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Here are some more immigration policy phrases that have polled or focus grouped well with voters.

Less future immigration.

What we’re for regarding reduced legal immigration numbers going forward.

One should never forget how revolutionary a concept is the fact that legal immigration is set by government policy.

“Less” is concrete and one syllable.

“Future” is important for two reasons: (a) when one says reduced immigration people often think you want to reduce the number of current legal immigrants–i.e., throw them out; and (b) it avoids the word “legal,” which has a positive association, while still being clear.

 
• Tags: Immigration 
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Voluntary exit

“Voluntary exit” tests far better among voters than the grating “self-deportation,” which polls worse than “deportation.”

Commenter Joe H. suggests “Homeward bound,” complete with a theme song:

 
• Tags: Immigration 
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More immigration terminology that has polled / focus grouped well with voters:

A definition: “Amnesty is when government grants an illegal alien a work permit (or other right to live America).”

Ideally trotted out in full once in every article that deals with amnesty.

Hammers home the idea of “work permit,” which is at once clear, true, and massively unpopular. It cannot be fudged; it defines away the path-to-something-short-of-citizenship-is-not-an-amnesty con. Every amnesty that has been proposed issues a work permit.

Can substitute “illegal immigrant” for “illegal alien” and “in the U.S.” for “in America.”

 
• Tags: Immigration 
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Here’s another phrase that polls well:

Immigration security and enforcement (“immigration security” for short).

Definition: the set of measures to stop and reverse illegal immigration. It’s important to get away from “border security,” which is too narrow a concept.

By crushing margins, the public thinks immigration security and enforcement (when defined to be the set of measures to stop and reverse illegal immigration) is more important than, or is as important as, the security of South Korea, Europe, Israel, or Mid-East oil supplies; the ability to attack Iran; or defeating ISIS. (And by lesser margins head-to-head.)

 
• Tags: Immigration 
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Some polling and focus group work has been done to see what immigration sanity phrases work best with voters. I’ll go over them in a series of posts this week.

Testing is very important in marketing. For example, I was a pretty good marketing researcher but, to my initial surprise, I was a terrible marketer. I’m good at generating ideas, but my tendency is to phrase them in ways that make them ironic, uncomfortable, sardonic, and generally off-putting (e.g., the song allusion in the title of this post), none of which is useful in reassuring the mass public.

Here’s the first of five phrases that have tested well:

Controlled immigration for the national interest. (“Controlled immigration” for short)

“Controlled” polls very well. It’s a little vague, however, so it’s best when reinforced by “national interest.”

One should never forget that, for most people, the idea that you can set immigration policy for the benefit of Americans is revolutionary.

Senator Sessions’ sub-committee is now called the committee on Immigration and National Interest. Also, Barbara Jordan used “national interest” in her testimony to Congress as the key metric in the 1990s.

As a phrase, “an immigration policy that cares first about Americans” is somewhat more popular, but has an unfortunate historical allusion.

 
• Tags: Immigration 
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Steve Sailer
About Steve Sailer

Steve Sailer is a journalist, movie critic for Taki's Magazine, VDARE.com columnist, and founder of the Human Biodiversity discussion group for top scientists and public intellectuals.


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