Yesterday I reflected upon the paradox that leftist opinion magazines, such as The Nation, traditionally garnered more big money sponsors than rightist opinion outlets, which tend to have pretty low-rent advertisers.
In contrast, it’s interesting to look at advertising for a TV broadcast where nobody ever mentions politics but virtually every American on screen is a Republican: the Masters golf tournament, which has the classiest, most CEO-level advertising of any show on television. From Reuters in 2016:
At the Masters, which this week celebrates its 80th edition, sponsors are limited to five: global sponsors AT&T, IBM, and Mercedes-Benz, and international partners UPS and Rolex.
All five are estimated to pay upwards of $6 million annually to have zero signage in view on property, share a combined four minutes of ads per broadcast hour, and follow extremely stringent, narrow rules about how their association with the world’s most exclusive golf tournament can be promoted.
Golf broadcast advertising can be hilariously targeted: I recall the Boeing ads about why the next fleet of airliners you buy should be Boeings.
It would be pretty amusing to actually hear the stars of The Masters discuss politics: e.g., a 90 minute debate between Tiger Woods and Phil Mickelson over which one of them hates Democrats the most. That would probably get pretty good ratings, but it wouldn’t get Mercedes-Benz to sponsor it.