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Outside of movies and alcohol, you don’t hear of much from Mexico in the way of products or brands. But a blonde lady artist in Mexico, Amparin Serrano, has built an impressive new doll brand, Distroller, by coming up with an ultra girly doll experience for little girls that is intended to make them even more nurturing and caring.

From the Los Angeles Times:

Nurse Tania, aka Danielle Hernandez, weighs and examines Susiking, one of the babies from the planet Neonatopia, at the Distroller World store in San Diego, as 4-year-old Sydney Stephens looks on.

She’s not buying a doll, she’s adopting a space baby — and choosing the store over the internet
By RONALD D. WHITE, DEC 01, 2018 | 3:00 AM

As Claire Talerico videotaped her daughter Mia finalizing baby adoption paperwork with a nurse, two things stood out.

For one thing, Mia is just 10 years old. For another, Mia’s baby resembled a pink lacrosse ball with a tiny body attached.

This wasn’t a real adoption. The fictional nurse was an employee of Distroller World, a boutique Mexican toy chain that is about to open its third U.S. store, in Glendale.

“There are no other toys like them,” Mia said of the 12 Distroller babies she has adopted. “At home, we made them a nursery, then I built a little school for them. We even make up voices for them.”

Distroller World is an elaborate example of experience-based retail — where shoppers get to do something rather than just buy something. It’s a style that merchants increasingly are trying out to recapture business lost to the internet.

At Distroller outlets, parents and children are swept up in the story of a planet called Neonatopia, whose 22 different types of babies need adopting.

Once the adoption paperwork is finalized with an employee dressed for the part of Nurse Tania, children follow the arrival of their babies via a “spaceship” that travels around the store via a pneumatic tube. …

The first Distroller World opened in Mexico City in 2004 and was the brainchild of artist and entrepreneur Amparo “Amparin” Serrano.

The idea for the babies came from Serrano’s desire to give her nieces something that would inspire them to be more caring and nurturing, Fillis said.

Here’s one of Serrano’s Virgin of Guadalupe pictures:

Maybe in the future Mexican entrepreneurs, being less weighed down by SJW wokeness at the office, will carve out a niche in the US market providing non-gender neutral toys that make normal boys and girls happy, each in their own traditional gender-specific ways. The marketing slogan could be: “Mexican toys: Not making little children cry on Christmas morning since 2018!”

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  1. J.Ross says: • Website

    “There are no other toys like them,” Mia said of the 12 Distroller babies she has adopted. “At home, we made them a nursery, then I built a little school for them. We even make up voices for them.”

    It is simply not possible to mock up toy institutions and voices for dolls preceding the Destroller class. That’s not how dolls work. Real doll enthusiasts know how important it is to operate within the system.

  2. The smoky back rooms have no problem with this in Mexico. They want Mexicans to reproduce. A lot.
    But if this spreads in the USA, well. lawyers will get involved. And not to win any cases, just cause bankruptcy via legal fees and lawfare. Can’t be having white kids catch onto this.

    • Replies: @(((Owen)))
  3. Anob says:

    Serrano seems rather… European … as in white.

    • Replies: @Autochthon
    , @gate666
    , @Iberiano
  4. Anonymous[137] • Disclaimer says:

    Has anyone ever noticed how Hispanic women are exceptionally good with infants and younger toddlers? But the minute the kids turn 4, they become spoiled brats?

  5. Anonymous[427] • Disclaimer says:

    This is similar to other “doll factory” shops which customize dolls for child customers and their parents.

    It’s not all that new an idea. Originally, Gateway 2000′s retail operation was planned along such lines: each store would have cases, power supplies, motherboards, sound and video cards, sticks of RAM, hard and floppy drives, et al and the customer would order what he wanted and pick the system up in a few hours.

    This is exactly what white box computer stores had been doing since pre-PC days, but economically very successfully after third party cleanroom “100 percent compatible” BIOS motherboards became available. Gateway was a white box vendor with a big advertising budget and cow spotted boxes, and fairly decent tech support.

    Unfortunately, Ted Waitt, an idiot, decided that the stores would function as showrooms rather than “inefficient and labor intensive mini factories” and the customers, told that they could not take a computer home that day, stayed away in droves. Despite clear and persistent input that this was not what customers wanted, Gateway refused to change and the stores went out of business, followed by the sale of the brandname to Acer and the end of the company which three years earlier had employed 30,000 people.

    I’ve often thought this would be a good model for custom “guy stuff”: tool boxes, guns, guitars, you name it. A store where you specify what you want and with custom CNC tooling they put it together and finish it as you like and you take it home that day.

  6. Anon[108] • Disclaimer says:

    The in-store experience when a girl brings her dolls back in for a checkup (and undoubtedly buys something else). Quite well executed business.

    Of course, there are so many problematic areas. No black dolls. And when they adj black dolls, nobody will buy them. And they’ll be criticised for either having exaggerated black features, or else looking like dark skinned whites.

    • Replies: @Buzz Mohawk
  7. Come on. The Koreans were way ahead of Mexico with Uglydolls.

  8. meh says:

    Outside of movies and alcohol, you don’t hear of much from Mexico in the way of products or brands.

    The Mexican Bimbo bakeries own a lot of brands in the USA and worldwide but they have an unfortunate problem with their name in English speaking countries. They are the shirt sponsor for the Philadelphia Union in MLS.

    • Replies: @meh
  9. Hodag says:

    Mexican candy is great. Spicy and sugary.

    A family I know own Ducelandia, a pinata candy birthday store. Pinatas bought for 2 bucks wholesale, 40 retail in Chicago.

    Don’t start me on the lucha libre masks.

  10. I don’t know about you.
    But, I live in San Diego and what I have observed is that a vast majority of the Blue Collar Work in San Diego is made up of Latinos.
    In my opinion instead of Wining about Latinos, we should focus on making them a part of the American Society and make sure that Planned Parenthood, Feminism runs deep into their Society.
    But, Border Control is very very important and LEGAL IMMIGRATION is the main reason Demographics are being changed.
    There is need to drastically reduce the number of Legal Immigrants and that stupid Lottery System needs to go.

    • Replies: @Reg Cæsar
    , @dvorak
  11. meh says:

    The Mexican Bimbo bakeries own a lot of brands in the USA and worldwide but they have an unfortunate problem with their name in English speaking countries. They are the shirt sponsor for the Philadelphia Union in MLS.

    Saying it before someone else does: perhaps they could rebrand as Bimbx.

    • Replies: @Achmed E. Newman
  12. Anon[108] • Disclaimer says:

    They need to add a line of scrawny, dried-out looking IVF babies from 45-year-old eggs. They can be priced at 10 times the regular dolls, and instead of Nurse Tanya, the transaction can be handled by creepy Dr. Franken, who disappears into another room with a copy of Playboy briefly.

    • LOL: Liza
  13. uman says:

    this can’t be. steve has something positive to say about Mexicans !!! Reports of sky falling.

    • Replies: @RadicalCenter
  14. @Anob

    Sure; she’s probably a criolla (or close to it), like most successful Mexicans. What, you think they all are indios or mestizos like the dullards mowing lawns, flipping hamburgers, and hanging sheet-rock in the F.U.S.A.?

    Do keep up: They export their surplus helots to prevent revolts (among other things, but especially to prevent revolts). It’d be like if we could ship Negroes off to Canada anytime they were getting too uppity and restless.

  15. You were a marketing guy of some sort, Steve, right? (though I thought maybe more on the numbers/stats side) Some really enterprising marketing guy at Distroller World Corporate offices ought to spend a short while on youtube figuring out how to market this very same stuff to 10 y/o boys. Nope, no need for a design team and engineers to work out where in China to do the injection molding.

    One hour’s surfing on youtube should tell him that, for the boys, you just sell the same dolls, but with some duct tape, C or D Estes rocket motors, and igniters included.

    • Replies: @Anonymous
    , @Anob
    , @Joe Stalin
  16. A similar marketing scheme was used for the original Cabbage Patch Kids dolls. Creator Xavier Roberts sold them out of an old medical clinic in Cleveland, Georgia repurposed as Babyland General Hospital, which was presented as a birthing, nursery, and adoption center for premium Cabbage Patch Kids.

  17. @meh

    There are lots of possibilities: Beach Barbex and Surfer Kennex for example.

    Then, to branch out a bit, for the little ones, there are: Elmex, Kermex, The Cookex Monstrex, the Smurficis, etc.

    • Replies: @academic gossip
    , @Aardvark
  18. OT: God Bless Denmark!

    Time to start working on getting my kids Danish citizenship. (Yeah, I get the irony. But my kids like pretty Nordic . . . because they are, so they wouldn’t exactly be hurting the gene pool.)

  19. @Hodag

    Mexican candy is great. Spicy and sugary.

    It’s that shweet lead content that makes it especially tasty.

  20. Anon[260] • Disclaimer says:

    The dolls have a whole pro-life slant: there are many who are actually “fetuses” and even “cigotos”. They teach little girls to value life from conception. Not coincidentally, the popular devotion to Our Lady of Guadalupe, mother of a Civilization of Love, is fomented through many products: backpacks, lunch boxes, watches, etc. the aesthetics are cool and colorful. They also have dolls that poke gentle fun at some classist stereotypes: the shopaholic doll who brags about her “Mayami apartment”. Accompanying texts are very funny. Little girls will cover their schoolbooks with the whimsical wrapping paper.

    American men should really cease complaining about the ravages of feminism and start setting right their own houses. Too much whining, too little responsibility. Women will naturally respect a man willing to provide, protect and exercise loving authority.

  21. Anonymous[427] • Disclaimer says:
    @Achmed E. Newman

    One hour’s surfing on youtube should tell him that, for the boys, you just sell the same dolls, but with some duct tape, C or D Estes rocket motors, and igniters included.


    Really, Heathkit would make money today if it were done right…but it would not make the kind of ROI that venture capital wants to see. It was always a company that made a steady but unspectacular profit and was based in Benton Harbor, Michigan, employing starter employees. It was a good place to start in electronics but not to wind up once you had experience.

    Most of the market would be old duffers and not kids, but money is money.

    • Replies: @Reg Cæsar
  22. Anob says:
    @Achmed E. Newman

    “One hour’s surfing on youtube should tell him that, for the boys, you just sell the same dolls, but with some duct tape, C or D Estes rocket motors, and igniters included.”

    LOL, return them to their native planet.

  23. @Achmed E. Newman

    Hmm, Space babies, Estes rocket motors? Let’s make them unisex and build them with water rocket packs. The you could have advertising showing boys and girls launching them to the cosmos! Perfect for your budding SJW mom.

  24. @Anon

    You have no idea how bad things are here.

  25. @Anon

    Women will naturally respect a man willing to provide, protect and exercise loving authority.

    Step 1 in our 12-step program will be to eliminate Family Court. If you don’t do step 1, there cannot be any loving authority. I’m sure you’re right that Mexico has not got the feminist infection as bad as America does.

    • Replies: @Reg Cæsar
  26. @Joel from San Diego

    In my opinion instead of Wining about Latinos…

    They don’t wine about latinos in San Diego. You do that in Napa.

  27. Huh. It’s like Mexico is this actual country with factories and kids’ toys and architects and surgeons and everything.

    I hear tell there’s a lot of actual countries out there and the rest of the planet isn’t this awful prison where mean Americans keep everybody else locked up.

    There’s really no justification for immigration at this point other than electoral politics and cultural warfare. The few remaining places incapable of self-governance just need to have their leaders deposed and some consortium of serious countries can run them instead.

    • Replies: @Oleaginous Outrager
  28. @Anonymous

    Really, Heathkit would make money today if it were done right…

    I made a Heathkit broadcast radio as a kid (Dad soldered), and my family and I tried it out. I was mortified the next day in school when a classmate told me his family had heard it.

    Looking back, though, I like to imagine Baby Barack heard it, too. But the Waianae Range likely got in the way.

  29. @Achmed E. Newman

    I’m sure you’re right that Mexico has not got the feminist infection as bad as America does.

    On the other hand, they’re to blame for community property. Though it probably was benign in the prerevolutionary days, when divorce was prohibited.

    Come to think of it, how does community property work when a man has two families simultaneously? Or is that the whole point?

    ¡Keep that mamacita marrón‘s patas off my hacienda!

  30. No “Latinx” for This Latina

    A friend in the airline industry who was transferred from Los Angeles told me people in her position are commonly called “ex-LAX”.

    Someday there may be “ex-Latinx”.

  31. @Achmed E. Newman

    Kennex, what is the frequenxy?

    Californex, along with Carolina, Vermonty and the Isle of Miami are state names in the future-English argot from the unsurpassable Onion video of news from the year 2137, . The “future news” report was done with a great ear for the slow normalized deterioration of syntax, semantics and orthography that parallels the disintegration of social structures. A work of geniux.

  32. gate666 says:

    plenty of mexicans are white.

    • Replies: @DCThrowback
  33. Further proof that the real problem with NAFTA was it included Canadians.

  34. @The Anti-Gnostic

    the rest of the planet isn’t this awful prison where mean Americans keep everybody else locked up.

    Well then, what would it take to make it so?

    how to market this very same stuff to 10 y/o boys

    Easy, just crank that ““spaceship” that travels around the store via a pneumatic tube” up to warp 10. You’ll sell crash test dolls by the dozen.

  35. Anon[425] • Disclaimer says:

    Looks like Latin x 1000

  36. Aardvark says:
    @Achmed E. Newman

    Get with the program. There cannot be a vowel in between the consonant and the “x”.

    • Replies: @Achmed E. Newman
  37. @Aardvark

    Get with the program.

    I guess I’m not with the program, come to think about it… feels good, man.

  38. @Anon

    One Precinct Has 120% Turnout.

    What do you want to bet that that precinct is the residence for most of the high-school football coaches working in Southern California. They seem to be the only people who really GET percentages, least from what I’ve been yelled at with:

    “Come on! I don’t want to see you working at 100% out there, ya bunch of girls! I want 110%! We need to up our game, guys! By end of practice week, I want all of you giving 135%! Then, two weeks from now when we play the Catholic school, we can work at a de-rated 105%.” “But coach, I was led to believe there would be no math.” “No more of that, boy, now get down on the floor and give me 10 – that’s both your hands!”

  39. songbird says:

    I was just thinking about how different and unwoke Mexican, (other Latin countries etc) seems to be from American TV.

    There are plenty of theories one could come up with to explain it. Maybe, the really insane stuff requires a certain IQ threshold. But part of it could be the language – Spanish is a clearly gendered language, with no neutral gender and where even the adjectives describe genders.

  40. dvorak says:
    @Joel from San Diego

    we should focus on making them a part of the American Society

    The second generation are mainly baby mamas, low IQ ‘college’ ‘graduates’ with massive entitlement mentality, or cholos/cholas. Or haven’t you examined the statistics / paid attention to iSteve?

    The GOP tried your strategy for 40 years with Kemp and the Bush family. But you pipe up as if your idea were original. Goes to show that Kempists will never learn and must only be shunned. Go away from here, go to a Ben Shapiro event. Don’t return.

  41. She resembles Tony Gonzalez:

  42. @Anonymous

    That’s where dad – should – come in. This civil society thing is learned, by example and by instruction (with consequences attached for failure to get with the program). The id and the ego take care of themselves, the superego, not so much. That last is inculcated, and men who understand boundaries, dignity, and personal responsibility to others have a role to play in that work. Narcissistic girlie men whining for a safe space have nothing to offer here, and unfortunately, in our massively feminized culture they are far too prevalent.

  43. @Doktor Jeep

    They want Mexicans to reproduce. A lot.

    Mexican authorities have been working hard since the 1960s to cut birthrates and provide cheap, reliable birth control across the nation. They’ve de-fanged the Church and brought modern fertility control to rural and conservative and indigenous communities everywhere.

    Fertility rates dropped to replacement level 2.1 around 2000. And they’ve fallen a bit more since then.

    It’s the US government that wanted Mexicans to reproduce and provide a permanent incoming tide of low wage serfs; Mexicans know that prosperity requires an end to population growth.

    • Replies: @Corn
    , @RadicalCenter
  44. Terroridsts in Our Midsts?

    Por qué call a child’s toy a distroller,
    An exact homophone of destroyer?
    Could it hold una bomba
    To send tots to la tomba?
    Valid fear or just mere paranoia?

  45. @J.Ross

    “Destroller class,” like the battleships, I get it, good one.

  46. @Anon

    Hey, that’s just like a service center at a Mercedes-Benz stealership. Walk in for their $500 oil change, and walk out spending $2000 because your baby needs it.

    Yes, it is “quite well executed business.”

    Maybe we should ask some of our genius MBA graduates: “Where did the idea of paying a premium to be free of cares go?” Now it means paying a premium so that you can continue to pay a premium for as long as you own the product.

    • Replies: @Anonymous
  47. Corn says:

    I think Steve noted a few years back that Mexican immigrants to America have a higher fertility rate than Mexicans who stay in Mexico

    • Replies: @RadicalCenter
  48. DCThrowback says: • Website

    yes, esp the ones that travel to support el tri in world cup matches. a more stereotypical mexican you’ll never find, except for the whiteness.

  49. Rapparee says:

    “…less weighed down by SJW wokeness at the office…”

    I was chatting with a Mexican PhD student a couple months ago who was getting his degree in California. He said that when he first came to the US, he automatically disliked Donald Trump over his comments about Mexicans, but after a year of enduring the social-justice lunatics on campus (and listening to their elders in the mainstream Democratic party), he admitted that he finally understands why Americans voted for the man.

  50. Hhsiii says:

    Mariners fire their Latinx high performance lady. She cries racism and sexism. The Lakers managed to fob her off. Sounds like bamboozeled with some advanced degrees.

    The sbnation blogs are particularly credulous about this type of nonsense.

  51. Jack D says:

    Outside of movies and alcohol, you don’t hear of much from Mexico in the way of products or brands


    You don’t hear because most of them come in under American (or Asian or European) brands. Here are the leading imports from Mexico:

    Vehicles $74 Billion (Passenger cars, Vehicle parts)

    Electrical Machinery $63 Billion (Flat screen TVs , Electrical Generators, Monitors)

    Machinery $49 Billion

    Crude Oil $14 Billion

    Medical Instruments $12 Billion

    Fresh Vegetables $4.8 Billion (Avocados, Tomatoes)

    Fresh Fruits $4.3 Billion

    The number of cars alone is enormous – around 2,500,000 cars/ year.

    But yes, as far as Mexican brands go, very few are familiar to most Americans (unless they are Mexican). Most of the biggest Mexican companies sell mainly to their domestic consumer market, peddling food & beverages & other retail goods, phone service, banking services, etc. and export very little under their own name.

    • Replies: @RadicalCenter
  52. Anonymous[427] • Disclaimer says:
    @Buzz Mohawk

    Mercedes-Benz stealership

    But, of course, you repeat yourself.

    I was given a book recently on what its authors consider the finest automobile of all time, the Mercedes Benz W123 chassis. In many ways it is, being one of the last German cars designed before the old guard trained by Neubauers and Uhlenhauts retired out and the new hip Gemütlichkeit types replaced them.

    In many other ways it’s a piece of shit.

    The HVAC is a nightmare, using Chrysler parts. The wiring used an insulation made of corn products, which would be fine but for its tastiness to rodents. And rust…unlike a frame based or conventional unibody car the design is almost impossible to economically repair once rot has set in, which it always does. While the diesels and the base petrol engine are fine, the DOHC six is a nightmare that needs to have the head pulled off to replace a small, cheap connecting water hose, and while the K-Jet fuel injection works well, the ignition and alternators are shitboxes too.

    The new Benzes..and BMWs.. and VW/Audi/Porsches……..electronic nightmares. For all the beautiful WWII radars and the Neumann microphones and Klangfilm audio stuff the Germans made, they sure as hell can not do modern ruggedized electronics at all.

  53. Jay Fink says:

    Has anyone else noticed that Mexican mothers (the English speaking ones) call their daughters “mama”? Sometimes they call their sons daddy or poppy. For example a daughter will ask her mother for a doll and the mother says “OK mama put it in the cart”. I wonder what the psychology is behind this? It sounds like they are saying their children have power over them.

    • Replies: @RadicalCenter
    , @Anon
  54. @Anon

    Democrats will happily undermine voting rights to win elections. Their plan is to steal our country. The suppose there will be no blowback at all. cf. Corvinus.

  55. @Hodag

    Mexican candy all has the same tamarind taste. They should try other tastes.

  56. Iberiano says:

    Our whole family is white (Criollo), and many of my female relatives look like her (Blonde/Green or blue).

  57. @uman

    Steve doesn’t hate Mexicans, and he never said or implied that he did. I don’t hate them either. At all. I’d be all for greatly increasing student exchange programs, tourism, and trade between us and many countries in the world — with everyone returning home after their studies, vacation, or temporary work here.

    We just don’t want our country, meaning land, culture, language, and sovereign power, given over to them.

  58. @Jay Fink

    Yes, this is accurate here (Los Angeles). Never understood it. Doesn’t seem to make sense.

    • Replies: @RationalExpressions
  59. @Jack D

    Overall you’re right. But I’d wager that there are several tens of millions of white and Asian Americans — all over California and Texas and now Chicago — who see Mexican brands of food and drink regularly in grocery stores, because we live in areas inundated with Mexicans and their offspring.

  60. @Corn

    Yeah, it’s easier to have three kids when most of your life and their life is paid or by white (and Asian) Americans, who are disproportionately represented among net taxpayers.

    Prenatal care, delivery, postnatal care, car seat for the baby, formula and food for babies and kids via WIC food stamps, clothing, dental care, sometimes even bicycles and toys, paid for by the Fed gov, state gov, and traitorous churches and charities.

    But at least their children will grow up with a sense of gratitude to the people who let their parents in and subsidized their entire life, right?

    • Replies: @Jay Fink
  61. @(((Owen)))

    The RC church, too, helps a slight bit these days with suppressing fertility, by spreading homosexuality.

  62. Jay Fink says:

    I notice a lot of the Hispanic women who use these handouts have their hair and nails done and wear new sexy looking clothes and shoes. When you have all your essentials paid for by the government you can afford to pamper yourself. I have seen people (usually older white people) complain about this in lines at stores.

    I have mixed feelings on this. I am strongly against welfare programs (for all races), especially long term. Yet I like seeing women all dolled up and sexy looking. I like the lack of female modesty in Hispanic culture, it’s the polar opposite of Islam in many ways.

  63. @RadicalCenter

    Priming the kids to give them grandchildren?

  64. Anon[200] • Disclaimer says:
    @Jay Fink

    It’s an endearment within a certain social class. Motherhood is well-respected, so humbler Mexicans will call their daughter “mama” as an endearment, and also call “madre” a much older women they don’t know well. Just like an American might call her husband or grown son “baby”.

    • Replies: @Jay Fink
  65. Jay Fink says:

    What does meho (sp?) mean? That’s one I hear a lot.

    • Replies: @Anon
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