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Was the Mall of America Attack a Racist Hate Crime? Another of My Not So Great Moments in Non-Virality
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Over the decades, I’ve noticed that whatever idea strikes me at a given moment is extraordinarily unlikely to instantly go viral over the Internet. Maybe a decade later, a TV commentator will introduce one of my perspectives to broad discourse, but my insights almost never take off in real time.

For example, on Saturday I asked, “Was Mall of America attack a hate crime?” It seemed to me like an interesting and relevant question to ask. By late Sunday, here’s what Google was telling me about how much progress my concept had made with other content-creators out there in Internet Land:

One possibility is that major institutions like Facebook, Twitter, and/or Google might be putting a thumb on the scales to discourage my ideas from going viral. It’s surprisingly hard to tell for sure, and thus it seems like a rabbit hole I’m not enthusiastic to head down.

Moreover, my conclusion after decades of this kind of thing happening, is that the way I think just tends to be orthogonal to the Zeitgeist.

So that’s one of the big reasons I pester you three times a year during my iSteve fundraising drives. I’d like to be a normal pundit who gets paid for all the advertising I help sell and also gets paid a lot of money for giving speeches and the like, but that’s not going to happen. This is partly for reasons of intellectual censorship and mob violence used against groups that might invite me, of course.

But, to be honest, I’m likely never going to appeal to any kind of huge audience. My brain just doesn’t flow in the correct grooves.

So, I come to you, the few, the perceptive, hat in hand for contributions.

April is one of the three months of the year (along with December and August) when I hassle you for donations. I sometimes find myself discouraged, but then my loyal readers chip in with cash in its manifold forms, which I find highly encouraging. Say not the struggle nought availeth.

Here are eight ways for you to contribute to me, iSteve:

First: You can use Paypal (non-tax deductible) by going to the page on my old blog here. Paypal accepts most credit cards. Contributions can be either one-time only, monthly, or annual. (Monthly is nice.)

Second: You can mail a non-tax deductible donation to:

Steve Sailer

P.O Box 4142

Valley Village, CA 91617

Third: You can make a tax deductible contribution via VDARE by clicking here.

Please don’t forget to click my name at the VDARE site so the money goes to me:

Screenshot 2017-12-23 15.25.23

VDARE has been kiboshed from use of Paypal for being, I dunno, EVIL. But you can give via credit cards, Bitcoin, Ethereum and Litecoin, check, money order, or stock.

Note: the VDARE site goes up and down on its own schedule, so if this link stops working, please let me know.

Fourth: if you have a Wells Fargo bank account, you can transfer money to me (with no fees) via Wells Fargo SurePay/Zelle. Just tell WF SurePay/Zelle to send the money to my ancient AOL email address steveslrAT — replace the AT with the usual @). (Non-tax deductible.) Please note, there is no 2.9% fee like with Paypal or Google Wallet, so this is good for large contributions.

Fifth: if you have a Chase bank account (or even other bank accounts), you can transfer money to me (with no fees) via Chase QuickPay/Zelle (FAQ). Just tell Chase QuickPay/Zelle to send the money to my ancient AOL email address ( — replace the AT with the usual @). If Chase asks for the name on my account, it’s StevenSailer with an n at the end of Steven. (Non-tax deductible.) There is no 2.9% fee like with Paypal or Google Wallet, so this is also good for large contributions.

Sixth: send money via the Paypal-like Google Wallet to my Gmail address (that’s isteveslrATgmail .com — replace the AT with a @). (Non-tax deductible.)

Seventh: [Warning: Does this still work?] You can use Bitcoin using Coinbase. Coinbase payments are not tax deductible. Below are links to two Coinbase pages of mine. This first is if you want to enter a U.S. dollar-denominated amount to pay me.

Pay With Bitcoin (denominated in U.S. Dollars)

This second is if you want to enter a Bitcoin-denominated amount. (Remember one Bitcoin is currently worth many U.S. dollars.)

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Eighth: At one reader’s request, I recently added Square as an 8th fundraising medium, although I’m vague on how it works. If you want to use Square, send me an email telling me how much to send you an invoice for. Or, if you know an easier way for us to use Square, please let me know.


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  1. Dave Pinsen says: • Website

    I feel the same way about my non-virality. Like this tweet should have gone viral, IMO.

    • Agree: wren
  2. the way I think just tends to be orthogonal to the Zeitgeist

    No you’re just ahead of the game. Same thing happened to Shakespeare and Bach.

    I’ll get a check in the mail to you when our massive tax refund comes in.

    • Replies: @Reg Cæsar
  3. “One possibility is that major institutions like Facebook, Twitter, and/or Google might be putting a thumb on the scales to discourage my ideas from going viral. It’s surprisingly hard to tell for sure, and thus it seems like a rabbit hole I’m not enthusiastic to head down.”

    I think shadow-banning and its ilk are documented well enough for you to take it as a given.

    • Replies: @MB
  4. Non-Virality

    The word viral is thrown around so much.I think it loses meaning because people just figure, “Oh, viral. It means a lot of views.” No, viral is like a cold. I catch it, and it stays alive because I touched this door handle and then someone helse touches that door handle and then he shares it and he shares it and he shares it. It’s something that’s awesomely shared. So I want to make my videos like the flu; you have to share this, and it’s going to go everywhere.”

    –Adande “sWooZie” Thorne, YouTube star, quoted in Robert Kyncl’s Streampunks

    So, does he have any advice? Yes, immediately preceding the preceding:

    In the fighting-game community we call it yomi. It’s a Japanese term, and it’s knowing the mind of your opponent. So when I know what you want to share before you even get to share it, that’s the best place to be. And that’s honestly how I started out. It was just making sure that if I can get my friend to share, his friend might share it and their friend might share it, and boom!

  5. Any evidence yet that this crime was in fact racially motivated?

    I like Sailer’s idea for increased penalties for interracial crimes in all cases, but on the other hand I strongly suspect we’d see a lot of Whites prosecuted for acting in self-defense under such a statute, as in a certain novel.

  6. @Desiderius

    No you’re just ahead of the game. Same thing happened to Shakespeare and Bach.

    Hardly. Shakespeare was a hit in his time. In the theater, you have to be. Bach was well-regarded too, but then went out of favor while his sons hit it big.

    orthogonal to the Zeitgeist

    When you consider the ages of SJWs, it would be more appropriate to call it the Zitgeist.

    In this case, most literally:

  7. Lot says:

    More on the criminal history of Aranda, who is from Chicago.

    “At the time of Friday’s attack, there was an active warrant for his arrest stemming from a 2017 assault case in Hennepin County.

    In 2015, Aranda was issued a trespass notice ordering him to stay away from the Mall of America. He ignored the order and in October of that year was arrested after harassing and panhandling two women diners at a restaurant and throwing drinking glasses at diners, according to a criminal complaint.

    He was convicted of fifth-degree assault, trespass and interfering with a police officer. Aranda was sentenced to 30 days in the Hennepin County workhouse and ordered to get a mental health evaluation

    In the past six months, Aranda was charged a half-dozen times with riding public transit without paying, court records show.

    In August 2015, he was arrested for smashing computers at the Sumner Library in north Minneapolis.

    According to a police statement, Aranda told officers that he became angry after reading something on Facebook and smashed five computers.

    “He said he has some anger issues and told the officer that it does not happen all the time,” the police statement said.

    A month later, in September, Aranda was back at the Sumner Library, harassing a female library employee. According to a police statement, the woman called police from her car in the library parking lot because Aranda had been bothering her, trying to ask for a date.

    According to the statement, Aranda admitted he was stalking the woman and knew where she lived. He also admitted that he knew he was breaking an order to stay away from the library for a year.

    Aranda’s case was assigned to Criminal Mental Health Court. He was discharged from custody six months later and placed on probation.”

    • Replies: @bored identity
  8. @Reg Cæsar

    Shakespeare was a hit in his time.

    So was Nipsey Hussle (we’re told), but Shaxper’s literary genius wasn’t recognized for generations. Likewise Bach’s genius wasn’t really fully appreciated until Mendelssohn discovered/popularized it.

    SJWs aren’t the Zeitgeist, they’re the weeds growing in the fields the Zeitgeist has foolishly abandoned.

  9. Anon[135] • Disclaimer says:

    Maybe you should add GoFundMe to your quiver:

    Help For Landen – Mall Of America Attack Victim

    $535,591 of $500,000 goal
    Raised by 15,625 people in 1 day

    Apparently they don’t shut it down when the goal is met. This aspect of GoFundMe bugs me. The vaguaries of internet virality give giant paydays to people.

    I see that the GoFundMe management has created a special How To for sex change funding:

    • Replies: @Anon
    , @Polynikes
  10. ” This is partly for reasons of intellectual censorship and mob violence used against groups that might invite me, of course.”

    Uncle Sailer shouldn’t ostrichicize himself from reality:

    April is effingly cruel and that’s why you’re melancholically mixing memory and desire.

    bored identity strongly believes that classic spiels such as ‘squeaky garage door that almost guillotined my mother-in-law’, and ‘scrappy little dishwasher that couldn’t’, somehow relate much better to his frugal, huwhite-trash sensibility.

    “I Like Money” quote also does miracles with bored identity.

    Having said that, bored identity strongly believes that we all should talk more with our children:

    • Replies: @RadicalCenter
  11. Anon[257] • Disclaimer says:

    In the case of Landen, if he has brain damage and lives, he’ll need financial support for the rest of his life. Half a million is probably too much low for his long-term medical bills and care. The medical bills for serious injuries without insurance can be ridiculous.

  12. I will be sending a check. But could you guys improve your comment system? Have something like disqus where comments and replies appear in real time. I can code it for you if you want.

  13. @Lot

    bored identity is not surprised that the God Umpire, as being sucked into timeless oblivion, continues to stay absolutely unfazed while the practice of human sacrifice of his political base is on the rise during Total MAGA Eclipse:

  14. njguy73 says:
    @Reg Cæsar

    Celebrities opening up about skin problems.

    Um, that’s been going on almost a quarter century now. Just to name three off the top of my head: Katy Perry, Jennifer Love Hewitt, Naya Rivera. And it pre-dates social media. It goes back to broadcast television. It’s called “endorsing Proactiv.”

  15. @Steve Richter

    NO to DiISQUS!

    DiSQUS sucks. Mr. Unz’s system beats all hell out of it. Your beef, Mr.. Richter, is with Steve Sailer’s waking/working hours. He’s too old to change those now.

    • Disagree: jim jones
  16. DuanDiRen says:
    @Reg Cæsar

    Heartiste says that the Catherdral hates beauty, and if this isn’t a smoking gun I don’t know what could be.

  17. @Steve Richter

    You can get real-time-like experience simply by refreshing the page. I don’t think any Unz page has a sufficient comment volume that real real-time would make much difference, but tastes vary, I understand.

    Besides real-time comments, are there other improvements you are seeking? I think the the system here is the best I’ve seen.

  18. Polynikes says:

    One of the girls in our office had a serious health issue happen unexpectedly. We have good insurance, but there are still costs, plus the extended time off. GoFund me was a nice way centralized to reach her home community and work community, and the requisite amount of money was raised.

    It worked nicely in that instance.

    • Replies: @anon
  19. Steve Sailer noticed a druggie and drunk rich boy named Mark Dayton from Minnesota who is a member of the family that started the Target Corporation — the famous retail and department store.

    Mark Dayton, who is a self-acknowledged drug addict and alcoholic, says that to expand the economy you must have mass legal immigration and illegal immigration and REFUGEE OVERLOAD.

    Did I mention that Minnesota Mass Immigration Pusher Mark Dayton is a BABY BOOMER SCUMBAG? Yes, he is, born in 1947, that rich boy rat Mark Dayton is a disgusting baby boomer rodent!

    This disgusting rich boy rat Mark Dayton is such a horrible drug and drink consuming rat that he passed out delivering a State of the State speech in 2017 while he was governor of Minnesota!

    I love you Swedish bastards out in Minnesota, and I understand that the ruling class rich boy rats are flooding Minnesota with foreigners. I hope you Swedish people in Minnesota know that the rest of the nation has ruling class rats like Mark Dayton who are also pushing nation-wrecking mass legal immigration and illegal immigration and REFUGEE OVERLOAD.

    Tweets from 2015:

  20. That third entry is interesting. It is not until you watch the video that you realize the race of the attackers could have been predicted by its absence in the headline!

  21. Well, it could be a racial hate crime. Or not. See this incident: The perp was white and blonde, and if the kid were black I’d guess we’d all have heard about it.

  22. ATBOTL says:

    Large public protests are the only way we can make these cases go viral. We are going to have to force the issue. We can’t just stay online. We have to support people who are willing to protest these issues, no matter who they are.

  23. Will says:

    It’s not clear virality is the goal.

    One modest suggestion would be a website with a Best Of. I think at some point you mentioned a book. Things like the race faq, some of the gladwell pieces, fundamental constant of sociology, and other long taki think pieces are legendary pieces of reality observation and sociology no one else out there provides.

    The pidgin guides to a dead rapper are funny, but only because they’re backed by some world class observation and saying what no one else is saying. A ranked list of pieces would help, maybe not in terms of virality but immediate accessibility. Not everyone is ready for the more pithy and direct pieces.

    The material is out there but fairly buried (skimming through years of archives looking for the good ones isn’t for everyone).

  24. Trump is a fat-assed baby boomer coward who will not defend the interests of WHITES as WHITES.

    Trump pushes nation-wrecking mass legal immigration and illegal immigration and amnesty for illegal alien invaders.

    Trump is a complete and total whore for JEW billionaire Shelly Adelson.

    The Pewitt campaign for president hereby challenges the Adelson poodle named Trump to a debate on mass legal immigration and illegal immigration and American national identity.

    Trump puts the interests of Israel ahead of the interests of the United States — That is TREASON!

    Trump and Adelson are using mass legal immigration and illegal immigration as demographic weapons to attack and destroy the European Christian ancestral core of the United States — That is anti-White genocide and TREASON!

    • Agree: Achmed E. Newman
    • Replies: @bored identity
  25. @bored identity

    Didn’t get that comment, especially the seeming mockery and “humor” about “landen” (“landing”?) practice. Please tell me you weren’t making a joke about the boy being thrown.

    • Replies: @bored identity
  26. MB says: • Website
    @The Alarmist

    “One possibility is that major institutions like Facebook, Twitter, and/or Google might be putting a thumb on the scales to discourage my ideas from going viral. It’s surprisingly hard to tell for sure, and thus it seems like a rabbit hole I’m not enthusiastic to head down.”

    Anyone can find out for their lonesome by running the same search in ixquick (anonymous goolag), bing and duck go go and see what comes up.
    In my experience, there’s a bias, if not out right suppression and it’s not in Mr. Sailer’s politically incorrect favor.


  28. @RadicalCenter

    bored identity moves his 4-D queen to seemingly improbable: (10c)

    Please read this before you get yourself in an awkward touch-move situation:

    As you, hopefully, can see – the sudden death rule can be be avoided even if you play with a white pieces.

  29. @Charles Pewitt

    bored identity is getting really bored of all this winning:

  30. @Steve Richter

    Well, I disagree with your disagreement, especially because there was no argument (maybe you don’t have time – I understand).

    Here are the differences: DISQUS makes you sign up with a real email address, and I don’t know what else goes on after that. Mr. Unz’s doesn’t, making it closer to anonymous – yes, I know he can find the IP numbers and more, but he seems like the most stand-up, discreet, honest guy there is, in this respect. I think if the NSA or somewhat like that would “respectfully request” information, Mr. Unz would store a copy of the dBase somewhere secretly and then wipe the whole mess of it off the map and tell them to F-Off, while Mr. DISQUS or whoever would say “yes Sir! What else can we supply you with, Sir!”

    Ron Unz does not do any moderation I know of other than occasionally warning someone that he is repeating the same non-pertinent stuff over and over within the same thread. He leaves the moderation up to the writers, many of which don’t screen out anything as far as I can tell (it appears right away or within 1/2 hour at any time of night). Mr. Sailer is on his hours, and if you are not, as if often the case with me, your comments can sit for 1/2 day and occasionally he must miss a few and they take 18 to 30 hours! That’s not fun, I would agree, but it is what it is. Audacious Epigone made (at least the un-cool words) part of) his policy clear, but I have not ever seen that out of Steve Sailer.

    DISQUS is formatted as nested, not so bad in and of itself, but then one must open up new sections of comments often. I don’t like that crap. Maybe you are used to Faceboot, as that seems the same style, but not this guy. Mr. Unz’s nice linking to the replyee is great, OTOH.

    There ya’ go. Nobody needs you to code anything.

    • Replies: @Achmed E. Newman
  31. @Achmed E. Newman

    Ahh, crap that wasn’t you disagreeing, but, well, at least you and Jim Jones have got my explanation now.

  32. anon[153] • Disclaimer says:

    GoFund me was a nice way centralized to reach her home community and work community, and the requisite amount of money was raised.

    It worked nicely in that instance.

    “It’s nice to be nice to the nice” – F. Burns

    • Replies: @Anon
  33. Mom says:

    Any word on how the little boy is doing?


    Looks like it was a hate crime. The women he couldn’t get were likely white. Now what?

    Aranda told investigators that he knew what he was planning to do was wrong, prosecutors said in the complaint. They said he lashed out aggressively after years of coming to the mall to try to speak with women and being rejected


    • Replies: @OilcanFloyd
  35. @OilcanFloyd

    My guess is that after striking out with yet another adult, he tried to throw her off the balcony, but he couldn’t get her off the ground, so he opted for a child.

  36. Anon[314] • Disclaimer says:

    I’ve wondered about how GoFundMe works re fraud, verifying who the money goes to, taxes, and so on.

    Also, it seems to be biased in favor of people who are shameless and have a diminished sense of privacy, attractive women, etc.

  37. I think this poor boy will be lucky if he doesn’t have permanent brain damage. I heard he had multiple
    broken bones and head trauma. That would be devastating for him and his family. I agree that we
    whites need to organize and protest against this crime and other black on white violence. I remember
    that there were significant white people protesting the incident in Minnesota where there Somali
    cop shot the white woman who was just asking for help.

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