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Why Aren't Gillette Razor Blades the Best That Blades Can be for More Than a Few Months at the Beginning of Each Product Cycle?
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Gillette has been a marketing powerhouse for generations. Whether this is another genius Gillette move to get you to spend more is an interesting question.

Uh … “White Man Bad” is usually a good guess at what the message is. Corporate Wokeness usually is not much more intellectually sophisticated than that.

Speaking of Gillette, Mickey Kaus wrote in Slate in 2010:

Mickey’s Assignment Desk–The Gillette Cycle of Despair: Here’s an evergreen story idea I’ve wanted someone to nail down for decades: Why do Gillette’s fancy razors seem to work so well when they are introduced, then gradually get worse and worse until a new, fancier razor is introduced? … The most recent example: When I first bought a Gillette Fusion five- blade razor, I thought it was absurd (and absurdly expensive). But it was fantastic. Best shave ever, etc. And the blades lasted for months. … A couple of years later, however–in an all-too-familiar development–I’ve noticed that the expensive replacement blades for this razor don’t seem to cut as smoothly, and they seen to wear out much faster. Experienced Gillette customers intuitively know what this means: the company is about to introduce a newer, more complex, and even more expensive shaving system. … And sure enough, here it is , the Fusion ProGlide! … Its blades will cost more than $4 apiece, according to the WSJ . And I’m sure they will be fabulous–at least for the first year or so. Then, if my experience is a guide, ProGlide consumers may notice a puzzling dropoff. … This cycle has held true with every Gillette product I’ve ever used, starting with the Techmatic in high school.

My sneaking, completely unproven suspicion, of course, is that the seeming improvement with each newer, fancier, priceier razor has little to do with all the various innovations Gillette advertises (e.g., two blades, three blades, five blades, a “snow plow guard” that prevents hydroplaning, etc.) and a whole lot to do with the quality of the steel that’s used in the blades. The investigative mission, should you decide to accept it, would be to somehow prove that Gillette uses high-quality steel when it introduces a new razor, and then gradually lets the blade quality get degraded, saving the company money until it introduces the next innovative shaving system (the main innovation being that it uses the high quality steel again). … This could all be misguided consumerist paranoia, of course! But if so, it’s a paranoia that resonates widely, I’ve found. …

P.S.: The equally paranoid corollary is that you should never turn down a promotional razor –e.g. the free-sample kind you get in the mail. They use the good steel in those, to hook you! They last forever, or until the day you go out and buy some replacement blades, whichever comes first…

Commenter Simple Song responds:

If I had to guess I would think this is a tooling issue and not a steel issue. That is, I doubt they change up the steel to make the blades crappier but instead they just stop maintaining the tooling.

That is, all the tooling, dies, etc., that are used to precisely sharpen the blades gradually wear out and they stop replacing the tooling when they know they have a new blade coming out. They may or may not be intentionally doing this, but they certainly have plausible deniability.

The degree of precision required for modern manufacturing is actually pretty incredible. For example Lego bricks, I believe if the steel injection mold that the plastic is squirted into is off by more than about ten microns (1 / 100,000 of a meter) then either the Lego can’t be snapped together or can’t be pulled apart. While the hot plastic injected during the molding process is not terribly abrasive, it does cause a tiny bit of wear on the molds and so Lego is constantly having to scrap and re-mill their molds to make sure the quality stays high. It’s also why non-Lego interlocking bricks totally suck–they don’t have the precision.

 
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  1. Whiskey says: • Website

    A cheap and easy way to boycott Gillette and all razor companies.

    A. Buy a safety razor off Amazon. I like the Edwin Jaeger but the Merkur line has some cheap ones at around $25.
    B. Get some cheap shaving soap at Stater Brothers or Amazon. Around $1.50 at Staters
    C. Get a badger brush at around $35 or so.
    D. Get a sampler pack of razor blades, double edged. I like the Astra Platinum or Steel — good for about 4 shaves each.

    The secret to a good shave is a simple double edged razor, changing the blade — a pack of 100 razor blades at Amazon can run you — $10. And proper technique — three pass system. Once down, once across, once up. Then touch up by feel on spots you missed or need addressing. You’ll get a super close shave and avoid the consumer product companies.

    Pretty much all consumer product companies HATE HATE HATE White men. The ad above has it all — all WHITE men are icky or sexist or bullies, the Black men and boys are saints, Black men “checking” the White dude from checking out some White chick on the street (that girl belong to him!) and all that. Big surprise the ad was directed by a White woman and approved by an Indian (dot not feather) united in their hatred and loathing of White men.

    To me, the message to White men is clear. White men either put the boot in on women and non-Whites or they will get the boot put into them by White women and non-Whites. There are no other choices. As a White man I completely prefer the former to the latter.

  2. Makes sense. It would be no surprise to see planned obsolescence part of their grand strategy. I had a Marketing professor who did consulting work for Gillette. He said they are like Coca-Cola. Their marketing budget is an enormous % of operating costs. The product itself is largely a function of perception. Hence, the eventual inroads made by upstart competitors like Dollar Shave Club (recently purchased by Unilever) & some other shaving company I see humorous TV ads for.

  3. Anonymous[106] • Disclaimer says:

    Proctor & Gamble also makes Bounty paper towels. At our Walmart Bounty is the only high quality brand offered and they cost about $5.50 for the standard size roll 2-pack. That’s the same price as two gallons of gas! …and Walmart is the cheapest in the area.

    P&G knows every trick in the book.

    List of Procter & Gamble brands

    A
    Always (brand)
    Ambi Pur
    Ariel (detergent)
    The Art of Shaving
    Aussie (shampoo)

    B
    Bold (detergent)
    Bounty (brand)
    Braun (company)

    C
    Charmin
    Cheer (brand)
    Citrus Hill
    Clairol
    CoverGirl
    Crest (toothpaste)
    Crest Whitestrips

    D
    Dawn (brand)
    Daz (detergent)
    Downy
    Dreft

    E
    Eukanuba

    F
    Fairy (brand)
    Febreze

    G
    Gain (detergent)
    Gillette
    Gillette Mach3

    H
    Head & Shoulders
    Herbal Essences

    I
    Iams
    Ivory (soap)

    J
    Joy (dishwashing liquid)

    L
    Luvs

    M
    Magic Eraser
    Max Factor
    Melamine foam
    Mr. Clean N
    Nice ‘n Easy (hair coloring)
    Noxell

    O
    Olay
    Old Spice
    Oral-B
    Oral-B Glide

    P
    Pampers
    Pantene
    Puffs (facial tissue)

    R
    Rembrandt toothpaste
    Rochas

    S
    Vidal Sassoon
    Scope (mouthwash)
    Secret (deodorant brand)
    SK-II
    Swash (brand)
    Swiffer

    T
    Tampax
    Tide (brand)

    W
    Wella

  4. The investigative mission, should you decide to accept it, would be to somehow prove that Gillette uses high-quality steel when it introduces a new razor, and then gradually lets the blade quality get degraded

    Unfortunately for Kaus, this hypothesis is easily disproved. The quality and composition of razor blade steel is tightly regulated by the United States International Trade Commission. The properties of the steel would not vary from model to model or even from manufacturer to manufacturer, and in any case the steel would be a trivial fraction of the final production cost, thus obviating the possibility of saving any money that way.

  5. Gillette’s attack on toxic white masculinity is sheer genius. Woke marketing experts know that consumers prefer to buy from companies that hate them. It’s just common sense really.

    Maybe next they’ll come out with a women’s razor with the slogan: “hey you lazy whores, pick up your game.”

    • LOL: bomag
  6. @Logical Meme

    Ace of Spades had a decent take on this. Basically, the marketing departments at Gillette (Red Lobster, etc.) are staffed by SJW millennials who somehow convince the people in charge to go along with this hair-brained approach, so they can then brag to their friends about how woke they are. The company’s bottom line and long-term image be damned. (Dick’s Sporting Goods and Starbucks would be good examples, but their screwups seemed to have originated with the bosses.)

    • Replies: @mmack
    , @anon
  7. Moses says:
    @Whiskey

    Big surprise the ad was directed by a White woman

    Ahem, I think you mean “the ad was directed by a Fellow White Woman.”

    White. Fellow White. Big difference.

    • Replies: @Moses
    , @Whiskey
  8. g2k says:

    As other commenters have said, multibladers are a silly expensive gimmick that are no better than safety razors. In my case they seem to clog up all the time after more than a days growth. With safety razors, I like how you buy ones with different levels of “aggressiveness” (the gap between the blade and the safety bar) so you can control the tradeoff between safety and effectiveness; the muhle r41 could shave a Bin Laden without clogging, but can cut you very badly if you’re careless.

    • Replies: @Anonymous
    , @Known Fact
  9. @Anonymous

    Thanks for the list. Easy to save on my phone for (non)shopping purposes.

    RT, of all places, has a collection of good stuff on this latest anti-male ad.

    https://www.rt.com/usa/448820-gillette-toxic-masculinity-ad/

    • Replies: @bomag
  10. @Hypnotoad666

    Maybe that ad is actually pitched to women? Women eat up that nonviolent/sensitive shit.

    What with the fashion for stubble, I imagine very few men under 40 shave at all. Women, on the other hand, continue to shave fanatically, and over a surface area several times that of a face. Now I know there are pink razors for women, but like everything for women they cost more. So maybe most “men’s razors” are in fact bought by women for their own use.

  11. Moses says:
    @Whiskey

    To me, the message to White men is clear. White men either put the boot in on women and non-Whites or they will get the boot put into them by White women and non-Whites. There are no other choices. As a White man I completely prefer the former to the latter.

    It has always been this way. The Old Testament is chock full of in-group/out-group conflict and killing. All history is a record of groups oppressing/slaughtering each other for power and wealth. Humans today are no different.

    Mixing different races in the same country on a large scale never was going to end well. The Israelis and Japanese know that. Europeans used to know it too.

    Think you’ve seen a lot of anti-White and anti-White-men hate? Buckle your seat belt. They’re just getting started.

    • Agree: Stan d Mute, bomag
  12. Mr. Anon says:

    I hear the same ad agency that did the Gillette ad is coming out with a commercial for Pizza Hut:

    No One out Pizzas the Hut, you Fat F**kers!

  13. Anon[301] • Disclaimer says:
    @Anonymous

    This is something I never tell anyone for fear of grossing them out, but about 20 years ago I stopped using toothpaste because of Procter & Gamble. I just brush my teeth with water, or just a brush, and floss.

    I read a book on the history of Procter & Gamble that convinced me that the entire product category of toothpaste was a scam invented by P&G. Of course, various tooth powders and the like predated P&G’s products, but as far as I remember from the book P&G manufactured the necessity of using their toothpaste out of whole cloth, going so far as hijacking a minor dentist’s club and pumping enough money into it to convince them to “endorse” P&G’s toothpaste.

    I later got converted to Sonicare, which might be just as much of a scam, what with its expensive replacement brushes.

  14. Dave Pinsen says: • Website

    I like Schick because of its vertical wires that perpendicularly across the blades. I don’t know if it’s intended to do so, but I think it prevents razor cuts. I once got a nasty gash using a razor without that.

  15. Bill P says:
    @International Jew

    That’s what I thought when I saw the ads. They can’t seriously expect that guys are going to be motivated to buy their razors by that campaign, but hey, maybe wives and girlfriends will!

    Frankly, it reeks of desperation.

  16. jon says:
    @Intelligent Dasein

    The quality and composition of razor blade steel is tightly regulated by the United States International Trade Commission.

    It is? That seems kind of surprising, actually. If true, they could still run the scam by, for example, putting less of an edge on the blades. Anything that made the product a little less effective/less long-lasting would get some people to upgrade to the new one.

    in any case the steel would be a trivial fraction of the final production cost, thus obviating the possibility of saving any money that way

    The scam profits would be made in getting you to upgrade to a new, more expensive razor rather than whatever fraction of a penny they were saving with each low quality blade.

  17. Anon[301] • Disclaimer says:

    For Mickey’s theory to hold true, it would require that a Bletchley Park level of secrecy control has been effect, considering the number of people who would have to have known and the length of time that has passed. And all for a razor?

    However, I’m personally convinced that all-you-can-eat Korean barbecue restaurants give you meat that gradually decreases in quality the longer you stay.

    • LOL: jim jones
    • Replies: @Dtbb
    , @Mike1
  18. Nitronaut says:
    @Intelligent Dasein

    Here’s what the USITC says about razor blade steel:

    “(d) Razor blade steel
    Flat-rolled products of stainless steel not over 0.25 mm in thickness and not over 23 mm in width, and containing by weight not over 14.7 percent of chromium, certified at the time of entry to be used in the manufacture of razor blades.”

    Which means that there can be huge variance in razor blade steel alloy composition and performance, due to differences in microstructural/tempering characteristics, carbon content, etc.

    “Tightly regulated” it sure isn’t.

  19. Moses says:
    @Moses

    Oops confused with director with the CEO of Grey Agency, Fellow White Debby Reiner.

    Grey Agency handles P&G advertising. Ms. Reiner used to manage the P&G account before she became CEO.

    Grey is on a big internal anti-White, erm I mean “diversity” push, and will restore its original name of Valenstein & Fatt for 100 days (why not permanently?) as part of its highlighting of terribly oppressive past policy and overall “Whiteness” (I think they mean “Fellow Whiteness”) of the advertising industry.

    https://www.thedrum.com/news/2017/03/28/grey-takes-the-name-its-jewish-founders-spearhead-5-point-diversity-plan

    Anyhoo, nothing to see here. Move along.

  20. istevefan says:

    Back on December 18, I announced on this blog that I was dropping Ameritrade for a new broker because they were pulling ads from Tucker Carlson. I said it would take time, be a pain and cost me because Ameritrade is probably the best.

    Well, I just wanted to confirm that I have switched, and that I was not making idle threats. The switch finalized this week.

    Though it was tough to leave, I’m glad. I think others should do this too. Screw Gillette. As whiskey wrote, go old school with the DE safety razor. I adopted them a few years ago, and they work. Just don’t try to be cheap by using the blades too long. At 25 cents, change blades every 4 shaves.

  21. jon says:

    Gillete
    The Best a Ma’am Can Get

    • Replies: @Moses
  22. @Whiskey

    Good points. This is consistent with how these companies have acted since the late 90s. P&G has long supported discrimination against Whites via its advocacy for affirmative action. http://fortune.com/2015/12/09/supreme-court-affirmative-action/

    On the razor side, there are some generic knock offs to various Gillette razors and many are perfectly fine. One big way to improve smoothness of shave & massively extend blade life is to get a “Razor Guard” kit which means keeping the blade immersed in an oil when not in use, thus preventing micro-corrosion. Have found that your blades will still feel like new after a couple months. Probably they are still at razorguard dot com.

    • Replies: @AnotherDad
    , @anon
    , @Johnmark
  23. Mr. Anon says:
    @istevefan

    I’ve used a Mach 3 razor for years now. I like ’em. I’ll look for something else now, and be sure to let ’em know why.

  24. John D'oh says:

    19K Likes. 190K Dislikes.

    Someone needs to be fired for this. Not all publicity is good publicity. Just read the comments.

  25. Sometime in the late ’70s, Saturday Night Live did a parody advert for The Triple Trac razor. About a decade later, Gillette announced, without irony, that they spent roughly $1b in R&D to develop a three-bladed razor. Even if they are evil geniuses, they still aren’t very bright.

  26. Tyrion 2 says:

    Every time you use a kitchen knife, you should “hone” it. Every time you use your razor, you should do the same. This keeps the blade straight.

    Simply take your razor and push it along a few times against the hairless skin on the underside of your forearm (obviously not in the direction that the blades will cut you) and it will last for years.

    Amazing, that this is not known…

  27. @Hypnotoad666

    Maybe they were hoping the ad would go viral, while also hoping to survive the inevitable boycott. The morale of the toxic men can’t last longer than a few shaves, can it?

  28. Tyrion 2 says:
    @Anon

    You’re lucky your water probably has fluoride added. Brushing is good but fluoride is a miracle for teeth, which is why tooth paste is good.

  29. Tyrion 2 says:

    I’m embarrassed for the lady who made that advert. She might as well have stood in Times Square and shouted through a megaphone about her obsessive rape fantasies. It would have been more subtle.

    • Replies: @Father O'Hara
  30. Dtbb says:
    @Anon

    Like ordering four tacos at Taco Bell, eating three, and even looking at the fourth makes your stomach turn.

  31. @Whiskey

    I switched to old-fashioned safety razors years ago because of the planned obsolescence described in the OP. I use the Japanese Feather razors, which are fantastic. At the same time I stopped using commercial shaving foam and now I only use a shaving brush with strictly Dr Bronner’s bar soap. Dr Bronner’s is the only cleaning product I’ve seen tested that is not loaded up with endocrine disruptors. Now shaving is a nice morning cleansing, preparatory ritual for me again.

  32. @Tim Howells

    Feather makes the best blades. If they quit making Feather I’d become a beardo. Merkur etc don’t have anywhere close to the same level of quality control.

    I have a few safety razors but the best one is still the 1960s razor I bought at an antique shop years ago. Don’t mess with perfection.

    • Replies: @Alec Leamas
  33. Anonymous[280] • Disclaimer says:

    Does anyone else have memories of girls bulling boys? I do.

    I can remember gangs of girls taunting an individual boy on occasion, and especially using verbal tactics to harm a boy’s reputation. I mean as early as grade school.

  34. Pheasant says:
    @Tyrion 2

    An endorement for flouridation from you? (a ‘miracle’ no less).

    Now I know i’m going to buy that water filter.

    • Replies: @Tyrion 2
  35. @Nitronaut

    Here’s what the USITC says about razor blade steel:
    “(d) Razor blade steel
    Flat-rolled products of stainless steel not over 0.25 mm in thickness and not over 23 mm in width, and containing by weight not over 14.7 percent of chromium, certified at the time of entry to be used in the manufacture of razor blades.”
    – – – – – – – – – –
    Following these specifications, a razor blade can be no wider that 23 mm = 0.9 inch, less than an inch wide. That seems mighty narrow to me, but may be just right for a Mayan man. Just now I measured the width of the blade of the cheap plastic two-blade razors I get at a local dollar store: 36 mm = 1.4 inch.

    • Replies: @TomSchmidt
    , @Autochthon
  36. Daniel H says:

    Men should save only once a week. Saturday night (before you go out or in preparation for church the next day, or both) is the best time.

  37. One of my metallurgists was once chief metallurgist at Wilkinson Sword. He was quite clear that the most important factor in a shave is a wet beard. The hair swells and stands out straighter. A second shave, when using safety razors can help.

    Wilkinson Sword is still around in the UK but it no longer advertises. Younger men use electric razors anyway. The brand positions as utility now rather than luxury.

    Razors are stuck in diminishing returns. More blades won’t help. The beard wetting agent, short of shaving after a shower, is the key issue these days. I use a bowl of hard soap or a stick and a badger hair brush.

    • Replies: @ThreeCranes
  38. JMcG says:
    @Anon

    I’m pretty meticulous with my teeth- brush twice, floss once daily. So you can imagine my dismay when my dentist told me I needed some kind of filler or something applied to the front of my upper incisors a few years ago.
    When I asked him how this could be, he surmised that I might have been brushing my teeth too much.

    • Replies: @Anonymous
  39. Tom-in-VA says:
    @Tyrion 2

    About that fluoridation…

    • LOL: Tyrion 2
  40. I kept my Trac II until I couldn’t find blades for it. Then I switched to Mach 3. The shaves are definitely more comfortable than I used to get with the safety razor my dad taught me, but they aren’t really as close without a second, third, or fourth scrape. On the other hand, I don’t think I’ve ever cut my face with a multi-blade razor.

    I remember the quality of the razor blade steel was advertised on my dad’s razor blade packs. A friend of his got him about a year’s supply of Wilkinson Sword blades from England, back when I was a little kid, and I remember him saying that they were a better shave than Gillette. So Mickey Kaus may have a point. It may indeed be all about the steel.

  41. anon[697] • Disclaimer says:

    It’s bad taste for a rich person to flaunt his wealth in public. Why is it not also bad taste for a woman to flaunt her good looks in public?

    This analogy isn’t even strong enough, because at least rich men who flaunt their wealth in public don’t feel a sense of disgust when poor people admire them for their wealth. Whereas if you so much as look at a “hot” woman in public, she will hold you in contempt and think that you are a creep.

    Dress modestly. What does modestly mean? It means that women who are fortunate enough to have good looks should be modest about it. Just as rich people should be modest.

    The black guy calling out the white guy for looking at the hot girl walking down the street in the Gillette ad made me think of this analogy.

  42. JMcG says:

    The Aldi store brand disposables are excellent razors. Right up there with anything else I’ve used. They are triple bladed and have that lube strip for around a dollar each. They last a long while too, even with my fairly wiry stubble.
    I picked them up in Europe a while ago and was relieved to see they sell the same ones here.
    Having just checked the package, I see they are assembled in Mexico with US made blades.

    • Replies: @peterike
  43. Tyrion 2 says:
    @Pheasant

    Be consistent and don’t use tooth paste with added fluoride, then enjoy the tooth decay.

    Also, good filters keep fluoride in. So make sure you don’t use one like Brita.

    Also, I fully endorse vaccinations and not drinking your own sewage. Have fun!

  44. JimB says:

    There are all kinds of non-metallurgical ways to make a shave less comfortable, including fiddling with the spacing and angle of the blades in the razor. Since men throw out the evidence of gradual tampering with the shaving head design of a razor, you’d never know. Next time Gillette comes out with a new product, save a few samples over time.

    “Big surprise the ad was directed by a White woman and approved by an Indian (dot not feather) united in their hatred and loathing of White men.”

    Usually, any hiring of Indian executives means a company has long exhausted real innovation and is looking for ways to increase revenue through quality fade and market manipulation.

    • Agree: jim jones
  45. @istevefan

    I can also recommend this approach to shaving. I bought a Merkur classic safety razor and boxes of Japanese Feather brand blades online and they work great. I shave for a fraction of the cost of a Gillette customer using some silly five-bladed, squeegee razor.

  46. @Whiskey

    I’ve thought about using a straight razor, but seems like a lot of effort and ceremony. Here’s my dirt simple strategy: buy obsolete razors like the sensor 3 disposable. They’re about $1 each on amazon. Then shave in the shower with regular soap. Blades last about a month. Easy.

    • Replies: @Momus
    , @Hail
  47. I buy the cheapest bags of plastic razors on the shelf and shave in the shower, with plain water or bar soap. I cut myself maybe once every three or four weeks, generally on an ear lobe. Even razor cuts plug up after ten minutes or so. I used to have a couple of steel razors I inherited from my ancestors, but those are long lost now. A close shave is nice, but I’m lazy and prefer to suffer a few cuts rather than bother shaving with the good stuff.

  48. WHAT says:
    @Anonymous

    I do. Female vitriol is so much worse than male, where you may get maybe beaten at worst.

  49. JimDandy says:

    Damn, I currently have a beard. I’m finna shave that motherfucker just so I can stop shaving again!

  50. @Anonymous

    Yes. In second and third grade I actually had a group of three or four girls that would chase me around at recess and try to steal my hat.

    I didn’t see any larger implications in this. I found it annoying because I just wanted to play on the jungle gym, hang out, and wear my damn hat.

  51. George says:

    How about a Shutdown strategy for Trump open thread?

  52. @Whiskey

    I’ve had good luck with the Van Der Hagen short-handled safety razor. Easy to control and keep clean.

    VDH shave products are also pretty good value for your dollar.

    Astra blades are pretty good. So are Shark and Persona. There are some pretty good blade sampler kits that let you try several types for very little money.

  53. Tyrion 2 says:
    @Father O'Hara

    I actually believe that my statement really was “not cool”; but it is hard to be cool when simpletons broadcast their protest too much denials under the ineffective cover of passive aggressive scolds.

  54. Ragno says:

    ….and anyway, isn’t it well past time for men to acknowledge their toxic masculinity by growing beards? You know…..like we’re supposed to?

  55. @istevefan

    Progressive Insurance is another company we should boycott. Its commercials regularly feature white dorks and suave black guys. Boycott is the most effective tool we have to regulate behavior. Hit ’em in the wallet.

    Oh, and by the way, I too have noticed that the quality of the steel in razors declines as the product advances through its life cycle. I don’t have any problem believing the truth of the article quoted above and am glad Steve brought this up.

    • Replies: @Anon
  56. @Philip Owen

    Wet beard, good shave, true. I shave in the shower after swimming an hour in the pool and suffer no more.

  57. Talking of toxic masculinity, the BBC, Daily Mail and Guardian aren’t reporting this trial.

    https://www.thetelegraphandargus.co.uk/news/17343468.ten-men-go-on-trial-accused-of-preying-on-two-vulnerable-girls-in-care

    Basharat Khaliq, 38, of Bradford, denies five counts of rape and one count of assault by penetration.

    Saeed Akhtar, 55, of Bradford, denies two counts of causing/inciting child prostitution and one of rape.

    Yasar Majid, 37, of Milton Keynes, denies one count of rape.

    Naveed Akhtar, 43, of Bradford, denies three counts of rape.

    Parvaze Ahmed, 36, of Bradford, denies three counts of rape.

    Izar Hussain, 32, of Bradford, denies three counts of rape and one of attempted rape.

    Zeeshan Ali, 32, of Bradford, denies a charge of sexual assault.

    Kieran Harris, 28, of Dewsbury, denies two counts of rape.

    Fahim Iqbal, 27, of no fixed abode, denies a charge of aiding and abetting rape and Mohammed Usman, 31, of Bradford, denies two charges of rape.

  58. Ragno says:

    Big surprise the ad was directed by a White woman and approved by an Indian (dot not feather) united in their hatred and loathing of White men.

    I know we’re supposed to prefer the Hindoo (Indian) to the Muslim (Pakistani) but I can’t help it: after prolonged exposure to both, while I’d prefer neither of course, I can no longer pretend the sing-songy, fake-menial, curry-gobbling and traitorous-by-nature Indian is is any way “preferable” to the Paki… if for no other reason that while both may despise Whitey, only one can reliably be depended upon to act as proxy Jews in all matters.

    • Replies: @Anonymous
  59. @Logical Meme

    upstart competitors like Dollar Shave Club (recently purchased by Unilever)

    I don’t see or hear advertising for those other ‘shave clubs’ anymore, but I hear ones for Dollar Shave Club on the radio all the time now. Apparently, they’re putting Unilever’s financial muscle to use. I wonder if Unilever’s financial muscle includes exclusivity for Dollar Shave Club advertising.

  60. I figured out they were ripoff artists long ago. Now I use Nivea shaving cream (v. smooth) and Bic disposable razors (v. cheap, work like a charm, hygienic too).

    Gillette – the best a man can forget

    • Agree: YetAnotherAnon
  61. @Anon

    Maybe, but there is no doubting that the advances in medical dentistry, coupled with the wholesale adoption of routine oral hygiene over the past 100+ years has been a great boon in the everyday comfort of life for most people. I can’t even imagine back to the time of my 19th century ancestors out in the Midwest/upper South rural sticks just plowing through with tooth decay and pulling teeth out without local anesthetics and etc. When my back lower molar went out, just normal chewing was laborious until I could get in to the dentist to get the root canal done.

    • Replies: @Danindc
    , @Merde
  62. I was in Portugal back in the 1980’s and, having been traipsing around Europe with a backpack for a couple of months, needed a haircut. While walking through one of Lisbon’s small public squares I watched as a barber gave a local a haircut and a shave right outdoors, in front of his shop. After he finished with the guy in the chair I stepped up.

    First a haircut (with scissors), then he gestured and asked if I wanted a shave. Now I’d never had a shave with a straight razor and was a little leery of having my throat cut or an ear lobe lobbed off but figured, “What the heck? If my Grandfather could survive this so could I”.

    Well I probably don’t need to tell you…

    He covered the lower half of my face in steaming towels, whipped up a lather in his cup and brush and proceeded to give me the most comfortable shave I’ve ever had. He wielded that razor like a maestro would his baton. Stretching the skin with the fingers of his offhand and delicately shaving beneath the ear lobes, stretched neck etc. while wiping the razor off on the towel draped over his off arm.

    For a finale, he slapped some aftershave on my face that soothed and didn’t sting.

    Cost? $2.50. For an experience that should go on every man’s bucket list.

  63. @Daniel H

    Nah. This is one thing each man should figure out for himself. Some of us have facial hair that grows back faster and more dense than others. For me (I have a five o’clock shadow in the afternoon of the day I shave in the morning) its 3 days. More often than that and my neck breaks out because of skin sensitivity. Longer than that and my beard is thick and takes longer to reduce (multiple passes needed to cut the growth down to skin surface).

    • Replies: @The Wild Geese Howard
  64. Dan says:

    That’s not who we are!

  65. anon[393] • Disclaimer says:
    @Anonymous

    thanks was looking for this list its going to be difficult but im done with that company that ad is not mere go along to get along its war white genocide in fact

  66. George says:

    Was City Manager Sheryl Sculley ($625K/yr) the first confirmed victim of toxic masculinity (by that bastion of alpha patriarchy the fire dept)? Approved ballot measures limit the city manager salary to $250k (10 times the lowest paid employee, sounds like communism to me) and if that does not work limits her term. Also approved was binding arbitration for firefighters.

    The San Antonio patriarchy aka Fire (and probably police) dept got a ballot measure approved that probably was designed to force Sculley’s resignation and replacement by a more amenable sort of (poorly paid bribable beta) person. I vaguely remember various advice columns about how women aren’t paid enough blah blah blah, because they don’t demand better compensation. The massive Sheryl Sculley salary cut by the alpha males is not in the news. Particularly galling to the alpha males was that their privileges were being capped by a woman.

    Approved: Shall the City Charter be amended to limit the term the City Manager may serve to no longer than eight years, limit the compensation of the City Manager to no more than ten times the annual salary furnished to the lowest paid full-time city employee, and to require a supermajority vote to appoint the City Manager? (I read the lowest paid employee is $25k)

    https://ballotpedia.org/San_Antonio,_Texas,_Proposition_B,_City_Manager_Term_Limits_(November_2018)

    With the City Manager gone, the mice will pay when the cat’s away.

    Approved: A yes vote was a vote in favor of amending the city charter to give the firefighters’ union the ability to unilaterally take contract negotiations to binding arbitration.

    https://ballotpedia.org/San_Antonio,_Texas,_Proposition_C,_Binding_Arbitration_(November_2018)

    • Replies: @South Texas Guy
  67. Corn says:
    @Whiskey

    Or you could just grow a beard.

  68. jb says:

    Or you could just own it and grow a beard, like nature intended.

    I forced myself to watch the entire Gillette video, and spent 108 seconds cringing with embarrassment. Some rays of light though: I switched to YouTube to watch, and downvotes outnumbered upvotes by over six to one. Also, YouTube’s “Up next” video was titled “Gillette’s New Social Justice Commercial Is An INSANE Strategy”.

  69. countenance says: • Website

    Gillette learned a thing or three from Microsoft about planned obsolescence.

  70. David says:
    @Tyrion 2

    Somehow this reminds me of Lot’s theory that if you don’t bleed a cow, steaks carved from it will be juicier.

    Anyway, you’re doing it the hard way. Just tap your ruby slippers together and say, “There’s no need to hone.” Works like a charm.

    • Replies: @Tyrion 2
  71. Corn says:
    @Anon

    My dad had an Army buddy back in the ‘60s who never brushed his teeth either. He would simply squirt a bunch of toothpaste in his mouth and swish it around a few minutes before spitting it out.

  72. @Anon

    I stopped using toothpaste about a dozen years ago and have never looked back. Around the same time I largely stopped eating grains, particularly wheat, and no longer got a plaque build up on my teeth. After a couple years of this I stopped going to the dentist altogether. My teeth have never been better. YMMV.

    • Replies: @Autochthon
    , @Marty
  73. Polynikes says:
    @Intelligent Dasein

    I’m pretty sure the profit isn’t in the savings on steel but having you buy a new one every week as opposed to every month.

  74. Corn says:
    @Anonymous

    In my experience while a girl would make the occasional insulting comment, girls didn’t bully nearly as relentlessly or cruelly as boys.

    They were however, quite happy to laugh along as boys bullied.

  75. @istevefan

    Good!

    I’m an SE blade guy, myself, the GEM blue star SE blades to go with a GEM razor are very cheap. I shave once in each direction and get a clean shave.

    These ads are disturbing. There’s another one with a white guy who is drunk, naturally it’s the blackish sounding voice of God suggesting he not drive, because White Man Dangerous.

  76. anonymous[422] • Disclaimer says:

    I’ve never tried a safety razor but I know they must be junk. Everyone who uses them has seemingly tried a million different blade brands and spent hours geeking out on razor websites. If they worked well you wouldn’t need to do that.

  77. @Anon

    Arm & Hammer makes a great toothpaste that has both fluoride and baking soda. And as far as I know, they don’t do SJW marketing campaigns.

  78. @istevefan

    I think the key to making boycotts successful is to give people easy alternatives. Shaving with a straight razor is great but most men simply won’t do it because (it seems) complicated and time consuming.

    Instead use the disposable generic brands available at wherever you shop. That’s what I use when I travel and other than not lasting as long, I don’t see any noticeable difference compared to Gillette, the brand I regularly use.

  79. @Captain Tripps

    Agreed.

    I typically need to wait a minimum of two or three days between shaves. To me, a little scruff is preferable to the nicks, cuts, and ingrown hairs I seem to collect from more frequent shaving.

    I am also one those monsters who shaves in the shower. I find it far too time efficient to consider switching to sink shaving.

    Also highly recommend Lather & Wood Co. aftershave balm. It is a great, soothing post-shave treatment. The sandalwood scent is appropriately subtle and masculine.

  80. peterike says:
    @JMcG

    They are triple bladed and have that lube strip for around a dollar each

    Is the lube strip just another marketing con? I can’t say I notice it doing a thing.

    • Replies: @JMcG
  81. mmack says:
    @South Texas Guy

    I think that goes hand in hand with a view I expressed to my wife, that I may have gotten via Steve Sailer himself. To whit: Commercials are so confusing, insulting, or forgettable because the people in ad agencies aren’t making commercials to sell products, they’re making them to impress other ad agencies and win Clio awards. Rather like how Hollywood movies aren’t meant to entertain people (unless they’re superhero movies), they’re meant to lecture you on the correct way to think so that they’ll win an Oscar. If you have a bunch of moralizing, preening SJWs in charge, you’ll get a lot of virtue signaling on how good and pure they are.

    I commented on a thread at Instapundit that Gilette’s Toxic Masculinity ad is their version of GM’s The New Generation of Oldsmobile theme. You don’t remember that theme? That’s because people remember the lead in phrase “This is Not Your Father’s Oldsmobile”. A line that in one fell swoop:
    1) Insulted long time Oldsmobile owners and buyers as square, unhip, old morons. “Unwoke” as it were, had that phrase existed in the late 1980’s.
    2) Crapped on Oldsmobile’s performance (Rocket 88, Cutlass 442) and affordable luxury (Regency 98, Toronado) image.
    3) Convinced people to compare the front wheel drive, 4 and 6 cylinder “blah-mobiles” carrying the Oldsmobile nameplate with Granddad’s Rocket 88 or Regency 98 or Dad’s 442. Most people preferred the older Oldsmobile models.

    You may notice a Google, Bing, or DuckDuckGo of “Oldsmobile dealers near me” returns a paucity of results. Sure, GM at the time was top heavy with too many brands selling too many generic “Me Too” cars, but insulting long time customers didn’t help. Of course, it’s been over two decades since I took a college marketing class, so things may have changed.

    How big is this gaffe? This morning the local FM “Morning Show” aimed at 20 and 30 something’s had a 20 minute call in segment on the ad. Most callers thought the ad was stupid and insulting, and that includes women who called in.

  82. eric says:
    @Whiskey

    ‘Safety’ razors make me bleed like a stuck pig. The double/triple/etc. blades simply can’t do as much damage as those old things.

    • Replies: @g2k
  83. Danindc says:
    @Captain Tripps

    I often imagine how tough they had it back in the old day 1800s and earlier. Did everyone smell terribly. Was breath horrible? Could you be attracted to women with that smell (I assume yes). Was it constant pain and torment?

    • Replies: @Captain Tripps
  84. Moses says:
    @Father O'Hara

    I see what you did there. Gud one.

  85. Whitehall says:

    I’ve noticed the same thing with the replacement blades on Braun electric razors.

  86. bomag says:
    @Mr McKenna

    Funny stuff.

    The final line of that link is gold:

    Ironically, the ad’s director Kim Gehrig was chosen through Gillette parent company Procter & Gamble’s partnership with Free the Bid, a program launched to increase female representation among ad directors.

    Fits with the meme that AA hires see their mission as burning down all that came before so they can build anew in their image, ’cause it sure wasn’t getting built before.

  87. peterike says:

    Gillette has a “live chat” feature. Starts at 10 a.m. EST. Let’s all show our support!

    https://gillette.com/en-us/live-chat-support

  88. @Anonymous

    Almost all of those are female–targeted brands. So it makes it very hard for men to do an overall boycott of Procter and Gamble for the ad.

    • Replies: @Achmed E. Newman
  89. @Mark Spahn (West Seneca, NY)

    I think it’s depth. Imagine a safety razor blade.

  90. anon[345] • Disclaimer says:
    @Intelligent Dasein

    I think you’re stretching the definition of “disproved” a tad

  91. JMcG says:
    @peterike

    Almost certainly. I was just mentioning that it was included. My personal theory is that it is meant to give you a visual clue that you need to change your razor, even when you don’t.

  92. anon[345] • Disclaimer says:
    @South Texas Guy

    Wasn’t it always the case that advertising was, if not exactly a waste of money, then… erm… I don’t know how else to put it except “kind of a waste of money”. I believe the saying goes, “Half the money you spend on advertising is wasted, but you don’t know which half.” People have no idea what works and what doesn’t, so companies are prone to just throw money at any old shit and hope for the best. Hence, businesses are easily talked into whatever weird bollocks the advertisers felt like doing anyway.

    As ever, The Simpsons got there first. The only difference is these days the advertisers feel like doing politics instead of art.

    • Replies: @Jonathan Mason
  93. @Anon

    My dental hygienist convinced me to brush with a un-wetted soft-bristle tooth brush, hold the brush with a light, finger-tip grip, angle the brush into the gum line, and then work the brush back and forth without scrubbing, at each tooth as you work your way around your mouth in the pattern of a dentist-office cleaning. This lifts the plaque without the scrubbing that wears down the gums.

    Oh, and to take one’s time — it was suggested to brush your teeth while reading Internet content — like iSteve!

  94. Tiny Duck says:

    You people need to calm down. You need to ask yourself why a lighthearted commercial offends you.

    The Ad is not about you personally. It’s just saying we need to do better as men to raise better men. Respect and not letting other men get away with being neanderthals. white men in America complain a lot.

    They complain because their was a time when they could do anything they wanted. there are words they can’t say, can’t harass women at work, minority’s and women are winning elections and gaining power. This scares a lot of gray haired white men. The average age of a white male

    man in America is 55. What im saying is the country will be better when there is more balance and that Father Time is going to MAGA America by decreasing the white male population NATURALLY.

  95. @Mark Spahn (West Seneca, NY)

    Intelligent Dasein has conflated the regulations about steel designated for use in manufacturing razors with (non-existent, so far as I know) regulations of actual razors.

    The ITC regulate commodities (and have pretty detailed regilations about steel in particular because of all the dumping and other shenanigans from China), but they don’t generally involve themselves with granular nuances about finished products; it’s not even clear they would have standing to, for the same reasons the FDA can (and arguably should) regulate what can and cannot be called “butter” or “juice” but not what can or cannot be called “sauce” or “pie.”

    • Replies: @Intelligent Dasein
  96. David says:
    @Tyrion 2

    And the next article up is about how to make dish soap from ivy. I completely trust your source.

    • Replies: @Tyrion 2
  97. @Anon

    A great deal of branding seems to be some kind of scam. The rapid development of television advertising after World War II seems to have made this possible.

    Going through adolescence in the UK in the 1960’s, I was a member of a family that did not watch much TV, and even less commercial TV, and yet I, like every other member of my generation grew up so well acquainted with heavily advertised brands that we took them for granted as part of the landscape, and only many years later do I wonder why people bought so much of items like the following list, all of which, in retrospect, seem like largely worthless products easy to replace with cheaper and better alternative.

    1. Heinz Baked Beans (in tomato sauce).
    2. Bisto (brown gravy mix).
    3. Ribena (highly diluted blackcurrant syrup concentrate to make drinks).
    4. Lucozade (sugary drink).
    5. Oxo (stock cubes).
    6. Ovaltine (powder to make drink with hot milk).
    7. Birds Custard Sauce powder.
    8. Maxwell House instant coffee (with TV commercials by a terminally ill David Niven).
    9. Babycham champagne perry (pear flavored fizzy drink).
    10. Robinson’s Lemon Barley Water (orange flavored drink).
    11. Ambrosia Creamed Rice (sweet rice pudding in a can).
    12. Kit-Kat.
    13. Bounty (chocolate bar with coconut filling).
    14. After Eight chocolate mints.
    15. Weetabix.

    Actually without Weetabix I would not be what I am today.

    Electric razors are better anyway and you can buy a new one for about $10 that will last a couple of years or more.

  98. @ThreeCranes

    You need to go to Turkey. There’s a shave they do whose translation into English means it leaves your face “so smooth a fly would glide off it.”

    I’ve had several barber shaves, and they’re a delight.

  99. @a boy and his dog

    Feather makes the best blades. If they quit making Feather I’d become a beardo. Merkur etc don’t have anywhere close to the same level of quality control.

    I have a few safety razors but the best one is still the 1960s razor I bought at an antique shop years ago. Don’t mess with perfection.

    Blade brand is something where you have to match the blade to the beard. Feathers are good for some, but much too sharp for others. I have a very coarse beard and I’d just need two pints of AB Negative after shaving with a Feather blade. Feathers are of course from Japan, and the blade may have been developed for a typical Japanese beard with thin, wispy hairs.

    I’ve tried most brands, even getting a hold of the storied Israeli Personnas but the blade that works best for me is the inexpensive Derby brand coming in at under $0.10 per blade. I just run a cork over the new blade as a sort of strop that takes off any jagged or pulling edge and they shave close and very smooth for me.

    As for buying a new razor I’d recommend the Merkur Barber Pole. It has some good heft to it, which helps to steady the hand and avoid applying force to the face with the blade.

  100. Two thumbs up on the Japanese “Feather” blades — they’re excellent. And since I’m a retired engineer, and cheap as hell besides, I have what I think is an optimized process for getting the maximum service life from each blade. Lather your face up with shaving soap (I personally favor the VDH), shave half your face with one edge, then the other half with the other edge. Re-lather and repeat for that second pass. When finished, remove the blade, rinse everything, and replace the blade other-side-up. (My crackpot theory is that this blade flip each time will keep the edge wear symmetric, which appeals to my OCD.) My system is probably bogus, but I do get two comfortable weeks from each blade … and I shave every morning, too. Take it for what it’s worth.

  101. The great Weetabix “I will survive” commercial.

  102. @Fred Boynton

    Many people in Africa and other places who live as hunters and gatherers (mostly eating meat, vegetables, and fruits, but no grains or sugar), but who also have virtually no modern dental hygiene to speak of, are noted by experts who have studied them to have remarkably great teeth with little plaque, tartar, or caries.

    Grains and (especially) sugar (be it cane, honey, molasses, etc. – but especially the refined stuff from cane) are poisons. Some day, if sanity prevails, everyone will look back upon the idea of eating grain as horrifying and inconceivable, perhaps hilarious, the way we now look at the commercials for Winston cigarettes wherein Fred Flintstone reassures us how healthy they are and how physicians recommend them for alleviating coughs.

    • Replies: @El Dato
    , @Anonymous
  103. @Danindc

    Dan Carlin, for his Hardcore History podcast, actually had this as a topic back in 2010. Episode was titled, “Old School Toughness”. He asked the question (I’m paraphrasing) “Were our ancestors tougher than we are?”. He likes to end his podcasts by accommodating a broad set of views, so I think his final answer was something like, “it depends”, but it was fascinating listening to him discuss these very things like pain tolerance, level of discomfort, general ignorance (not in the “too dumb” sense, but more along the lines of Rumsfeldian “unknown/unknowns”, we just did not know, and had not thought through the various positive implications of all of the low-hanging fruit of science breakthroughs waiting to be discovered and improve the everyday life of mankind).

  104. Mickey Kaus must stay paranoid and stay wary about everything under the sun in order to protect and defend the national security interests of the United States and people who shave regularly.

    STAY WARY is the watchword of Patriot Kaus!

    If Kaus had a dog, he would name it Paranoid, so he could tell it to stay!

    Mickey Kaus should give GOP voters lectures on how to stay paranoid and wary when listening to the donor-controlled GOP politician whores.

    Mickey Kaus has the right idea about staying paranoid when it comes to dealing with transnational corporations and politicians and media figures.

    Attention Mickey Kaus:

    I remember your integrity when a Murdoch minion censored you. The Murdoch minion is a millionaire media figure pushing a Buchananite policy agenda and starting brawls in the GOP pundit faction. I was on your side Kaus!

    Comcast and Gillette Must be Destroyed — Simultaneity Of Destruction is best, but one right after the other will do just as well!

    Mickey Kaus:

    … And sure enough, here it is , the Fusion ProGlide! … Its blades will cost more than $4 apiece, according to the WSJ . And I’m sure they will be fabulous–at least for the first year or so. Then, if my experience is a guide, ProGlide consumers may notice a puzzling dropoff. … This cycle has held true with every Gillette product I’ve ever used, starting with the Techmatic in high school.

    Puzzling Evidence — Talking Heads:

    Do you run out of Kleenex, paper towels and toilet paper at the same time? You know it’s true!

  105. @anon

    People have no idea what works and what doesn’t, so companies are prone to just throw money at any old shit and hope for the best.

    I think what works is what I indicated in another post above in this thread. If a brand name is totally accepted to the extent that the brand name is used instead of the name of the product and is just regarded as part of the landscape, then the advertising or image promotion is successful.

    Above I gave the names of a number of UK products of the 60’s that met the definition, but the best example of successful advertising here in the US is McDonald’s golden arches, because I could give you exact directions to my local McDonald’s cafe or a couple in the neighboring big city even though I would never eat there.

    In real life as an budget-conscious adult, I will hardly ever buy a product that is branded and heavily advertised unless there is a specific reason to think it actually better value than the cheaper product, but clearly there is an economic case to be made for keeping the name of expensive products in front of the noses of consumers, some of whom will buy anything regardless of value.

    In the case of McDonalds, for example, I might use their bathroom while on a road trip, because typically their bathrooms are cleaned more often than those of gas stations and you don’t have to request a key on a stick from the cashier and walk across the yard.

  106. @Whiskey

    While I’m generally all for low-cost solutions, all I can say is that if you really think the safety razor is anywhere near as good as even Gillette’s basic Sensor (hardly the top of the line), then you must have a very pleasantly smooth convex face.

    • Replies: @psmith
  107. Tyrion 2 says:
    @David

    I haven’t changed my razor in 6 months and my facial hair is particularly tough and thick, I am also cleanly shaved.

    I gave you a website and I gave you the rationale but I really don’t care if you continue to waste your money or not.

  108. @Anonymous

    [106] has a list. It’s bad news:
    Some products too toxic to use.
    I’ll miss Clairol and Fairy.
    This shit’s gettin’ scary!
    Just don’t ask me to boycott the Jews.

  109. Barnard says:
    @International Jew

    From what I am told you are on to something. As bad as the mark up is for men’s razors, it is even worse for women and the razors are an even worse product.

  110. Anonymous[676] • Disclaimer says:
    @Whiskey

    I can’t speak for anyone else but I’ve tended to find multi-bladed razors to be absolute garbage compared to simple cheap 1 blade razors. They clog fast, you have to spend 5x as long to unclog them, you eventually get to where you cannot unclog them without more drastic measures that can damage the blades and make then poor cutters. Maybe if they were way cheaper than simple single edged blades it might be a possible consideration but it’s the other way around- they cost way more than simple single edged blades. A complete lose- lose in my book.

    I assume that they only reason they’ knuckled their way into peoples’ medicine cabinets is all the slick marketing. A wide swath of the population always falls for that.

    • Replies: @Anonymous
  111. Rusty says:

    Terry Crews??

    Say it ain’t so.

  112. Anonymous[200] • Disclaimer says:
    @g2k

    I have found that the clogging is due to the hair mixing with shaving foam, creating the shaving equivalent of an unremovable fatberg in the blade interstices that you don’t get reliably out even when applying an old tootbrush.

    Moisturize not with foam but with hand soap – problem solved.

  113. El Dato says:
    @Autochthon

    Some day, if sanity prevails, everyone will look back upon the idea of eating grain as horrifying and inconceivable

    It’s been going on since about 9000 years, so I reckon that moment must be when Hari Seldon does his powerful political magic?

    • Replies: @Autochthon
  114. Clyde says:

    I use a Norelco electric shaver. The new models seem improved from the ones 20 years ago. They run more quietly and seem to cut more effectively. They do a good shave on my face but ye old double blade safety razor does my neck a lot better. The adjustable safety razor that is.

    • Replies: @Joe Stalin
  115. Hail says: • Website
    @Chief Seattle

    They’re about $1 each on amazon

    Risk of propping up the Jeff Bozo stranglehold on America

  116. The 2 most macho options for shaving:

    1) Dont shave.

    2) Shave with a straight razor and learn how to sharpen it with a honing stone.

  117. Apropos of Mr. Gesualdi’s tweet, can’t help but notice that more and more commercials on the tellie seem to feature Peepuls o’ Kullah, complete with interracial couples.

    Ya think that Our Betters are trying to send the rest of us pilgrims, uh, a “subliminal message”

    • Replies: @Alfa158
  118. MarcB. says:

    I prefer marketing campaigns be full-on anti-White instead of nominally so. When they are this blatant they provide a wake up that’s akin to cold water on a sleepy face. Even normies saw the fat doofus husband/hot smart wife TV trope as propaganda, and this approach is even more apparently nasty. Today I’m signing up for those razors they sell on right-wing podcasts.

    • Agree: Thea
    • Replies: @Paleo Liberal
  119. Hail says: • Website
    @mmack

    Hollywood movies aren’t meant to entertain people (unless they’re superhero movies), they’re meant to lecture you on the correct way to think so that they’ll win an Oscar

    I’d love to see a list of such movies with commentary.

    It does seem certain this phenomenon exists as of the 2010s, but thoughts on when the phenomenon started?

  120. @Autochthon

    Intelligent Dasein has conflated the regulations about steel designated for use in manufacturing razors with (non-existent, so far as I know) regulations of actual razors.

    I have not conflated it. That was precisely the point I was drawing attention to. I took issue only with Kaus’ metallurgical claims. To the extent that progressive obsolescence is built into the product cycle, it is rather unlikely to have anything to do with the steel itself.

  121. Bill H says: • Website
    @Anonymous

    Well, the must brutal act know to humanity is girls bullying other girls. The news is filled with young girls committing suicide because they were bullied BY OTHER GIRLS, but it’s in small print on the back page, and it’s not on television at all.

    • Replies: @Rosamond Vincy
  122. Anonymous[646] • Disclaimer says:

    You just need to target Gillette’s employees.

    Unfriend them, make sure they are pariahs for working for a company that insults men. Be critical, shame them for selling themselves. In a week the company will be aware of the pressure from inside and the management will fall, along with the marketing heads.

    • Replies: @RadicalCenter
  123. Mike1 says:
    @Anon

    The idea that large groups of people cannot keep a secret that benefits them is baffling. It is one of the most stupid pieces of conventional wisdom.
    People that believe this have never held power or even seen power up close.

  124. I’m going to guess that the marketing genius who cooked this up had been watching ancient ads scolding women for having curlers in their hair or ring around the collar, and decided that turning the tables would be Reparations or something, despite the fact that she was a toddler or not even born when those ads originally aired.

    • Agree: midtown
  125. @Bill H

    Amen, Brother. Guys can only beat each other up so may hours in a day, but with girls, the snub is non-stop.

  126. bomag says:
    @mmack

    I believe Oldsmobile has been completely dropped from GMs lineup.

    Kind of ties in with the anxiousness of novelists and screenwriters to kill off characters who have seemingly run their course: out with the old; in with the new.

    And from a thread down below, the tendency of radical affirmative action hires to see their new found status as a signal to get rid of the old body types and bring in the hot, new body type.

    • Replies: @mmack
  127. jim jones says:

    Reddit has a sub about shaving, all you experts should go hang out there:

    https://www.reddit.com/r/wicked_edge/

  128. @International Jew

    Women eat up that nonviolent/sensitive shit.

    No, we don’t. Look at the female comments on Piers Morgan’s article on DM:

    https://www.dailymail.co.uk/news/article-6594295/PIERS-MORGAN-Im-sick-war-masculinity-Gillette-just-cut-throat.html

  129. g2k says:
    @eric

    You can buy safety razors with varying levels of aggressiveness, a mild one shouldn’t be much more dangerous than a multiblade. When i first started using them (I like agressive ones because they never clog) a couple of years ago, I used to bleed badly, but, after about a month, it became second nature and I never cut myself now. It’s a bit like tying shoelaces, riding abike or driving a manual car. I use an electric shaver when pushed for time though .

  130. @Jonathan Mason

    Spike in Buffy the Vampire Slayer put Weetabix in blood to give it texture.

  131. If I had to guess I would think this is a tooling issue and not a steel issue. That is, I doubt they change up the steel to make the blades crappier but instead they just stop maintaining the tooling.

    That is, all the tooling, dies, etc., that are used to precisely sharpen the blades gradually wear out and they stop replacing the tooling when they know they have a new blade coming out. They may or may not be intentionally doing this, but they certainly have plausible deniability.

    The degree of precision required for modern manufacturing is actually pretty incredible. For example Lego bricks, I believe if the steel injection mold that the plastic is squirted into is off by more than about ten microns (1 / 100,000 of a meter) then either the Lego can’t be snapped together or can’t be pulled apart. While the hot plastic injected during the molding process is not terribly abrasive, it does cause a tiny bit of wear on the molds and so Lego is constantly having to scrap and re-mill their molds to make sure the quality stays high. It’s also why non-Lego interlocking bricks totally suck–they don’t have the precision.

  132. So many comments to read, so if I am stating what some one else has already posted I apologize. White men are bad because we no longer are allowed to criticize any other group of people. It’s that simple. Every one else is a protected group. A difference of opinion is now called a “rant.” Pointing out flaws is bullying and mentioning a flaw is “slamming.” Pointing to the accomplishments of white men is “white supremacy” and the accomplishments of any successful white male, regardless of how poor their life was, is solely the result of “white privilege .” We have become a convenient and necessary, in the view of those criticizing us, target. FU Gillette, I’ll go back to shaving with my shaving brush and a straight razor.

  133. Recusant says:
    @istevefan

    Actually, you can use them a lot longer than four shaves, you just have to buy good quality blades – there’s some real crud out there from Indian and Egyptian manufacturers. I use Wilkinson Sword manufactured in Solingen, Germany. Last one lasted me an unbelievable 52 shaves; they actually get better after ten shaves.

    • Replies: @istevefan
  134. Bill says:
    @anon

    It’s bad taste for a rich person to flaunt his wealth in public. Why is it not also bad taste for a woman to flaunt her good looks in public?

    Up until five minutes ago, it was.

  135. @El Dato

    People have been drinking booze for twelve millennia and smoking tobacco for seven millennia. It is estimated infanticide was the outcome for half of all pregnancies carried to term in prehistoric times. Tooth decay, of course, predates humanity itself.

    The length of time for which something has occurred is one of the most patently stupid and illogical arguments for that thing’s being salutary, desirable, or inevitable.

    Prosecutor: Ladies and gentlemen of the jury, today you will be presented with evidence that the defendant brutally raped and beat more than thirty helpless children.

    Defense: Objection! Your Honour, the prosecution has already stipulated that the raping and beating went on for more than thirty years uninterrupted.

    Judge: Sustained. The prosecution is admonished to adhere to the inviolable principle that anything which has been ongoing for a relatively substantial period of time cannot possibly be a bad thing.

    • Replies: @El Dato
    , @Anonymous
  136. Nitronaut says:
    @Intelligent Dasein

    You’ve done nothing to disprove Kaus’ metallurgical claims.

    The USITC’s definition of “razor blade steel” is extremely broad.

    What’s more, the USITC doesn’t regulate products. Its definition of “razor blade steel” is for duty and tariff purposes. If you want to import tool steel, or tungsten carbide, and use it in razor blades, you are perfectly free to do so.

  137. @Whiskey

    Just a quick point: A good quality, old-fashioned, double-bladed razor blade for the old-fashioned safety razor, basically never wears out, particularly if one sticks with stainless steel blades. I speak from personal experience. I’ve been using the same blade for over two years now with no diminution in quality. I expect my current supply of blades to outlast me. (I have a beard but shave my neck and cheeks. I shave in the shower and need no shaving soapor any other lube. The stainless steel blades do not rust or pit.)

    Gillette conducted a scientific, double-blind study on changes in safety razor quality over time. Test subjects shaved every day using a blade from an unchanging set of blades that started out new. Each day subjects shaved with a random used blade from this set. Subjects were not told the actual study design, only that they were shaving with blades that had been previously used for varying numbers of times. After each shave test subjects reported on the quality of the shave. It turns out that responses were entirely subjective. Test subjects could not distinguish blades used dozens of times from brand new blades.

    Gillette ultimately stopped the study and concluded that future marketing campaigns should focus on convincing consumers that safety razor blades deteriorated in quality after only a few shaves. Obviously this worked well for Gillette and other safety razor manufacturers.

    After reading about this in a marketing magazine, I started replacing blades at longer and longer intervals. I’ve saved a considerable amount of money over the years.

    BTW, during WW II in Europe. men used the same safety razor blades for years, stropping them on glass. I suspect that the stropping did not affect sharpness but may have prevented rust and smoothed pitting.

    • Replies: @PiltdownMan
  138. Jack D says:
    @Tyrion 2

    I would call this “stropping” and not “honing” but it is the same idea as the leather belt that barbers used to use on their straight razors. Except that your skin is the leather.

  139. Anonymous[264] • Disclaimer says:

    I think Amy Gehrig hates men. Below is a link to another video she made titled “You Think You’re a Man.” It’s very disturbing. And quite frankly very dark.

    I’ve also included a link to her website, which lists other videos she’s created, such as “This Girl Can”, “Womankind,” and “Phenomenal Woman” (scroll down the main page to see her work).

    https://kimgehrig.com/ (Kim Gehrig’s website)

  140. @CrunchybutRealistCon

    On the razor side, there are some generic knock offs to various Gillette razors and many are perfectly fine. One big way to improve smoothness of shave & massively extend blade life is to get a “Razor Guard” kit which means keeping the blade immersed in an oil when not in use, thus preventing micro-corrosion. Have found that your blades will still feel like new after a couple months. Probably they are still at razorguard dot com.

    I haven’t used anything like this, but this is spot on in concept.

    What dulls a blade (for most folks) isn’t primarily the shaving act but the corrosion. If you’re a shave in the shower guy like me, try just getting the razor out of the shower (or up high) to someplace not subjected to repeated dousings of water. But in oil obviously is the corrosion killer.

    • Replies: @Simply Simon
  141. I will go to great lengths to avoid shaving, including job selection. A one o’clock shadow makes the whole thing a pointless exercise in my opinion. But if I do have to shave, I find an el cheapo Bic to be the best option. Use once and toss. And nothing soothes irritated skin like Lilac Vegetal. Try it, you’ll be amazed.

    @Hail
    Its not that old, but check out the children’s movie ‘Boxtrolls.’ It’s the most insidious work of propaganda I’ve ever seen. The middle class racists trick the elites into discriminating against minorities, but the elites wise up. The middle class is then reduced to menial labor and the elites share their wealth with the minorities. And it’s aimed at children.

    @Tyrion
    “Honing” a knife with a steel rounds the edge. A rounded edge holds longer, but it absolutely is not sharper. A slicer is the only knife for which steel honing is appropriate under normal circumstances.

  142. midtown says:

    Most everyone on this board owns stock in Proctor and Gamble through index funds. The left has used shareholder activism successfully. We need to do the same. Act up!

    By the way, I saw several AT&T commercials while watching football this weekend, and I believe in every single one the white males were the idiots discomfiting the reasonable minorities.

    • Replies: @RadicalCenter
    , @Autochthon
  143. Jack D says:

    I doubt Kaus is right about Gillette but the most famous example of this is Apple slowing down its old phones when new ones come out. They got caught doing this one time too many and had to stop (and institute a loss making battery replacement program to save face) and now their sales are down. They were right the 1st time – if you make a product that lasts forever then people won’t buy replacements.

    Historically, there was a great conspiracy by light bulb manufacturers to make bulbs that didn’t last too long.

    One of the things that goes on with razors is that “replaceable” blades are positioned higher than “disposable” ones where you throw out the handle. However, some of the disposables have the exact same head as the corresponding cartridge version. It doesn’t pay for them to make 2 different heads. The disposables must cost (a few pennies) more to make because they include handles but they sell for considerably less. If you prefer the permanent handle you can remove the head from the disposable and transfer it over. This only works for certain models. The very top of the line usually doesn’t have a disposable version at all.

  144. @Rosamond Vincy

    I eat Kleenex for breakfast
    And use soft, hygienic Weetabix to dry my tears.

    –Poly Styrene (X-Ray Spex; the song is called “Plastic Bag”)

    • Replies: @YetAnotherAnon
  145. @Intelligent Dasein

    I expect I – and the others – misunderstood your point, then. I’m still not sure I understand it. There are no stringent laws controlling the nuanced details of how individual razors are manufactured, nor yet of what materials may be used to manufacture razors (so long as they are not deemed harmful to the public; e.g., you’d have a hard go selling razors made of beryllium).

  146. Legos were invented in Wakanda.

  147. Merde says:
    @Captain Tripps

    Normal chewing was laborious. The wholesale adoption of routine oral hygiene. The obesity epidemic. Are these things related?

    • Replies: @Captain Tripps
  148. Svigor says:

    Yep, get a “safety razor.” You can buy a thousand Derby blades for like 35 bucks at Amazon.

  149. @Whiskey

    All this shaving advice reads like a manual on how to razor burn the shit out of yourself.

    Cheap disposable razors that come in a bag already get close enough for most purposes unless you’re in boot camp or something. Apply the cream of your choice and go to town, but don’t shave against the grain, my dudes.

    • Replies: @AnonShaver
  150. @MarcB.

    I will say—

    After looking at this ad, in which there were cases of blacks behaving badly and white men behaving well, it seems to be on the micro aggression level.

    The truth about micro aggressions?

    They are real.
    They can be annoying and even upsetting.
    They aren’t THAT big a deal.

    My mixed race kids encounter micro aggressions sometimes. They aren’t happy, but they don’t let it get to them too much.

    The only time I ever complained was when there was some very blatant racism against one of my kids. I called up the assistant principal and he put a complete and total stop to it.

    So it’s nice that most of us white folks can pretty much ignore this micro aggression. Most of the comments have been about razors, and are actually very interesting. Very few snowflakes in need of a safe space with puppies

    • Disagree: Colin Wright, RadicalCenter
    • Replies: @Mr McKenna
  151. Anonymous[251] • Disclaimer says:

    The ad seems to be an appeal for more propaganda. More brainwashing! It’s not even asking the average man to be more sensitive. It’s asking the elites for more Official Narrative Messaging, and for regular Joes to stay out of the way so that little Brayden, Cayden and Jayden get their full dose of “who we are” pills.

  152. @Clyde

    Didn’t notice ANY Norelco Christmas ads last year; not even the old as which has the Santa Claus riding around on the shaver.

    The new models are really cost reduced. They got rid of the dual sub-C NiCad battery pack and replaced it with a single “”AA” NiMH battery. Old models had ferrite toroid RFI suppressors on the power leads to the motor; these are gone now. Maybe that was done because TVs are digital now? Used to be once the battery packs wore out, it was SOP to replace them. Now the instruction book states: ‘Don’t do it because you could cut your fingers!’ No, I’m not kidding.

    On the other hand, the metal triple-heads seem to be coated with a fantastic anti-stick coating that minimizes hair debris sticking on the inside; far superior to the old shaving heads.

  153. Endeavor says:
    @International Jew

    Told the wife in protest she could grow a beard.

  154. Anonymous[206] • Disclaimer says:
    @Ragno

    I’m a Hindoo and I must say, I don’t know a single Indian man in the corporate world who would have the cojones to say no to a White woman who wanted to start an SJW project. If I were the CEO of Gillette and some crazy white lady started raving about toxic masculinity I would just cower and say yes and hope that the storm blew over.

    Indian immigrants cannot be expected to stand against political correctness, especially not the males. Immigrant males are almost always socially at the bottom of the status heirarchy in any society, and they have no power to oppose to socially dominant consensus opinion. It’s like being the awkward new kid at school.

    • Replies: @J.Ross
  155. For the best U.S. source for shaving goods (especially a wide variety of double-edge blades) go to the websites for the Merz Apothecary in Chicago (smallflower.com and qbrothers.com). Q Brothers also has a YouTube channel.

  156. psmith says:
    @Tim Howells

    I recall hakan rotmwrt saying that some of the oils in Dr. Bronner’s are in fact endocrine disruptors, though perhaps someone else can weigh in on this.

  157. Thea says:
    @International Jew

    In most homes women do the grocery shopping including shaving products. But Marriages rates are sinking, especially for millennials who thought this ad up. Single white men aren’t likely to approve of this ad’s message so it may really cut into sales.

    • Replies: @Jack D
  158. It’s called the sausage trick, and it is taught in the most popular, and only necessary, course at Harvard Business School.

    Goes like this. You buy a sausage company that has a great reputation among its customers for excellent flavor. Then you add a little more sawdust each month. Then you rake off the extra profits and then sell the company just before the customers catch on.

    Voila. Capitalism at its finest. Grow up.

    • Replies: @Jack D
    , @anon
    , @Anonymous
  159. psmith says:
    @Toño Bungay

    I don’t know how much time you’ve spent with safety razors, but the technique is quite different. For what it’s worth, my experience has been that cartridge razors leave me with a lot of razor burn and stubble, whereas a well-handled safety razor does not–though there is increased potential for cuts if I get sloppy.

  160. @ThreeCranes

    I read that to graduate from barber college they have to shave a balloon with a straight razor. I thought it was amazing that they could get a balloon grow a beard.

  161. @Rosamond Vincy

    Spike in Buffy the Vampire Slayer put Weetabix in blood to give it texture.

    Weetabix is “Fortified with Thiamin (B1), Riboflavin (B2), Niacin, Folic Acid and iron”, so instead of slaying vampires it would prevent them from becoming anemic vegetarian vampires.

  162. Marty says:
    @Fred Boynton

    Very interesting. I stopped eating grains other than rice about two years ago. I still use toothpaste but I sure would like to cut out that expense.

    • Replies: @Anonymous
  163. mmack says:
    @bomag

    Bomag,

    I know, GM killed off Oldsmobile in 2004. I was pointing out their demise was hastened along by basically trashing the brand’s storied heritage (GM’s oldest division, dating back to 1897 as an independent firm before it joined GM) in their ads.

  164. @Jack D

    “Historically, there was a great conspiracy by light bulb manufacturers to make bulbs that didn’t last too long. ”

    What conspiracy was that? The tungsten filaments are going to evaporate at a known rate depending on the color temperature.

    A light bulb is going to last a long time if you run it at a lower temperature, but the customer is not going to be happy with the spectral distribution of the output.

    Carbon filament.

    • Replies: @Jack D
  165. @Hail

    I’d love to see a list of such movies with commentary.

    Brokeback Mountain: Heartwarming comedy about two shepherds who shag each other by night instead of watching their flocks and as a result their lives and those of their families get messed up.

  166. Anonymous[372] • Disclaimer says:
    @Anonymous

    Key is don’t do more than one shaving motion at a time and flick the razor against the water stream a few times to remove all whisker particles. It will clog if you attempt to do too much shaving without cleaning. Then your only recourse is to use a toothbrush gently along the blade to unclog it. Often after this the blades are worthless which is why the former method is superior.

    I also don’t lather. I shower, rub water on my whiskers to begin with, and by the time I am finished the shower my whiskers are soft enough to permit shaving. Better for the skin. If I do get some infection of the follicles (not often) using an antiseptic like Phisohex does the trick to rub on the skin during showering.

    I use the inexpensive Bic 3 bladed razors. They work well. I don’t change razors often and doing what I do I estimate my razors last about a month.

    Whoever thought up this ad is a moron. White males are the majority of the country and they have disposable income to burn on razors. We are sick of anti-white crap like this and have long memories.

  167. anon[267] • Disclaimer says:
    @CrunchybutRealistCon

    Coconut oil in place of shaving soap seems to work okay, and it keeps Fijians employed too.

  168. Is this ‘planned obsolescence’ for razor blades or (white) men?

  169. bjondo says:

    we skimp but not to israel.
    blades there last forever.

    ‘Patriots’ (and gillette’s) Owner’s Wife Says Her Sons Could Fight for Israel, Not U.S

    https://mondoweiss.net/2008/03/the-jpost-asked/
    great info to be aired at superbowl halftime.

    • Replies: @Anon
  170. g2k says:

    I think it’s time we all watched a non-pc shaving commercial as an antidote to this crap, enjoy:

    • Replies: @Joe Stalin
  171. @Whiskey

    Throw in my recommendation:

    Walmart’s store brand Equate *women’s* razors–four razors for under $4. Four blades, decently comfortable handle. (They have blue+green semi-translucent handles.) This stuff is all personal but I’ve found them to be way better than other disposables I’ve used. If you’re not obsessed, but just want a cheap comfortable shave.

    Note: I do not recommend them men’s Equate brand. I found them–the suspension and protection of the shaving head–to be less robust, stable and smooth.

  172. @anon

    Anon, ah yes, the sin of looking at an attractive woman … especially one who has highlighted or tinted her hair, put blush on her cheeks, eye shadow on her lids, mascara on her lashes, lipstick on her lips and who also has shaved her legs, wears high heels to increase her height and accentuate her calves, wears a bra that lifts, separates and augments her breasts. BUT she is not interested in anyone looking at her.

    • Replies: @Jack D
    , @Corvinus
    , @Anon
  173. Jack D says:
    @obwandiyag

    One of the most famous examples of this was Schlitz Beer, which was once the #2 brewery in the US as late as 1976.

    The company remained under family ownership but a new generation ascended to the helm.They decided that all of their customers were a bunch of drunks and would never notice if the product was degraded in order to preserve or increase profit margins. They substituted corn syrup to replace some of the malted barley, replaced the hops with hops extract and switched to a fast, high temperature fermentation method and reduced the aging period from 40 days to 15. Then they added some chemicals to prevent the quickly fermented beer from turning hazy. They didn’t do these things all at once but step by step, believing at each step that the customers wouldn’t notice the difference. This worked for a while but finally the customers did notice. The straw that broke the camel’s back was that the dehazing chemical reacted with a stabilizer that they also added (by this point the product was more like chemical soup than beer) and formed a snot-like residue in the bottom of each can. Even drunks notice if there appears to be snot in their beer. Sales crashed and the Schlitz brand barely exists anymore – the name has been sold a couple of times and has nothing to do with the original company.

  174. i’m under the impression the tire manufacturers have done the same with with the rubber used for car and truck tires. after talking with some auto experts and chemists, i think it’s pretty plausible the tire companies simply use worse rubber compounds today than they did 20 years ago. to spend less money on manufacturing, as usual.

    for sure, some things about tires have improved. but the longevity of the rubber, and resistance to degrading from light and air exposure, have gotten worse. tires that sit there doing nothing, not being worn down from use, but merely sitting in a pile, or fitted to a car that rarely drives, still become dangerous after 6 years, 7 years? due to the rubber degrading. they will still hold air, but the rubber has declined to the point where they will barely hold grip.

    beverage manufacturers have also changed glass containers a lot in the last 20 years, making the glass thinner. aluminum containers probably something similar. not sure how much chemistry is involved with trying to keep the same material strength and robustness while making it thinner, but it happened.

  175. Anonymous[268] • Disclaimer says:
    @Anonymous

    Herbal Essences had one of the more mirthful ad campaigns for a shampoo product that I can remember. The overriding motif was women in professional/boring situations being overcome with Ally McBeal-esque distraction by a stray reference to shampooing your hair with Herbal Essences. The courtroom one where the judge says, “Counselor, I URGE you to proceed …” was my favorite. I don’t think any of these commercials could be aired today, let alone produced, without incurring millions in property and tort damages

  176. ‘My sneaking, completely unproven suspicion, of course, is that the seeming improvement…’

    I’ve noticed the same thing over the years, so if it’s paranoia, we’re both suffering from it.

    Anyway, I got off the train at two blades. I shave with each razor until it sucks, then grab another one from the bag. I saw that commercial — and was somewhat chagrined to realize I’d just opened a fresh bag, so I effectively can’t boycott Gillette for about six months.

  177. Anonymous[268] • Disclaimer says:
    @JMcG

    It’s another marketing landmine, but you gotta invest in an electric toothbrush. Nothing too elaborate. The circular polishing motion of the electric one lifts up your gums just enough, as opposed to a hand brush pulling on them, eventually causing recession. If you’re flossing too aggressively– not sure what to tell you. Everybody’s got a different tolerance for ripping against the gum line.

    Ironically I recall there was once a Gillette “Mach” product that took AAA batteries and vibrated. What’s the theory there? For some dude’s bizarrely multi-directional facial hair maybe it even was effective

    • Replies: @JMcG
  178. On frontpage of Reddit now:

    What’s the deal with the hate that Gillette’s been getting ove their new ad campaign?

    I saw the advert and I thought it was well executed. Am I missing something here?

    LOL

  179. Anon[204] • Disclaimer says:

    Perhaps there is a method to the WokeWashing madness?

    Probably not, but important to recall that Boomer brand loyalty is fixed, and they only care about fickle Millennials and Gen Z. And that’s a cohort that has been fed at the sjw table for most of their adulthood.

  180. @Anonymous

    ‘I can remember gangs of girls taunting an individual boy on occasion, and especially using verbal tactics to harm a boy’s reputation. I mean as early as grade school.’

    I wonder if these things vary from school to school. What I recall was a strict sexual apartheid that lasted until puberty. It wasn’t that I didn’t find girls pretty; I most definitely did. We and they, however, as a rule simply did not interact.

    It’d be interesting to study. Perhaps each individual elementary school formulates and perpetuates its own culture.

  181. Why y’all shave y’all’ses faces?
    Men posta have hairs on their face.
    The key word here being POSTA!
    I part my beard in the middle, like George Washington Wishbone.

  182. Kyle says:

    It’s hard to verbalize everything that’s wrong with this statement by Gillette. The advertising firm is obviously staffed by college educated young women. I blame the ongoing drug problem in America. Nobody wants to do their job. It’s hard to believe at least one person didn’t speak up. “Hey we’re selling razors to men so let’s set our personal politics aside and not risk alienating potential customers.” It signals a lack of communication skills. Jordan Peterson talks about how rough and tumble play helps set boundaries on physical interaction. Maybe verbal fighting helps us develop communication skills.
    This could be completely wrong, any publicity is good publicity. It would be good to see the numbers.
    Bic would be smart to counter this with a new campaign. Something satirically ultra masculine.

  183. @Tim Howells

    ‘…At the same time I stopped using commercial shaving foam…’

    Yeah. I was twenty when somebody commented, ‘I wonder if you actually need shaving cream?’

    Being Colin, I decided to see. Glycerine soap (it won’t dry out your skin) works just fine. I haven’t bought a can of shaving cream in forty years.

    • Replies: @Known Fact
  184. Anonymous[268] • Disclaimer says:
    @Autochthon

    There’s an old piece by Jared Diamond using this point, among others, in service of the argument that agriculture was the “worst” thing to ever “happen” to Homo sapiens.

    Personally I’m more of a half-full glass guy about it. I guess I wouldn’t be typing this without the graintastic benefits inherent to capital-intensive agricultural civ

  185. Neoconned says:
    @Whiskey

    I tried a Feather brand safety razor but found them crazy sharp.

    I buy a 3 pack of Family Dollar knock off razors and use them literally until they dull.

    I’ve found going over a single area w a dull blade reduces cuts so long as you do it over and again and w lite strokes.

    Agree completely on the ad campaign though….the mudsharks want their cake & want to eat it too. They want to sleep w black men while deluding themselves on the obvious std risks….see the Kardashian freaks as an example.

  186. @The Alarmist

    ‘Sometime in the late ’70s, Saturday Night Live did a parody advert for The Triple Trac razor. About a decade later, Gillette announced, without irony, that they spent roughly $1b in R&D to develop a three-bladed razor. Even if they are evil geniuses, they still aren’t very bright.’

    One of my unused talents is a gift for thinking up utterly fraudulent products that would probably sell. For example, auto repair in a can; car won’t start? You just open the hood and spray…

    Keep a can in your trunk to be safe.

    So one of my genius ideas was bear spray. Guess what you can buy now. If you think that’s a good idea, do the math on the speed of a charging bear and the range of an aerosol. All you’re going to get is one very pissed off bear — directly on top of you.

    Throw the can at him and run, better.

  187. J.Ross says: • Website

    As long as you’re not three-quarters asleep or on an antique train traversing hills, single blade safety razors blow disposables completely out of the water. I once had a roommate who was shocked by how quickly I could shave a full beard. Furthermore, it’s not like disposables are much safer to use if your hands shake, and the boxed ends trap filth for painful reinsertion. Disposable razors are the original product that exists just to take people’s money. This boneheaded campaign follows the adwizardry of increasing the number of blades, which was so obviously that normies saw what was happening.

  188. Jack D says:
    @Thea

    Women consume a lot of razors themselves to shave their legs and other parts but I doubt that they are making razor buying decisions for men. To the extent that they are buying razors for their husbands they are probably picking up his regular brand as per his instructions. A few men will just buy whatever is cheapest or what their wife has picked up, but as you can see by the views expressed here, most men have strong opinions about a sharp object that they drag on their face every day and dictate which razors they will or will not use.

  189. J.Ross says: • Website
    @Anonymous

    >We’re not doing it because we smell weakness
    >It’s these white women forcing us to do it against our will
    Okay.

  190. AnonAnon says:
    @International Jew

    I very rarely bought shaving products for my husband until he switched to Harry’s. There were too many options and I could never remember which brand, blade style, and shaving gel he preferred at the moment. He spent years chasing a decent shave, starting with an electric razor and then trying various brands/blades until he hit on Harry’s when he got sick of paying $4 a blade for the big name brands. He’s been pretty happy with Harry’s and we’ve started our teenage sons on the brand.

    As for using men’s razors on myself, I never have. Lady razors used to suck – I remember tearing up my leg badly with a Flickr decades ago and slicing myself repeatedly with crappy Bics in college – but I’m pretty happy with whatever 5 blade system I’m using now, the Venus I think. My hair isn’t that coarse so I only have to change the blade every 4 months or so. I think many women wax or get it lasered off these days, especially if they’re on the hirsute side.

    • Replies: @Jim Bob Lassiter
  191. Paul says:

    Something I have noticed is that the flow-thru blades that rinse easily under a water faucet are difficult to find in markets. It is as if the razor blade companies want the space between blades to clog up so they need to be replaced.

  192. Anonymous[268] • Disclaimer says:
    @Jonathan Mason

    Brits seemed to me (U.S.) to always be somewhat inured to the black arts of branding. I don’t know where you sit on the global scale, precisely. But unlike in the states you never meet an Englishman who’s patriotic about Monster energy drinks or that kind of crap. The album cover of “The Who Sell Out” comes to mind. Also, for an extreme incursion into the tendency, Stewart Lee’s “pear cider” routine

    • Replies: @J.Ross
  193. Jack D says:
    @Buffalo Joe

    Of course she wants to attract attention from men, but not just ANY men. Certain men like Jeff Bezos, who have many zeros in their bank accounts. Attention from other men is just an unwanted side effect.

    • LOL: Johann Ricke
    • Replies: @Buffalo Joe
  194. J.Ross says: • Website

    Evil racist note: black people, because their skin is literally different, have trouble with shaving and often cannot buy the same products as whites. So Gillette is throwing white customers under the bus — years after awareness of anti-white hatred went mainstream — for people who can’t buy their stuff.

    • Replies: @El Dato
  195. Kyle says:
    @Kyle

    Sorry that’s a silly thought. Bic doesn’t need to advertise. It’s the right blade at the right price.

  196. Doug says:

    I know there’s nothing I love more than getting together with my bro’s and just having a tickle fight.

  197. Anyone going to man up and send their razors back to Gillette with a letter that they will never use Gillette products again? I will. This was the straw for me.

  198. J.Ross says: • Website

    While the Beast spins its wheels in old and exposed practices, Man innovates:

  199. Anonymous[181] • Disclaimer says:
    @Tyrion 2

    You’re full of it. Fluoride in public water is an agribusiness scam to get rid of industrial hexafluoride run-off from fertilizer production. In the 50s they paid off enough “doctors of dentistry” to be spokesluts for politically easing it.

    If you ask anyone who works at a water district you will be told that they don’t have equipment calibrated to deliver the dentally useful dose of fluoride over *drinking water.* If they could, why wouldn’t they also pump Vitamin C, tannins, and other special medical ingredients too? But opposing fluoridation is low-class John Birch Society stuff, whereas no-vaxx activists are the most distinguished TV celebrities among us

    • Replies: @Tyrion 2
  200. Anon[204] • Disclaimer says:
    @bjondo

    Proctor and Gamble owns Gillette, which is on the NE Patriots stadium name.

    Bob Kraft is not the owner of P&G, I think he made his money in real estate.

  201. J.Ross says: • Website
    @Anonymous

    How many Anglos know that HP sauce is French?
    Whenever Canadian state propaganda wants to attack the US to make Canucks feel less miserable, they talk about perfidious advertising, as though that was unique to the States. Actually US real humor pop used to depend heavily on recognizing and exposing advertising tricks from before MacLuhan, to the degree that it crept back into mainstream popular culture, and other countries are often more dependent on major brands because they have less variety.

    • Replies: @Anonymous
  202. @mmack

    I miss my Dad’s Vista Cruiser

  203. @ThreeCranes

    Three Cranes, same experience in the small mountain city of Sagamosa, Columbia, SA. Except mine cost less than yours and after I presented the barber with a nice tip, he unlocked a small cabinet and brought out a bottle of Old Spice and slapped some on my face. Went back at least once more and treated my self to a shave and a manicure, all for pocket change.

  204. @Jack D

    It is sad and interesting to drive around downtown Milwaukee and see what has happened to the old breweries.

    Some have been taken over by the Milwaukee School of Engineering for classrooms and labs.

    Others have been retooled as luxury downtown condos.

    Once when showing my mother around Milwaukee we found the building where a friend’s father had been brewmaster. Now part of the Engineering School.

  205. @Jack D

    Reminds me of IBM. Back in the 1970s they had one model of tape drive that came in two versions. One was twice as fast as the other and leased out for much more a month. The difference between the two was a small circuit board that clipped into the “slower” version and slowed it down. Those in the know, like myself, just removed this and, voila, a fast tape drive, The only trick was to remember to reinstall the circuit board before the IBM folks showed up for their maintenance work.

    IBM also had a fast boot procedure for the particular machine/disk drive configuration we leased. Knowing it saved five minutes time booting the machine with absolutely no other affect. If IBM caught you doing this there was holy hell to pay but we never got caught in the five years I helped run our facility.

    • Replies: @Jack D
  206. @anon

    In my version of the ad, it’s set in jim crow south, a negro swivels his head as a white woman in a June Cleaver dress walks by. He opens his mouth and is about to say something, but before he can a white man in a suit gives him a hard shove in the chest and he is knocked back into the wall.

    Think I could sell the idea to an ad company?

  207. @Jack D

    Jack, My favorite put down line from my bar hopping days…A attractive young woman, who I was chatting up told me that she only dated men who were rich or good looking…and I was 7 million dollars short of being good looking! I laughed.

    • Replies: @Marty
  208. @Colin Wright

    It’s pretty good on a hot dog or a pizza though.

  209. SteveM says:

    As an aside, note that Gillette will no doubt mandate indoctrinating the kids in the Boys and Girls Clubs programs with their Stalinist PC propaganda as a condition for getting the money.

  210. JMcG says:
    @Anonymous

    Thanks for the tips. Gums are in good shape though, I was actually wearing grooves in the enamel or whatever the topmost tooth layer is. I was ticked.

  211. anon[166] • Disclaimer says:

    Here is the copypasta making the rounds on various social media:

    So there I was, putting on my rape shoes, and practicing my sexual harassment pickup lines this morning. I just got done cyberbullying my coworkers. It was time to shave, I yelled at my wife to smile because I demand it, while pinching her butt right after she told me she didn’t consent to it. Putting on the shaving cream and thinking about how I can get my son into a fight at the next BBQ, I replaced the worn Gillette brand Mach3 and began to chant “boys will be boys” as I started to shave. Then suddenly my daughter burst into the bathroom holding her phone. As I began to mansplain to her why she isn’t smart enough to know my shaving time is my time she showed me the new Gillette ad. I realized how my every view and behavior I’ve ever held dear was wrong. I’m calling in sick at the toxic masculinity factory today and registering Democrat. Thanks Gillette, now excuse me while I help to impeach.

  212. anon[257] • Disclaimer says:
    @obwandiyag

    This was the exact process used in packaging loans pre 2008. They even adulterated the packaging with the infamous CDO^2.

  213. @Anonymous

    ‘…Whoever thought up this ad is a moron. White males are the majority of the country and they have disposable income to burn on razors. We are sick of anti-white crap like this and have long memories.’

    I hope you’re right. It’s funny to imagine Gillette trying to compensate.

  214. Anonymous[403] • Disclaimer says:

    Black men chastising a white man for checking out a white woman on the street? This is something that actually happens?
    Time to revisit the ghastly horror of unendurable sexual harassment depicted in this video. Spot the white man doing it.

    • Replies: @binkyxz3
  215. @Kyle

    ‘… Jordan Peterson talks about how rough and tumble play helps set boundaries on physical interaction…’

    Rough and tumble play and fighting. Little kids can wale on each other all day without inflicting serious damage.

    Not so grown men. Things break. Blood sprays all over the place. The whole point is to work out who you are before things reach that level. Are you the guy who laughs it off? The one no one wants to mess with? Do you just hide?

    Who are you? How do you handle anger? You work that out when you’re nine, not nineteen.

    As a friend of mine commented elsewhere, the role of adults is to make sure the fights are fair — not necessarily prevent them. Little boys fight. They should.

  216. Dan Hayes says:
    @Jack D

    Jack D:

    What accounts for the renaissance of Pabst Blue Ribbon beer? When imbued many years ago, PBR was industrial strength with the definite taste of its aluminum can. Now PBR is the official hipster libation causing the reopening of its formerly shuttered breweries.

  217. This is standard capitalist, corporatist, free-market procedure. Don’t act like it’s some anomaly. Look at all the examples you are adducing.

    But somehow you just can’t move beyond the specifics of each example and tie them all in with the overall truth–the system compels that marketing work this way, with the incessant adulteration of the product concomitant with asset-stripping. If you want to participate in the free market, you must do this. You have no choice. Unless you want to lose.

    • Replies: @adreadline
  218. @g2k

    Are 21st century men maybe overthinking and overdoing this whole shaving thing? I am fairly bristly and like a smooth shave — and I get it just fine from those little plastic jobbies that come 10 for two bucks at the supermarket. And some buck-forty-nine Barbasol.

  219. anon[257] • Disclaimer says:

    New product development focuses on the closest shave possible, “the best a man can get,” as its ads used to spout, to successfully get customers to pay more than $5 for a cartridge whose materials costs pennies. Its market dominance and fat margins enticed Procter & Gamble — the Cincinnati, Ohio-based multinational parent of Tide, Pampers, and other household names — to purchase Gillette in 2005 for $57 billion. As recently as 2010, Gillette owned 70 percent of the US market for razors and blades.

    But now Gillette is in a domestic scuffle over men’s stubble. New brands like Dollar Shave Club and Harry’s have gained millions of customers by selling no-frills razors at a discount, shipping them to customers’ doors instead of Walmart’s shelves, and undercutting what they’ve framed as Gillette’s wallet-emptying razor-industrial complex. And Gillette has suffered nicks and cuts: By 2016, its share of the $2.6 billion US market dipped to 54 percent. The same year, Harry’s and Dollar Shave Club’s combined piece of the pie grew to 12.2 percent.

    So the big brains have decided to surf the #metoo wave to bump market share. They maybe should worry about what they have left.

  220. @Colin Wright

    Shaving foam with aloe or menthol does happen to be handy for a rash or bugbite if you don’t have anything else handy.

  221. Jack D says:
    @Joe Stalin

    https://en.wikipedia.org/wiki/Phoebus_cartel

    There is definitely a tradeoff between filament life and light output but the cart agreed that they would only make 1,000 hour bulbs – these are brighter for a given wattage but only last 1 year if used 3 hours/day. Of course it’s all going out the window now with LEDs, but you can get “130V” bulbs that are slightly less bright but last several time longer – these were like the 2,500 hour bulbs that the cartel banned.

    https://www.amazon.com/Satco-S3942-2-Pack-Bulb-Clear/dp/B00R8MPK5I

    They weren’t noticeably more yellow, just slightly dimmer for a given wattage and were good for areas where the bulb is very hard to reach. When you under-drive a 130V bulb at 120V it lasts a long time. 1,000 hour bulbs are slightly brighter but are guaranteed to fail sooner.

    Of course now you should replace all your bulbs with LED which are vastly more efficient – a 60 watt equivalent draws 9 watts or less. However, I find that the claim that these last for decades is false – they fail pretty regularly. But they are still worth it because they save a vast amount of electricity.

  222. Jack D says:
    @Dan Hayes

    Fashion is a fickle thing. For some reason hipsters alighted on PBR – it was like the Fedora hat – so uncool and out of style that it could be made cool again in an ironic way. Why do hipsters wear Fedora and not newsboy caps or bowlers, etc. – it’s just random vagaries of fashion. It could have been Leinenkugel or Old Milwaukee or something but it turned out to be PBR. I’m sure that PBR must have had a marketing strategy but there was a tremendous amount of luck and randomness.

  223. peterike says:
    @Dan Hayes

    What accounts for the renaissance of Pabst Blue Ribbon beer?

    It’s cheap. Hipsters don’t have money because they have stupid jobs like running puppet schools. So they turned the cheapest swill cool by being ironic about it.

    Anyway, it’s not that cheap anymore and as I understand it’s falling out of fashion among the hip set.

    • Agree: Dan Hayes
  224. Marty says:
    @mmack

    The Toronado lived on as the Acura TL.

  225. ChrisM says:
    @ThreeCranes

    I graduated from UCSB in 1989.

    Prior to the ceremony, I went downtown specifically for the purpose of getting a professional shave with a straight razor. The barber would not do it. Insurance reasons he said.

    Chris

    • Replies: @Corn
  226. @ThreeCranes

    I had a barber shave in Houston years ago (hot towel, straight razor, etc.) and still remember how smooth it was. When I hit the lottery, the heck with a personal chef. I’m gonna get me a personal barber and have him shave me every day.

  227. @the one they call Desanex

    My mind is like a switchboard
    With crossed and tangled lines
    Contented with confusion
    That is plugged into my head
    “I don’t know what’s going on
    It’s the operators job, not mine”
    I said

    Poly Styrene was a crazy mixed up runaway Celtic/Somali kid who joined the Krishnas as so many ex-punks and hippies did in the 80s, but there was something very appealing about her.

    “At age 15, she ran away from home with £3 in her pocket, and hitchhiked from one music festival to another, staying at hippie crash pads.”

    “She was always wondering what might have happened if she hadn’t dropped out of school, and although the music brought her excitement and opportunities that most people never have, it also robbed her of her mind in a sense. I think the experiences she had probably triggered latent mental health problems.” – her daughter Celeste.

    • Replies: @Anonymous
  228. Alfa158 says:
    @Prester John

    The message is about as subliminal as an air raid siren.

  229. @Jack D

    IIRC, 2014 or 2015 was the first year electricity usage in the USA went down, and it was probably because of fewer incandescent bulbs being used.

    • Replies: @Jim Bob Lassiter
  230. It seems to me that gradually degrading the quality of your razors could have an unwanted side effect. Customers might explore other manufacturers instead of upgrading with the old one.

  231. @Jack D

    My first favorite beer was Schlitz in 16 ounce glass bottles. It was good.

  232. @TomSchmidt

    Almost all of those are female–targeted brands. So it makes it very hard for men to do an overall boycott of Procter and Gamble for the ad.

    I’m doing my part. No Tampax for 6 months! I’ll let you all know how this pans out.

    Seriously though, as I wrote in a few Peak Stupidity posts a while back, some of these companies are such conglomerates that its pretty hard to NOT buy anything from them, if you plan to boycott them. See Boycotts, Buycotts, and CEOs who should shut their mouths more. ( Part 2, and Part 3 ) You may think you are buying from competitor and find out differently one day when you finally spot the logo.

  233. El Dato says:
    @Autochthon

    I am a bit dubious over the rhetorical method of linking grain consumption to recurrent rape of children, but ok.

    I’ll be waiting for the Astro-Pill Lunch then.

    Because there sure ain’t enough space to give daily meat burgers to the whole world.

    • Replies: @Autochthon
    , @Mr McKenna
  234. Marty says:
    @Buffalo Joe

    I too once received a putdown from a young woman that caused me to laugh, but it had nothing to do with SMV. It was my first day in law school and I thought I’d introduce myself to the person seated next, just out of politeness. I asked where she was from and she said. “Fontana – you know where that is?” I conceded I didn’t, and she said, “It’s in San Bernardino county.” Then she looked me up and down and said. “You wouldn’t last a week in Fontana.”

    • Replies: @Anonymous
  235. @Colin Wright

    You can still use it on attacking DREAMERZZZZ.

  236. @Paleo Liberal

    My friend next door got his dad to buy him a steel gray 66 442 when he was 19. That car could move.

  237. El Dato says:
    @J.Ross

    So there will be black shaving cream any minute now?

    “With vitamin D reinforced carbon dust”

  238. @Jack D

    Same thing happened with Rolling Rock to some extent. It used to be among the cheapest beer around, and now it’s almost as expensive as some of the craft beers. RR also doesn’t taste as good as it did when I was 18, but then I’m not 18 any more.

    • Replies: @JMcG
  239. JMcG says:
    @Jack D

    At least we are done with those pos CFL bulbs. I hated those with the fire of a thousand suns. And they burned out in about a tenth of the promised life span. I nearly got divorced over those things.

  240. @Intelligent Dasein

    The downward quality creep over the life of X brand disposable razor product is due almost entirely to the wear and maintenance (or lack thereof) of the injection molds for the plastic components that carry, align and space the blades. There is also an awful lot of injection molding of parts being done by outside custom molding shops and if some exec at Gillette wants to write up his next rational for a quarterly bonus, he can point to his own “cost cutting” measures in the form of finding a new custom molding shop for $00.00001 cheaper per razor.

  241. anon1 says:

    You see the same thing here in Canada. In all the bank and Bell Canada commercials the jerk is always white while the black guy is just wonderful……….

  242. @prime noticer

    My mechanic friend would agree with your assessment on the tires. He’s always talking about 5 years, but then he drives the hell out of all his many vehicles, so lots of them run into wear by that time. I wonder if the chemical compounds do do better though, when the car is driven fast quite often, rather than sitting around. We have both noticed a difference in this over the years.

    • Replies: @g2k
  243. @Jack D

    I started drinking Pabst long before there were soy boy hipsters

    Pabst Blue Ribbon & The Allman Brothers Band – A Perfect Pair

    https://brpco.com/pabst-blue-ribbon-the-allman-brothers-band-a-perfect-pair/

  244. @AnonAnon

    Maybe you can be a brand consultant for Gillete. I hear they’re going to be (out of necessity) launching a new product/marketing campaign for vaginal shaving products.

    • Replies: @AnonAnon
  245. Anonymous[427] • Disclaimer says:
    @Intelligent Dasein

    Probably the heat treatment and the quality of the sharpening have as much to do with it as anything, and that they could well be cutting back on. Sharpening hobbyists routinely sharpen knives to roughly ten times the sharpness of surgical scalpels (which in the scheme of things are sharp, but not that sharp: obsidian scalpels are used for the jobs that require extreme sharpness) and every so often one will cut himself and need surgical repair: the surgeons always are astonished at how clean the cut is, which actually hinders healing.

  246. @George

    You’ve got that right. The San Antonio police and fire departments have long gotten away with murder before the Sculley era. A reaction to which may have been why she was hired in the first place. Her salary was excessive, but in the long run, it was probably saving the city a much bigger bundle.

  247. BarryC says:

    Why can’t Gillette just put two of the thin, sharp, expensive blades from their silly five-blade cartridges into their Good News disposable razors? That’s what I want, dammit!

  248. @AnotherDad

    I have been using Gillette’s Mach3 blades for a number of years and not happy about how much they cost and how fast they became dull. Somewhere I read that to maintain blade sharpness and extend blade life simply hone the blades on denim cloth and after shaving make sure the blades are wiped dry. This will prevent the corrosion that is sure to take place if the blades are put away wet. I have been amazed at how long the blades on the Mach3 have remained sharp, up to six months and I have a tough beard.

  249. Icy Blast says:
    @Whiskey

    Please tell us the names of the people who directed this commercial. I would also like to know who the CEO of the Gillette division of P&G is. I’m sure many other persons would also like to know.

  250. danand says:
    @Dan Hayes

    David Lynch ‘s movie Blue Velvet was, at least in part, responsible for PBR’s revival.

    WARNING: Contains swearing and possibly other inappropriate content! Best not viewed.

    https://www.youtube.com/watch?list=RD3Sm8JM-K1dc&v=3Sm8JM-K1dc

    • Replies: @Dan Hayes
  251. @Anonymous

    Your recommendation of shaming is great, and it should be applied as well to people who proudly announce that they are “social workers” or “guidance counselors” or “diversity officers.”

    As well as, in my book, people who work for the IRS, DEA, ATF, FBI, and the other agencies of the welfare-warfare-surveillance State.

    And since I live in SoCal, may I add that I react with a derisive laugh when someone says that they work for “the industry” (entertainment), even more so if they are so arrogant and smug as to actually call it “the industry.”

    Why should WE be embarrassed socially? Turn the tables and make our supposed betters squirm.

  252. @midtown

    And yet you’re still watching television. You’re obviously well aware of the propaganda on the TV shows and commercials alike, as your comment shos, and you know that your dollars are subsidizing it. Please dump it already. It adds up if we all do it.

  253. @Tyrion 2

    Tyrion 2: A few minutes ago I posted remarks that basically summarizes the info contained in your website. Truly sorry for not reading your post first, but the fact remains it works.

  254. @Anonymous

    White males are not even close to a majority of the country. Not even close.

    But this white man will certainly stop buying razors from Gillette.

  255. @Dan Hayes

    I liked PBR, but in bottles only.

    • Replies: @Dan Hayes
  256. @Merde

    Interesting thesis; I think definitely worth exploring.

  257. Corvinus says:
    @Whiskey

    The Gillette Ad campaign is a complete waste of time. We men will raise our sons how we see fit. And, no, this isn’t trolling, and isn’t sarcasm, it’s fact.

    Now, on to your comment “To me, the message to White men is clear. White men either put the boot in on women and non-Whites or they will get the boot put into them by White women and non-Whites. There are no other choices. As a White man I completely prefer the former to the latter.”

    Actually, the message to White men is clear. Ignore the commercial and ignore you. Besides, all you do is yap. Why don’t prove to all of us how you put this “boot” on womenfolk. Make sure to record it. Black out the faces so as to not reveal you or the woman’s identity. Otherwise, you are just hot air.

  258. Corvinus says:
    @Buffalo Joe

    Well said. Comedian Dave Chappelle has a similar observation.

    • Replies: @Buffalo Joe
  259. athEIst says:
    @Jonathan Mason

    Ovaltine (powder to make drink with hot milk).

    No, when you got three of the coupons that came inside the bottle you could get your Captain Midnight Secret Decoder Ring. I did this and two weeks later they changed the Ring. Whose mother is going to buy 3 more bottles of the stuff when you had not consumed any(but opened all three)? It was awful.

  260. Escher says:

    What is the general consensus on electric shavers? Have never tried one.

    • Replies: @Jim Don Bob
  261. Not Raul says:
    @Anonymous

    Given P&G’s extensive operations in Israel, isn’t boycotting them illegal?

  262. @Jack D

    So this light bulb cartel could arguably be considered a “Green” environmental group because it was pushing for energy-efficient light bulbs!

    Back to the future I guess with the CFLs and LED bulbs.

  263. @g2k

    Burma Shave is the inspiration behind the pro-gun highway signs in Illinois:

    http://www.gunssavelife.com/site-map/highway-sign-program/

  264. anonymous[262] • Disclaimer says:

    Wow, what a weird commercial. This will sell razor blades? Advertising business is overrun with SJW and homo types. Of course the company execs who okay this idiocy are wasting company money. In real life it’s the blacks and browns who are the worst offenders when it comes to schoolyard bullying but here they are nobly aspiring to be wonderful people. Behind this school bullying issue is there some implication that the victims are the gay kids, which is why it’s of concern to them? One more company turning around and spitting on it’s core customer base. Sad.

    • Replies: @Unladen Swallow
  265. anon[345] • Disclaimer says:
    @Anon

    I dunno about that, but you definitely don’t need shaving cream: water works fine.

  266. TheBoom says:
    @Hypnotoad666

    Gillette’s commercial won’t hurt them in the long run. Sure some white males will boycott but women will like the brand more and Gillette has improved employee morale and its image with the press.

    I quit buying P&G products after the company started openly hating white people a few years back but they have done fine without me

  267. @Paleo Liberal

    I miss my Dad’s Vista Cruiser

    My dad had a Delta 88. That was a car. It was like driving your living room.

    • Replies: @Marquandian Hero
  268. @mmack

    The Oldsmobile division was shuttered before the GM bankruptcy/implosion, I believe in 2004.

  269. @istevefan

    I stopped buying Ben and Jerrys and Nike as a result of their ad campaigns and I will probably save a few hundred extra dollars each year as a result.

  270. @Jus' Sayin'...

    Just a quick point: A good quality, old-fashioned, double-bladed razor blade for the old-fashioned safety razor, basically never wears out, particularly if one sticks with stainless steel blades.

    What? How is that possible? Mine used to last me five shaves, tops, before I switched to Trac II in the 1980s. Is there some special way of caring for the blades?

  271. @midtown

    While watcing football Negroes chase a ball around in stadiums filled with cheering white people like me who pay those Negroes millions of dollars while we eat Cheetos.

    Dude, AT&T is the least of the problem here vis-a-vis debasing your people and worshipping the Negro.

  272. Anonymous[427] • Disclaimer says:
    @Paleo Liberal

    Well, you could always find one in need of a little love and put an LS6 and the accompanying trans in there, paint it, refurb the woodgrain, probably be good for 20+ mpg and a nice comfortable ride. AC and heat as good as modern cars. No ABS or air bags, but hey, you’re bigger than the other guy, so if you’re belted in you are better off than they are.

    They aren’t terribly common but they aren’t in super demand either.

    If you want an original in turnkey shape there’s this:
    https://www.ebay.com/itm/1969-Vista-Cruiser/163413287392?hash=item260c30e1e0:g:PWwAAOSwnCdcBfcD:rk:3:pf:0&vxp=mtr

    • Replies: @Paleo Liberal
  273. @mmack

    PiltdownChild1 was greatly amused to learn that her father actually used to own an Oldsmobile, long before she was born.

  274. Dan Hayes says:
    @RadicalCenter

    RadicalCenter:

    Aluminum and tin are acquired tastes (at least in PBR cans)!

  275. TheBoom says:
    @anon

    The black guy calling out the white guy for looking at the hot girl walking down the street in the Gillette ad made me think of this analogy.

    It made me think of that video of a white woman walking around NYC and all the toxic masculinity she faced. The filmmakers got into sjw hot water because all the men approaching her with strong come ons were Wakandans. The filmmakers justified that because the white men didn’t approach her. They just addressed her from a distance. Reality, unlike this commercial, is white supremacist

    • Replies: @J.Ross
  276. @anonymous

    I love the black guy reigning in his white buddy’s lecherous sexuality directed at a hot white woman, that might be the most stupid ( and inaccurate ) part of a really idiotic commercial.

  277. istevefan says:
    @Recusant

    I use Feathers and I find it hard to get 5 or more shaves. Maybe I will try Wilkinson.

  278. Gillette’s successors live up to his name– King.

    Beards are the answer.

  279. J1234 says:

    I heard about this on Rush today. He talked about it a lot, so I thought he was probably overstating how horrific the commercial was, but he really wasn’t. Words can’t describe it.

    Advertising executives need to start wearing robes and taking confessions. Angel wings and halos would be a little premature. Maybe next year.

  280. Anonymous[427] • Disclaimer says:
    @J.Ross

    How many Anglos know that HP sauce is French?

    Its most famous fan, Keith Richards, is the descendant of French Hugenots, so that doesn’t surprise me.

  281. Anonymous[427] • Disclaimer says:
    @YetAnotherAnon

    She is center front next to BigLMM. (Well, she was OnlyLMM then, Sir Ray not having went in unto her and, you know…)

    • Replies: @YetAnotherAnon
  282. Anonymous[198] • Disclaimer says:
    @Autochthon

    infanticide was the outcome for half of all pregnancies carried to term in prehistoric times.

    Why was that?

    • Replies: @Autochthon
  283. J.Ross says: • Website
    @TheBoom

    >the black guy is the one to object to rubbernecking
    That reminds me of a pubic service campaign movie theatres had decades ago, where it’s the black audience member who stands up and yells at the white people to not talk during the movie.

    • Replies: @TheBoom
  284. @Jack D

    When I moved to San Diego in the late nineties, you could get a 24 pack of PBR for $4 with rebate. That’s how they hook you.

  285. Pheasant says:
    @Jack D

    ‘Of course now you should replace all your bulbs with LED which are vastly more efficient ‘

    LED lights lack cetrain wavelengths the body needs to regulate sleep and mood. They are bad for you. The only thing LED bulbs have improved have been torches and maybe car headlights.

    • Replies: @YetAnotherAnon
  286. Pheasant says:
    @Jack D

    It was a marketing campaign. Unfortuneately I think with econonmic vageries and craft beers/ales Pabst is due to be phased out

  287. Anonymous[198] • Disclaimer says:
    @obwandiyag

    It’s called the sausage trick, and it is taught in the most popular, and only necessary, course at Harvard Business School.

    What course is that?

  288. Anonymous[198] • Disclaimer says:
    @Marty

    Very interesting. I stopped eating grains other than rice about two years ago.

    Have you noticed anything different?

    • Replies: @Marty
  289. MBlanc46 says:
    @Whiskey

    I use a brush and shaving soap. I used a safety razor when I started shaving in the early 1960s. Hacked my face up until the band, then cartridge razors came out. I won’t be going back to a safety razor, but I will look for another vendor.

  290. Are the Gillette commercials—featuring a wholesome cast of hearty, young, American-looking workers—a deceptive facade, while the real factory floor is only peppered with US citizens?

    Are the factories are even located in the USA as advertised?

    If Gillette keeps labor costs down by staffing mostly with welfare-eligible immigrants who do not need higher pay or full-time, permanent employment due to their monthly pay-per-birth benefits and refundable child tax credits up to $6,431, then you men should just try the bearded look, like Cruz, who has shed the nerdy image and any razor woes as of late.

    If they are not just one more revolving-door employer—instead hiring mostly non-temporary, non-part-time, non-churnable US citizens—by all means suffer through any momentary inconvenience, buying Gillette.

    Problem is: In this era of advertising that tells a story—often an emotional, if not outright Woke, story only tangentially related to the product, it is hard to know the truth about any product.

  291. Philips rotary shaver flagship model replacement head:

    In 2015, Philips degraded the quality of the replacement heads on the r12q+. That quality drop really has undermined my confidence in all Philips products

    https://stop-dont-buy.myshopify.com/products/a-philips-norelco-rq12-replacement-head-review-wont-answer-these-62-questions-part-1-of-3

    Braun replacement head quality has also declined somewhat

  292. Anonymous[198] • Disclaimer says:
    @Marty

    Then she looked me up and down and said. “You wouldn’t last a week in Fontana.”

    Whatever.

  293. Marty says:
    @Anonymous

    No feeling of bloating, no fuzzy head in the mornings.

    • Agree: Autochthon
  294. @Jim Don Bob

    Or more factories being shuttered

  295. Anonymous[427] • Disclaimer says:
    @prime noticer

    Aircraft tires are made with the good rubber because the FAA paperwork costs too much to change, but then again, the rubber compounds in the fuel system are also the old rubber, and for the same reason, which is not proof against alcohols and other stuff put into regular car gas in the last 30 years.

    Avgas out here is now three times the price of QuikTrip car gas. I use it in my T-head Gravely lawn tractor, partly because it doesnt go bad over winter and partly because I like the smell.

  296. The Canadian Broadcasting System has a radio series called:

    Under the Influence with Terry O’Reilly

    Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

    In Chicago, they are broadcast on WBEZ (91.5Mhz) on Saturdays @ 6:30AM.

    You can listen to some episodes here:

    https://www.cbc.ca/listen/shows/under-the-influence

  297. binkyxz3 says:

    I shave with an electric, but trim the back of my neck after a haircut with a disposable. I found a multi-blade pivot head razor in the dollar store – 3 or 4 in a pack. It was designed in England and made in India – can’t remember the name. It seemed pretty good for what I needed and wondered why anyone would pay Gillette’s ransom. I guess some men are vain and feel their face is worth it. LOL

    • Replies: @Jack D
  298. Anon[960] • Disclaimer says:

    DOCTOR BRONNERS is God, I wash my clothes in it as well.

    They have bad politics but correct self-care outweighs the boycott.

  299. TWM says:
    @CJ

    You beat me to it.

  300. @Hypnotoad666

    I still have an Oldsmobile Ninety Eight. Take an Eighty Eight, add another 6 inches in length, and stuff it with two push button velour sofas from a mid 1970s split level. A veritable battleship Americana. I am glad I don’t have to drive it every day, but it sure is fun for ice cream runs.

  301. Jack D says:
    @Jus' Sayin'...

    There are a number of products like this. Back in the early days of Caller-ID they used to sell little gizmo boxes that were stand alone Caller-ID units. The basic model stored 25 numbers and the deluxe that sold for a considerable upcharge stored 50 numbers or something like that. Except it didn’t pay for them to actually make 2 different boards. They both used the same circuit board but the deluxe one had a jumper between two adjacent contacts on the board. If you knew what you were doing you could open the base model, bridge the contacts with a drop of solder and now you would have a deluxe.

    In computer CPUs, for many models the faster more expensive CPUs and the slower ones were identical and just marked differently. Supposedly, they sorted the chips at the factory so that the faster ones were guarantied to run at the higher speed and the ones that flunked were sold as lower speed chips, but in reality a lot more chips passed than they could sell as high speed ones. After people caught on, Intel would “lock” the speed of the lower rated chips so that you could no longer cheat.

  302. binkyxz3 says:
    @Anonymous

    Ten hours in Manhattan and Trump was nowhere to be seen? xD

  303. @Marquandian Hero

    I still have an Oldsmobile Ninety Eight. Take an Eighty Eight, add another 6 inches in length, and stuff it with two push button velour sofas from a mid 1970s split level. A veritable battleship Americana.

    Lucky you! Father Calvinist was a big fan of Oldsmobiles, so I grew up with 88s and then 98s. I learned to drive (pilot? navigate?) in the latter, which was lots of fun, except maybe for parallel parking. I loved, loved, loved those cars. Is yours of sufficient vintage to still have that classic 455 under the hood?

    • Replies: @Jack D
    , @Marquandian Hero
  304. AnonAnon says:
    @Jim Bob Lassiter

    Hardly. I’ll be looking for ways to cut back on my P&G product purchases. I have three sons and the war on boys/men has worried me since I was pregnant with my first. When men finally push back I don’t think women will like the future they’re building, but I don’t really care. Moreover, I find the current era of never-ending scolding extremely tedious. I won’t reward companies who lecture me.

  305. @Daniel H

    I shave twice a week, Mondays and Thursdays. I have classes Mon-Tue&Thur-Fri and am not very hairy.

    Also, I prefer to shave in the shower. Skin is softer and the rinse takes a second.

  306. Jack D says:
    @The Last Real Calvinist

    Considering the crazy displacement (455 cu = 7 liters which is double or triple what most modern cars have) and fuel consumption of these engines, they make remarkably little power by modern standards. Once they started added pollution controls on to them after ’68, that was the kiss of death – you’d have this big heavy cast iron V-8 and it would make maybe 140 hp or less than a little 4 cylinder makes today. OTOH, it was good that they didn’t make a lot of power because the steering, suspension, brakes, etc. were not that good and the crash-worthiness was awful so more power only meant more potential for trouble. Still, at a time when Europeans buzzed around in little air cooled VWs and 2CVs and Hondas were still motorcycles, middle class Americans rode like kings in their giant velour chariots.

    • Replies: @Anonymous
  307. Anonymous[427] • Disclaimer says:
    @Marquandian Hero

    The original 455 is great for a hobby car, but put a modern Gen V and trans under the hood and you have a decent daily driver: mileage doubles, cold starts are fast, and the engine and trans will go 200K+ miles if you put a bypass filter on the oil and keep clean oil and coolant in it. Keep it off the road when road salt is around and it’ll last another thirty years with no structural work.

    I never had a VistaCruiser but I had an early 60s Buick we put a LT1 in. Drove it seven months a year and finally someone offered me way too much for it so I sold it.

  308. Truth says:

    As Al Jolson said in the first motion picture ever, with sound; “stick around, you ain’t heard nothin’ yet…

  309. @Anonymous

    Cool

    My Dad had a 1968. The grill was different for all the 69 Olds.

    The Vista Cruiser in That 70s Show was a 1969.
    I always loved when the car became part of the show. They portrayed what it was like to drive an aging Vista Cruiser in the 70s very realisticly.

    And you are right about crashes.
    I was once t-boned while driving an ever bigger car— a 1972 Buick Estate Wagon. I wasn’t even wearing a seat belt. Not a scratch on me. Car had to be junked after that, but I walked away just fine.

  310. @Tyrion 2

    HA,HA, LOL no hairless spot on my arms,just on my palms & the bottom of my feet.

  311. Anonymous[427] • Disclaimer says:
    @Jack D

    Euros had DS Citroens and various Benzes and BMWs we didn’t, which had pimpness too.

    ’73-early 80s V8s can be drastically improved by changing cam, intake, adding EFI or just a different carb if you live in an area without emissions inspections. Pug the EGR, get rid of the AIR system, rejet and recurve and mileage can go up >20% easy. Later swaps-LS Chevies, 5 liter EFI Fords or Dodge Magnums-will fully double mileage if you get the later trans with OD and lockup as well.

    Suspensions are upgradeable too, just put on the cop car stuff. Still available from the stealership more often than not. Same with brakes.

    ABS and air bags are not so retrofittable, but I don’t feel I need them if I do not drive like a jackass.

    Modern primers and paints are way better.

    • Replies: @Jack D
  312. Jack D says:
    @binkyxz3

    Personna? All the store brand (CVS, Walgreen, etc.) razors are Personnas. If you are going for off brand razors (personally I think the Gillette/Schick disposables are better and you can get them cheap enough if you wait for them to be on sale) you are probably better off with the ones made in S. Korea (Dorco, AKA Pace AKA Dollar Shave Club) rather than India.

    YMMV when it comes to razors. What works for one man, another man may find horrible. I find the yellow single blade Bic disposables (which started the whole disposable business) to be completely useless – not even good for a single shave, but they must work on someone or else they wouldn’t sell them by the millions. Double edge “safety razors”, like vinyl records, have undergone a revival but I associate them with being cut like crazy (and vinyl records with pops and scratches). To each his own.

    • Replies: @J.Ross
  313. anon[135] • Disclaimer says:
    @International Jew

    I remember reading, about 30 years ago, that nude male centerfolds in certain Women’s magazines were aimed at [down low] husbands, who had been identified by research as 1 in 4 purchasers of the product.

    • Replies: @Anon
  314. Jack D says:
    @Anonymous

    A Delta 88 was something that the average Americans owned by the millions. DS’s and big Benzes, etc. were high end cars for executives – this was the car that the company owner drove, not the average zhlub working on the line. So they were not comparable.

    What you describe is doable but even if you do all of your own wrenching (and fuggedaboutit if you don’t) then it is a good way to spend $20,000 on a car that will be worth $10,000 by the time you are done. And if you just went out and bought a nearly new Chrysler 300 or a slightly used Chevy SS it would be a better car. I realize that for some people this is a hobby but it’s not for everyone.

    • Replies: @Anonymous
  315. Anonymous[427] • Disclaimer says:
    @Jack D

    High end Californicators buy ICON Derelicts for >$150K. If you are a decent scrounger you can build something 75% as good for a tenth the money. Yes, if you have to flip it you take a loss, but if you get what you want and keep it you have something worth keeping.

    https://www.icon4x4.com/derelict/process

    I don’t really like the Derelicts because I don’t like the patina and I don’t like the low riding Art Morrison chassis, but YMMV.

    • Replies: @Jack D
  316. @Anonymous

    According to the piece I read about it (forgive me; I cannot cite it), the conjecture by experts seems to be it was a reaction to scarce resources: done by groups without sufficient territory (and therefore food) or adults (for minding the child, protecting it, and so on) to take on another baby.

    In modern times, except when you yourself are actually in the throes of raising an infant, you tend to forget how insanely fragile and how much work human infants are, and for how long (even parents tend to lose appreciation for how exhausting it is after they are not doing it anymore and time passes, remembering the joys and somewhat suppressing the tribulations). It would have been even more challenging for the earliest humans, especially before controlled fire, hand-axes, wheels, and similar advances.

  317. @El Dato

    The planet has been profanely overpopulated by humans for centuries. When they start passing out the Soylent Green are you going to argue its a good thing because “Hey, there are ‘t enough resources for us not to eat people, so it’s not a bad idea.”

    The analogy to rape was arbitrary. Use any other, or none. It was only employed to emphasise and illustrate the logic, which is what matters: appeal to tradition is a fallacy.

  318. Johnmark says:
    @CrunchybutRealistCon

    One major reason your blade gets dull quickly is water. A thin film of water (moisture) left on it after shaving leaves a mineral deposit on the edge that dulls it. Air spray may help longevity. ( I stopped rinsing my electric razor after a week’s use or so. Now I take a can of compressed air to blow out the dust and the rather expensive blades are staying sharp much longer.)

    But if I went back to wet shaving, I found cheap Bics were sharp as hell and I had to laugh as Gillette began making monster blades going from two to five edges and teflon strips etc. Really? And guys fell for this BS? As if five o’clock would never roll around.

    • Replies: @Anon
  319. Tyrion 2 says:
    @Anonymous

    The UK never had a national fluoride programme, so we can compare tooth decay between areas that had it and those that didn’t. The evidence is stark it works. Now bore off.

    there were 45% fewer hospital admissions of children aged one to four for tooth decay (mostly for extraction of decayed teeth under a general anaesthetic) in fluoridated areas than non-fluoridated areas

    https://www.nhs.uk/news/medical-practice/adding-fluoride-to-water-does-prevent-tooth-decay/

    • Replies: @Anonymous
    , @Anon
  320. @Paleo Liberal

    After looking at this ad, in which there were cases of blacks behaving badly and white men behaving well

    Bravo! Spectacular example of ‘a man sees what he wants to see’.

  321. @El Dato

    Wild animals. We got ’em on the run! All three of them.

    Four billion Africans are going to help with that chart.

  322. @Jack D

    Of course now you should replace all your bulbs with LED which are vastly more efficient – a 60 watt equivalent draws 9 watts or less. However, I find that the claim that these last for decades is false – they fail pretty regularly.

    LED’s dirty little secret.

    • Replies: @Joe Stalin
  323. Anonymous[331] • Disclaimer says:
    @Tyrion 2

    ‘The UK never had a national fluoride programme’

    Water flouridation has been an issue in the U.K longer than I have been alive. It is heavily linked to the national health service.

    • Replies: @Tyrion 2
  324. Anon[257] • Disclaimer says:
    @Anon

    Baking soda is supposed to be pretty good. Because it’s alkaline it balances the acid that causes tooth decay. Supposedly

    Actors and models used to swish peroxide around to whiten teeth.

  325. Anon[257] • Disclaimer says:
    @ThreeCranes

    Progressive is owned by Peter Lewis a big Democrat and hildabeast donor.

    I absolutely hate those insurance ads on TV. I use Hartford for everything mainly because they don’t have TV ads. Those gazillions of insurance ads a day cost a fortune. Why should my premiums go to pay for black actors and TV ads?

  326. Anon[257] • Disclaimer says:
    @Tyrion 2

    I agree. Fluoride works. That’s why dentists had to switch from filling cavities to cosmetic dentistry.

  327. Anon[257] • Disclaimer says:
    @Johnmark

    I have to laugh when I see those expensive razors locked up in drugstores right next to those bags of 15 cheap bics

  328. @Paul

    “It is as if the razor blade companies want the space between blades to clog up so they need to be replaced.”

    For what it’s worth, between-blades clogs can be removed with a toothpick of round cross-section (at the cost of a bit of inconvenience).

  329. Is Gillette broadcasting this TV commercial in France? Have there been any street protests by Gillettes Jaunes?

  330. @Anonymous

    Debbie Harry, the lovely Viv Albertine of The Slits. Siouxsie, LMM, Poly Styrene and Pauline Black of The Selecter.

    Like Poly, Viv Albertine only had one child, and that was after years of IVF. Pity. Shouldn’t have had that abortion.

    “I very much wanted a family and children. I came to it late in life.

    “I was in my 30s. I felt ready for a family. But I was living with my mum and I’d go to the laundrette with her for something to do. I was pretty lost. But you needn’t be too ashamed of being lost. I think older people really responded to that part of the book.

    “I lost myself in the middle trying to be normal. I wanted to have what the girls who had taken the safe route had. Yet there I was, penniless with no children and no home. I felt a bit resentful.

  331. @Pheasant

    “LED lights lack certain wavelengths the body needs to regulate sleep and mood. They are bad for you.”

    Citation? I don’t like the “daylight” ones, cold blue, but the “warm white” seem OK.

  332. JMcG says:
    @Jim Don Bob

    Anheuser Busch bought Rolling Rock and moved production to Newark, NJ years ago. Guinness leased the Glass Lined tanks of Old Latrobe for a while and brewed Guinness American Blonde Lager there. Which has that clove taste that’s entirely unAmerican to me.

  333. Corn says:
    @ChrisM

    My uncle once asked a barber for a shave back in the ‘90s. He was refused as well.

    Although straight razor shaves are coming back in vogue at the nicer barbershops, I think they went in to decline for a couple reasons.

    1. Barbers didn’t want to pay for stitches if there was an oopsie and they seriously cut someone, and

    2. A lot of mem started shying away from barber shaves after the advent of AIDS. Even though the razors are sterilized it’s been said alot of men started shying away from getting shaved with razors that were used on other men lest they contract HIV, hepatitis etc.

  334. Jack D says:
    @Anonymous

    If you notice, the Derelicts are almost always coupes or wagons, never 4 door sedans. And they are from the early ’50s, not the late ’60s. This should give you a clue as to which cars are worth fixing and which aren’t. A ’68 Delta 88 has no cool factor.

  335. @Anonitron64567

    Agree on the idea of using (generic brand, I presume) disposable razors, from your local store or mail order. The double bladed ones are more than fine for me, who has relatively light facial hair.

    Also, I discovered by accident some 10 years ago that Trader Joe’s body wash works great in place of shaving cream. Dries out less quickly than shaving cream while offering sufficient moisturization. One bottle @ $4 or so lasts forever.

  336. White man bad.
    Orange man worse.

  337. @Logical Meme

    Hey Logical Meme! “It would be no surprise to see planned obsolescence part of their grand strategy. ”

    We see the same idea of planned obsolescence when we examine larger scale patterns. On a larger scale it is obvious that Western Culture (overwhelmingly the product of white European development) is the current target of being phased out. My suspicion is that it is being targeted because of its emphasis on individual and natural rights. That is a very dangerous doctrine to have loose in the world if you are a power addicted psychopath.

  338. @Mr McKenna

    I paid $5 for a Sunbeam CFL bulb that burnt out in a little over a month, so it’s not just LEDs.

    On the other hand, maybe the LED isn’t the problem. LED bulbs have a power convertor inside them to properly supply the correct voltage. You can bring an AM broadcast radio up against the bulb and hear the characteristic digital “buzz” of harmonic rich square waves.

    • Replies: @Jack D
  339. @Hail

    Certainly no later than 1940 with Knute Rockne: All-American.

  340. Dan Hayes says:
    @danand

    danand:

    Thank you and the UR for providing the cultural video uplifts!

  341. @obwandiyag

    If one has it set that turning as much profit as possible in the free market makes you a winner, while not doing so makes you a loser, then I’d say you’re right. That might be the only sensible view, I don’t know.

  342. @The Last Real Calvinist

    Yes, it’s got the 455. Detuned for the oil crisis to just 190 net HP, but still a romping 350 lbs ft of torque at 1800 rpm. Not going to win any races with it, but it can keep up with traffic and cruise at 65 to 85 all day if need be, and about 10-15 to the gallon…premium of course if there’s any ethanol in the gas. I once thought about updating the powertrain, but just love the all mechanical sound and feel off the 455, turbo 400 3 speed, mpg be damned. Not a daily driver, but doesn’t need to be.

  343. @Escher

    I’ve had two electric shavers over the years. Both of them were fine at first but got dull over time and I irritated my skin by going over it repeatedly. It’s been Mach 3 for years.

    • Replies: @Escher
  344. J.Ross says: • Website
    @Jack D

    >crummy razors must work on somebody
    They don’t spoil and there’s no feedback loop. There must be horrible yet robust products that exist in a commercial eddy, protected from introspection and fashion. Cheap single-use razors would be perfect for that, more so since you can’t carry razors in as many places.

  345. TheBoom says:
    @J.Ross

    the black audience member who stands up and yells at the white people to not talk during the movie.

    Missed that one. Did the audience start laughing?

  346. Jack D says:
    @Joe Stalin

    I used to think that it was the power converter that went bad (not only do they have to change the voltage but they have to change AC to DC – you’re not going to get a great quality power supply in an item that costs a couple of bucks retail in total including the power supply, the bulb and the case) but in reality it’s usually the LED’s themselves. Most LED bulbs have all the LEDs in series so if one goes bad the whole bulb goes out. If you look really closely, a bad led usually has a little black dot. If you jumper the bad LED the bulb will come back to life. Of course not worth it because they’re cheap now and you usually have to break the bulb in order to get to the LEDs but it’s interesting to know what the failure mode is.

  347. dcite says:
    @Tyrion 2

    What!? Fluoride is a by-product of the aluminum industry which figured out how to make money on a poison. I have read it was used in concentration camps during WWII to keep prisoners docile. I dont know how often that was done, but some prisoners remembered the water they drank was blue. European countries outlawed fluoride.

    • Replies: @Anon
  348. jlc512 says:

    GreatRazors.com offers all the common brands of razor blades cryogenically treated in their original packaging. This offers about 4 times the life of a non-treated blade, at very little added cost. I’ve used these for more than 10 yrs and recommend them highly. The treated blade has that excessively sharp edge for the first 4 days and you need to be careful of nicks, then it is perfect for the next 3 weeks, then begins to pull a little (on my beard.) Fusion is best for me. ProGlide has too shallow an angle of attack for the blades for me, but everyone likes a diff cartridge.

  349. Marty T says:

    It’s cool. Gillette doesn’t want white men to buy their razors. Give them what they want.

    And remember not to buy Land O’Lakes butter. They abandoned Steve King.

  350. I happen to like the new Gillette ad. It sends absolutely the right message.

    Check out Gillette’s official website for this “The Best Men Can Be” campaign:

    https://gillette.com/en-us/the-best-men-can-be

    And you’re wrong that the ad only shows non-white men doing the right thing. The men at 1:21 and 1:23 are white.

  351. anon[296] • Disclaimer says:

    “A cheap and easy way to boycott Gillette and all razor companies.”

    A better way to stick it to Gillette is to make this a meme and repeat it. Eventually, lots of guys will see it and simply not want to be an uncool cuck for associating with that brand. That will do far more damage than a boycott.

  352. jinks says:

    Sagan and Druyan “Shadows of Forgotten Ancestors” Chapter 10, pgs. 184-186

    “psychologist John B. Calhoun let Norway rats reproduce in an enclosure of fixed size until the number of occupants, and therefore the population density, was very high. He made sure, however to provide everyone with enough to eat. What happened?
    As the population increased, a range of unusual behavior was noted. Nursing mothers became somehow distracted, rejecting and abandoning their infants, who would wither away and die. Despite the surplus of ordinary food, the bodies of the newborn would be greedily eaten by passersby. An adult female in heat or estrus would be pursued relentlessly, not by one, but by a pack of males. She had no hope of escape, or even sanctuary. Obstetrical and gynecological disorders proliferated, and many females died giving birth, or from complications soon after. When crowded together, the rats lost their inclination or ability to build nests for themselves and their young; their desultory constructions were amateurish and ineffective.
    Among the males Calhoun distinguished four types: the dominant, highly aggressive one who, although “the most normal,” would occasionally go “berserk”; the homosexuals who made sexual advances to adults and juveniles of both sexes (but significantly, only to non-ovulating females): their invitations were generally accepted, or at least tolerated, but they were frequently attacked by the dominant males; a wholly passive population that “moved through the community like somnambulists” with nearly complete social disorientation; and a subgroup Calhoun call the “probers,” uninvolved in the struggle for status but hyperactive, hypersexual, bisexual, and cannibalistic.
    If there were no differences between rats and people, we might conclude that among the consequences of crowding humans into cities – other things being equal – would be more outbreaks of street fighting and domestic violence, child abuse and neglect, soaring infant and maternal mortality, gang rape, psychosis, increased homosexuality and hypersexuality, gay bash, alienation, social disorientation and rootlessness, and a decline in traditional domestic skills. It’s suggestive, surely. But people are not rats”

    ” The rat response to overcrowding, even at its most pathological, might be viewed as making sense in a remorseless evolutionary way. If the population density becomes too high, then mechanisms are set into motion to reduce it. Huge numbers of socially disinterested adults, illness, increased homosexuality, and soaring infant and maternal morality, all serve this purpose. Eventually, the population crashes, overcrowding is relieved, and the next generation is back to business as usual – until the population pressures build up again. Some of the behavioral responses to high population density in Calhoun’s rats, and in many other species, might be looked on not as barbarous and unfeeling, but as a calamitous necessity, the capability for which has been painstakingly evolved.”

  353. Anon[257] • Disclaimer says:

    Gillette is now being attacked for its pink tax. Feminists note that women’s Gillette razors and blades cost substantially more that the same product for men. So Gillette’s in trouble with men and women.

  354. Anon[257] • Disclaimer says:
    @dcite

    Yes, fluoride is a by product of aluminum. It’s alsonatural salt l found all over the earth in water dirt rocks plants and animals. People have know for centuries that some areas such as limestone under the earth produces strong bones in animals and strong teeth in humans. Other areas such as the chalky areas of England produce bad teeth and week bones because of what’s naturally in the water and ground the food’s grown

    That’s why the best American racehorses in America are bred and foaled and grow up in s certain limestone part of Kentucky.

    Fluoride was added to the water of fluoride deficient areas and tooth decay is almost gone

    Too much fluoride is bad. But harmful amounts of fluoride aren’t added to water supplies

    Vaseline is s widely used side product of petroleum production. It oozes out of the pipes and was clarified sterilized jarred and sold. It’s useful for hundreds things.

  355. @Marquandian Hero

    Sounds great.

    I remember Father Calvinist carefully calculating the mpg when we’d go on one of our infrequent trips to visit the relatives across the state.

    He would rejoice greatly at 16 mpg or above for highway.

    Of ordinary in-town, day-to-day mileage, he did not speak.

  356. Anon[257] • Disclaimer says:
    @anon

    Fascinating I never could see the point of looking at the picture of a nude man.

  357. Anon[257] • Disclaimer says:
    @Buffalo Joe

    So you’re only attracted to women who wear lots of make up?

  358. Anon[257] • Disclaimer says:
    @Hail

    I think it started with the 1960s saint sidney Poitier movies. To Sir With Love, the one where he has a romance with a blind White girl who can’t see he’s black, ( subtle) the one where he built a church for some White nuns and others. TV will show them again in February.

    As soon as he served his purpose his career ended.

  359. g2k says:
    @Achmed E. Newman

    With tires, I think there’s a tradeoff between grip and longevity. American cars seem to have gradually become more Europeanised and less wallowy; sportier cars generally get through tires quicker. Front wheel drive cars also chew up front tires whilst putting hardly any wear on the rear ones; if you can’t be bothered to rotate them, you can get through about four sets of front tires for every set of rear ones.

    After six years, the integrity of the steel belts becomes questionable, but, I suppose it all depends on climate. Hot climates are probably much harsher on the rubber. In England the big killer is damp and salt.

  360. Escher says:
    @Jim Don Bob

    Thanks. Mach3 for me too. However, I do see the blades not lasting as long as they did in the past.

  361. MEH 0910 says:

  362. ATBOTL says:

    https://www.nationalreview.com/2019/01/gillette-ad-conservative-message-on-masculinity/

    Neocon Israel Firster Mona Charen is defending the ad in NR. Imagine my shock. NR loves the “the conservative case for (insert liberal idea)” articles.

    I notice some of the brain dead boomer subscribers in the comments have been won over by the article and now think the ad is okay.

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