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Israel-Gaza Conflict: Secret Report Helps Israelis to Hide Facts
The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz

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Israeli spokesmen have their work cut out explaining how they have killed more than 1,000 Palestinians in Gaza, most of them civilians, compared with just three civilians killed in Israel by Hamas rocket and mortar fire. But on television and radio and in newspapers, Israeli government spokesmen such as Mark Regev appear slicker and less aggressive than their predecessors, who were often visibly indifferent to how many Palestinians were killed.

There is a reason for this enhancement of the PR skills of Israeli spokesmen. Going by what they say, the playbook they are using is a professional, well-researched and confidential study on how to influence the media and public opinion in America and Europe. Written by the expert Republican pollster and political strategist Dr Frank Luntz, the study was commissioned five years ago by a group called The Israel Project, with offices in the US and Israel, for use by those “who are on the front lines of fighting the media war for Israel”.

Every one of the 112 pages in the booklet is marked “not for distribution or publication” and it is easy to see why. The Luntz report, officially entitled “The Israel project’s 2009 Global Language Dictionary, was leaked almost immediately to Newsweek Online, but its true importance has seldom been appreciated. It should be required reading for everybody, especially journalists, interested in any aspect of Israeli policy because of its “dos and don’ts” for Israeli spokesmen.

These are highly illuminating about the gap between what Israeli officials and politicians really believe, and what they say, the latter shaped in minute detail by polling to determine what Americans want to hear. Certainly, no journalist interviewing an Israeli spokesman should do so without reading this preview of many of the themes and phrases employed by Mr Regev and his colleagues.

The booklet is full of meaty advice about how they should shape their answers for different audiences. For example, the study says that “Americans agree that Israel ‘has a right to defensible borders’. But it does you no good to define exactly what those borders should be. Avoid talking about borders in terms of pre- or post-1967, because it only serves to remind Americans of Israel’s military history. Particularly on the left this does you harm. For instance, support for Israel’s right to defensible borders drops from a heady 89 per cent to under 60 per cent when you talk about it in terms of 1967.”

How about the right of return for Palestinian refugees who were expelled or fled in 1948 and in the following years, and who are not allowed to go back to their homes? Here Dr Luntz has subtle advice for spokesmen, saying that “the right of return is a tough issue for Israelis to communicate effectively because much of Israeli language sounds like the ‘separate but equal’ words of the 1950s segregationists and the 1980s advocates of Apartheid. The fact is, Americans don’t like, don’t believe and don’t accept the concept of ‘separate but equal’.”

So how should spokesmen deal with what the booklet admits is a tough question? They should call it a “demand”, on the grounds that Americans don’t like people who make demands. “Then say ‘Palestinians aren’t content with their own state. Now they’re demanding territory inside Israel’.” Other suggestions for an effective Israeli response include saying that the right of return might become part of a final settlement “at some point in the future”.

Dr Luntz notes that Americans as a whole are fearful of mass immigration into the US, so mention of “mass Palestinian immigration” into Israel will not go down well with them. If nothing else works, say that the return of Palestinians would “derail the effort to achieve peace”.

The Luntz report was written in the aftermath of Operation Cast Lead in December 2008 and January 2009, when 1,387 Palestinians and nine Israelis were killed.

There is a whole chapter on “isolating Iran-backed Hamas as an obstacle to peace”. Unfortunately, come the current Operation Protective Edge, which began on 6 July, there was a problem for Israeli propagandists because Hamas had quarrelled with Iran over the war in Syria and had no contact with Tehran. Friendly relations have been resumed only in the past few days – thanks to the Israeli invasion.

Much of Dr Luntz’s advice is about the tone and presentation of the Israeli case. He says it is absolutely crucial to exude empathy for Palestinians: “Persuadables [sic] won’t care how much you know until they know how much you care. Show Empathy for BOTH sides!” This may explain why a number of Israeli spokesman are almost lachrymose about the plight of Palestinians being pounded by Israeli bombs and shells.

In a sentence in bold type, underlined and with capitalisation, Dr Luntz says that Israeli spokesmen or political leaders must never, ever justify “the deliberate slaughter of innocent women and children” and they must aggressively challenge those who accuse Israel of such a crime. Israeli spokesmen struggled to be true to this prescription when 16 Palestinians were killed in a UN shelter in Gaza last Thursday.

There is a list of words and phrases to be used and a list of those to be avoided. Schmaltz is at a premium: “The best way, the only way, to achieve lasting peace is to achieve mutual respect.” Above all, Israel’s desire for peace with the Palestinians should be emphasised at all times because this what Americans overwhelmingly want to happen. But any pressure on Israel to actually make peace can be reduced by saying “one step at a time, one day at a time”, which will be accepted as “a commonsense approach to the land-for-peace equation”.

Dr Luntz cites as an example of an “effective Israeli sound bite” one which reads: “I particularly want to reach out to Palestinian mothers who have lost their children. No parent should have to bury their child.”

The study admits that the Israeli government does not really want a two-state solution, but says this should be masked because 78 per cent of Americans do. Hopes for the economic betterment of Palestinians should be emphasised.

Prime Minister Benjamin Netanyahu is quoted with approval for saying that it is “time for someone to ask Hamas: what exactly are YOU doing to bring prosperity to your people”. The hypocrisy of this beggars belief: it is the seven-year-old Israeli economic siege that has reduced the Gaza to poverty and misery.

On every occasion, the presentation of events by Israeli spokesmen is geared to giving Americans and Europeans the impression that Israel wants peace with the Palestinians and is prepared to compromise to achieve this, when all the evidence is that it does not. Though it was not intended as such, few more revealing studies have been written about modern Israel in times of war and peace.

(Reprinted from The Independent by permission of author or representative)
 
• Category: Foreign Policy • Tags: Gaza, Israel/Palestine 

70 Comments to "Israel-Gaza Conflict: Secret Report Helps Israelis to Hide Facts"

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  1. Luntz is about a soulless freak. Devoid of basic human decency and wholly enamored with the buckets filled with cash that are cavalierly lavished on his “work.” Fat Franky is an existential threat to the security of our shared humanity. Existential threats should be dealt with accordingly.

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  2. As a US person, the most disturbing aspect of this report is the squishy malleability of the typical US person’s so-called “mind”. Is it really so easy to manipulate a people as Luntz’s manual implies? (That’s a rhetorical question.) Those of us US persons who aren’t so susceptible to and recognize the operation of this sort of manipulation are in a truly unenviable situation: surrounded by mental weaklings who are predisposed to be jerked around like marionettes by that superior race that Edward Bernays identified, and who don’t appear to catch on until someone elbows them in the kidneys or gives ‘em a punch in the nose. Is it any wonder our republican form of government is in such peril — or has flat-out ceased to exist in a meaningful way?

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  3. When every mainstream, conservative, and liberal media outlet is hyper-cautious to say anything negative about Israel I don’t think the PR job is quite so hard. Heck we’ve reached a point where a celebrity (Selena Gomez, Rihanna) can’t express sympathy for children killed by Israel bombs on Twitter without extreme backlash and accusations of anti-Semitism. Even after they quickly pull the tweet.

    I read an article somewhere about Israel’s PR cyber warriors (mostly American Jews) who spend their free time posting pro-Israeli stuff and attacking negative about Israel. They mentioned a few websites (one I recall is Free Republic).

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  4. USA Support for Israel at All-Time High (March 2013)

    March 2013 Gallup Poll of Americans (all adults) (+/-4% margin of error)
    “In the Middle East, are your sympathies more with the Israelis or more with the Palestinians?”
    64% Israelis
    12% Palestinians
    23% Both/Neither

    If you look at the graph at the link, you’ll see that in the ’90s and early ’00s, about equal proportions said “Israel” as “Both/Neither” (Both 40-50%). This substantial neutral or fair-minded grouping (“Both/Neither”) has evaporated in the past ten years. Since 2006, “Israeli Sympathizers” have been consistently 60%+, while “Both/Neither” languishes down at 20-25%.

    What happened to make so many “Both/Neither” people switch to “Pro-Israel”?

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  5. If you look at the graph at the link, you’ll see that in the ’90s and early ’00s, about equal proportions said “Israel” as “Both/Neither” (Both 40-50%). This substantial neutral or fair-minded grouping (“Both/Neither”) has evaporated in the past ten years. Since 2006, “Israeli Sympathizers” have been consistently 60%+, while “Both/Neither” languishes down at 20-25%.

    What happened to make so many “Both/Neither” people switch to “Pro-Israel”?

    I think Justin Raimondo at Antiwar.com has the best explanation: Israel and 9/11: New Report Connects the Dots.

  6. How many Americans were supportive of Germany at different stages of the wars and interwar period from 1913 to 1945? The propaganda not the truths decided those numbers. The propaganda came from British and later from Israel.

    Why do people believe in Russian malevolence today ? Why does American believe that China is not less of a threat,more pro Americans,and less of a danger to neighbors than Russia is? It is the presentation of the picture of what s going on and how . It is the portrayal of the reality that fits the conclusion
    It is no different than that of Baghdad Bob whose assertions that Saddam was winning surely made some believe him in Iraq.
    Baghdad Bob or Luntz won’t allow an alternative portrayal of the facts in their defined circle. Luntz just got a bigger one . No other difference .

  7. http://www.reuters.com/article/2014/07/27/us-mideast-gaza-usa-hamas-idUSKBN0FW01F20140727

    Lt Gen M Flynn assures that destroying Hamas would lead something worse.
    This sums up the why the Israeli propaganda works so smoothly when not even Israel is mounting it . It adds . It slowly increments . It colors more in the same shade the perception of common Americans against Palestine. / Arab/ Iran .
    Will someone use the same term to describe the settlement in WB that destroying it will lead to worse violence?
    Will some one try to caution that destroying Netanhu- Liberman- Bennett will lead to worst type of intransigence and more settlements and more ruthless blockade in three dimension( land,air,water) by the coalition that will replace Israel?
    Americans believe Israeli centric views for at least for some of these reasons
    1 It comes from people who holds positions in government, academy,army,intelligence,finances,forensic ,intelligence labs,government subsidiaries ,health,science and techonologies.
    2 these people or group of them support positions that earn them points to go up the ladder of the career even in science and technology ( did Albright lose his position for views on WMD the regarding Syria, Iran Iraq – I am using Albright as representative of the charlatans who pass themselves off as expert and stay on it for long time hurting Palestine,Arab,Iran)
    3 Did anybody lose position for attributing anthrax to Arab,to Muslims,to al Quida to Iraq? Those very people still adore the same positions that they held back then while Americans have forgot that these guys should not be trusted again when they mouth anti Palestine,anti Iran,Anti Muslim tirades with some kind of facts.
    4 Recently Hannitty called one Palestinian guest as ” thick head ” on his show – will he dare say that to Luntz or Israeli ambassador Derfen ?
    5 From the above ncounter, American will gravitate to the views that Palestinian are dunce,less intelligent and even politically or react to say so . They will incorporate this attitude and internalize the concept without knowing . The internal scheme will shape automatic thinking while responding to the Pew Poll or other .
    6 these polling question often will ask the respondent to provide an answer after providing them a false fact or a plausible fact that is pro Israeli itself or anti Palestinie,Anti Hamas,Anti Iran,Anti Syria and has often no basis on reality.

    7 The factory that churns out those questionnaire are full time assembly line with no rest or gap . So before people come to realize what they have responded are wrong or manipulated ,they again are faced with similar kind of manufactured lies trotted out as truths on TV or media ,or exposed to arguments that reinforce the subliminal perception created by Luntz group ( a representative or place holder of this genre or class ) in the questionnaire.
    8 what starts in Madison Street Garden NY or 31 stret New York from interviewing select people who has accepted potable answers lead to poll ,the poll leads to chatterbox on TV who lambasts politicians for not listening to citizen despite it being a democracy.Poll question is chosen to get the desired answer .
    9 the chatterbox invite the selected and connected expertise from the disciplines mentioned above in 1 .
    10 the echo chamber keeps on and on chanting the same stuff
    11 this is not intelligence . This is corruption.
    12 This is why Bush 2 said ” – in my line of work,you have to keep on repeating and repeating for the message to sink in”

  8. To be honest, this is all a PR attempt at what is really going on. There is very little moral justification (if any) for what Israel has done here. They have essentially launched a massively disproportionate attack, built an apartheid state, and appear to be talking about colonizing Gaza by forcing the current inhabitants out.

    We have reached a point where well, it’s become taboo in our society to say the truth about what Israel is really doing. Although I agree that Hamas is a radical organization, let us consider why it exists. It exists because of the poverty, because of the apartheid system, and becomes the West has offered no solutions to the situation that the average Palestinian faces.

    The Israelis are essentially relying on PR to cover for what amounts to war crimes here. In the long run, I think that this is an unsustainable situation that may harm Israel much more than say, an approach that really tried to go for a 2 state solution and really treated both ethnic groups as equals.

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  9. Is it really so easy to manipulate a people as Luntz’s manual implies?

    In a word, yes.

    Leading up to the 2003 Invasion of Iraq, the majority of Americans opted to support it, despite the questionable evidence that Suddam really had WMDs.

    Advertising by large corporations in particular shows how malleable the average person’s mind is.

    Bill, yourself, the contributors to this site, and a few others are the exception, not the rule: Critical thinkers who question their sources. Most people do not think. They “go with the flow”.

    Is it any wonder our republican form of government is in such peril — or has flat-out ceased to exist in a meaningful way?

    Have you considered how many problems in the past 40 years have been self-inflicted in the US?

  10. As an American, it is hard to feel sorry for a Hamas terrorist, hiding behind his wife and children, while shooting at Israeli civilians. Israel pulled out of Gaza and left them in peace to use the resources donated by the world to build schools, hospitals, roads, etc. Instead they built rockets to fire into Israel by the thousands.

    Time for Arab countries to take in these wonderful people and leave Gaza, Judea and Samaria to the Israelis. They will clean up the mess in short order and a peaceful, prosperous society will be the result.

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  11. While recognizing the legal issues involved, it would be interesting to have access to the report itself or a good synopsis.

    Imagine the opportunities! When Marc Regev says “X” one could say, “Is that from page 27 or is it from page 12 under catch phrases?” Or, one could say, “I like the way you use advice from chapter 2 while inserting language from page 17, masterful.”

    Perhaps some scholar can dig in the German archives. Surely, Dr. Goebbles commissioned a similar work. It must be around somewhere.

  12. I can’t have much sympathy for a bunch of fanatics whose primary strategy is hiding behind women and children while shooting home made rockets into a country that they know will respond with a massive military strike.

    Though from a PR perspective, it’s a way to generate a lot of “woe is the plight of the Palestinian” sympathy but it’s wearing thin since this sort of fight is repeated every few years by Hamas. Also Hamas hasn’t figured out they aren’t the center of attention anymore among Americans and Europeans who now have their own issues to deal with. Europe is being overrun by a bunch of violent and regressive Muslim immigrants. The U.S. is dealing with a invasion of Central American juveniles and thugs.

    This is why Israelis are pounding the snot out of them now.

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  13. Nicely put, Hannah Katz. Not all readers of The Unz Review are reflexive Israel-bashers.

  14. To prevent any propaganda value ,Israel would rather murder one of its own than allow bad publicity happen.

    “Israel Murders IDF Soldier to Prevent His Capture

    By Richard Silverstein
    Global Research, July 27, 2014
    Tikun Olam 26 July 2014
    http://www.globalresearch.ca/israel-murders-idf-soldier-to-prevent-his-capture/5393552″

    In any given day in a typical propaganda endorsing occupation,settlements , blockade ,and tortures under the internally inconsistent or self contradictory terms – Jewish Democratic Israel, Zio would remind the world from Tel Aviv or NY,or Paris how they celebrate life and how Hamas celebrate death .

  15. Wait a minute: I’m hardly any fan of Israel’s policies but lots of this piece and the commentary it has evoked here makes the assumption that the when the Israelis express the sort of sentiments that Luntz advises that they are being dishonest about same, and I question that.

    No, that is, I don’t think the average Israel feels any delight at seeing the deaths and injuries to innocent Palestinian civilians, nor do I think the average Palestinian feels any delight at same occurring to Israeli civilians. Nor delight when those three Israeli boys were found dead.

    Admittedly there’s a fine line here, but one can hardly fault the Israelis for trying to not bring down upon them judgments they don’t think they deserve, *but which humans have nevertheless proven they will make and act upon.*

    For instance, go get into a car accident that is totally the other guy’s fault. And even though it’s the other guy’s fault go talk callously about the death(s) and/or injury(s) that other guy and his family sustained in same.

    No matter *how* innocent you were in that crash if people could make you suffer a bit they would. Say … shun your business, or your family, or etc., etc., etc.

    So there is a line here at least some of this Luntz stuff doesn’t strike me as indicting the Israelis at all, although given what jews experienced at the hands of P.R./propaganda geniuses such as Hitler and Goebbels, perhaps jewish Israelis ought to the first to make sure they ain’t crossing the line and endorsing the very thing that makes jews even more susceptible to the evils of wrongful manipulation than anyone else.

  16. one small step but hugely important to separate votes from money.
    When media does it, it will be beginnings of the end .

    From http://www.mondoweiss.net

    ‘ P.S. It’s a good thing not to have political aspirations. Note how Jimmy Carter’s grandson, who is running for Georgia governor, has to distance himself from the former president’s excellent statements on Israel. For the Jewish vote, the NYT says; leaving out the financial angle.” and quoting dbroncos from same site

    “dbroncos says:
    July 27, 2014 at 2:35 pm

    “For the Jewish vote, the NYT says; leaving out the financial angle.”

    According to the Jewish virtual library there are 127,470 Jews in Georgia – just 1.3% of the state’s population.

    It’s all about the money but I won’t learn this from NYT.

    link to jewishvirtuallibrary.org

    http://mondoweiss.net/2014/07/kerry-israel-bandwagon.html

    Call spade a spade .This is money laundering to sway the leader .This is the dope supplied to Lance Armstrong .This is utter gaming of the system and corrupting of the democracy.
    Reply

  17. “He understands that one of the most important differences between the past and the present is the ability of Jews to defend themselves,” Mr. Amidror said, using a frequent Netanyahu trope that has disappeared from his discourse these days. “If he feels that Israel might endanger its ability to defend itself because of the international community, he will decide to use the capabilities of Israel even against the international community.”

    http://www.nytimes.com/2014/07/27/world/middleeast/losing-support-from-abroad-netanyahu-finds-a-wealth-of-backing-at-home.html?ref=world

    Has been earlier reiterated as a policy by the ultra zionist from US academia and from Israel military itself

    This is the nature of the Sampson Option . No one is safe from Israel as we know it today or we knew it for last 12 yrs .

  18. ‘Israel has been building nuclear weapons for 30 years. The Jews understand what passive and powerless acceptance of doom has meant for them in the past, and they have ensured against it. Masada was not an example to follow–it hurt the Romans not a whit, but Sampson in Gaza? With an H-bomb? What would serve the Jew-hating world better in repayment for thousands of years of massacres but a Nuclear Winter. Or invite all those tut-tutting European statesmen and peace activists to join us in the ovens?

    For the first time in history, a people facing extermination while the world either cackles or looks away–unlike the Armenians, Tibetans, World War II European Jews or Rwandans–have the power to destroy the world. The ultimate justice?”-http://articles.latimes.com/2002/apr/07/opinion/op-perlmutter

    ‘An Israeli professor of military history at the Hebrew University in Jerusalem, Martin van Creveld stated that Israel could find itself one day forced to exterminate the European continent using all kinds of weapons including its nuclear arsenal if it felt its demise neared, stressing that Israel also considers Europe a hostile target. In a September 2003 interview… ‘http://www.eutimes.net/tag/we-could-destroy-all-european-capitals/

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  19. http://www.richardsilverstein.com/2009/07/10/the-israel-projects-secret-hasbara-handbook-exposed/

    The Israel Project’s Secret Hasbara Handbook Exposed

    -Douglas Bloomfield and Newsweek have done pretty close to that against the Israel lobby. Specifically, they’ve exposed a secret hasbara handbook written for The Israel Project by star Republican marketer, Frank Luntz. The oddly-named Global Language Dictionary (pdf) is a veritable goldmine of arguments, strategy, tactics. At 116 pages, it’s not for the faint of heart. But anyone who wants to get inside the head of the Israel lobby must read this document.

    I want to devote at least two or three posts to it so I hope you, dear reader, will bear with me. I know my enthusiasm will mark me as a real wonk, but this is the real deal and worth spending some time parsing and deconstructing.

    The first thing to say is that the entire document is a pathetic piece of propaganda. While it ostensibly is addressed to TIP’s leaders and advises them how to shape a pro-Israel message when they lobby Congress, the media and other critical power brokers, the entire thing reeks of desperation and a lost cause. It goes without saying that the arguments offered are not only devoid of truth, they’re devoid of rigor or credibility. ‘

  20. Where’s BBC scoop on Netanyahu’s big lie?

    26 July 2014

    Here’s a hugely significant story that I suspect will get almost no play outside Palestinian solidarity sites. Mickey Rosenfeld, the Israeli police spokesman, has told BBC reporter Jon Donnison that there are no grounds for believing Hamas ordered the abduction of three Israeli teens on June 12. Rather, the police say, it was carried out by a rogue cell from Hebron with a loose political affiliation to Hamas.

    It was those abductions, and Israel’s response in blaming Hamas and rounding up and jailing hundreds of its activists in the West Bank, that triggered Hamas rocket fire that in turn was used by Israel to justify its attack on Gaza, which is currently killing hundreds of civilians.

    Israel’s prime minister, Benjamin Netanyahu, stated at the time that he had cast-iron evidence that Hamas was behind the abductions and the movement would pay a “heavy price”. He never produced that evidence. But now Israel’s police force itself concedes that Hamas was not involved.

    - See more at: http://www.jonathan-cook.net/blog/2014-07-26/wheres-bbc-scoop-on-netanyahus-big-lie/#sthash.Z22mB6po.dpuf

    CNN or FOX or WSJ or NYT or DAILY CALLER or HILL , none has zeroed on it.None has reported it. Americans get their news from the spineless imbecile or partner in crime .
    Who needs massaging of message when the reports could never appear on the screen .

    But this is not the first time Israel have taken advantage of a crime and killing those not involved in the crime .
    Hiding behind the rumors is one of the hallmarks of Israel.

  21. Are you for real? Build with what? israel imposed a blockade on Gaza, remember. How could they get the materials and money to build? Exporting any goods is also banned, the people of Gaza can’t even fish in their own waters to support the population.

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  22. Omigod!! I am shocked, SHOCKED that Israel is using PR and propaganda techniques. Shocked!

    The outrage of some commenters here is laughable.

    So I am going to cut through the chase, get past the stupid complaining about Frank Luntz. I will give it you straight.

    I hope the IDF CRUSHES Hamas. I hope every building that contains rockets and infiltration tunnels is blown into small piles of rubble. I hope every green masked Hamas fighter, who at one time or another has goose-stepped through the streets of Gaza, craps in his pants before a Merkava tank round blows him to kingdom come.

    Hamas and its radical co-religionists are vermin. Squish em.

    And I am sorry, those who whine about the the Zionist formation of Israel, and taking away land…it’s OVER. Palestinians, you have LOST. You could have had the West Bank, virtually ALL of the WEST BANK, when Oslo was agreed to…but NOOOO!. You’d rather push Israel into sea. Good luck with that.

    When you are faced with an implacable foe — and that’s what Hamas is, IMPLACABLE — they either must unconditionally surrender and give up military activities BEFORE hostilities, or they must be crushed BY the hostilities so they do unconditionally surrender. The US, British, and Canadians killed 30,000 civilians in France during World War 2. Why? Because they were in the way of defeating an implacable foe.

    That..and this…is tragedy. But tragedy is the price sometimes to rid the world of disgusting political and ideological nutjobs who engage in delusional nonsense.

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  23. The blockade came after the rockets, no? The point was to limit the importation of materials that could be used to build rockets. But before that, international donors bought the greenhouses Israeli settlers in Gaza had used to grow produce they exported to Europe, and they donated them to the Palestinians, who looted them.

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  24. You’ve touched on the key difference between this conflict and others: in others, the losers move on. They are refugees and then they settle elsewhere. Jews who survived World War II in Europe aren’t still refugees today, they are Americans or Israelis, or citizens of some other country. Jews forced to flee Arab countries after the creation of Israel are Israelis now.

    Sudeten Germans forced to move to Germany after the war are German citizens. Same with Indians and Pakistanis post partition, etc. Only Palestinians remain refugees today, because the Arab world wanted to use them as political pawns. And this has been abetted by the UN.

  25. Israeli spokesmen have their work cut out explaining how they have killed more than 1,000 Palestinians in Gaza, most of them civilians, compared with just three civilians killed in Israel by Hamas rocket and mortar fire. But on television and radio and in newspapers, Israeli government spokesmen such as Mark Regev appear slicker and less aggressive than their predecessors, who were often visibly indifferent to how many Palestinians were killed.

    Bah, that’s not hard. Just take a page out of the slave master’s book: “now, boy, I whipped you because I caught you trying to read. You chose that whipping.”

    Like this: “those Palestinian deaths are on Palestinians’ heads; they asked for it.”

    The Luntz report was written in the aftermath of Operation Cast Lead in December 2008 and January 2009, when 1,387 Palestinians and nine Israelis were killed.

    If Bull Connor had killed 1387 blacks, Jews would never let us hear the end of it.

    Time for Arab countries to take in these wonderful people and leave Gaza, Judea and Samaria to the Israelis. They will clean up the mess in short order and a peaceful, prosperous society will be the result.

    Ask the Jews if they’ll return the favor and leave even a hundred square miles of habitable territory to the Europeans. That’s a rhetorical question. Jews have spent the last 60 years screaming that they won’t, and using carrot and stick to make sure Europeans know better than to even ask. Any potential cleaning up, or creating of peaceful, prosperous societies makes nary a sh!t to to the Jews.

    So, no, it’s not time for what you suggest. It’s time to force reciprocity on Jews; no support for Jews in any endeavor that Jews oppose Europeans getting up to. In fact, we should oppose Jews in everything until they start embrace reciprocity.

    I can’t have much sympathy for a bunch of fanatics whose primary strategy is hiding behind women and children while shooting home made rockets into a country that they know will respond with a massive military strike.

    Sure, how could any moral person have sympathy for civilian populations that take more than 1,000 casualties from shelling while dishing out a couple dozen casualties in return?

    This is why Israelis are pounding the snot out of them now gleefully shooting through the women and children and anything they can get in their sights now.

    FIFY.

  26. 1,000+
    1387

    So, here we have the death totals for just two of the Israeli offensives against the Palestinians in retaliation for Palestinian rocket attacks.

    2387+ Dead Palestinians (most of them civilians).

    Do we know how many Israeli Jews have died as a direct result of Palestinian rocket attacks? All told, from the beginning of time to the present.

  27. The US, British, and Canadians killed 30,000 civilians in France during World War 2. Why? Because they were in the way of defeating an implacable foe.

    Funny how Jews are always on the right side of the righteous slaughters against implacable foes. I guess money has its privileges.

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  28. Town Hall is another one. In the past the Hasbara Brigade there has been quite vocal with its lies and smears of others.

  29. At this point in my life I couldn’t care less about the snakepit known as the Middle East. This has gone on longer than the Cold War.

    I hope one day Netanyahu looks out his window and discovers his new neighbors are ISIS. “The Islamic State, meet The State of Israel.” Those two deserve one another.

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  30. says:
         Show CommentNext New Comment

    Move to Haifa ya Nazi Jew where ya can.pour white phosohorous on the backs of three year old Palestinian girls. Its the Jew soldiers,who use Palestinian children as human shields not the other way around, shvitzer.

  31. Actually, the Palestinian greenhouses failed because they had to rely on Israeli airports to ship the produce to the international markets. The Israelis forbid the Palestinians use of the airports and laughed while the greenhouse project failed. No one can possibly overestimate the hatred of the Israelis for the poor native Palestinians. I would have no doubt that Israel is allowing or even facilitating the launch of these “rockets”. These pathetic rockets give the illusion that this a battle between equals rather than a disgusting slaughter. And they are essentially harmless, usually hitting the desert. It is all sick theatrics.

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  32. The Israelis don’t need some secret propaganda book to teach them how to speak to an American audience.

    Every time Americans turn on the news they see what a disaster so much of the Arab and Muslim world has become. This is why Americans are overwhelmingly pro-Israel.

  33. You bet pal, they are the right side. I am surprised you didn’t make the claim that hooked noses have privileges too.

    But hey, you have the perfect right to wallow, SELF-righteously in your moral relativism and trendy anti-semitism.

    Me? On the one side, I see a culture with venture capital, sustainable irrigation, rights for women and gays, and economic dynamism.

    On the other, I see a culture that wants women to wear black sheets, doesn’t really make or do anything of value, except build shitty rockets and concrete tunnels in which they scurry about like rodents, thrusting teenagers wearing vests with C4 into cafes and buses as if they were 4th of July firecrackers.

    Enjoy your heightened sensitivity to “oppression.”

    • Replies:
  34. Although I essentially agree with your points about PR, and why Hamas exists, what I may disagree about, Chris, is that it will harm Israel in the long run in the eyes of the world. I truly believe their leadership is calculating enough to understand that their track record with PR can go on successfully. When you consider that the reflexive anti-Moslem (how traditionally or radically Moslem are the Palestinians anyway?) sentiment arose when Americans sided with Israel after 9/11 in its every conflict, then why will this change? Where was humanitarianism in the subduing of Fallujah? A single terror incident traced to a Moslem in the US, no matter how small, will solidify the bond with Israel once again. That’s the world we live in. It’s a gullible world. It’s a media-driven world, where compassion cannot raise its head, and I think it will only get more intense and corrupt. Threats from outside allowed thugs to rule Israel, and they work just as well on the US, whether real or constructed. Until some awakening takes place, the good people of both Israel and the US will remain enthralled. The only thing that can possibly force reality on the two players, Israel and America, would be an ill-advised attack on a surprisingly strong third country leading to all-out war. But even that is dicey. The folly of Britain’s war with Germany in 1914 did not substantially change the power structure in Britain or force a review of its values. Reconciliation with Germany never came in time to prevent the outrages of Hitler. That was a failure of the people of Britain to realize their leadership had blundered into war and cost them dearly. It can be just as hard to change the leadership in both America and Israel in time to prevent disaster.

  35. says:
         Show CommentNext New Comment

    Dear ms katz,
    ”kindly justify the statement-”left Gaza to live in peace” when the entire nation of Israel is based on occupancy of Palestinian land supported in cahoots with the Allies and their victor’s guilt and influential lobbies! The creation of Israel was the biggest farce on earth since the cost of holocaust was paid not by people inflicting it but by innocent people whose basic human right of self determination was infringed by so called protectors.hiding behind women and children to fire rockets at civilians is One of the most absurd claims since the places bombed included a school, a handicapped habitat


  36. I hope one day Netanyahu looks out his window and discovers his new neighbors are ISIS. “The Islamic State, meet The State of Israel.” Those two deserve one another.

    Oh, right, THIS is a good idea.

    Such a “vision” is so ridiculously dumb it doesn’t deserve a rational response.

  37. As an American, it is hard to feel sorry for a Hamas terrorist, hiding behind his wife and children, while shooting at Israeli civilians.

    “Hamas terrorist”, lie number one.

    “…hiding behind his wife and children”, lie number two.

    “…shooting at Israeli civilians”, lie number three. (For “civilians” substitute “criminal invaders, thieves and murderers”.

    Ms Katz, You are a Jew. (As am I.) But with ample evidence of Zionist criminality, you stand with the criminals out of tribal “exceptionalism”. You are just as guilty of the Zionist crimes as any Israeli Likudnik, but at a great distance and safe.

    Time for Arab countries to take in these wonderful people and leave Gaza, Judea and Samaria to the Israelis. They will clean up the mess in short order and a peaceful, prosperous society will be the result.

    Time for Arab countries to take in these wonderful people and give them tanks, guns, bombs, and jets with nukes.. They will clean up the mess in short order and a peaceful, prosperous society will be the result.

    Then perhaps they will come and pay you a visit, Ms Katz, and dish out a little justice to you for your support of the century of rape and murder they have had to endure. No doubt you will shriek “anti-Semitism”!!

    Witnessing Zionist savagery in the present day reveals the basis for five-thousand years of Jew hatred.

    Read Mark Twain’s “Concerning the Jews” for the best and fairest explanation of this mess.

    • Replies: ,
  38. No.

    The last Israeli soldiers were pulled out of Gaza on September 12th, 2005: http://www.npr.org/templates/story/story.php?storyId=4841877

    Palestinians looted the greenhouses the next day: http://www.nbcnews.com/id/9331863/ns/world_news-mideast_n_africa/t/looters-strip-gaza-greenhouses/

  39. Patience is a virtue, and war a peculiar enterprise. The Arabs are patient.

    The rockets fired from Gaza are not intended to do any real damage. They are a message. That message is: You think it’s over. But it’s not over till we say it’s over.

    The Zionist criminals have the upper hand at the moment, so celebrate while you can. The future is a long time.

  40. Or the last five thousand years.

  41. “We will kill you all if you don’t protect us!”

    Surely you see how threatening all of Europe with annihilation is problematic as a defensive strategy. Well-defended, self-respecting people do not cower in response to threats. It’s the perfect justification for a massive, preemptive, first strike.

    “Got all A’s in school, flunked life.”

  42. On the other, I see a culture that wants women to wear black sheets, doesn’t really make or do anything of value, except build shitty rockets and concrete tunnels…

    Israel created Hamas to undermine the secular nationalist PLO:

    http://voxday.blogspot.com/2014/07/hamas-is-israels-al-qaida.html

    Israel and Hamas may currently be locked in deadly combat, but, according to several current and former U.S. intelligence officials, beginning in the late 1970s, Tel Aviv gave direct and indirect financial aid to Hamas over a period of years.

    Israel “aided Hamas directly — the Israelis wanted to use it as a counterbalance to the PLO (Palestinian Liberation Organization),” said Tony Cordesman, Middle East analyst for the Center for Strategic Studies.

    Israel’s support for Hamas “was a direct attempt to divide and dilute support for a strong, secular PLO by using a competing religious alternative,” said a former senior CIA official.

    …The PLO was secular and leftist and promoted Palestinian nationalism. Hamas wanted to set up a transnational state under the rule of Islam, much like Khomeini’s Iran….

    In the end, as Hamas set up a very comprehensive counterintelligence system, many collaborators with Israel were weeded out and shot. Violent acts of terrorism became the central tenet, and Hamas, unlike the PLO, was unwilling to compromise in any way with Israel, refusing to acquiesce in its very existence.

    But even then, some in Israel saw some benefits to be had in trying to continue to give Hamas support: “The thinking on the part of some of the right-wing Israeli establishment was that Hamas and the others, if they gained control, would refuse to have any part of the peace process and would torpedo any agreements put in place,” said a U.S. government official who asked not to be named.

    “Israel would still be the only democracy in the region for the United States to deal with,” he said.

  43. Israel created Hamas in Palestine and created Neocons in US . Both depended on the seed money form the sources that have Israel as the guide and the mentor. Money can corrupt most of the political objectives or the movements . Neocons have exactly ravaged the country the way Nazism did destroy the soul of Europe . Neoconservatism like Nazism is total package . It has eroded American values from inside wearing American hat of exceptionalism( any faith or abstraction ) based value could be distorted by the charlatan for the pure selfish interests ) and has emptied the economy. Nazism has a root in the German plight of post ww1. Neocons used the 60s moral drift ,anger at antiAmerican sentiment following Vietnam war,and the fear of Soviet to hijack the conservative sim as US knew and inserted Israel as the sole compass to direct its gaze to. It also used foolish Evangelics to keep the movement religiously anointed . To the left,it sent it ‘s tentacles by invoking . intervention
    ism and by planting the duty to protect canard . This way it covered the creatures like Cheney-Rumsfield gang as well as Clinton-Rice-Power gang under the invisible tutelage of the neocon central.
    By selective use or abuse of money and the media, neocons have destroyed American values while the planned unscrupulous and destructive behaviors of Israel in Palestine have destroyed the secular and honest character of Palestine movement.

  44. Hey Karl K, Israel and the Jews are such a superior people, but yet they still need to receive billions in aid. Don’t bother with the stupid “it creates jobs in America”, no it does not, it is direct theft of taxpayer money to fund a land with an increasing number of crazed lunatics, such as yourself.

    Cut off all aid to Israel, no more free military technology and no more money for what amounts to the world biggest welfare package.

  45. Adding to your list is
    this observation by Rosenberg http://us4.campaign-archive2.com/?u=855aabd7ccd7a77e987004677&id=0d6151cdee&e=4c25168940
    Israel wants an impotent but radical regime in place and does not want a moderate element . The reason Gaza is attacked is to prevent unitied moderate gov. Hamas by agreeing to inification also agrees to main plank of PA.
    How can Israel enjoy the financial and diplomatic protection of US if the threat against it were discovered to be originating from Israeli conspiracies and lies?

  46. Israel claims its most recent incursion into Gaza was a response to Hamas rocket attacks. Here are some facts that do not fit comfortably into the narrative of a peace-loving nation that is up against a fanatical, murderous terrorist organisation. In 2006, Hamas won a fair and free Palestinian election and formed a government, seeking a long-term ceasefire with Israel. Israel refused to negotiate. In 2007, Hamas and Fatah formed a national unity government with the same agenda. Israel resorted to economic warfare to undermine this government and encouraged Fatah to stage a coup to drive Hamas from power. Hamas pre-empted the coup with a violent seizure of power in Gaza.”
    From above link

  47. Do we know how many Israeli Jews have died as a direct result of Palestinian rocket attacks? All told, from the beginning of time to the present. – Svigor

    28 people in 14 years.

    https://en.wikipedia.org/wiki/Palestinian_rocket_attacks_on_Israel

  48. Wow, Israel has a PR strategy! It only seems odious if you want to see it that way.

    Do people here really believe that Arabs want peace with Jews? Who do Arabs get along with?

    • Replies:
  49. Michel wrote:

    “Who do Arabs get along with?”

    Ummm … themselves for the most part, until the West began playing one off against another.

    And us in the U.S. especially, until we began defending, enabling and subsidizing Israel’s aggressions against them starting in ’67.

    And are you really sure you want to be asking that question and thus endorsing that metric?

    I.e., compare the answer to the responses you’d get to the question of who the jews have ever gotten along with?

    • Replies:
  50. Be careful what you wish for, Jeff. There are plenty of folks who hate you for being a Jew, even if you are an anti-Zionist. The rabble in Europe has targeted synagogues and random Jews, not just Israeli consulates. As Sam Harris noted recently ( http://www.samharris.org/blog/item/why-dont-i-criticize-israel#.U9WnT5ebKes.twitter ):

    The discourse in the Muslim world about Jews is utterly shocking. Not only is there Holocaust denial—there’s Holocaust denial that then asserts that we will do it for real if given the chance. The only thing more obnoxious than denying the Holocaust is to say that it should have happened; it didn’t happen, but if we get the chance, we will accomplish it. There are children’s shows that teach five-year-olds about the glories of martyrdom and about the necessity of killing Jews.

    As for your post-Israel prediction, which neighboring peaceful and prosperous country would a judenrein Palestine resemble, Syria (per-capita GDP ~$2900) Lebanon ($9,400)? Egypt ($2,800)? Jordan (~$4,600)?

  51. “Ummm … themselves for the most part, until the West began playing one off against another.”

    In others words, they only were able to get along with one another when ruled by outsiders like Turks or Europeans. Or dictators like Saddam Hussein. The second you remove a dictator or colonial oppressor, they’re at each other’s throats. And at the throats of Persians, Kurds, Christians, Jews, etc.

    “I.e., compare the answer to the responses you’d get to the question of who the jews have ever gotten along with?”

    Every minority group that lives in Israel proper lives with more rights and prosperity than they do under any kind of Arab rule.

  52. […] the case of Israel, the PR playbook they are using is a confidential study on how to influence the media and public opin….  Written by Republican pollster and political strategist Dr Frank Luntz, the study was […]

  53. So you’re advocating ethnic cleansing.

  54. @ Michel:

    A.) No, *before* the Turks and the Europeans obviously.

    B.) Nice attempted diversion from the issue at hand, even if false.

    You know, the point that *you* originally raised .

  55. How many American civilians did the Empire of Japan kill? Very few. If I get liquored up and attack the bouncer in a bar, will my injuries not exceed his by a factor similar to what we’re seeing in Gaza?

    The moral of our story: Don’t start a war with somebody bigger than you.

    Also, the deaths of Hamas’s human shields aren’t Israel’s responsibility, legally or morally. No sane person wants to reward people for using human shields. There’s a reason that’s a war crime.

    I do have a question for you, though: you love war criminals. You never heard of a war criminal you didn’t admire.

    Are you sick?

  56. >1,110 killed and 6,550 wounded
    >11 pm, 7/28

    This isn’t war. It’s massacre and mass murder.

  57. Norman Finkelstein is calling for civil disobedience.

    IT’S TIME TO ACT! ISRAEL MUST BE STOPPED!

    This is a message from Norman G. Finkelstein. It’s Monday, 12:00 noon.

    I am ready to commit civil disobedience tomorrow, Tuesday, 29 July, at the Israeli Mission to the U.N.

    However, I don’t believe in individual acts of martyrdom. It’s got to be a collective action.

    If one hundred people either sign up to get arrested or to be there in solidarity, I’ll be there too. Just forward me your name and contact info to confirm.

    (normfinkelstein@gmail.com)

    If we can assemble a list of one hundred people by tomorrow morning at 10:00 a.m., we’ll meet at the Mission.

    Let’s do it!

    The people of Gaza need us

    http://normanfinkelstein.com

  58. Israeli spokesmen have their work cut out explaining how they have killed more than 1,000 Palestinians in Gaza, most of them civilians, compared with just three civilians killed in Israel by Hamas rocket and mortar fire.

    Not really. Somebody launches rockets into my country, I hope the casualty ratio is whatever-it-takes/zero.

    Or, if you want two or three levels of extra irony, try Malcom X explicating the virtues of Islamic philosophy: “Be peaceful, be courteous, obey the law, respect everyone; but if someone lays a hand on you, send him to the cemetery.”

  59. says:
         Show CommentNext New Comment

    Time for these arab countries to destroy Israel and give their land back to the palestinians.
    I’m sick of the Israelis discrediting a whole religion by using their victim status to justify state terrorism.
    I hope that the jewish religion won’t be forever associated with terrorism but i think it’s already too late for a big part of the world.

  60. http://www.theamericanconservative.com/larison/americans-dont-want-the-u-s-to-take-sides-in-foreign-conflicts/

    A new data out this time shows 38 percent Americans support Israel while 40 want percent does not want to take any side despite obvious vagueness and bias in the questions slanted in Israel’s favors.

  61. […] for use by those “who are on the front lines of fighting the media war for Israel”.” http://www.unz.com/pcockburn/israel-gaza-conflict-secret-report-helps-israelis-to-hide-facts/ It is too sad that both Israel and the USA now use these vile techniques to assault an audience of […]

  62. The Israelis don’t need some secret propaganda book to teach them how to speak to an American audience.

    The existence of said book being something of a counter factual here?

    You bet pal, they are the right side. I am surprised you didn’t make the claim that hooked noses have privileges too.

    Hey, maybe they do, but I’ve seen no evidence of causation over correlation on that score.

    But hey, you have the perfect right to wallow, SELF-righteously in your moral relativism and trendy anti-semitism.

    Yes, “ANTI-SEMITISM!!!” is the new little black dress. I’m nothing if not trendy.

    Me? On the one side, I see a culture with venture capital, sustainable irrigation, rights for women and gays, and economic dynamism.

    No argument there. On one side of the European conquest of the current territory of the United States of America I see a culture with capital, modern agriculture, human rights, and economic dynamism. On the other, painted savages and Jewish liberal arts professors. Same goes for the conquest of the rest of the Americas. And Australia. The same goes for the ongoing demographic invasion and genocide of the West.

    Or, has the thrust of Jewish politics reversed polarity without my noticing?

    Enjoy your heightened sensitivity to “oppression.”

    Hey, I learned it by watching Jews, so, make sure to thank them.

    Violent acts of terrorism became the central tenet, and Hamas, unlike the PLO, was unwilling to compromise in any way with Israel, refusing to acquiesce in its very existence.

    Which was probably part of why Israel backed fanatic Hamas; when PR is very important to you and you don’t want to negotiate with your enemy, it pays to have an enemy who won’t negotiate.

    Nazism has a root in the German plight of post ww1.

    True, but it’s also in many ways a mirror image of Judaism.

    [Re Palestinian rocket attacks]

    28 people in 14 years.

    Thanks. Just going by memory (I don’t pay much attention to the Levantine Affair, so forgive me if I’m in error), Israel has killed something like 2,500+ Palestinians (most of them civilians) in just Operation Cast Lead and the current campaign, together.

    Wow, Israel has a PR strategy! It only seems odious if you want to see it that way.

    I think people are more interested in the details of the strategy than the simple fact of its existence.

    Do people here really believe that Arabs want peace with Jews? Who do Arabs get along with?

    I keep asking American Jewry the same thing about blacks, and they keep calling me “RRRACIST!!!”

    I.e., compare the answer to the responses you’d get to the question of who the jews have ever gotten along with?

    An excellent point, of course. And to prove their lack of ethnocentrism, Jews will definitely inform you that they are blameless in every one of their many conflicts with myriad European heathen (“gentile”) peoples down through the centuries.

    Be careful what you wish for, Jeff. There are plenty of folks who hate you for being a Jew, even if you are an anti-Zionist.

    I’m not one of them, Jeff. My problem’s with Team Jew, not with any given featherless biped simply born to the yarmulke, who may in fact oppose Team Jew.

    Every minority group that lives in Israel proper lives with more rights and prosperity than they do under any kind of Arab rule.

    Black slaves in Dixie lived better than blacks in sub-Saharan Africa. Try telling that to your nearest American Jew.

    It’s funny how often Jewish arguments parallel slaveholder arguments when Jewish interests are in question.

  63. Yes, “ANTI-SEMITISM!!!” is the new little black dress. I’m nothing if not trendy.

    Lol, on second thought, maybe not the best metaphor.

  64. says:
         Show CommentNext New Comment

    Are some of the bloggers here spokesmen of the Israelian governmental lobby ? It looks like it is.
    That would confirm the conclusions of the report.

    Israel is now acting like a criminal state, only because they still don’t know how to deal with their terrible and tragic history. Awfull for the palestinian civilians, but also very very bad for Israel as a state. Sooner or later they also will pay a (mental) price.

    A lot of Southamerican states already did call back their ambassador. I hope we in Europe will do the same soon.
    But I’m sure it will not happen because we still do not treat Israel like we judge other states.

    Why are we so afraid of acting like that ? Why should we, the young European generation, feel guilty towards Israel and Jewish people ??? I myself never mistreated one Israelian and I have no intention of ever doing so. Why should I ?

    I did read a lot about the Jewish history: it happened only a few hundres kilometers form here, not in some far country called America that thinks it stills rules the world (while spying their so called “friends”).
    But Israel should start behaving normal: yes, sure, defend yourselves, but proportional, not like an insane madman. Fight an army, not civilians.

    An old crime is never a justification for a new crime.
    Stop the settlements at the West Bank.
    And lets build a strong, independent and ethical Europe.

  65. @HannahKatz: Let’s see, with a name like “Katz”, you wouldn’t be a wee bit prejudicial, wouldja?
    How stupid do you think Americans are? “Left Gaza in peace”….LMAO! A “piece” of WHAT, Hannah? A strip of land 5 by 12 miles and blocked in on all sides, including even the sea? No means of imports and exports? At every moment a potential victim of Bibi’s temper tantrums? Resulting in an unemployment rate of 40%?
    It’s time for SOMEONE to leave those lands, all right Hannah, and it’s not the indigenous Arabs. You already have a “Home for the Jews”….it’s called new York City.
    Gypsy

  66. […] the case of Israel, the PR playbook they appear to be using is a study on how to influence the media and public opinion ….  Written and researched by Republican pollster and political strategist Dr Frank Luntz, the study […]

  67. Good comment. Good websites are rense.com and ifAmericansonlyknew.com.

  68. […] Israel-Gaza Conflict: Secret Report Helps Israelis to Hide Facts By Patrick Cockburn […]

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