Everything we were told about the Soviet Union turned out to be a lie,
but everything we were told about the West turned out to be true
In May of 2016 I wrote an article for the Unz Review entitled “Counter-Propaganda, Russian Style” in which I tried to show the immense difference between the old, Soviet, approach to propaganda and counter-propaganda and the approach taken by the Russian authorities today. The main difference was this: if the Soviet went out of their way to prevent western propaganda from reaching the Soviet people, the Russians are nowadays doing the exact opposite: they are going out of their way to make sure that western propaganda is immediately translated and beamed into every single Russian household. What I propose to do today is to share with you a few recent examples of what Russian households are regularly exposed to.
By now, you must have heard about the CNN report about how the evil Russkies used Pokemon to destabilize and subvert the US. If not, here it is:
In Russia this report was in instant mega-success: the video was translated and rebroadcasted on every single TV channel. Margarita Simonian, the brilliant director of Russia Today, was asked during a live show “be truthful and confess – what is your relationship with Pokemon, do they work for you?” to which she replied “I feed them” – the audience burst in laughter.
The Russian Pokemon was just the latest in a long series of absolutely insane, terminally paranoid and rabidly russophobic reports released by the western Ziomedia, all of which were instantly translated into Russian and rebroadcasted by the Russian media.
One of the techniques regularly used on Russian talkshows is to show a short report about the latest crazy nonsense coming out of the United States or Europe and then ask a pro-US guests to react to it. The “liberals” (in the Russian political meaning of this word, that is a hopelessly naïve pro-western person who loves to trash everything Russian and who hates Putin and those who support him) are intensely embarrassed and usually either simply admit that this is crazy nonsense or try to find some crazy nonsense in the Russian media (and there is plenty of that too) to show that “we are just as bad”. Needless to say, no matter was escape route is chosen, the “liberal” ends up looking like a total idiot or a traitor.
In my May 2016 article I mentioned several examples of particularly heinous and offensive foreign characters which are regularly invited to the Russian talk shows including rabid Ukie nationalists, arrogant Polish russophobes and, last but not least, US reporters working in Moscow. To balance out these truly repugnant characters, mentally sane and credible foreign guests are also invited, typically from southern Europe (France, Italy, Spain). So the typical “guest matrix” ends up looking like this:
|Good guys||Bad guys|
|Supported by||Southern Europeans||Ukies, Anglos, Germans|
This is a formidable propaganda technique for a number of reasons. For one thing, it joins the internal and external russophobes at the hip in a kind of “guilt by association” which forces them to try to help each other which, if course, only makes them all look even worse (their negative traits reincorcing each other). There is not need to label anybody as “traitor” when the people in question do a great job placing that label upon themselves when they try to explain away all the crazy and hateful anti-Russian nonsense the western Ziomedia constantly spews. An average Russian who hears a Russian liberal explaining that the “Russian Pokemon” story might be based reality immediately wonders how much the CIA pays this SOB to say that kind of nonsense. But here is where this is getting really cute:
It ain’t the CIA paying that liberal – the Russians are doing it themselves!
A few days ago a major article appeared in the newspaper Komsomolskaia Pravda (yup, they kept that old and, frankly, silly sounding name which translates to “Truth of the Communist Youth League”) which revealed that some of the most offensive guests on Russian talkshows are paid a lot of money to spew their anti-Russian propaganda. Here are the top paid guests:
- Viacheslav Kovtun (Ukraine): 500’000-700’000 rubles (about 8’700 to 12’000 dollars) each month
- Michael Bohm (US): 500’000-700’000 rubles (about 8’700 to 12’000 dollars) each month
- Iakub Koreiba (Poland): no less than 500’000 rubles (about 8’700 dollars) each month
According to the KP investigators, these guys have legal contracts and they pay Russian income taxes. So this is all very legal and quite pluralistic to boot: the only people who can seriously accuse the Russian government of trying to crack down on the opposition, pro-western political parties or anti-Putin ideas are folks who have have absolutely no factual knowledge about Russia *at all*. Either that, or they are deliberately lying. And that includes the vast majority of the western political leaders (in the US and in Europe) who are now scrambling to increase the budgets of the traditional western propaganda outfits such as VOA/RL/RFE or who want to create new propaganda outlets to “bring the democratic message to the Russian people”. In reality, the Russian people are fed a daily dose of western propaganda (aka “democratic message”) courtesy of the Kremlin, and that is something which the imbeciles in power in the West can’t even begin to imagine, nevermind deal with.
What is becoming increasingly evident is that western propagandists simply don’t understand the world they live in, especially the US Americans. Think of it: all the major countries involved in WWII had their own propaganda machine which was targeted exclusively at their own population and which was almost never seen by the other side. Likewise, during the Cold War, the frankly stupid people in charge of the Soviet propaganda machine spent immense resources trying to block the western propaganda from seeping in from under the Iron Curtain. As for the Soviet propaganda in the West, it did have a measurable effect (just look at the influence of various Communist Parties in Europe during the Cold War), but never enough to beat the base appeal to hedonism and consumerism promoted by the best and most effective branch of the western propaganda apparatus: Hollywood.