Sleepy Joe is soporific. It’s directionally good but weak, the phoning it in nickname.
Creepy Joe sounds nefarious. There is something attractive about a highly successful super villain. And it’s been a meme for years. People are already aware.
Honing in on the cognitive decline saliently manifesting itself every time Biden speaks publicly is an imperative for Team Trump:
The DNC would be crazy to put Biden on stage with Trump for six hours. Trump isn’t a strong debater and his style doesn’t positively contrast to Biden’s the way it did to Hillary Clinton’s, but the exposure alone isn’t worth the risk. In addition to foregoing debates on a COVID pretext, the convention is similarly set to be scuttled. It will be virtual. Biden’s short address will occur in a cozy setting with a teleprompter and staff five feet away to mouth cues. There is no reason to risk a keynote address going sideways. The less people see of Biden, the better his chances are.