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A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media
Earnest Elmo Calkins Archives
Earnest Elmo Calkins • 63 Items / 5 Books, 35 Articles, 23 Reviews
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  1. [+]
    Advertising As An Art (Review)
    Advertising: Elements and Principles, by George H. Sheldon
    1. Advertising: Elements and Principles by George H. Sheldon
    The Saturday Review, October 10, 1925, p. 193
  2. [+]
    Advertising Languages (3 Reviews)
    Masters of Advertising Copy, by J. George Frederick
    1. Masters of Advertising Copy by J. George Frederick
    2. The Language of Advertising by John B. Opdycke
    3. Advertising: Its Use and Abuse by Charles Frederick Higham
    The Saturday Review, December 12, 1925, p. 407
  3. [+]
    Advertising Science (Review)
    Advertising Research, by Percival White
    1. Advertising Research by Percival White
    The Saturday Review, February 26, 1927, p. 610
  4. Advertising's Ingratiating Smile
    Scribners, March 1923, pp. 316-322
  5. And Hearing Not (1947)
    Annals of an Adman
    2 Reviews, 1 Readable
  6. [+]
    The Art Books of Business (2 Reviews)
    The Third Annual of Advertising Art,
    1. The Third Annual of Advertising Art
    2. A Book of American Trade-Marks and Devices by Joseph Sinel
    The Saturday Review, January 10, 1925, p. 446
  7. [+]
    The Art of Layout (Review)
    Mise en Page, by A. Tolman
    1. Mise en Page by A. Tolman
    The Saturday Review, December 5, 1931, p. 343
  8. Beauty the New Business Tool
    The Atlantic Monthly, August 1927, pp. 145-156
  9. [+]
    Being a Websterian Journey (Review)
    Mr. W. and I, by Caroline Le Roy Webster
    1. Mr. W. and I by Caroline Le Roy Webster
    The Saturday Review, December 26, 1942, p. 16
  10. Business Has Wings
    The Atlantic Monthly, March 1927, pp. 306-316
  11. The Business of Advertising (1915)
    2 Reviews, 2 Readable
  12. Business the Civilizer (1928)
    4 Reviews, 4 Readable
  13. Business the Civilizer
    The Atlantic Monthly, February 1928, pp. 145-157
  14. The California Legend
    The Atlantic Monthly, February 1930, pp. 155-165
  15. At the Central Primary
    The Atlantic Monthly, April 1924, pp. 493-502
  16. Deaf, But Not Dumb
    The Atlantic Monthly, July 1939, pp. 48-55
  17. [+]
    Deafness Defeated (Review)
    Hearing Is Believing, by Marie Hays Heiner
    1. Hearing Is Believing by Marie Hays Heiner
    The Saturday Review, April 2, 1949, p. 12
  18. Does It Pay to Advertise?
    The Century Magazine, April 1924, pp. 851-860
  19. [+]
    Early Printing (Review)
    Gutenberg to Plantin, by George Parker Winship
    1. Gutenberg to Plantin by George Parker Winship
    The Saturday Review, April 3, 1926, p. 684
  20. The Eddie Guest of the Seventies
    The Saturday Review, July 24, 1943, pp. 22-23
  21. [+]
    Education of an American Poet (Review)
    Always the Young Strangers, by Carl Sandburg
    1. Always the Young Strangers by Carl Sandburg
    The Saturday Review, January 17, 1953, p. 9
  22. False Bargains Betray Us
    The Atlantic Monthly, December 1932, pp. 667-675
  23. [+]
    A Fundamentalist (Review)
    My Life in Advertising, by Claude C. Hopkins
    1. My Life in Advertising by Claude C. Hopkins
    The Saturday Review, December 24, 1927, p. 471
  24. Gnats and Camels
    The Atlantic Monthly, January 1927, pp. 1-13
  25. [+]
    A High-Spirited Book (Review)
    What About Advertising?, by Kenneth M. Goode and Harford Powel, Jr.
    1. What About Advertising? by Kenneth M. Goode and Harford Powel, Jr.
    The Saturday Review, March 3, 1928, p. 643
  26. Hitting the Nail, or The Art of Puttering
    The Atlantic Monthly, July 1943, pp. 110-114
  27. Hobbyhorses
    The Atlantic Monthly, May 1933, pp. 597-606
  28. Homesick America
    The Atlantic Monthly, April 1934, pp. 425-430
  29. How Small Is Lilliput?
    The Atlantic Monthly, July 1952, pp. 77-78
  30. If Big Business Came to France
    The Atlantic Monthly, April 1929, pp. 442-451
  31. Insuring Insurance
    The Atlantic Monthly, September 1927, pp. 301-310
  32. [+]
    The Literature of the Deaf (Review)
    The Silent Zone, by Annie Charlotte Dalton
    1. The Silent Zone by Annie Charlotte Dalton
    The Saturday Review, June 4, 1927, p. 879
  33. Living Up to His Advertising
    Scribners, January 1922, pp. 105-111
  34. The Lost Art of Play
    The Atlantic Monthly, April 1933, pp. 438-446
  35. [+]
    The Maddest Mater (Review)
    A Husband for Mama, by Louis Paul
    1. A Husband for Mama by Louis Paul
    The Saturday Review, September 23, 1950, p. 19
  36. Magazine Into Marketplace
    Scribners, January 1937, pp. 108-116
  37. [+]
    Mine!...But Yours Too (Review)
    The Human Side of Book-Plates, by Louise Seymour Jones
    1. The Human Side of Book-Plates by Louise Seymour Jones
    The Saturday Review, August 16, 1952, p. 20
  38. Modern Advertising (1905)
    3 Reviews, 2 Readable
  39. Mr. Carnegie, Meet Professor Mathews
    The Ancestor of "Inspiration Books"
    The Saturday Review, December 25, 1937, pp. 10-11
  40. My Country, Right or Wrong?
    The Atlantic Monthly, December 1931, pp. 681-692
  41. The Natural History of a Soul
    The Atlantic Monthly, November 1925, pp. 625-632
  42. [+]
    New York Boy's World, 1892 (Review)
    The Family on Gramercy Park, by Henry Noble MacCracken
    1. The Family on Gramercy Park by Henry Noble MacCracken
    The Saturday Review, February 5, 1949, p. 15
  43. On the Technique of Being Deaf
    The Atlantic Monthly, January 1923, pp. 11-19
  44. [+]
    Our Invisible Government (Review)
    Propaganda, by Edward L. Bernays
    1. Propaganda by Edward L. Bernays
    The Saturday Review, February 16, 1929, p. 682
  45. [+]
    Sales in Print (Review)
    A Preface to Advertising, by Mark O'Dea
    1. A Preface to Advertising by Mark O'Dea
    The Saturday Review, July 24, 1937, p. 19
  46. [+]
    Selling by Air (Review)
    A Decade of Radio Advertising, by Herman S. Hettinger
    1. A Decade of Radio Advertising by Herman S. Hettinger
    The Saturday Review, November 11, 1933, p. 258
  47. Ships for Lilliput
    The Atlantic Monthly, January 1943, pp. 133-135
  48. Sixth Sense
    The Atlantic Monthly, December 1934, pp. 710-719
  49. A Small Boy's Reading
    The Atlantic Monthly, July 1923, pp. 43-52
  50. Small Town
    The Atlantic Monthly, February 1936, pp. 227-235
  51. St. Elmo
    Or, Named for a Best Seller
    The Saturday Review, December 16, 1939, pp. 3-4
  52. St. Nicholas
    The Saturday Review, May 4, 1940, p. 7
  53. [+]
    Staples of Success (Review)
    Reading the Price Tags of Life, by M.K. Wisehart
    1. Reading the Price Tags of Life by M.K. Wisehart
    The Saturday Review, January 14, 1939, p. 18
  54. [+]
    That Little Deaf Woman at Norwich (Review)
    Retrospect of Western Travel, by Harriet Martineau
    1. Retrospect of Western Travel by Harriet Martineau
    The Saturday Review, December 5, 1942, pp. 11-12
  55. They Broke the Prairie (1937)
    Being Some Account of the Settlement of the Upper Mississippi Valley by Relig...
    3 Reviews, 1 Readable
  56. The Truth About Advertising
    The Atlantic Monthly, May 1926, pp. 670-682
  57. Twin Peas in a Pod
    The Atlantic Monthly, September 1925, pp. 311-318
  58. Under the Spur of Handicaps
    I Hear with My Eyes
    The Atlantic Monthly, July 1931, pp. 9-11
  59. The United States of Advertising
    The Saturday Review, November 17, 1928, pp. 372-373
  60. Virgin Territory for Motor Cars
    The Atlantic Monthly, March 1929, pp. 289-299
  61. [+]
    The Way We Talk & Why (3 Reviews)
    Word Origins and Their Romantic Stories, by Wilfred J. Funk
    1. Word Origins and Their Romantic Stories by Wilfred J. Funk
    2. Thereby Hangs a Tale by Charles Earle Funk
    3. Leave Your Language Alone! by Robert Anderson Hall, Jr.
    The Saturday Review, August 12, 1950, p. 14
  62. [+]
    Without Losing His Soul (Review)
    Across World Frontiers, by Thomas W. Lamont
    1. Across World Frontiers by Thomas W. Lamont
    The Saturday Review, September 22, 1951, p. 19
  63. Wonderful Words of Life
    The Atlantic Monthly, February 1937, pp. 247-253
  64. No Items Found