it does not seem superficial for GM to appeal to this demographic segment in their television advertising for a Cadillac vehicle.

    Audi television ads tend to be well though out and executed, so I suspect the author has misconstrued its intent and effectiveness. It does not sacrifice but sends a clear signal. At the outset this ad coveys that the “vampish black woman” must surely be a professional songwriter and singer, well entrenched within the Hollywood entertainment industry, likely a high-end performer in the soul sound genre, probably also tied in to the movie production sector, and collecting nice royalties from radio air play, accordingly she rents an office suite situated very high up. Thus, she would likely be living in Beverly Hills, Brentwood, or Malibu, and could easily afford a car assembled in Emilia Romana, like Lamborghini or Ferrari, if she wanted to have one. Indeed, Janelle Monáe Robinson, who is in the ad, is cited by Wikipedia as being a “singer, rapper, and actress” who has won awards and nominations.

    More specifically, she could also afford the all-electric Porsche Taycan, which is basically the same car as the Audi being advertised, except for its badge and design (exterior shape and interior ergonomic style). The ad clearly targets primarily those in the same economic milieu living in trendy and highly “woke” California settings (western Los Angeles, Silicon Valley, southern Marin County), and additionally all those anywhere else in America who would want to emulate them. In case the Audi e-tron might actually be considered more aesthetically pleasing than the technically identical Porsche Taycan, the potential purchaser would also forsake excessive flashiness for relative modesty. Since this is currently the “in” electric car to drive, according to the message, they will want to own one too, if they can afford it. Alternatively they can look at less expensive Audis.

    By contrast, featuring a putative British male rock star to highlight this car, for instance, would be counterproductive, because not only would he tend to be less “woke” and Green, he could be expected to drive a Bentley or Jaguar instead, if not a Porsche 911 Carrera.

    A much better case for obsessive “woke” virtue signaling in advertisement to the point of virtual self-annihilation can be made with the case of a popular German Pilsener beer, also available in the US market, König, a brand owned by Bitburger. The photo, in a billboard format, is targeted to a German audience of beer drinkers and featuring a smiling Negress ostensibly out on a date, Friday night after work. The ad agency must have thought they were being cool to feature an African person, but the most likely perception is presumably the opposite of what was intended. The implicit insinuation is that this couple may expect to spend the entire night together, if not the entire weekend, after they finish their beer drinking at the night club.

    According to statistics from a popular US online dating site, of the eight groups surveyed (Male / Female + White / Hispanic / Black / Asian) the Black female was the least popular of all while the Asian female was the most popular. When taking these basic mating proclivities into account, the ad essentially amounts to suggesting that this White dude with the beard is a “loser” for wanting to screw that kind of woman, hence, by extension, the subliminal message to the primarily German male target would be that if you drink our product, König Pilsener, then you are a “loser” too.

    In spite of König being an excellent beer, its former popularity has gone down significantly over the years. While many competing brands have managed to increase their brewing production, König’s output has recently been only half of what it used to be. Clearly they have been doing things wrong, and this ad is a good example of the point that the author intended to assert about making a “sacrifice“.

    Here is an image of the beer ad:önig+Pilsener+Plakat+Werbung+Feierabend

  49. @Baxter

    The overwhelming majority of white Americans have no idea what it is like being a racial minority day in and day out.

    The overwhelming majority of whites anywhere have no idea. In what society, past or present, have whites been a significant minority (say, 10 to 40 percent) of the population? Only one I can think of is South Africa.

  50. “Hard to discern the economic basis underlying these pitches. ”

    New found affluence from Blacks working hard and smart at their government and globo-homo corporate jobs?

  51. @Been_there_done_that

    Sort of a paradoxical opposite of what happened to the PBR brand in the US.

    • Replies: @Joe Paluka
    , @Trinity
  52. Why would someone would want to get a Cadillac or other high end car when they don’t look any different to the low end cars? Even the Rolls Royce looks like a ugly Nissan Rogue, it’s only defining feature is the faux grill which is trying to harken back to the days when R.R. actually made cars of distinction. Looking at cars today is about as exciting as looking at different styles of covid masks.

    • Replies: @mmack
  53. @Jim Bob Lassiter

    Love that old school country music. Too bad Johnny Russell died prematurely of diabetes.

  54. Mike Tre says:

    “The overwhelming majority of white Americans have no idea what it is like being a racial minority day in and day out. ”

    Perhaps I’m missing your point, but so what? Racial minorities in the US both have it better than the white majority in the US, as well as better than racial minorities currently living in any non-white majority country in the world.

    On a global scale, Europeans are the racial minority.

  55. Maddaugh says:

    Excellent article about the stupidity of blacks. In a comment I made sometime back I noted that the rich are not spending and the spenders aren’t rich. As it is these days I sometimes see a shiny BMW pull up and out jumps a skinny black man who looks like he just looted the Salvation Army store.

    This summer I was having breakfast in a restaurant when up comes a black woman driving a white Audi SUV. Why do blacks like white vehicles ? She was dressed to kill in a dark red chequered skirt/ jacket combination and accompanied by a young kid. No wedding ring but on first appearances looked like success and dressed for it. Come time to pay the bill and the owner comes charging out of the kitchen. Lady Success and her crumb snatcher had gobbled up the breakfast supreme, every last bit of toast and then could not pay the $35 tab. Later in the summer I asked the owner’s sister if she ever returned to cover the charge. Answer ? NOPE !

    Dressed to kill and driving an expensive SUV but no money to pay the bill or worse cadging a free meal and shafting the restaurant owner.

    I have also seen 10 or so of them in a Fort Lauderdale restaurant run their own black waitress up and down, run up a tab in the hundreds of dollars and not leave one penny as a tip….and laugh about it !

    The black man is all flash and no cash, always looking to rob, never missing an opportunity to abuse and even murder his own, a piece of dog shit in every sense.

  56. xyzxy says:

    When I bought my Audi, the dealership had a ‘targeted’ salesforce. The young trendy white male, the attractive blonde women, a ‘sophisticated’ Asian woman in business attire. Also, a ‘hip’ black guy. So the customer could choose their poison. Whatever they were comfortable with.

    At the desk with the black guy were two young blacks in ‘hip hop’ attire–baggy pants, t-shirt, and bling, negotiating their deal. Looked like stereotypical hood-rats. But they had money from somewhere. The dealership didn’t care. For them, dollars were the same whether it was a cardiologist or a rapper.

    • Replies: @Rev. Spooner
  57. Maddaugh says:

    The White Man in Australia has Jumblebrain, the CCP stooge, locked down. The poor fellow cannot even rock his favourite exotic animal restaurant a few kilometers away. With nothing to do, this and whatever roadkill he ate last night is sure to loosen him up ! LOL

  58. Every once and a while I glance at Paul Joseph Watson’s work. He is right on this subject. We are now the product.

  59. I’d say the simplest explanation for these ads is to avoid being a target of the Woke mob. They’re sufficiently cohesive and influential that if they decide to organize a boycott, it’s gonna hurt.

  60. Maddaugh says:

    I liked your comment. Was your satire and mocking intentional or did it just occur because the whole thing about blacks is so bizarre. For example:

    >the LIGHT SKINNED girl, dressed in WHITE, with BLOND hair, posing in front of a LIGHT COLOURED auto….and LIGHT COLOURED buildings in the background. I guess the message could be if you are shoe polish black and buy a Cadillac you will be WHITE. LMAO
    >then we have a white German man with a mulatto woman (note she is not Bantu black) drinking German beer. Adolph must writhe in his grave ! LMAO

    In any case, the vendors selling high end vehicles and easily acquired credit cards to the darkies dont care one way or the other. Their revenue is guaranteed as someone else assumes the risk of the purchase financing. The banks, credit card companies, finance companies, assuming the debt dont care either. The suckers making minimum payments and 16-25% interest cover the losses incurred by deadbeat blacks. Unfortunately, the black man is saddled with a dismal credit score. However, seeing that blacks generally dont give a shit about anything other than today, it makes no difference to them either.

    Its all a circus and while the action is bizarrrrrrrrrre and freakish in the extreme, one cannot help but be amused at how the system is set up and how slick it is. Everyone gets their piece even the black man who is the consummate loser. We can only wonder what happens when the music finally stops and the dancers find there is not one chair left to sit on.

  61. Thirdtwin says:

    Marketing is downstream from HR, as is almost every corporate unit. Eventually, HR sewage pollutes the whole profit stream. Marketing is just the visible scum floating on the surface of the foul river.

  62. Maddaugh says:

    LOL Jim, you gots me in stitches. It could be even worse though. After rolling Chinks and beating them up (as they should) the Ad Guy may find his snuggle between all that smelly black meat at an end and awaken to find his step sons robbing him or worse, SWAT lasers pointed at his balls in a warrant less raid.

    His next snuggle might be with the homies in the Big House.

    Definitely not good outcomes however you look at it especially for pleasing the Small Caps and getting the corner office.

  63. @Vinnie O

    Yeah- they didn’t get what the potlatch was about. Fail on the title.
    It was not at all a stupid custom and the rich didn’t give away even nearly ‘all’ their wealth. They just gave heaps of gifts. Which increased their status in the clan.
    Fellow white people, here’s an analogy: In Viking times, a local baron or clan chief would be proud of the moniker, ‘Ring Giver’-which meant you were the war chief who had so much gold you would give gold armets to your troops as the equivalent of medals today and finger rings to their wives (yeah- think Lord of the Rings-it’s exactly an example of gifts with strings of loyalty attached)

    • Replies: @Nancy
  64. @Rex Little

    “…In what society, past or present, have whites been a significant minority (say, 10 to 40 percent) of the population..?”

    In nearly all Latin American countries, in which they still are the ruling elite.


    • Replies: @HammerJack
    , @Rex Little
  65. Trinity says:
    @Jim Bob Lassiter

    The thing is that I have never really seen rednecks drink PBR. All the rednecks I saw whether it was transplanted Southerners in working class Baltimore or Southern Georgia NEVER touched a PBR. I saw plenty of Schaefer, Black Label, and Schlitz beer drinking working men in Baltimore when Baltimore actually had White people living there. Down south in Georgia and parts of Florida, it was either Budweiser or some obscure beer called Sterling or an occasional Miller High Life. Plenty of white socks though because a working man actually SWEATS for a living.

    My redneck, white socks and blue ribbon beer. hehe. Classic tune. FUCK Rolex watches, I could be a billionaire but I am not stupid enough to pay that kind of money for a watch. Give me a decent man cave with some 1970s pinball machines, a good ole fashioned jukebox with my favorite tunes, pool table, stocked bar, couple of HUGE aquariums ( salt water and fresh) and I am good. Of course I would build a great home gym as well and have a few critters roaming around. Caddies? Oh shit nah, man. My favorite car was those mid 1980s Cutlass Supreme models. Have one completely restored, nice tan color, be good enuff for my ass. Rest of my money goes on vittles and I’m good.

    Cue: Simple Man by Lynyrd Skynyrd

    • Replies: @Badger Down
  66. ATBOTL says:

    What changed is the structure of corporate ownership. Large companies used to be owned and controlled by one or a small number of wealthy people whose holdings in that firm were their main asset. Today, almost all large firms are owned and controlled by the same few dozen large funds. The real competition is between funds and the interplay between the corporate brands that are used for marketing purposes is stage managed.

    That means that the problem has to attacked at the level of the capital owners.

  67. This is an excellent summation of what’s visible to anyone with eyes to see.

    It is also another part of the war on White males who created Western Civilization, of which Christianity is a major pillar.
    So, DaTermites began infesting the Church and turned Christianity into Churchianity – a harmless form of appearance directed and neutered formed of worship which enables all the other infestations into governments, education, media and all culture formers. The rest is easy peasy!
    Anyone who’s interested in a lifetime of exposing DaPerps can start here – – but it’s not for short attention spans. That’s the bad news.
    The good news – we’re not alone – the awakening has not only started, it’s gaining momentum if you have eyes to see.

  68. Dually says:

    Yet another opinion that completely misses the obvious: Tokenism and woke “activism” ARE the current status symbols among upper-class whites. Wokism also compensates for the complete lack of REAL cultural innovation in the arts, music, science etc. from the prior worthless generation of upper-class college bums and corporate hand-out deadbeats.

  69. Trinity says:

    I like these idiots who will go to some fancy steak house like that Eric Swalwell dipshit and pay 130 dollars of YOUR money on a steak. I mean seriously, how good can one steak actually be, and that was just for the steak, the trimmings were not included. Now you had a generous man like Elvis who would give away a brand new Cadillac to strangers or people who worked for him and eat peanut butter and banana sammiches. Meanwhile you got these pigs in Washington like Swallowtail spending YOUR MONEY on 130 dollar steaks that probably are not a helluva lot better than the 20 something dollar steak I pick up at Publix. I can grill those suckers just right. Friend is a pilot for American Airlines and he raves about the great steaks in Argentina and they don’t cost a fortune either. Swallowtail, man, what a dipshit.

    • Replies: @Dr. Charles Fhandrich
  70. Chris Moore says: • Website
    @Priss Factor

    WASPS lost a lot of ground because they refused to deal in many profitable fields that were deemed vulgar, sinful, or beneath contempt. Anglos could have dominated the movie industry but they left it up to Jews. There was lots of money to be made from vice.

    Wasps were trying to keep up appearances, modeling themselves on British royalty and elites, seeing themselves as the standard bearers of society. ((Jews)) have no such inhibitions or compunction. For them, it’s all about money first, and then they can rewrite history casting themselves as morally upstanding paragons of high society.

    When you think about the origins of the British Empire, it started out as nothing so much as a bunch of adventurers, pirates and profit-seekers, who eventually took responsibility for the nations and peoples they conquered. The WASP American Empire, too.

    But ((Jews)) have thoroughly infiltrated both, and they have no inclination to help anybody but themselves, per the mandates of their Talmudist religion. In fact, that’s how Judaism started, with Moses basically hacking away the Hebrew deadwood, let alone the goyim interlopers. The religion/nation itself was never designed to serve anyone but Jews. That’s how all nations are formed, but when they become Empires, things change.

    That’s what we’re living in now, a Judeo-Christian-Talmudist Empire, which combines the worst aspects of Jewry with the worst aspects of Christendom with the worst aspects of the Moneychangers/Mammonites. It’s truly a three-headed monster, which is now fighting itself.

    ((Jews)) need to be sent to their father, Moses — reincarnated as fundamentalist Islam — for a good thrashing. He’ll beat them black and blue, and then dispose of the dead bodies. Spare the rod, spoil the Hebrew. Their primitive brains can only relate to violence and tyranny.

  71. @Vinnie O

    Very interesting stuff. One reason I read the Unz review.

  72. @Trinity

    He was approved of by Pelosi, even after he slept with a communist Chinese spy. He showed her around all kinds of government offices and she even took her girlfriends along, probably communist spies also. These are the people who write our laws and directly affect us in differing ways.

    • Replies: @Trinity
  73. Trinity says:

    Anyone who pays for a OBSCENELY OVERPRICED (((Starbucks))) coffee has got to be phoo phoo douchebag and is no way, shape or form a real coffee drinker. McDonald’s actually has some decent coffee and is reasonably priced and I think you get free refills if you dine in, ( don’t ever dine in at Mickey D’s so I don’t really know.) Drive past a (((Starbucks))) right next to some state “collage” and all the phoo phoo dipshits are out there drinking that watered down weak ass shit. You have to give kudos to the guy who put the shop up next to a “collage” though, those places are loaded with brainwashed idiots.

  74. Agent76 says:

    Apr 24, 2021 The Manufacturing of a Mass Psychosis – Can Sanity Return to an Insane World?

    Jun 20, 2016 The Century of the Self – Part 1: “Happiness Machines”

    Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.

    • Replies: @Druid55
  75. Trinity says:
    @Dr. Charles Fhandrich

    Yeah, I absolutely loathe that guy. He is the epitome of SELF CENTERED AND SELFISH BACK STABBING SCUM.

    • Replies: @Dr. Charles Fhandrich
  76. @Schuetze

    A well researched and documented video, well worth your time. Do watch it.

  77. Schuetze says:

    This graphic really shows how the food industry keeps getting consolidated in ever fewer ((hands)). It should come as a surprise that they are all pushing the same agenda.

  78. @Trinity

    Whamo! The words you used to characterize him, are, in my opinion, dead on. He has even been seen in Saudi Arabia, riding camels, bearing his chest and generally acting like a jackass. He’s another example of why California is on a downward spiral. God, the only hope for this state is going to be some decent whites and Hispanics. The Los Angeles Sheriff, Alex Villanueva is the best Sheriff the County has ever had. I say this, because he is the Sheriff that has had to deal with more crap, than all the previous Sheriffs put together and has done so remarkable well. He stands firm on the phony vax mandates, citing that it will screw up law enforcement. The guy is a blessing. What a contrast to morons like Swallow well and the perpetual frat boy Governor, the equally moronic, Gavin Newsom.

  79. @xyzxy

    Are you an idiot? You say
    At the desk with the black guy were two young blacks in ‘hip hop’ attire–baggy pants, t-shirt, and bling, negotiating their deal. Looked like stereotypical hood-rats. But they had money from somewhere. The dealership didn’t care. For them, dollars were the same whether it was a cardiologist or a rapper.
    I didn’t know it was you all along when they said he “doesn’t have two brain cells to rub together”

    xyzxy, If you run a business are you going to sell only to those who you consider “Decent”?

    • Replies: @bike-anarkist
    , @xyzxy
  80. You see a similar effect with newspapers, my old business. Newspapers are obsessed with racial issues and how blacks must be positively portrayed, while I’d suspect that blacks’ newspaper readership is relatively low nor do they advertise as much as whites

  81. TG says:

    Missing a key point.

    More and more of our economy consists of de-facto monopolies, all deeply interconnected and massively subsidized/bailed out by the government. And indeed, more and more companies make their money from ‘financial engineering’ than actually selling real goods and services.

    It doesn’t matter if a corporation makes a decision that is technically not good in terms of marketing – there will be no down-side, not really, not for the people at the top. If the 600 billionaires who run the country decide to use race to play ‘divide and conquer’, then that will be the top-down instruction, and that’s what will happen. And whatever losses occur at the retail level just won’t matter. Cost of business.

  82. Anon[357] • Disclaimer says:

    Lincoln was for the country club set. Cadillac was for the ‘ethnics’. That was true up until the 1980s.

  83. For badvertisers, promoting wokeness establishes a “history” of ethnic servitude for when Whites are a numerical minority in their own countries. It also shows a willingness to cooperate with increasingly evil, anti-White governments.

    Various factions may differ in opinion on whether the future is (insert trend here) or (insert other trend here) but are unanimous in counting Whites out.

    Blacks really are a seller’s dream: no future time orientation, impulsive, obsessed with bling and bolstered by government gibs, including ridiculously well-paid “civil servant” gigs.

    • Replies: @J1234
  84. @Franz

    Long, long, ago, Black comedian Nipsey Russell proposed that September 30 (?) be a holiday for Blacks, because that was the day the new Cadillac’s were introduced.

    • LOL: Franz
  85. @Baxter

    More people are “clued in” than you imagine. But they’re too busy keeping their heads above water and preparing for the American apocalypse to engage the lunatics. Why bother! There are only so many hours in the day and you’d be better served in doing what you can to save your ass in the immediate than worry about what the lost culture as a whole is doing. I can save my family and communicate with authority amongst my closest friends and associates… beyond that the others are on their own.

  86. @Priss Factor

    They contract advertising firms that are mostly controlled by Jews

    Ever worked in advertising?

    I didn’t think so.

    Ad companies spend literally sleepless nights pleasing the customer. I have seen people sleep on the floor of their offices during a frantic pitch campaign.

    A cave isn’t good enough for you. You probably live in a tent in a park, like Joseph Rosenbaum.

    • Disagree: Schuetze
    • Replies: @JackOH
  87. @Baxter

    I think the religion of anti-racism (which is what I call it-a secular religion) is reaching the beginning of the end of its warped, tortured life

    I don’t agree. You ain’t seen nothing yet.

  88. @Anon

    Yet notice that these same “protesters” couldn’t give a shit about disappearing anyone not black.

  89. JackOH says:
    @Paperback Writer

    Ad companies spend literally sleepless nights pleasing the customer.

    PW, I sold advertising. You’re right.

  90. Nancy says:
    @Generalfeldmarschall von Hindenburg

    I believe the top guy had a lot of help from his family members and attaches in piling up the goods to give away. Everybody got popular and richer.

  91. Nancy says:

    Is this the ultimate…. driving a Caddy indicates you’re on the woke/blm/etc victims’ side, while simultaneously indicating that you’re the oppressor in an economy rigged for them… and not for you. Twofer for one leased car? Is this the subtlest pilpulling… ever? “I want to ride on the horse that’s trampling my bros…” Solidarity, or brains, anyone?

  92. I believe that the ad agencies are mostly to blame. Just like TV there has been massive consolidation in this arena even though many of the agencies have kept their brand names. About five super-agencies now dominate. And no prize for guessing their ownership. The driver is not, and never has been, altruism towards blacks. Rather it’s deep-rooted animosity towards the ‘host’ populations.

  93. Druid55 says:

    Horrible burnt (overroastrd) crap

  94. @Rev. Spooner

    I do!

    I do not prostitute my business for the rich.
    In fact, my business has increased by not catering to the rich.
    I do not give any deals to the rich!

    Why? Their behaviour. The average attitudes of the rich are:

    MONEY>>knowledge! Even the highly credentialed.

    The above relation is inculcated into the middle and working classes, but the lower classes are more intelligent and understand value : they will listen to reason.

  95. @Franklin Ryckaert

    He probably meant “non-hispanic whites”.

  96. @Rex Little

    And South Africa is where we’re headed. If we’re lucky.

  97. @Jiminy

    The other scary thing is that the guy behind the counter lost his job, while she’s now Director of Diversity and Inclusion at a Fortune 500 corporation!

  98. @Trinity

    It surprised me. I went to a Starbucks close to where I live and tried it on two different occasions. Terrible!! I like it black, so they can’t up the true taste. The stuff always has a burnt flavor to it. I drove through a McDonalds and was pleasantly surprised at how rich and smooth their coffee tasted. Starbucks is vastly over rated and why it is popular in Europe, is any ones guess. Even in Switzerland and Austria, it has had success, and the later has some of the best coffee houses in the world! The Europeans are willing to pay more for grade A coffee beans and you will be charged per cup. Europeans have a strange fascination for all things American and I think Starbucks has it’s success because of that fascination and the paper cups! lol

    • Agree: Trinity
  99. Chris Moore says: • Website

    Yes, fundamentalist Islam is Moses Judaism. Moses understood what kind of animal he was dealing with in the Hebrews and Semites. He responded appropriately.

    ((Jews)) can’t handle freedom. They run wild. That’s why they had so much trouble in the Christian West. That’s why they’ve been working to overthrow Western freedom in favor of Zionist totalitarianism. That’s what Bolshevism was. They imagine themselves as world royalty. The “Chosen-Elect.” The enforcers of “freedom” on ((Jewish)) terms.

    They don’t realize they’re buying themselves fundamentalist Islam, or some version thereof. Which has zero tolerance for ((Jewish)) grifters/Zionists. As it turns out, given the mortal threat they pose to humanity, its intolerance for ((Jews)) is correct.

    Moses had their number all those years ago.

    • Replies: @Mulga Mumblebrain
  100. anonymous[380] • Disclaimer says:

    This article is irrefutable proof that Unz is a steadfast defender of Article 19. If he’ll run this shit up the flagpole, there is nothing on earth he will censor.

    This may be the stupidest thing I ever read. Any 4chan sperg could do better than this between wanks. This has got to be performance art. Or else an ADL ratfuck trying to make Unz writers look like morons.

    This early lifer maunders about the sales pitch for the second-shittiest car ever made, worst mark of a corporation that’s been forced out of every market but commodity light trucks. Cadillac quality has been a joke for four decades. But in some obscure way, oligopolists selling shit cars to suckers suffering from status anxiety proves something about blacks. There is not enough coherent thought in there to shit Biden’s pants, and he only has four brain cells left.

    Did Weissberg get his clot shot by direct carotid infusion? This is inexplicable.

    • Replies: @Not Raul
  101. J1234 says:
    @Sick of Orcs

    Blacks really are a seller’s dream: no future time orientation, impulsive, obsessed with bling and bolstered by government gibs, including ridiculously well-paid “civil servant” gigs.

    Blunt, but true. As far as bling goes, black automotive dandy-ism seems to be perennial: purple Cadillacs…to flashy cars with tiny wheels…to flashy cars with GIGANTIC wheels…to dancing cars (though that’s more of a Hispanic thing)…to cars wrapped like great big candy bars (or a package of Skittles) and so on.

    With that in mind, the woke Cadillac commercials referred to by the author apparently celebrate “black audacity” (at least from what I’ve read.) This is probably Cadillac’s effort to reframe – in a more positive light – the company’s past efforts to capitalize on black people’s tendency towards ostentatious consumption in cars (even when they couldn’t afford such vehicles. The author touches on this a bit in his article.)

    During the Great Depression, many American luxury car companies like Pierce-Arrow, Auburn and Franklin went out of business (for mostly obvious reasons.) Cadillac, Lincoln and Chrysler survived, however, because their parent companies also sold bread and butter brands of cars that kept the luxury makers afloat. Packard was one independent luxury maker that also survived the depression, but they did so by making cars that were more like Buick coupes than Rolls Royce limos, and that strategy denigrated the brand in the eyes of many high end customers after the war. They merged with Studebaker in the mid ’50’s and ceased to be a brand by the late ’50’s.

    All of this makes me wonder about Cadillac as presented in the article. The market is changing in a major way, and the perceptions about cars that existed in Packard’s day probably no longer exist. With heavy SUV production and trends in styling that make it very difficult to tell a luxury vehicle from any other vehicle, I’m wondering if there will even be such a thing as a “luxury car” in the not too distant future. I haven’t thought of Chrysler as a luxury marque for many decades. A friend showed me his brand new Ford yesterday, and the gadgetry and features to be found on a Ford are amazing. As cars are seen more as appliances than status symbols, owning a luxury car might be as thrilling as owning a luxury refrigerator. I’m guessing Cadillac won’t pay a price for their absurdly woke commercials.

    Oh, and in case you think Cadillac actually is serious about wokeness, here’s one of their ads from a few years back. They were trying to connect to the unapologetic upwardly mobile white guy…and in a major way. Like every other big company, they have their wet finger in the air to see which way the wind is blowing. Don’t assign any greater moral value to them than that.

    • Thanks: Sick of Orcs
    • Replies: @Jiminy
  102. @Maximo

    True. Also of importance are the large stock holdings of the Wall Street Financial houses (Black Rock, JP Morgan, Morgan Stanley) and the large hedge funds. They obtain sizable chunks of stock and then dictate social Marxist policy under threat of removal of the CEO and Board. In all cases, these are Jews of the Worst Kind.

    Why else would 200 CEOs of the the largest American companies lodge very loud and wide complaints against the Georgia Election ID Law?

    Add to this, the street thugs formed from George Soros et. al and the hundreds of NGOs that wreak destruction with a Satanic vengeance.

    • Agree: profnasty
  103. The reality in America is of a ruling class with extremely strong class consciousness, who control ALL the levers of real power TOTALLY, sitting atop a seething mass of increasingly pauperised and immiserated serfs, who have been so thoroughly brainwashed that the last thing they would do, just before dying of starvation, or ‘vaccine’ side-effects, would be to wake up to just who are their oppressors and the real architects of their miserable lives.
    The favoured tactic for keeping such potentially restive populations in check is ‘Divide and Rule’. Otherwise it’s onto ‘Mongol’ methods, pyramids of skulls and the like, and The Plague might just be our version of Baghdad in 1258, or Merv in 1221, from which it never recovered.
    Wokeism is just another Divide and Rule tactic. It is a cult, where ANY criticism, however mild, however constructive, is anathema. It has copied a lot of the tactics of the ‘antisemitism’ industry, like the ‘I feel unsafe’ garbage, once utilised when anybody defended the Palestinians or criticised their regular ritual slaughter in the Gaza Ghetto etc. That a ruling class tripe trope like Wokeism (which, by its very nature and extremity, confounds any real social progress) is being used to push advertising is hardly surprising. The US economy is based on money shuffling, advertising, medical ‘insurance’ sadism and military spending and not much more these days.

  104. @Franklin Ryckaert

    “…In what society, past or present, have whites been a significant minority (say, 10 to 40 percent) of the population..?”

    In nearly all Latin American countries, in which they still are the ruling elite.

    Yeah, I thought of that after I posted. I will maintain that nowhere have whites been an oppressed minority, other than present-day South Africa. And that wouldn’t have come about without pressure from clueless whites in other countries.

  105. @Miro23

    Back in the day, jazz was cool and so were smartly-dressed black Americans. So Darkie toothpaste was born. You can have teeth as white as this. Decades later some complainants mistook the Negro musician for a White man with his face painted black. They were so offended! And Darlie was born.
    I’m not making this up!

  106. @Not Raul


    Financial Domination! The latest US “industry” set to gut the world.

  107. @Dumbo

    You have to ask yourself: Do I really want my face to be as smooth as that lady-boy’s leg?

  108. @Baxter

    I wanted to simply agree with you but Unz won’t let me. I had the same experience in the Army during the Viet Nam era. I was raised in a totally white rural community. I had no feelings about blacks until I joined the military and found out how anti-white they were. The lone Mexican guy in my unit saved me from some great pain. I was too small to defend myself.

    • Replies: @Shh he kjfdfgjk
  109. anarchyst says:
    @Chris Moore

    Protestantism has always been a “mish-mash” of beliefs, each sect adopting parts of the Bible while considering it to be the “unerring literal word of God” despite being rewritten by men and (mis)translated in order to promote a particular agenda depending on the times.
    In fact, the King James version of the Bible was (re)written to create and mandate “the rights of kings” and nobility over their subjects, who were dutifully expected to obey the king’s dictates, no matter how self-serving and un-Christian.
    From Baptists concentrating on one passage of the Bible to fundamentalist snake handlers concentrating on another, it is clear that Protestantism IS a “mish-mash” of varying beliefs.
    Protestantism was created partially to correct the excesses of the Catholic Church, particularly the “sale” of indulgences–a supposed fast track to “salvation”. This, in itself was a worthy cause, but quickly went off the rails with each sect choosing and adopting its own particular beliefs.
    Another major aspect of Protestantism that deserves to be explored is its affinity for judaism, which fails to recognize the undying hatred that judaism has for Christianity.
    Even the modern-day Catholic church has been poisoned by this heresy with the imposition of the changes wrought by the “Vatican II Ecumenical Council” which was largely a “coup” by Protestants and jews.
    Protestantism abandoned the belief that “good works” were necessary for salvation.
    It is difficult to comprehend how a person who has taken advantage of others all of his life, made life difficult for other, committing grievous sins and transgressions is able to ask for forgiveness on his deathbed and receive salvation “just like that”.
    Even if “good works” do not count, they can’t hurt.
    It is the Catholic Church that instituted the first hospitals and educational institutions, long before that of Protestants.
    Yes, the united States of America was largely successful due to Protestant (lack of) ethics, most builders of industry raking in millions in profits while ignoring the basic needs of those who made their success possible by their hard work. It was common to see these Protestant “captains of industry” do their damnedest to pay their employees as little as possible while raking in massive profits benefiting only themselves.
    These Protestant “captains of industry” attempted to redeem themselves by establishing “foundations” (which guarded their wealth, making it tax exempt) and indirectly countering their own Protestant belief that “good works” were not necessary for salvation.
    They always pleaded poverty to their employees while living grand lives themselves.
    This contributed to the rise of labor unions, which at first, were brutally suppressed.
    There were exceptions, such as Henry Ford, who almost single-handedly created the middle class by paying his employees well above “market wages” of the day. His $5.00 per day wage was not entirely altruistic as it was also instituted to stem “turnover” as assembly line work was monotonous, but his writings have stated that one of his objectives was to make it possible for workers to “enjoy the fruits of their labor”.
    That being said…every belief system has its warts and foibles, Catholics included, but in the grand scheme of things, there is only one religion that can base its existence all the way back to the apostles.

    • Agree: Not Raul
    • Replies: @Mulga Mumblebrain
  110. Trinity says:

    If you are a man and you spend more than 20 dollars on a haircut, you might be a dipshit.

    If you spend more than 50 dollars for a fifth of Scotch, Bourbon, or Vodka, you might be a dipshit.

    If you spend more than 60 bucks on a pair of tennis shoes aka sneakers and you don’t run or exercise in them, you might be a dipshit.

    If you spend 4.95 for a “grande pumpkin latte” at (((Starbucks,))) you might be a dipshit.

    If you buy pine needles to decorate your lawn ( people in South Georgia will pay you to take that annoying shit) you might be a dipshit.

    If you spend more than 50 dollars for 3 dozen steamed crabs, you might be a dipshit. Hell, half will probably be females.

  111. “Hard to discern the economic basis underlying these pitches.”

    It’s easy to discern. The corporations and their marketers are betting that the future will be woke. Right now, it looks like a fairly safe bet.

  112. Trinity says:

    How to have fun when you are bored? Pull into a car dealership and ACT like you are really interested in purchasing a new vehicle. Those pushy bastards deserve to get played. hahaha.

  113. Not Raul says:

    I dunno . . . but you might be right.

  114. SafeNow says:

    The hiring of black actors for commercials signals that the car company is very much “with it” as an observer of modern culture. It is a short leap to assume that the car company is likewise up-to-date in its technology.

    Separately, it shows that while the car company is insane, they are cool, and coolness trumps everything. Miami Beach recently decided to replace its palm trees with oak trees. Insane, sure, but oaks eat more CO2, and this trumps everything.

  115. @Chinaman's Nightmare

    Indeed, what the negress really needs is a Honda pocket jet so she can follow Travis What’s His Black Face around on his “concert” tours.

  116. @Chris Moore

    Most ‘fundamentalist’ Moslems who cause trouble and become Islamist jihadis are Wahhabists, the cult that rules Saudi through the Saud Mafia ‘family’. Both the Sauds and Wahhabism were founded by doenmeh, crypto-Jewish followers of the failed Messiah Sabbatai Zevi. The Moslem Brotherhood, so pernicious in Syria, and denied a great electoral victory in Egypt by a US puppet, al-Sisi, is a salafist movement, ie rather atavistic and theocratic, and undoubtedly is allied with the USA, Israel and the Sauds, even if only incidentally, in its ambitions to confront and destroy Arab socialism, pan-nationalism and modernity.

    • Replies: @Chris Moore
  117. @anarchyst

    Hatred of the other is the root psychological drive of Judaism, and subsequently infected Christianity (despite Jesus Christ’s universalism) and Islam, ditto Mohammed. It has motivated and energised all inegalitarian and hierarchical social orders in the West since, be it feudalism, capitalism or ‘liberalism’. Today the class hatred of the Western elites for the ‘useless eaters’ is at a zenith. And with hatred, as Judaism shows, comes fear, and the elites’ fear of the untermenschen will NOT end well. Note only the horror with which Western elites greeted China’s turn to become a society of ‘common prosperity’. Seres delenda est!!!!!!

    • Replies: @Wizard of Oz
  118. @Chris Moore

    And the best aspects of Christ’s teaching, the egalitarianism, the universalism, the beneficence, the non-aggression, the forgivingness, the kindheartedness (the antithesis of Talmudism-no wonder they hate him so ferociously)are utterly forgotten, and his praises are sung ritualistically with unbounded hypocrisy.

  119. Harvard Business School is now promoting a business model of a non-profit monopoly or semi-monopoly. Amazon reportedly shows no profit but nonetheless CEO Bezos reaps billions in compensation. Green power runs on the Enron model – subsidies are necessary to break even.
    In fact, Green Power is based on a model of Rent Seeking. Capitalism – the private ownership of the means of production in a competitive market no longer exists. Free Market is now redefined to mean the freedom of an oligarch to do whatever they want. Call it Pseudo-Capitalism.

    • Replies: @Wizard of Oz
  120. Patricus says:

    White people learned long ago that products from General Motors and Ford are poorly designed and manufactured. A Japanese equivalent is no more expensive but solidly reliable. Perhaps this is why they market to blacks. Few whites want Cadillacs or Lincolns. Too bad for American manufacturers who will fade away.

  121. @Priss Factor

    Sometimes a cigar is just a cigar.

  122. xyzxy says:
    @Rev. Spooner

    The point I was making is that there is no ‘racism’ involved when people purchase a car. A negro looking like a hood-rat can buy the same way as a white man wearing a business suit.

    People with a racial chip on their shoulder think they are being discriminated against, when they are not–you mostly see that with black folk, because they’ve been taught that way by our Jewish media, and for the most part blacks don’t really have the mental wherewithal to think it through.

    But if they have enough dollars, it doesn’t matter in the marketplace.

    • Replies: @schnellandine
  123. Al Liguori says: • Website
    @Priss Factor

    Will anyone see these ads on talmudvision?


  124. Patricus says:

    A nice feature of over roasted coffee is that one can’t discriminate between a high quality and low quality brew. Char overwhelms the flavor of both. If you have only low quality beans roast these dark.

  125. Chris Moore says: • Website
    @Mulga Mumblebrain

    I view Shia Iran as Moses Judaism. That’s why imposter ((Jews)) hate Iran more than anyone. It makes sense that they would manufacture Wahhabi Islam as a caricature to discredit the entirety of Islam (similar to ISIS). The House of Saud are their Wahhabi partners in the Petrodollar scheme as well. Kind of like “Christian” Zionists were manufactured by ((Jews)), and function as a caricature. A lot of Texas oil men are of that ilk.

    These are egregiously uncivilized people operating under the moral authority of “Judaism” or “Judeo-Christianity.” Their mockery of Moses morality and ethics is part of the appeal to this grifter set. Some would say this makes them “Satanic,” but it’s just as likely that they’re morally stunted, aka sociopathic. Were the Hebrews that Moses executed stunted as well? Likely. They certainly weren’t prepared to live as a civilized nation.

    I don’t believe “modernity” is all its cracked up to be. Certainly not the ((Jewish)) version of “modernity” — which is entirely about crass artifice, hyper materialism, hypocrisy and cut-throat, anarchist ethics, which eventually and inevitably necessitates totalitarianism.

    There is something tragic about ((Jews)) — as if they at some point in time aspired to fill Moses’ shoes but there was something missing in them that left them murderously bitter and frustrated and perpetually out for revenge against… what… the godhead concept that they knew they would never fill? Could never fill?

    So they try to fill it with AI and “modernity,” which is an approximation of humanity but can never be human. I believe that’s what these Covid “vaccines” are all about — replacing human beings with “modern” approximations.

    To what end? Revenge against Moses for making them tow the line of civilization?

  126. It’s all a horrible hellscape. But one of the most notable aspects of the “Black 24×7” advertising campaign, is how it descended upon us it totality so shortly after George Floyd consumed a bit much fentanyl.

    Open borders, wide spread fentanyl, heroin and methamphetamine availability —-> negro-centric advertisements?

    It’s engineered. It’s not random and appears to be designed to demoralize what we might call legacy Americans, aka white people.

  127. @xyzxy

    People with a racial chip on their shoulder think they are being discriminated against, when they are not–you mostly see that with black folk,

    Many negros are programmed to slot equal treatment as bias. Most are used to the kowtow, and someone treating them completely as a white can be a shock—especially if it means getting a deserved stiff-arm. They know something’s odd, but can’t compose a standard complaint. Used to be funny; wouldn’t know anymore, since avoid like plague.

  128. Boarwild says:

    Dumbo –

    Spot on! When Gillette pulled that scheisse I went out & bought 2 straight edge razors. I’m covered for life now.

  129. Fr. John says:
    @Vinnie O

    About the angst over ‘potlatch.’- We’re talking Amerindians.
    Who the hell cares?

    I grew up in the Midwest. All indians were good for was reservations and knowing the best fishing spots. Now all the reservations have casinos, and stupid, foolish whites spend their money to encourage the Indians to merely be rich layabouts… but they’re still… INJUNS.


  130. Treg says:

    Or maybe you can feel good about thier upscale product, because look, even a black person is enjoying it.

  131. profnasty says:
    @Priss Factor

    I think you can charter a fdic bank for $25M. Then you get to use the Discount Window. ~0.05% interest loans.
    But wait, there’s more.
    For every dollar you deposit at Fed, you can borrow 10. And all at virtually no interest.
    Is this a great financial system or what.

  132. Jiminy says:

    The big question though is what defines luxury? My concept of luxury would be totally different from that of a drug addled negro’s. I remember there was a vintage car that used hundreds of frog skins for the upholstery. That was probably the height of luxury at the time. But these days the car companies just seem to be taking a big 4×4 and loading it up, painting them black with a heap of chrome and calling it luxury. Some aren’t even making sedans anymore. Clearly they are catering to a market, or creating one.
    I saw somewhere that there is a chip shortage that should be affecting car manufacturers by now. And the thing is that often the items that are seen to be luxurious are simply part of the program, relying on the chip. Deep pile carpet, burr walnut dash, fine leather interior and ten layers of paint -what else is one buying besides the emblem on the hood?
    Unfortunately the cars of today are so reliant on chips that a lot of customers make sure to offload the car before the warranty expires. I have to admit though that I’ve got a shed full of old air cooled vw’s.

  133. @Bert33

    Since I ceased to be able to plausibly make most of my travel tax deductible I have found the air miles/frequent flyer points earned by using credit cards makes them good value. Free travel insurance is another plus. Of course I never pay interest.

  134. Biff says:

    In the case of Lincoln, Cadillac, Audi and Lexus, all the recent TV ads that I’ve seen feature youngish black women

    Lexus IS Japanese(Toyota), show me one Japanese person who would feature any black people?

  135. @Mulga Mumblebrain

    Note only the horror with which Western elites greeted China’s turn to become a society of ‘common prosperity’. Seres delenda est!!!!!!

    Can you demonstrate the truth of this? I have no doubt that some American business and also foreign affairs people have experienced some discomfort for a variety of reasons but I haven’t seen evidence of anything like the strong and widespread reaction yo write of.

    • Replies: @Mulga Mumblebrain
  136. @Wayne Lusvardi

    Are you notoverlooking the huge proportion of expenditure which goes into very or adequately competitive areas like supermarket sales and what would have been department stores, hardware, furniture etc as well as the highly competitive travel and tourism sectors?

  137. @Trinity

    Cutlass Supreme!
    In the wrong lane!
    Trying to turn against the flow!

  138. @RoatanBill

    It took two paras to see that Stockman is either a pig ignorant moron, or if he is as clever as his acolytes believe, a major, criminal, propagandist against Life on Earth. As Rightwing Reptilian he is, in my opinion, basically a metastasis, an offshoot of the cancer death-cult, capitalism. Unfortunately I expect he will have returned to the carbon cycle himself before the Nuremberg style trials for ecocide and crimes against Life on Earth begin. A real pity, that.

  139. @turtle

    ‘ The Knowledge’? So, he knows how to drive a cab around London. Lucky him.

  140. @Z-man

    When was your ‘prime’, Izzard? Were there cameras invented yet then to document that miracle?

  141. Andreas says:

    …clumsy white male struggling with a garden hose…

    Interesting. In my viewing neighborhood, it is a clumsy Asian male.

    It suggests that the advertisers are deliberate in their depictions and are conscious of alienating certain demographics too much.

  142. mmack says:
    @Joe Paluka

    Thank Uncle Sugar and his relentless bleating on fuel economy and “saaaaaaaaaafety” for passenger cars being rounded clones of one another. And with SUVs/CUVs, there’s only so much you can do with “two box” styling to differentiate one 4X4 box from another.

    In all seriousness though, your standard line makes (Ford, Chevrolet, Honda, Toyota, Nissan, Hyundai, Kia) offer standard features that used to only show up on luxury makes (A/C, power heated seats, power windows and locks, dual climate control, remote locks, remote start, touch screens, etc.) or were extra cost options. Thanks to the “Democratization of Luxury” you might as well buy a standard line car and pocket the savings where you can.

    • Replies: @schnellandine
  143. How many potential buyers who could afford that vehicle will now tilt toward an Audi etron versus the comparably priced BMW or Mercedes Benz?

    Answer: Almost all of them.

    As I suggested yesterday, at this point Audi is primarily focusing on a well defined group of potential purchasers of its all-electric four-door vehicles. The marketing approach is consistent with the principle that the customer is king, so it will cater to their targeted purchasers’ existing political preferences and insecurities about “correct” virtue signaling to their neighbors. Surely one of the goals of the ad campaign is to compel earliest adopters of such vehicles, who already own a Tesla, to switch to the qualitatively superior Audi, so the ad agency will understand the demographic attributes of this cohort from prior research.

    With regard to competitors, the BMW i4 is not yet available in the US market, so it is not even an option now. Aside from that, its styling, with oversized kidneys (which are functionally unnecessary as air intakes since there is no radiator to cool), is rather hideous. Moreover, its shape does not appear sufficiently distinct from the corresponding gasoline powered car, so the potential owner may not get the desired green “credit” among peers for driving a fully electric car.

    Prices for the more expensive Mercedes-Benz EQS Sedan begin at over $100 K, and it appears to be a heavier and thus less sporty but more luxurious car than the Audi e-tron. Aside from that ,the promotional campaign for this car also features a Negress, Alicia Keys, according to Wikipedia “an American singer, songwriter and actress. A classically-trained pianist…“. In the promotional image she has short hair, ostentatious earrings, and wears all-white garments as she walks on water beside the EQS vehicle floating in the air – an imaginary fantasy compared to Audi’s real life situation.

    Mercedes-Benz EQS Sedan – Imaginary Imagery:

    As I see it, the potential purchaser of high-end all-electric four-door vehicles with sporty flair currently only has two choices: either the Audi e-tron or Porsche Taycan, which, as I stated, are basically the same car since Audi and Porsche are 100% subsidiaries of Volkswagen and cooperate on joint projects. With such a limited choice one cannot be so picky.

    • Replies: @Schuetze
  144. mmack says:

    Translated into today’s racial cosmology, GM’s Cadillac Division can show the world that they are so committed to racial justice that they can afford to debase their most upscale brand by featuring young black female TV actors, people who are not typical Cadillac owners and whose appearances may well alienate traditional customers.

    GM did a fine job debasing its most upscale brand DECADES before the latest string of commercials featuring POCs, thank you very much.

    Looking at the ads in your post the convertible is a 1961 – 62, and the other two cars are from the mid 1950s (1955 and 1953 it appears). That was when Cadillac was THE American Luxury car. After all, who were their competitors?

    Packard – Hobbled by bad decisions made before WW2 and compounded after, as pointed out by another poster Packard would merge with Studebaker before disappearing in 1958.

    Lincoln – Ford’s luxury division was an “also-ran” until the 1961 Continental appeared. There was some buzz around the 1956-57 Mark II, but it wasn’t until the early 1960s that Lincoln could really go wheel to wheel with their cross town rivals

    Imperial – Chrysler never seemed to know what to do with Imperial. Was it a Cadillac fighter? A fancier Chrysler? Save for the beautiful “Forward Look” cars of 1957-59 Imperial never registered on GMs radar. It was gone as a make in 1975, and failed in two attempts later to restart the brand / nameplate.

    So Cadillac ruled the roads. And then GM got fat and lazy, and went for volume sales. And cut corners here and there. By the late 1970s Cadillac had its last three big hits:

    – The 1975 – 79 Seville
    – The downsized 1977 C body rear-wheel drive cars (De Ville, Fleetwood)
    – The downsized 1979 E body (Eldorado)

    Then GM spent the 1980s shooting Cadillac in the foot. Repeatedly. For example:

    – The “bustle-back” 1980 – 85 Seville
    – The V8-6-4 variable displacement engine for 1981
    – Installing the Oldsmobile 350 “Diesel” engine in Cadillacs
    – The horrible HT-4100 V8 from 1982 on
    – Late introduction of the downsized, front wheel drive C bodies (De Ville, Fleetwood). When introduced they looked like midget Cadillacs. Had they shown up in 1982 they might have made good money. They showed up in 1985 and paled next to Lincoln’s offerings
    – The bland, generic downsized Seville and Eldorado for 1986
    – And the final cherry on top of a crap sundae, the Cimarron, an attempt to build a Cadillac from a Chevrolet Cavalier (J-Body).
    The one thing that saved Cadillac was holding on to the Brougham, a traditional V8 powered rear drive sedan to put up against the Lincoln Town Car. But the damage to Cadillac’s reputation was done.

    Since the 1990s Cadillac has shown flashes of brilliance but it doesn’t know what it wants to be. Traditional plush American luxury, High performance luxury like BMW or Mercedes, what? It didn’t help GM that the Boomer generation and beyond left dad’s Cadillac for BMW, Mercedes, Audi, and in the 1990s, Lexus.

    At this point I don’t know anyone that would buy a Cadillac as a daily driver. So maybe they have to push to the POC market: There’s nobody else who would consider a Caddy.

    Just my $.02

  145. mmack says:

    Living proof there’s only just so much you can do with two box styling. 😁

    Perhaps add tailfins, they never go out of style. 👍

  146. Schuetze says:

    I saw a billboard with that baboon today. As I said above, all these corporations are owned by the same small clique. These advertisements are not about selling vehicles. We are living on planet Edward Bernays and all these corporations are owned by foundations and multi-trillion dollar financial institutions.

    Negroes are to be your new overlords. The advertisment above makes it clear. Indians, Chinese and Koreans will be the house nigger technocrats, and Europeans will be the Amalek.

  147. @Wizard of Oz

    I watch too much FoxNews on Youtube. Believe me, the idea of ‘common prosperity’ is anathema to the parasites. Do you really refute that?

    • Replies: @Wizard of Oz
  148. @RoatanBill

    You can hardly imagine the warm and fuzzy feeling I get from agreeing with you here. Advertising is an abomination, the very worst of ALL Satan’s creations.

  149. Here is a 30-second car TV commercial depicting three black women that made its debut last May. It is for a 4-door Sport version of the new Ford Bronco, which began production a few months ago, after an absence for a quarter century. It is not among those monotonous SUV shapes depicted above.

    This car obviously appeals to the usual suspects (White males living in the rugged western USA) who enjoy off-road driving but can now shun a Jeep, its direct competitor, either due its heritage as a US Army vehicle, or the recent association of this brand with Bruce Springsteen in his Super Bowl Jeep ad, or simply because Jeep is a foreign owned company (Stellantis) and therefore no longer “all-American”.

    We Do” – 30 Second TV Commercial – Strong Black Women

    How many Black women have you ever seen backpacking together at a National Park? Though the story line appears to be rather unusual, almost superficial, I doubt this ad will hurt potential sales with its core market of purchasers. The ad could be rationalized by making the following points, so I do not discern any sacrifice due to political correctness considerations here either:

    • This American car is made for adventurous fast-action people; it is a lot of fun and still relatively affordable.

    • Look at all the stuff these three women can manage to bring along in that vehicle: Two full suspension mountain bikes and three backpacks, including a tent.

    • That car with its large diameter tires, intended to be enjoyed on unpaved roads, is assembled by Black “brothers” in the Detroit region (Wayne, Michigan), so why shouldn’t Black women who can afford it, enjoy the fruits of their labor?

    • This new car is sufficiently unique and desirable that its core market of buyers can be taken for granted (at least initially), yet this market share can be further expanded to include those people who would not have otherwise entertained the idea of wanting one too if they had not seen this commercial.

    An article about this television ad has a somewhat different focus, highlighting the “empowerment” aspect:

    Detroit Free Press – May 14, 2021 –
    New Ford Bronco Sport ad spotlights Black women, challenges stereotypes

    According to reports the new Bronco is supposedly already “sold out” (whatever that means) for the next two years.

    • Replies: @Von Rho
  150. @Mulga Mumblebrain

    Sorry. I don’t watch Fox News (or Sky). I would have though “Common Prosperity” could be a good slogan for just about any politician because it could appeal to both need and altruism.

    • Replies: @Mulga Mumblebrain
  151. Anon[221] • Disclaimer says:

    Unlike some other commenters here, I think the ‘potlatch’ comparison is valid.

    Where I live in the Pacific north-west, I’ve read that by the end of the 19th century, indigenous tribes were discouraged from holding potlatches because they were giving away food and gifts which they didn’t really have to spare, and ended up impoverishing their tribes.
    Just as North American car companies risk seriously damaging their brands with poor advertising choices…

  152. Von Rho says:

    Who knows tells that in the 50s the Jeep Wyllis was better than the Land Rover Defender for offroad use. The Jeep Grand Cherokee now has a spoiler under the front bumper to be removed when offroading. Conclusion: this is an invitation not to use it as an offroad, but only for the ladies to bring groceries home.

    • Replies: @Been_there_done_that
  153. As some mentioned, this advertising virtue signaling is for white customers, not black. It’s also to prevent a hate campaign against the companies involved, which has happened. Don’t be the first to stop idolizing The Special People — this goes for companies that advertise, as well as advertising companies. It also provides income for black actors and models, and maybe more importantly, takes income from whites.

    Tarnishing a brand image with the stench of negritude is no problem, since everyone involved is forced to play, or suffer the consequences.

    • Replies: @anarchyst
  154. anarchyst says:
    @Shh he kjfdfgjk

    When I see advertisers elevate the negro to a position of “whiteness” I refuse to buy the product and let the business know why I will not purchase their products. This also goes for advertising that promotes “mixed race” or homosexual couples.

    • Replies: @Mulga Mumblebrain
  155. @Von Rho

    …was better than the Land Rover Defender for offroad use.

    No surprise. Mass produced cars from Britain have been known for their poor quality for many decades. It is not hearsay or rumor but established fact. As in the US, part of the reason for British de-industrialization and its relative decline in the automotive industry is a consequence of superior product quality coming from Japan, Germany, and Italy. It took a while to learn these lessons.

    In 1994 BMW purchased Land Rover from the Rover Group. Maintaining that brand was such a drain that it was sold to Ford in 2000, but BMW kept the Mini brand. Designed by BMW and built in Oxford, Mini has nonetheless had poor product quality. A similar thing happened to Daimler (Mercedes-Benz), whose share price went down significantly due to the burden of owning Chrysler (including Jeep), which they merged with in 1998 but was compelled to sell off in 2007 for one fifth of the former value.

    Citing a JD Power report from 2019, Wikipedia writes:

    JD Power, of the US, rates Land Rover and Jaguar as the two worse brands for initial quality.

    Citing a JD Power survey from a decade earlier, Wikipedia writes:

    The Mini brand…rated worst for problems found in the JD Power survey. In 2009, Mini ranked last, 37 out of 37 brands, in the JD Power Initial Quality Survey, having landed second to last the previous year.

    Land Rover and Jaguar are now owned by Tata Motors, headquartered in Mumbai.

    The Land Rover Defender image tends to be associated with British colonialism and safari expeditions, shooting elephants either with a high power rifle or zoom camera lens, always having to carry along big canisters of fuel and drinking water when driving past the mud huts of Africa or grassy landscape.

    The fact that British royals liked to drive Land Rover vehicles doesn’t necessarily improve its desirability among Americans. Perversely, these Brits are signaling they would rather drive a brand owned by a company in India than oby a German one, such as Rolls Royce (BMW) or Bentley (Volkswagen), even though Prince Charles is more than half German.

    Ford’s revitalized Bronco brand will likely do well compared to both Jeep and Land Rover. If a British brand tried to advertise their vehicles in the US market by using a Negress as an image prop then BLM might complain about that association.

    • Replies: @Von Rho
  156. Von Rho says:

    The British Hillman Avenger was manufactured by Chrysler in South America as the Dodge Polara 1800 and considered there the best among GM’s German models (Opel as Chevrolet Chevette) or even French (Renault as Ford Corcel), etc. However, Chrysler’s local production ended soon. The Mini Morris were famous for being tough and agile (they beat Ferrari on winding roads; remember the movie about a true fact where robbers robbed a bank in Italy and evaded police even going up stairs with Mini). British passenger planes were technically superior to American ones (Trident, Viscount, Concorde) and even those subsonic military ones (Hunter, Harrier). The first turbojet was made by Frank Whittle, not Germany (and even less so by Italy, as Campini’s jet was not a turbojet). The ground speed records before the Spirit of America were all British. English shoes and fabrics are still unsurpassed. Perhaps deindustrialization has affected their ability to unleash all their talents, as well as maintain quality control. In the accidents of the De Havilland Comet there were structural problems, but also international interests to destroy this sector in England. And, as the critics of automotive magazines in the 70s used to say, talking about the self-levelling suspension of the R&R Camargue: British devices: they work sometimes, they always leak. But if they preferred he control of an ex-colony than a continental country, I understand as patriotism to avoid be dominated by what they call as “balcanic politics”.

    • Replies: @anarchyst
  157. anarchyst says:
    @Von Rho

    I don’t buy British superiority in engineering.
    The De Havilland Comet and other early jets were disasters waiting to happen.
    British electrical systems are atrocious, fusing the appliances directly rather than the distribution panels (mains)…British vehicles are just as bad with positive-ground systems. Jaguars have been noted for their electrical problems.
    There is a long standing British joke:
    Q: Why do the British drink warm beer?
    A: Because they have Lucas refrigerators.
    Lucas is a British electrical systems manufacturer…

  158. Von Rho says:

    However, Lucas made good avionics. Personally, I admire the Jaguar styling, although helped by Bertone (Ascott, B99) and Pininfarina (XJ12 PF), as well as if I know there are other jokes: Jaguar is the only car that breaks down even when turned off. How to distinguish a real Jaguar from a replica? The replica arrives first. But we must admit that Jaguar has improved a lot under Tata, rather than under Ford’s control. Not without reason, Enzo Ferrari did not allow Ford to take control of the Italian racing car brands, so the Americans had to develop the GT 40 with British help, as Chaparral never won any races outside the US. About Italian cars, Fix It Again Tony. Swedish? I don’t get involved.

    • Thanks: anarchyst
  159. @Wizard of Oz

    ‘Common Prosperity’ is anathema to all Rightists. It reeks of communism.

  160. anarchyst says:
    @Mulga Mumblebrain

    I don’t deal with shylocks either…

  161. Actually, the “establishing position and power in the community through comparable sacrifice” is an incredibly interesting and accurate take. While there definitely is the aspect of “ideological appeal” to a politicized and newly religious customer base, there is certainly the point of “we’re willing to lose money to show that THIS IS THE TRUTH!”

    Much like with the 10 million dollar donation to Ibram X. Kendi, it is the equivalent of the old nobility showing off their religious credentials.

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