There are only two possible responses to “In the wake of the protests against the deaths of African Americans during encounters with police, many companies have responded by making anti-racism statements that include commitments to equality, instituting new diversity initiatives or pledging support for black-owned businesses. Do you believe these statements are pandering to consumers, or an indication of a genuine commitment to fight racism?” The choices are “generally pandering” or “generally genuine”, so residual values above represent the percentages who view corporate press releases and payouts as sincere.
Sales are not Woke Capital’s pressure point, though. Boycotts are slow, hard to sustain, easily undermined by complacency, and mitigated by corresponding buycotts.
Where corporations are vulnerable is through their public facing portals. Nobody cares if you’re going to stop buying Krusty Shakes because the soft serve was warm. That’s an easy way to hustle a free meal, but it’s not going viral. Call out Krusty Burger for failing to pay the BLMgeld (pronounced “blame-geld”), though, and you’ll have the undivided attention of the company’s entire social media team. Go after Krusty Burger’s suppliers in the same way, asking whether or not they condone what Krusty Burger is doing, and panic really sets in. The shakedown payout–or dopamine hit, if voluntary thought policing if your jam–is as good as yours!