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Mao-Maoing at Missouri

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The Black Autumn on college campuses seems to have withered, due to cold weather and college administrations doing their damndest to convince the top black protestors that they’ll be able to get diversity jobs on campus so they won’t have to leave their racist environs for the rest of the world, ever.

From the New York Times:

After Racist Episodes, Blunt Discussions on Campus
By JOHN ELIGON FEB. 3, 2016 385 COMMENTS

Scott N. Brooks, draped in a dapper shawl-collar sweater, looked out on the auditorium of mostly white students in puffy coats and sweats as they silently squirmed at his question. Why, he had asked, does Maria Sharapova, a white Russian tennis player, earn nearly twice as much in endorsements as Serena Williams, an African-American with a much better win-loss record?

Because Sharapova’s prettier, has blondish hair and longer, thinner legs? Because female consumers more want to buy stuff that holds out the promise that they’ll look more like Sharapova than Serena?

“We like to think it’s all about merit,” said Dr. Brooks, a sociology professor at the University of Missouri, speaking in the casual cadence of his days as a nightclub D.J. “It’s sport. Simply, the best should earn the most money.”

Or maybe the most endorsement money goes to the female athlete who takes fewer artificial male hormones?

In any case, only two women make the Forbes top 100 highest paid athletes. Serena makes $13 million per year in endorsements, which is only half of Sharapova’s $26 million, but a lot more than most other female athletes. On the other hand, Serena makes about twice what quarterback Tom Brady, who has won four Super Bowls, makes in endorsements, and she makes more than ten times what Clayton Kershaw, the best baseball pitcher of the 2010s, makes in endorsements.

In the current Forbes list, the top five beneficiaries of endorsees are Roger Federer (white), Tiger Woods (caublinasian), Phil Mickelson (white), LeBron James (black), and Kevin Durant (black). Blacks would seem to do fine overall.

If you want to get it into the details, black men seem to do extremely well from endorsements, black women less so. Could this have something to do with blacks being more masculine on average?

Fortunately, college students know enough not to bring up suggestions like that. They know that if they just sit there with blank looks on their faces, eventually the racial haranguing will stop and they’ll be allowed to leave.

Maybe tennis is not as popular here as overseas, one student offered. Dr. Brooks countered: Ms. Williams is a global figure. As the room fell silent, the elephant settled in. Most sat still, eyes transfixed on the stage. None of the participants — roughly 70 students new to the University of Missouri — dared to offer the reason for the disparity that seemed most obvious. Race.

The new frontier in the university’s eternal struggle with race starts here, with blunt conversations that seek to bridge a stark campus divide. Yet what was evident in this pregnant moment during a new diversity session that the university is requiring of all new students was this: People just don’t want to discuss it.

The racist episodes that rocked the Missouri campus last fall, leading to resignations by its president and chancellor, set administrators here and around the country on frantic course correction efforts. They have held town halls to hear students’ complaints, convened task forces to study campus climates, adjusted recruiting strategies and put in place new sessions on implicit bias and diversity, like the one Dr. Brooks spoke at, held in mid-January.

More an introduction to the diversity on campus than an instruction manual for navigating it, the session featured eight professors who spoke about their teaching and research that related to race and culture. One presented a campus survey showing how Missouri students’ attitudes broke down based on their race (for instance, about 63 percent of black students identified as liberal, while only 38 percent of whites did). Another discussed myths about Islam and offered a few surprising facts (the country’s oldest mosque is in Cedar Rapids, Iowa). Yet another talked about cultural appropriation (Mexican-themed costume parties can be offensive).

And then there was Dr. Brooks, a 43-year-old African-American who teaches “Race and Ethnic Relations” and challenged the students to think about race through the prism of sports. He offered a gentle explanation of the Williams/Sharapova discrepancy: “Maria is considered a beauty queen, but by what standards of beauty? Some people might just say, ‘Oh, well, she’s just prettier.’ Well, according to whom? This spells out how we see beauty in terms of race, this idea of femininity. Serena is often spoofed for her big butt. She’s seen as too muscular.”

Here’s the most popular comment on this article:

Dave Boz Phoenix AZ 18 hours ago
The anti-intellectual nature of this browbeating session is disgusting in any setting, but especially in a university. It is obvious that this is not a “discussion” but a demand to submit to a correct set of opinions and answers. The facile and unsupported notion that a black athlete can only receive fewer endorsement offers because of racism is just one of the ill-thought out examples that indicate that this not a learning but an indoctrination session. The students know that they’d better not try to have a “discussion” or the browbeating will get worse. This is not a session or an environment for the purpose of learning; it is to make the students submissive and to encourage them to adopt the university’s approved thought process: “Submit. Conform. Obey.”

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242 Comments to "Mao-Maoing at Missouri"

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  1. Black Lives Matter activists are the new Red Guards. Let’s just hope they are less successful at destruction than their predecessors.

    • Agree: dc.sunsets
    Reply More... This Commenter Display All Comments
  2. says:
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    Sharapova should be made to pay reparations to Serena.

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  3. I am interested in what exactly they would like to do to counter the fact that more people are attracted to Sharapova than Williams ? I do agree with the idea that beauty is a subjective measurement, however the subjective preferences of the overall population can be measured. You may not like the fact that some talentless pop star makes more money than some unknown talented musician, but if the overall number of people support the one over the other, what are you supposed to do ?

    • Replies: , , ,
  4. Yet what was evident in this pregnant moment during a new diversity session that the university is requiring of all new students was this: People just don’t want to discuss it.

    Bullshit. Here we are discussing it fine.

    We don’t want to discuss it with bullies and liars. Race or anything else.

  5. Leftist conservative [AKA "GOD ✓ᵛᵉʳᶦᶠᶦᵉᵈ"]
    says:
         Show CommentNext New Comment

    and once again I will be the only person to ask this question: why is this phenomenon occurring?

    The only person on this forum to ask this question? The only person in america to ask this question?

    The only person in the world to ask this question?

    Gasp! Did I break a taboo??

    • Replies: ,
  6. Meanwhile, the University of Connecticut is constructing a new residence hall for black male students only, in the hopes that if black males have their own place to live without white people around they’ll get better grades. The ScHOLA²RS House—which stands for “Scholistic [sic] House Of Leaders who are African American Researchers and Scholars”—”is a scholastic initiative to groom, nurture, and train the next generation of leaders to address grand challenges in society through the promotion of academic success in undergraduate programs at the University of Connecticut and in competitive graduate programs.”

    https://www.campusreform.org/?ID=7228

    [Name redacted], a sixth-semester puppetry major, ascribed opposition to the plan as simply racist. “The white portion of the University of Connecticut is probably not ready for it,” he speculated. “You have people who are going to go against it because they are just racist and they see this as a form of segregation or that [blacks] are getting better things than [whites] are.”

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  7. Because Sharapova’s prettier, has blondish hair and longer, thinner legs? Because female consumers more want to buy stuff that holds out the promise that they’ll look more like Sharapova than Serena?

    Dude, make up your mind. Do you believe in meritocracy or not? It’s a tennis competition not a beauty competition isn’t it? Why do you go on and on about IQ when it’s looks that you really judge people by?

    Serena owns Sharapova in tennis: 19:2

    Btw, I watched that Wimbledon final against Serena which made Sharapova a star. Called the most stunning upset in tennis history I sensed something fishy about it: Serena was acting strange. In light of the recent charges of match fixing in tennis, I now suspect that match was fixed. Maybe the truth will come out someday. Maybe not….

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  8. What does it add to the story to call the instructor’s sweater “dapper?” It is not an illuminating or telling detail, it’s not even a relevant one. Makes it sound as if the writer is distracted & already bored with what will follow.

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  9. These “sensitivity” workshops are a straight up dominance play intended to quash any nascent dissent from the orthodoxy on race.

    Brought to you by these folks:

    https://www.umsystem.edu/curators/members/

    6/6 white

    6/6 lawyers

    5/6 Democrat (the R – the loser to Jay Nixon in the last governor’s race – was added after the protests, the board at that time was 8/8 D)

    0/6 teachers

    Dominance plays have their due effect, but one thing with which they go uneasily is victim narratives. Actual victims are less likely to receive a fair hearing when this sort of thing is going on. It is well-poisoning.

  10. says:
         Show CommentNext New Comment

    Wait a minute… 43, an associate professor at a flagship campus, and a former “night club DJ?”

  11. And as far as can be discerned, 0/6 Jewish.

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  12. Wow! Why so much push back in the comments section at the times on having conversations about race? OK, the specifics of the teaser presented by the professor at start of article is superficial and can be criticized as off the mark; but it is just an opening gambit to further exploration of students thoughts, opinions and preconceptions. It’s concerning that this many NYT readers can’t get past this to the point if the article. This makes me pessimistic about the prospects of improving our national dialog about what divides us.

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  13. “And then there was Dr. Brooks, a 43-year-old African-American who teaches “Race and Ethnic Relations”…He offered a gentle explanation of the Williams/Sharapova discrepancy: “Maria is considered a beauty queen, but by what standards of beauty? Some people might just say, ‘Oh, well, she’s just prettier.’ Well, according to whom? This spells out how we see beauty in terms of race, this idea of femininity. Serena is often spoofed for her big butt. She’s seen as too muscular.””

    I think Dr. Brooks should be forced to hand over his personal computer to analyze what kind of pr0n he has on it. I’m wagering most of the women (assuming it’s not gay pr0n, which may be a generous assumption) look more like Sharapova (both in terms body type and skin color) and a lot less like Williams.

    • Agree: International Jew
    • Replies:
  14. If Tyra Banks were a top tennis player, she would probably earn more than Selena in endorsements too, due to having the modeling factor added to sporting fame. Selena is somewhat homely in appearance and the majority of both white and black men would probably prefer to sleep with Sharapova, given the choice.

    Sharapova is also naturally photogenic, whereas although having lots of money helps Williams improve her appearance via hair weaves, make-up, photoshopping, and designer clothing, it tends to be a case of a pitbull wearing lipstick as far as the camera is concerned.

    It is true to some extent that standards of beauty are socially determined, but it unlikely that Williams would have ever won a prize in a beauty contest, regardless of which planet it was held on.

    Nevertheless, Williams, due to her prowess at tennis having made her face and body and pleasant personality well-known, has been able to earn vast amounts of money by endorsing commercial products, showing that there is a substantial black market for consumer products, especially in the US.

  15. Jews a leading indicator, not a trailing one…and I am sure many do not want to live in the august locale of Columbia, Missouri.

  16. No one ever says anything to the black women who in the middle of public up and beat with such amazing fury their crying toddlers for still crying from being beaten two minutes before. I suppose that means in an intuitively objective way you can say that black women are the most terrifying people in this country, when none dare stop their wild child abuse in the middle of Wal Mart. Never that I’ve seen anyways, which is to say I didn’t step in either.

    And that familiar occurrence explains just about everything I think, explains how these things have played out, whenever black coeds have inflated some stupid controversy since whenever it started. White people are timid in the face of this force of nature that is the angry black woman. For Example, the video posted here back ago of the black girl at Princeton, reaming the President with mostly grammatical vehemence, livid over Woodrow Wilson I believe, well watching that one-sided display of verbal aggression reminded me of what I do know about smarter black women. Which is simply that it pisses them off when you don’t respect them, by disengaging by your body language and eye contact, exactly as the guy was doing, being passive aggressive you could say, conveying no I don’t care what your yelling about, not even enough to tell you I don’t care. And so she works herself up til she’s basically out of breath, which she does because, and this is the thing, that is much of what they mean by racism. What looks like an authority figure submitting is arguably the man condescending. Which is not something we can’t understand from the black girl’s perspective.

    Point being, whatever can be done to resolve or mitigate this season of hysterics, would to my mind obviously start with administration willing and confident and able to simply deal with unhinged black women effectively. It is possible it’s been done. But naturally such an interlocutor would only be white. And I don’t know, such a person may not exist in that world. Start counting back from the number of white men who date black women I would say.

  17. Getting past the 2 Minute Hate imposed on incoming Mizzou students, some more interesting data:

    “Since 1980, the percentage of blacks and Hispanics among those attending higher education institutions has more than doubled, from 13 percent to 28 percent in 2014, while the white population has dipped to about 52 percent from 84.”

    52 + 28 = 100, right?

    What are the other 20% of students, if they aren’t white, black, or Hispanic, and why isn’t their race mentioned? Why isn’t a nearly 40% decline in white enrollment any sort of problem at all?

    “The four-year graduation rate for black students who started college in 2007 was 21 percent, a mere 1 percentage point higher than for the 1996 cohort. (At the same time, the rate for white students went up 7 percentage points, to 43 percent.)”

    One in five black students who starts at Mizzou manages to graduate within four years. How many graduate within five years? Within six years? What percentage fail to ever graduate at all?

    • Replies:
  18. Cryptogenic [AKA "Gentile Ben"]
    says:
         Show CommentNext New Comment

    At first I thought the picture of Sharapova was of a student by the Lazy River, but there was no burning cross so I figured it out.

    If you squint and turn your head just right you can kinda see a difference between Maria Sharapova and Serena Williams. What’s really weird is how you can do this with all Russian and African American women.

  19. says:
         Show CommentNext New Comment

    Steve, are your aware of the Republican running for Governor of Missouri, Eric Greitens? I learned of him through an Ann Coulter anti-Cruz tweet link. He teaches classes at U. Of Missouri. He’s Jewish, a former U.S. Navy SEAL, and is a Rhodes Scholar with a doctorate from Oxford. He did 4 tours of duty as a SEAL commander in Iraq, Afghanistan, and other spots targeting Al Qaeda. He earned the Bronze Star and Purple Heart among other combat/service medals. Here’s one article on him: http://forward.com/news/217642/jewish-navy-seal-vet-jumps-into-missouri-governor/
    His campaign site: http://ericgreitens.com/issues/

    • Replies:
  20. There is currently a link on the NY Times front page (“Insider” section) to this article:

    http://www.vox.com/2016/2/3/10905466/gifted-black-students

    If you exclude a priori (because your world view does not permit it) the possibility that fewer blacks are selected for gifted programs because there are fewer (intellectually) gifted blacks, then the only remaining explanation is racism. If on the other hand, blacks dominate certain sports and whites are scarce, this is because of the overwhelming talent of blacks even in the face of the racism that holds them back.

    So the whole deal is sort of a Catch-22, heads I win, tails you lose setup . You bring the whites to a struggle session and you dare them to say that blacks in general are less attractive or intelligent or whatever. If they are dumb enough to take the bait (and most aren’t) then you can brand them as racists. If they sit mutely, you can “explain” to them that they are racists anyway. Like all witch trials, the outcome is predetermined and anything the accused (in this case the entire white race) does is taken as evidence of guilt either way.

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  21. Williams looks like a genetically engineered freak.
    Look what race and type of female is on most successful black athlete’s arms.

  22. says:
         Show CommentNext New Comment

    The silence hangs in the air as people realize they can’t say what they instinctively think but have to come up with something that’s deemed acceptable. Saying that the muscular Williams reminds them of a gorilla whenever they see her would be so way out of line as to cause a riot. But really, be honest, isn’t that the mental association most people immediately make when they see pictures of her? Everybody is always just pretending because they feel they have to, such is the situation.
    Do these endorsements from athletes actually have value? Much is spent for them so I assume the companies must know what they’re doing even as everyone realizes they’ve been paid to say it so therefore it really isn’t true.

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  23. “Why, he had asked, does Maria Sharapova, a white Russian tennis player, earn nearly twice as much in endorsements as Serena Williams, an African-American with a much better win-loss record?”

    Uh, because market research and actual results have indicated that using the healthy, pretty white gal sells more product than the intimidating, linebackerish black gal?

    Just as in the mortgage debacle, black social activists cannot see that the numbas have been crunched, the results are in and that the Market has spoken!

    It can only be due to a combination of mule-headedness and paranoia that a vast white-wing conspiracy operates with the explicit intention of short changing them that black so-called intellectual spokespersons cannot grasp that most business decisions are made simply on the basis of profitability.

    Somehow, they believe that an executive, employee or consultant can make unprofitable choices and still keep his job, that there is no universal, independent corrective at work that punishes idiocy.

    Black stupidity is circular. They cannot fathom that all actors may be constrained by larger, independent forces. For them, every thing is about Magic. If something bad befalls them, then it’s because someone is operating against them, not because they are out of step with the Universe. They acknowledge no impartial negative feedback which might correct their errors of ignorance, sloth and vanity. And so they double down with intimidation and indoctrination of the young and powerless.

    It’s up to us, fully-grown white men to protect our children from bullying by these jibberish-spewing con artists. In my day it was Jive, now it’s Rap. Call it what you will, the purpose hasn’t changed–intimidation. Black men excel at talking forceful bullish*t. Obama is as good example as any.

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  24. Maria is considered a beauty queen, but by what standards of beauty? Some people might just say, ‘Oh, well, she’s just prettier.’ Well, according to whom?

    Yeah, I imagine a silverback gorilla would find Serena to be the prettier one but I bet that wasn’t the answer he was looking for.

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  25. If they are dumb enough to take the bait (and most aren’t) then you can brand them as racists. If they sit mutely, you can “explain” to them that they are racists anyway.

    This Catch-22 is identical to the one in Corporate America, the difference being that (largely) 18-year-olds lack the background to recognize Reeducation Camp 101.

    I vividly recall being required to attend a similar harangue as a J&J employee at a sales meeting, administered by a female lawyer. Paradoxically, the room was over 50% women and “minorities” were over-represented significantly compared to their percentage of the population as a whole, much less the population of college grads (given that a college degree was a hiring requirement.)

    This was 17 years ago. We white males already knew enough to keep our mouths shut then. Our kids surely know it now.

    The difference today? I can’t be fired for crimethink.

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  26. ” “Submit. Conform. Obey.” ”

    Translate that into Latin, and it would make a nice motto for some institution of higher learning today. The Latin translation, apart from oozing class, also has the great advantage that most people wouldn’t know what the words mean.

  27. says:
         Show CommentNext New Comment

    Where are the sources on Serena taking male hormones.

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  28. I used to bristle at all this reeducation camp BS (especially the white privilege, “white males get to do life on the easiest setting,” etc.)

    Now I just laugh.

    There are millions of people who are smarter than I am. I respect that talent. Often, the people who before and today contribute the most to my comfortable living standard were drawn from this cohort, so I’m grateful to them. It does not remotely occur to me to resent them.

    To those who resent me (and mine) and covet the benefits reality showers on us simply because our parents’ genes conferred a fast track to success, I can only say, “Too bad, so sad. It must suck to marinate your entire life in the realization that you were late in line at the genetic store.”

    My white privilege is nothing but high intelligence and low time preference, characteristics largely dependent upon DNA. Those who attack this attack me at the cellular level, which is to say they clearly wish to exterminate what makes me, ME.

    If this isn’t war, what is?

  29. roughly 70 students new to the University of Missouri

    The truly frightening part of this article.

  30. Why does it matter if it’s gay porn or not? Having a bunch of videos of non-black guys doing each other would be just as indicative of his hypocrisy as having a bunch of non-black guys doing non-black girls or non-black girls doing non-black girls or non-black guys doing black girls doing non-black trannies, etc

  31. You nailed it exactly. Too bad these impressionable young students are unlikely to hear anyone give this type of explanation of the things to which they’re subjected.

  32. Unless you wanted to allude to the Chinese leader and self-criticism sessions during the Cultural Revolution, shouldn’t it be “mau-mauing,” after the 1950s era Kenyan liberation/terrorist group? Tom Wolfe wrote Mau-Mauing the Flak Catchers, and Robert Ruark’s novel Something of Value was set in the context of the Mau Mau insurgency in Kenya.

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  33. Steve, apologies for being pedantic, but isn’t it “mau-mauing”? (Unless there was some reference to the Chairman in there that I missed.)

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  34. On the other hand, Serena makes about twice what quarterback Tom Brady, who has won four Super Bowls, makes in endorsements,

    How does RG III compare in endorsements to Brady?

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  35. “Scott N. Brooks, draped in a dapper shawl-collar sweater, looked out on the auditorium of mostly white students in puffy coats and sweats as they silently squirmed at his question.”

    Yeah, we get it. Sharp-dressed fashion-plate black man. Grubby white-trash students.

    Subtle.

    Brooks, like all race-studies professors, is a fraud. He has phony degrees in phony subjects – credentials that qualify him as a peddler of bullshit. He is a state certified ju-ju man in the field of race/class/gender witchdoctory.

  36. If Serena looked like Rhianna or Beyonce we wouldnt be having this comcersation.

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  37. What’s interesting to me is the fact that Serena makes more in endorsements than Brady despite the fact that everybody likes the NFL and very few give a shit about tennis. There’s about 15 times as many NFL fans than tennis fans in the US. Perhaps Serena, with her POC girl power persona, is a better face to put on the Wheaties box than Brady, with his cheating and the Patriots’ general opposition to the kind of sentimental jock-sniffing that Papa John’s can use to sell pizza?

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  38. One of the emeritus faculty members at the Mizzou sociology department is named “Andrew Twaddle”. Hard to imagine a more fitting name for a sociologist.

  39. Tiger Woods may have been a fine golfer, but if he had the same skill and success but was a fat ugly ol’ white bubba what kind of endorsements would he have gotten?

    Life ain’t fair.

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  40. According to the government 75% of the students at Mizzou score above 23 on the ACT.

    The average ACT score for blacks in Missouri is 17. This is why only 20% of blacks at Mizzou graduate within 4 years.

    The media makes the lack of diversity or low minority grad rates to be some mysterious thing or act of vicious racism. When the reality is that blacks don’t have the intellectual chops to compete at this high a level.

  41. In the comment section in the Atlantic article about this study, people pointed out that the researchers minimized the test scores of black students and focused on more subjective criteria for gifted ability.

  42. Correct. But there’s a simple response that doesn’t require you to posit an explanation but turns the tables on the accuser: why do Jews and Asians do better than non-Jewish whites?

    What’s the appropriate response to that question that doesn’t apply to whites vs. blacks & Hispanics?

    If the accuser says Jews and Asians have a better/stronger culture than whites, then that explanation can apply to whites vs. blacks. Given the insanely high rate of black illegitimacy that explanation, correct or not, certainly has teeth.

    One thing is for certain: the accuser won’t claim that Jews and Asians discriminate against everyone else, and he/she/zhe/zher/it definitely won’t claim that Jews and Asians have better genes.

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  43. I left the following comment in response to this otherwise thoughtful essay on the financial ramifications of enabling the protestors :

    Post-Protest Mizzou: Adverse Consequences of the Capitulation

    http://www.popecenter.org/commentaries/article.html?id=3324

    ” …the repugnant racist expressions that sparked last fall’s protests…”

    They were fabrications. The media continues to cite them as if they actually occurred. Consumers know otherwise. At this rate the school will be shuttered within 10 years. We are witnessing death by race hoax, a symptom of The Antioch Syndrome, whereby liberal institutions succumb to their own promotion of anti-establishment agitation.

    And it’s funny as hell.

  44. Maybe it has something to do with Serena looking like a middle linebacker. Just spitballing.

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  45. There are millions of poor, honest-to-god down and out, systematically oppressed blacks in this country. But time and time again, the left elite trots out millionaires, criminals, and criminal millionaires to prove their point about racist America (Eric Garner being the only exception, though he was always overshadowed by a kid who tried to take a cop’s gun). I don’t get it.

    Well, no, I do get it. Racial pressure politics are not about uplifting poor blacks; they’re about securing access to the upper class for the talented tenth, which is fine, but they could at least be honest about it.

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  46. Spot the logical fallacy.

    “We like to think it’s all about merit,” said Dr. Brooks, a sociology professor at the University of Missouri, speaking in the casual cadence of his days as a nightclub D.J. “It’s sport. Simply, the best should earn the most money.”

    The best do earn the most money playing the actual sport. Serena Williams, no doubt, out-earns Maria Sharapova playing tennis. That is merit. Endorsements, however, are marketing. If Dr. Brooks thinks marketing is “all about merit”, I have a bridge, a balloon mortgage mortgage and several high-interest car loans I’d like to sell him. Scotty, have I got a deal for you.

    Heh, look at that. I just went all meta-iSteve.

    He offered a gentle explanation of the Williams/Sharapova discrepancy: “Maria is considered a beauty queen, but by what standards of beauty? Some people might just say, ‘Oh, well, she’s just prettier.’ Well, according to whom? This spells out how we see beauty in terms of race, this idea of femininity. Serena is often spoofed for her big butt. She’s seen as too muscular.”

    This man is retarded. Serena isn’t seen as unfeminine because she’s black, and certainly not because of her big butt. In fact, that’s arguably her best asset. She’s seen as unfeminine because of her Schwarzenneggarian arms and thick lobster-like abdomen. If Serena looked like Tyra Banks circa 1998 or even Beyonce’, she’d easily triple her endorsement earnings.

    The elephant in the room has no clothes.

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  47. Is every cultural battle really just a way that poor Jewish girls can get other people mad at the hot blonds who steal Jewish men away from them?

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  48. More germane, how much to Williams and Sharapova make compared to the one who started it all and never won an event:

    http://bleacherreport.com/articles/1671532-anna-kournikova-is-the-best-and-worst-thing-to-ever-happen-to-womens-tennis

    Why is it?

    Oh…

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  49. Well we’re no longer allowed to argue that there is such a thing as objective beauty or objective aesthetics.

    And we’re similarly no longer allowed to argue there is anything as masculine or feminine.

    As Steve has noted, we’ve lost the vocabulary to explain why certain ideas are nonsense. As such, nonsense becomes the rule.

    1984 was so prescient about language. Orwell’s greatness grows larger by the day.

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  50. Please. Chris Everett v. Martina Navratilova was way before Anna or this Maria v. Serena nonsense.

    Because the elites don’t recognize (or don’t want to recognize) the idea of objective beauty—or that beauty is a good that is very pleasing and very valuable—-they have to complain/wonder why the prettier girl is rewarded more than the ugly one.

    If the elites could just admit that women are ornaments while men are appliances, much of their consternation would evaporate.

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  51. The anti-intellectual nature of this browbeating session is disgusting in any setting, but especially in a university. It is obvious that this is not a “discussion” but a demand to submit to a correct set of opinions and answers.

    Same as the old Maoist struggle sessions. Lefties/commies/socialists love this shit. They thive on this shit. Nothing gives them more satisfaction than brainwashing the innocent and the naive.

    wikipedia:
    A struggle session (simplified Chinese: 批斗会; traditional Chinese: 批鬥會; pinyin: Pī Dòu Huì) was a form of public humiliation and torture used by the Communist Party of China in the Mao Zedong era, particularly during the Cultural Revolution, to shape public opinion and to humiliate, persecute, or execute political rivals and class enemies. In general, the victim of a struggle session was forced to admit to various crimes before a crowd of people who would verbally and physically abuse the victim until he or she confessed. Struggle sessions were often held at the workplace of the accused, but were sometimes conducted in sports stadiums where large crowds would gather if the target was famous enough.[1]
    During Mao’s leadership, the Chinese people attended many different types of struggle sessions, sometimes consisting of 100,000 people. During the 1950s when Mao’s Government began the Land Reform movement, poorer peasants seized the land from their landlords, who were given the title of exploiting class (simplified Chinese: 剥削阶级; traditional Chinese: 剝削階級; pinyin: bōxuē jiējí), and an estimated 2 million landlords were swiftly executed after being subjected to a struggle session.[citation needed]

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  52. The racist episodes that rocked the Missouri campus last fall, leading to resignations by its president and chancellor
    I expected a Sailerian debunking of this line. Certainly, there were race-based incidents last fall, a lot of them hoaxes.

    To me, the great thing was to see the power of students bending the administration to their wills. The administrators give jellyfish a bad name.

  53. Bingo. I would also add, to my knowledge, Sharapova has never uttered these words at a lineswoman:

    “I’ll f-ing take this ball and shove it down your f-ing throat!”

    As the most popular comment said, this isn’t about logic or discussion. It’s about being bludgeoned into a way of thinking, with a veneer of critical thinking.

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  54. This is impossibly stupid. My sense is that if Serena thought that earning the most endorsement money was important she would work harder at it. Reminds me of a Dustin Pedroia quote after the Red Sox second-baseman signed a contract extension that at the time looked liked a better deal for the Sox than for him. Asked when he didn’t hold out for more money he stated, “I’m already rich.”

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  55. She didn’t win because of feet and ankle problems and had to quit early. She was probably making too much money modeling to go the Gabriela Sabatini route and bulk up to the point of losing her looks. I think she got to the quarters in one major and her and Martina Hingis won doubles titles. Higis was miffed, however, because Anna got all the press and Hingis was the better player.

  56. Will there EVER be a point where people say “enough is enough!” ? It sure doesn’t seem like it.

    Starting with DeMarcus Cousins , this is turning in to the YEAR OF THE MORON.

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  57. You know that George Burns movie, “18 Again”, in which an old man magically comes to inhabit the body of his college student grandson? If that happened to me, I’d be trolling all the diversity-training sessions I could find.

    Unlike Burns’ character, I wouldn’t have too many wild nights of debauchery to tire me out from my main calling.

  58. triggered

  59. No thanks,

    He talked about how the world “stood by” during Rwanda. Some throw away comments about “vetting” refugees and helping the middle-class.

    Lots of bromides about the military and “the mission.” Might as well vote for Rubio or HRC.

  60. Anything that can’t last, won’t last.

    What’s up for debate is when and how the pendulum swings back, not if.

  61. No, endorsements are not a tennis competition.

  62. Why, he had asked, does Maria Sharapova, a white Russian tennis player, earn nearly twice as much in endorsements as Serena Williams, an African-American with a much better win-loss record?

    Maybe because if she had a mustache she would look a lot like you and college professors are not all that big in the endorsement racket.

  63. Just above your nose and under your brow ridge.

  64. There are millions of poor, honest-to-god down and out, systematically oppressed blacks in this country.

    Name three.

  65. Don’t be silly. It hasn’t even started getting bad yet.

  66. lol.

    Not to defend the contemptible sophistry of “Dr.” Brooks but your comment does an atrocious job of critiquing his message. Tyra and Beyonce are both of significant white ancestry, so saying that the very dark Serena would be perceived as hotter if she looked like them only helps to support the idea that beauty is Euro-centric in our society. To better critique his thesis you would do well to cite women of greater beauty but comparable darkness to Serena. This shouldn’t be difficult at all since Serena is aesthetically abhorrent by just about any standard of beauty.

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  67. Or maybe Serena had an injury or a flu or her period. Sheesh.

    Anyway, the better tennis player wins the more award money. That’s where Serena beats Sharapova.
    But the hotter and more charismatic woman wins the advertisement money. And Serena is about as hot as a rhino and as charismatic as a tractor. While Sharapova has the looks of a Hollywood starlet.

    Race has got nothing to do with it. The scary gargantuan international corporations deserve some credit. In general, they try to avoid putting prejudice in the way of profits.

  68. Apples and oranges.

    The relevant comparison would be the endorsements a player with Woods’ talent would have gotten had that player been an ugly Cablinasian or an attractive huwyte man.

    Beyond his skill at golf, a large part of Tiger’s appeal was his good looks. Had he been ugly he would have gotten far fewer endorsements than a good looking huwyte boy would have.

  69. says:
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    Like Bubba Watson? He won the 14 Masters and made 5 Million in endorsements. In 1998, Tiger made 5x that amount.

  70. The adjective “dapper” is used to indicate to the reader that the person wearing the sweater is a good guy.

    For contrast, check this article on the Hungarian PM Orban:

    http://www.nytimes.com/2015/12/21/world/europe/hungary-viktor-orban-migrant-crisis.html?_r=0

    The article basically says that, yeah, now everybody agrees that Orban was right all along. But Orban is still a bad guy. And hence his name floats along adjectives and nouns such as “stridently illiberal”, “scourge”, “shrill and often bigoted”, “hate-mongering”, etc.

    This is fiction writing 101 – associate positive words and images with the good guys, and negative words and images with the bad guys.

    Now, it may seem strange that a “fair and unbiased” “news” organization such as the NYT should make use of techniques for writing fiction. The catch is that most of what the NYT writes is either pure fiction, or an embellished interpretation of real events.

  71. The racist episodes that rocked the Missouri campus last fall,

    Those episodes were fairly inconsequential and possibly fraudulent.

  72. He may be referring to the Mao’s Red Guard, which punished Crimethink at Chinese Universities in the 60s.

  73. Apples and oranges. In addition to being much hotter than Serena, Rihanna and Beyonce are also much whiter than her. While I don’t think Serena’s relative lack of endorsements is due to racism, bringing up Ri and Bey only supports the idea of Eurocentric beauty standards.

  74. Communists under Mao engaged in a lot of this type of hostile intimidation of their class and ideological foes

  75. Off-topic, and perhaps someone has pointed this out already, but this week’s New Yorker profiles Instagram’s favorite Chechen here:

    http://www.newyorker.com/magazine/2016/02/08/putins-dragon

  76. What’s interesting to me is the fact that Serena makes more in endorsements than Brady despite the fact that everybody likes the NFL and very few give a shit about tennis.

    This is a simplistic misunderstanding by Steve; Williams makes more than Brady, becuase Brady refuses to do, and has never done, “moving” ads; i.e television, and only does still ads; i.e magazines.

    He wants to be an actor when he retires so he does not want to be identified as Tom Brady, pitchman. For the same reasoning, actors do not do ads in America, only overseas.

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  77. this reminds me of a conversation I had with a legendary designer about casting for lingerie ads. He told me that the reason he did not use black models for lingerie is because “you cannot undress them.”

  78. During the Democrat Town Hall show on CNN last night, Bernie preened over his work desegregating housing at the University of Chicago when he was a student. It would have been great to ask him what he thought about the situation at UCONN. But then, politicians never get asked really interesting questions.

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  79. Sharapova should be made to pay reparations to Serena.

    The Poles, Hungarians, and Czechs have a prior claim.

  80. Meanwhile, the University of Connecticut is constructing a new residence hall for black male students only, in the hopes that if black males have their own place to live without white people around they’ll get better grades.

    I think this is a wonderful development. What a glorious cascade of unintended consequences might inadvertently flow from this foolish mistake on the part of our enemies!

  81. …Bernie preened over his work desegregating housing at the University of Chicago when he was a student.

    And then fled for 99%-white Vermont.

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  82. Yeah, because Serena has never tanked in a Grand Slam Final, Semi-Final, or Quarter-Final other than that one, please, she has lost a lot a big matches she was supposed to win. For example in the last two GS’s, the 2015 US Open and the 2016 Australian Open she was beaten by an unknown Italian player in semis and by a German player who had never played in a GS final in her entire career, but lose she did. And BTW, Steve does believe in meritocracy, but as Steve as also pointed out on numerous occasions, women are considerably less meritocratic in their likes and dislikes regarding sports than men are, we are talking here about female athletes getting endorsement deals that appeal to female consumers. Male consumers aren’t buying tennis equipment because Sharapova or Williams are endorsing it, they are buying if Federer, Nadal, or Djokovic are endorsing it.

    There is a reason the most popular sports among women in the Winter Olympics and Summer Olympics are figure skating and gymnastics, both sports are more about perception than reality and both are subjectively evaluated, unlike downhill skiing, track and field, or swimming where the only judge is the clock. Men like objectively evaluated sports and the popularity of male athletes is roughly correlated with it, but that simply isn’t the case with women. Additionally I think it’s pretty evident that Serena is on PED’s, no tennis player in history male or female looked better at 34 than 24, except Serena, and women generally peak physically at a much younger age than male athletes do, so this doubly suspicious, why don’t you try again.

  83. “I’ll f-ing take this ball and shove it down your f-ing throat!”

    “I’ll f-ing take this ideology and shove it down your f-ing throat!”

    –Dr Scott N Brooks

  84. “Dude, make up your mind. Do you believe in meritocracy or not? It’s a tennis competition not a beauty competition isn’t it?”

    You’re missing the point. Steve’s observation was in response to a comment regarding endorsements. Serena’s record establishes her as a great tennis player. It does not turn her into someone that most other women want to look like.

  85. I would say her superior income is due to the fact that there are probably less Russian superstars than in America, and Russian products use mostly Russian stars to endorse them.
    Why doesn’t the professor ask the students who he thinks the superstar American athletes would rather bang ?
    Racist ?

  86. Absolutely. Ella Fitzgerald has one of the most sublime voices ever recorded, and yet she is totally outsold today by Britney Spears. OK, I know she is dead, but music is music and when I am listening to music I really do not care if the composer or recording artist is alive or dead at the present moment, what I am interested in is what they did on that particular date when they were in the studio or in live performance, when obviously they were very much alive.

  87. I double-dare Dr Brooks to go after the white women accusing Bill Cosby for their “white privilege”– they get none of the treatment that that other, white Bill C’s accusers got.

    And the white perverts who went after Tracy Morgan and Richard Pryor– when will BLM give those creeps their comeuppance?

    Who stood up for Cynthia McKinney?

    These accusations are awfully selective.

  88. You may want to read this earlier post, (2009) or this one, circa 2004, and then offer your humble apologies to Steve.

  89. You too.

  90. Sex sells, and not even black men want black women.

  91. Saying that the muscular Williams reminds them of a gorilla whenever they see her would be so way out of line as to cause a riot. But really, be honest, isn’t that the mental association most people immediately make when they see pictures of her?

    No, I don’t think she looks like a gorilla at all. Honestly, the thought has never occurred to me. I think she is a rather chunky, sporty girl trying her best to look feminine when off court, and she is able to use her clout to be able to date men who are probably more attractive than what she could get if she were not a famous tennis player. Incidentally some of her lovers are white.

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  92. To comprehend the functioning of the world in which we live requires the mental capacity to discern general Laws operating in the Universe which act independently of human agency.

    Giving expression to these general Laws requires their representation in the symbols of Logic and Math.

    Facility at manipulating Logical and Mathematical symbols is called formal operational reasoning.

    Because 92% of blacks are incapable of formal operational reasoning, they must fall back on the explanation that everything that happens to them is caused by some particular, concrete cause, specifically: some one else, some other person.

    Because 92% of blacks are inept at forward planning, much of what happens to them is bad.

    In their minds, therefore, much of what happens to them is bad because it was caused by someone else.

    Because they live in a society in which they are surrounded by white people whose life outcomes seem so much better than theirs, black’s explanation for why they do so poorly is that it must be because whites do so well. The one comes at the expense of the other.

    This explanation preserves black’s self esteem and provides them with a gratuitous rationalization for acting destructively towards both whites and the system whites use to supposedly skew outcomes.

    Once a person enters this circular chain of emotionally-strung-together logic, there is no escape.
    The only possible way out is to see that there are larger universal Laws at work which govern outcomes in human affairs–but because of the workings of universal Laws that govern the distribution of intelligence, this option is only available to 8% of the black population.

    But those 8% are hamstrung because in order to preserve their self esteem and maintain street credibility–not to mention their sinecures as racial consciousness raising campus huckster– the 8% of Blacks who are capable of abstract reasoning must deny the existence of universal Laws. Hence Brooks’ repudiation that there is a universal standard of beauty etc.

    There is simply no way out. An intelligent/black person must make the choice between being intelligent or black.

  93. One might as well ask why it is that black men prefer white women, no contest. But one would not ask, because one would receive an answer.

  94. Don’t be obtuse. For the most part, female athletes monetize off their good looks and sex appeal when it comes to endorsements, not their athletic achievements. Sharapova is far more marketable than Williams in that respect, especially when she was a bit younger. And no one can argue that Williams dominates Sharapova when they compete against each other, but they are both tremendous athletes in their own right. I don’t buy that Williams is clean, but I’ve had the same idea about Sharapova at times.

    I saw the same Wimbledon match you did and 1) A huge upset doesn’t mean the match was fishy. One of the thrilling things about tennis is that low-ranked players can upset top seeds, something rare among sports. 2) Sharapova played amazingly well. Don’t take that away from her. Williams has a track record of inconsistency, and no final is ever in the bag for her, even when the WTA was exceptionally weak 5-6 years ago.

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  95. On the other hand Brady is virtually unknown outside the US(except perhaps as Gisele Bundchen’s husband).

    There’s a reason the sport he plays is called American Football and nothing else.

  96. Richard Burton, the 19th century English explorer, translator, linguists, sex tourist, etc, argued against the subjectivity of female beauty by observing that wherever he was, the women he found most attractive were the same women regarded locally as most attractive.

  97. says:
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    NYT, how come so many unattractive Jews become big stars in Hollywood?

    Black complaints differ from SJW types who are mostly white.

    SJW is a phenom of unpopular kids who are really motivated by envy of popular kids. Since they get no attention for looks or personality, they seek to hog the spotlight as tough justice crusaders.

    If you can’t join a frat, make tough guy noises against the frat in the name of fighting ‘rape culture’. Gee, maybe girls will love you then.

    It was one way Jewish radicals got girls in the 60s.

    “I’m cool and badass because I’m like… uh… Che Guevara.”

  98. Tom Brady has four Superbowl rings and has far less endorsement money than Peyton Manning. Who as a lesser player is also far funnier. What matters most in endorsements is appealing to the target audience. Not athletic success. Black Studies Professors are riding the short bus of academia.

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  99. Scwharschild radius for black bodies. Try shining a light on this black man and no light can escape.

  100. Endorsements are about marketability, not just wins and losses. I’d wager Tim Tebow has made more on endorsements than Kyle Orton, despite the latter having had a longer and better NFL career and far more wins.

  101. I am interested in what exactly they would like to do to counter the fact that more people are attracted to Sharapova than Williams ?

    The article answers that with a tautological spin. It is racist that Sharapova is considered more attractive Williams. But why is Sharapova considered more attractive than Williams? Because of racism.

    Beauty is subjective only to an extent. There are standards that we viscerally respond to at a more primal level. I think it was Razib Khan here on UNZ who said something to the effect that even in weird cultures, someone like Doutzen Kroes would likely be recognized as a beauty, and Lena Dunham not.

  102. Maybe she was off her meds!

  103. Submit. Conformare. Obedire

  104. I think Asians are beginning to catch on. In the NY Times comments about the Mizzou story, a number of commenters ( I assume themselves Asian) complained about the fact that Asians were treated as non-existent in the story.

  105. “Can we have some muscle over here?” I think she had Serena in mind.

  106. what are you supposed to do ?

    Beatings. Lots and lots of beatings; both actual and metaphorical. “The beatings will continue until moral improves.”

    Such campuses as these are trying to teach a lesson. But the larger world also teaches many lessons, lessons that Mr. AA hire doesn’t like.

    I don’t know if its been brought up, but I wonder what the endorsement field would look like without the unwritten policy of pushing the various protected groups out in front?

  107. Here’s part of the reason why sponsors prefer Sharapova to Williams:

    –and here’s the “of color” female line judge she threatened: (1:01)

    Relative to her considerably lower level of on-court success, I’d bet that Serena’s older sister Venus has actually been more popular with sponsors and as a spokeswoman/ambassador compared to her little sis’. She’s more even-tempered and better looking too.

    And why did the NYT feel a need to comment on this black man’s fashion sense and smooth voice? There are probably legions of disgruntled black women who’d enjoy delivering an equivalent harangue specifically to him, complaining about the disproportionate number of black men with white wives and girlfriends and if anything, their relative over-representation in mass media, especially fashion.

    A few years ago, I visited a Sears store to buy underwear and about half the images there were of black men, some of them approaching homoerotica, or so I thought for a men’s department. Women are supposedly responsible for a majority of purchasing decisions in this country. Apparently showing women pictures of muscular black male bodies is an effective way to convince them to spend money. Unfortunately for some, it’s likely that featuring women who look like Serena Williams just doesn’t add as much to the corporate bottom line…

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  108. I see that Roger Federer is the top male athlete in terms of endorsements. He is in his early 30′s, no longer No. 1 but ranked pretty high. Serena, also in her early 30′s, is ranked No. 1 among the women, but she lags in endorsement money. There is only one way to settle this dispute. Have Serena play Roger in a best of 5 match and compare the results to their respective endorsement money. It may turn out that Serena is getting way more endorsement money than the results on the court justify. If that is the case, she should be required to pay reparations to a deserving male tennis player.

  109. This:

    http://www.usatoday.com/story/sports/tennis/2015/08/31/serena-williams-us-open-vitalia-diatchenko-first-round/71493062/

    Click on the photo to enlarge (would not allow a direct link)

    Maybe she is just naturally high-T but very few women can bulk up like that no matter how much they work out – they just can’t put on that kind of muscle mass.

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  110. You really cannot make this stuff up. If you gave me a month to come up with the weakest example and argument on behalf of blacks I couldn’t have gotten within a mile of Sharapova/Serena.

    Am I the only one who noticed it isn’t even a claim of (societal) Racism. It is what is playfully known as Lookism.

    Blacks were sold a Pig in a Poke when they exchange they licensed their story in return for Diversity crumbs. Now they’re down to peddling Lookism akin to, and of as limited resonance, as Augusta’s men’s only membership policy.

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  111. Sorry for the typos.

    The last paragraph should read:

    Blacks were sold a Pig in a Poke when they licensed their story in return for Diversity crumbs. Now they’re down to peddling Lookism akin to, and of as limited resonance, as Augusta’s men’s only membership policy.

  112. There’s a price to be paid (or not, depending on your point of view). In 5 years, through the magic of parents of White children refusing to send their kids to this shit hole of reverse racism, the campus population will tip majority Black and Shazzam!

    Howard University, Washington DC! In time, dear Mizzou goes broke or on life support because I suspect Mizzou won’t draw the grants and donations afforded Howard, said grants and donations made necessary by the fact that <10% of Blacks pay their own tuition and books. Affirmative action only carries you so far before the buildings are broken, the endowment burned through, the corruptions set in throughout the administration and infrastructure.

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  113. They have blonde tattoos now?

  114. Uh, did you see the photograph of her standing beside her sister?

  115. She’s not a woman, but that doesn’t matter. She’s allowed to identify as anything and anyone she wants.

  116. says:
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    Blacks and Jews(and homos) are so hyperbolic and self-centered.

    So different from Anglo style.

    If an Anglo survives a terrible near-fatal disease, he/she acts like he/she survived a cold.

    If a black/Jew survives a cold, he/she acts like he/she survived the worst kind of cancer. (And homos to this day blame Reagan’s Indifference for their AIDS disaster in the 80s. Sontag, a lesbian Jewess survived actual cancer and made an entire ideology out of it. Illness as Metaphor? How about Illness as Religion?)

    To be sure, there is in PC a certain degree of Anglo obsession with manners, form, and propriety.
    The difference is the Anglos were just as hard on themselves as on others. They expected others to have proper form, but they led by example.

    Emma Thompson in AN EDUCATION is a priggish sort, and there is something PC about her. But notice she is just as tough on herself and sense of duty to society.
    She demands of others but also of herself.

    But Jews, blacks, and homos are too in love with their egos and ethnos to ever be critical of their own kind.
    It wasn’t always so, but nature eventually wins in a free society. And the natural personality of blacks is loud, the natural personality of Jews is pushy, and the natural personality of homos is vain and queeny.

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  117. A few years ago, I visited a Sears store to buy underwear and about half the images there were of black men, some of them approaching homoerotica, or so I thought for a men’s department. Women are supposedly responsible for a majority of purchasing decisions in this country

    That may be true, but it is by far gay men who are responsible for who models in the fashion industry, so you get black beefcake, androgynous waif girls, and supermodels with weirdly masculine features.

  118. He’s cleverly alluding to both the Red Guards and Wolfe. It’s known as a “play on words”.

  119. “We like to think it’s all about merit,” said Dr. Brooks, a sociology professor at the University of Missouri, speaking in the casual cadence of his days as a nightclub D.J. “It’s sport. Simply, the best should earn the most money.”

    That’s not how endorsements work.

    I had no idea tennis was so much more endorsement-rich than football. And golf, too. Sheesh, football’s a sucker’s game. More concussions for less pay. At the top, anyway.

    None of the participants — roughly 70 students new to the University of Missouri — dared to offer the reason for the disparity that seemed most obvious. Race Grotesque lack of femininity.

    FIFT.

    The new frontier in the university’s eternal struggle with race starts here

    Haha, these people really have nothing to get excited about anymore. It’s kind of pathetic. “OMG this steroid freak black chick only makes $13 million a year in endorsements from the sport featuring scantily-clad women, while the much cuter white chick makes $26 million. Fight for the rights of the chick only making $13 million!!! Fight fight fight!!!”

    Yet what was evident in this pregnant moment during a new diversity session that the university is requiring of all new students was this: People just don’t want to discuss it get excited over one millionaire making half as many millions per year as some other millionaire.

    What do these idiots expect? They’ve created an atmosphere of Cultural Stalinism, and now nobody wants to discuss The Party. I’m shocked, shocked.

    The racist episodes that rocked the Missouri campus an extremely small boat last fall

    FIFT again.

    Yet another talked about cultural appropriation (Mexican-themed costume parties can be offensive).

    Yes, let’s talk “cultural appropriation.” We’ve really got their number on this one. All those people throughout the world, wearing anything that wouldn’t look out of place in an LL Bean catalog? Cultural appropriators. Driving cars? Using computers or the internet? Same deal. Vaccines, modern medicine, airplanes, finance & accounting, western-style institutions, the English language…

    “Maria is considered a beauty queen, but by what standards of beauty?

    Advertisers’. You know; the people doing the paying.

    What’s interesting to me is the fact that Serena makes more in endorsements than Brady despite the fact that everybody likes the NFL and very few give a shit about tennis. There’s about 15 times as many NFL fans than tennis fans in the US. Perhaps Serena, with her POC girl power persona, is a better face to put on the Wheaties box than Brady, with his cheating and the Patriots’ general opposition to the kind of sentimental jock-sniffing that Papa John’s can use to sell pizza?

    Structural economic arguments aside (e.g., there were no football players in the top 5), Brady seems to have crossed the “I have enough money” threshold. He seems more concerned with his NFL legacy. (Also, Joe Montana made a lot of endorsement money for a lot of years after retiring)

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  120. They don’t ask about how the sun rises East, sets West, either.

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  121. “The four-year graduation rate for black students who started college in 2007 was 21 percent, a mere 1 percentage point higher than for the 1996 cohort. (At the same time, the rate for white students went up 7 percentage points, to 43 percent.)”

    One in five black students who starts at Mizzou manages to graduate within four years. How many graduate within five years? Within six years? What percentage fail to ever graduate at all?

    Maybe they’ve stumbled onto a great way to get white students to graduate on time:

    the percentage of blacks and Hispanics among those attending higher education institutions has more than doubled

    ***

    It can only be due to a combination of mule-headedness and paranoia that a vast white-wing conspiracy operates with the explicit intention of short changing them that black so-called intellectual spokespersons cannot grasp that most business decisions are made simply on the basis of profitability.

    Occam’s Razor sez: squeaky wheel gets the grease.

  122. They’ve created an atmosphere of Cultural Stalinism, and now nobody wants to discuss The Party.

    Not to put too fine a point on it, but, if a career in SJW-ism isn’t your thing, WTF is there to do but shut your yap, grit your teeth, and pray for rain? It’s not like there’s any upside to opening your mouth. If you open your mouth and say the perfect thing (absolutely no guarantees there, what with the ever-shifting goalposts), you’re just (another ofay) meeting the minimum requirements of decency. If you try to say the perfect thing and flub it, get ready for a shit sandwich. If you dissent, get ready for tar and feathers. Nope, much safer to just keep your yap shut.

    ‘Course that plus misguided good intentions is how we all wound up in this mess.

  123. Dr. Brooks, a sociologist not a marketer, throws out a straw dog, because he doesn’t know how many endorsement Serena is offered. Tom Brady’s relatively small endorsement income tells me that he isn’t all that interested in doing the work. Serena has a physique, not a shape most women would want. Great tennis player, undeniable, great looking, a stretch. Serena recently graced the cover of SI, as their Sportsperson of the Year, how about mentioning that Dr. Brooks? One look at the cover photo and the Air Brusher of the Year award, goes to whomever made her legs look long and slender.

  124. Reading those NYT excerpts reminds me of Theodore Dalrymple’s claim that the purpose of PC is not to make people believe something, but to humiliate people by forcing them to feign belief in something that’s obviously ridiculous.

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  125. If you have followed Serena’s career, it’s hard to argue she isn’t using performance enhancing drugs with a straight face. Very few people who cover tennis will even address the issue because they are afraid of how much damage could be done to the sport.

    It’s not just Serena’s bulk, but that she has better stamina and speed as she ages that makes PED use obvious. It is a widespread issue in tennis, but I think it is less of an issue on the women’s side than the men’s, because a lot of the players want to keep a feminine appearance. It’s also worth noting, Sharapova has the endorsements she does part because she has a lot of marketing/business savvy. There are a half dozen players who have been in the top 50 in the world recently who are as beautiful as Sharapova.

  126. ” It’s a tennis competition not a beauty competition isn’t it? ”

    No, it’s not a tennis completion, it’s an paid endorsement completion- a function of who can attract and hold attention, in other words, a beauty competition.

  127. As Steve has noted, we’ve lost the vocabulary to explain why certain ideas are nonsense. As such, nonsense becomes the rule.

    1984 was so prescient about language. Orwell’s greatness grows larger by the day.

    True. 1984 bummed me out so bad that I put off reading Huxley’s Brave New World for 15 years. I just picked it up and found this iSteve bait on p.4

    And anyhow the question didn’t arise; in this year of stability, A.F. 632, it didn’t occur to you to ask it.

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  128. Dr. Brooks also doesn’t go near the fact that the best players are paid appearance fees to enter and compete at tournaments. This insures major sponsorship and large gates. I would think on the female side of tennis, no one gets more than Serena, rightfully so. Now if you were running a BBQ Festival or a corn hole tournament, I think sponsors would want Sharapova or Kournikova.

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    Their solution to their own mediocrity is to self-segregate into an isolation that will make it more difficult for them to break the cycle, but will incidentally make less of an imposition on the rest of us. Briar rabbit and all that ….

    Also, that puppetry is a major is yet another sign of the degeneration of Western universities as vanguards of human cognition.

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  130. Exactly right about Venus.
    Same thing for Sloane Stephens.
    I suspect that had Venus been the better tennis player, her endorsements would have far exceeded what Serena gets now. It is more Serena’s highly unappealing body-type, rather than her race, that reduces her endorsement value…

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  131. I personally know several men of westafrican ancestry (either from Westafrica or from the Caribbean) who had the opportunity to immigrate to Germany and gain german citizenship because they married white german women, and I know that this has happened many thousand times in the last decades. At the same time I know no indian or chinese guy who could do so. This is privilege due to on average different levels of attractivity between the races. I have never a black men complain about this privilege so also nobody should complain about Williams / Sharapova.
    (Of course by the way those black guys who married into Germany might feel a little bit betrayed right now as Germany is morphing into an arabic country. Thats not what the deal for them was about I guess)

  132. Tried to work in a comment of my own and, oddly, doesn’t seem to have made the Hudson River Cut:

    Actually, this isn’t a ‘blunt conversation’ about race. It’s the same sermon that’s been looping half a century now. There was a lot of yap about changing standards of beauty in the ’70s. Since it came from the same brilliant quarters that told us war could be eradicated from human experience in our lifetimes and lavish sex would cure our subjectively defined ‘neuroses’ – nothing came it. Standards of beauty aren’t imposed on us by WASP superhonkies with siiiiinister Southern accents, burning midnight oil to cook up new ways of skinning our struggler class. Like human nature, our tendency to aggression, and cow dung’s wonders with plant life, attractiveness simply IS.

  133. but it is just an opening gambit to further exploration of students thoughts, opinions and preconceptions.

    Are you nuts? If you said anything other than PC drivel in that class and you would be subjected to your two minutes of hate.

  134. Magic Johnson really worked hard at his presentation and took elocution lessons – something Clayton Kershaw needs badly. Comparing Magic early in his career to later is night and day.

  135. Slightly OT: Oxford college refuses to remove Rhodes statue.

    “A Daily Telegraph exclusive on Friday quoted from a leaked internal college document to ascribe the turnaround by the Governing Body to threats from displeased donors to withdraw funding worth more than £100 million if the statue and plaque were to be removed. According to the report, £ 1.5 million worth of donations has already been cancelled. “

  136. I don’t get it

  137. This is testable. We could Serena-size Maria Sharapova with weight training and steroids and see what happens to her endorsements. I would guess that is both of them were built like lumberjacks, Serena would actually come out ahead.

  138. Truth, You swung and missed. Mathew McConaughey, Oscar , Screen Actors and Golden Globe winning best actor, does Lincoln ads.

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  139. Tennisplayer, Yes, upsets by lower ranked players do occur, but appearance money, which is guaranteed to top players, makes some “upsets” suspect. Many top ranked players command high six figure appearance money, which is often far more than the top prize money.

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  140. The Academy handing out Oscar nominations also seems to prefer black men to women, as I found when I evaluated your estimation in TakiMag:

    https://entitledtoanopinion.wordpress.com/2016/01/29/share-of-acting-nominations-vs-population/

    I host Tom Wolfe’s Mau-Mauing the Flak Catchers at http://teageegeepea.tripod.com/maumau.html

  141. A conversation about race would involve presenting opposing sides at the front of the room (Perhaps Steve Sailer could have a profitable consulting gig being the good natured, but realistic, racialist) and then opening things up for questions. Not an inquisitor standing at a lectern searching for heretics, which is what it was.

  142. that was a fascinating clip from the movie. True education is hard, but it’s not always boring. Sometimes getting through the boring parts leads to lots of fun, but not the fun of traveling and eating in fancy restaurants. That reward only comes from having done the boring and hard things and earning enough money to afford it.

    You know, the best things in life are free, but we think they’re just too much work and not enough fun. Maybe the big problem with our culture comes from how we define fun.

  143. Ornaments and appliances, did you come up with that yourself? It’s pretty good, although women after kids become a lot more appliance-like.

  144. “In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, not to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is…in some small way to become evil oneself. One’s standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to.”
    ― Theodore Dalrymple

  145. I was thinking more of upsets at grand slams and other major tournaments, especially far into the matches when most of the journeymen have struck out. You’re right though that match fixing is a big concern in professional tennis.

    Regardless of appearance fees, tennis players are required to attend a certain amount of tournaments yearly. For years, the Williams sisters were criticized for attending the minimum of required tournaments, whereas some other players definitely overextended themselves. Serena probably owes at least a small part of her longetivity to that.

  146. Thanks for tracking that down.

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  147. The good professor is absolutely right that the best players should make the most money on endorsements. This is why career .342 hitter Bob Uecker was picked for so many commercials.

  148. My man.

  149. Yes, Bernie’s reputation for integrity and sincerity does not stand up to much examination.

  150. The Vox link is titled
    Most teachers are overlooking huge numbers of gifted black students.

    The Journal of Blacks in Higher Education:The Widening Racial Scoring Gap on the SAT College Admissions Test.

    In 2005, 153,132 African Americans took the SAT test… If we raise the top-scoring threshold to students scoring 750 or above on both the math and verbal SAT — a level equal to the mean score of students entering the nation’s most selective colleges such as Harvard, Princeton, and CalTech — we find that in the entire country 244 blacks scored 750 or above on the math SAT and 363 black students scored 750 or above on the verbal portion of the test. Nationwide, 33,841 students scored at least 750 on the math test and 30,479 scored at least 750 on the verbal SAT. Therefore, black students made up 0.7 percent of the test takers who scored 750 or above on the math test and 1.2 percent of all test takers who scored 750 or above on the verbal section.

    I know of around 9 of my high school classmates who scored 750 or above on the Math SAT- at a time when it was harder to get 750 than it is today- compared to 244 blacks nationwide in 2005. There were about 160 in my high school class of which I would estimate 110-120 took the SAT. The number of SAT test takers at my high school my senior year were roughly 1/000 of black students who took the SAT in 2005. The number of SAT test takers at my high school who got 750 or over on the Math SAT are about 1/27 of the number blacks nationwide who got 750 or over on the Math SAT.

    Those numbers do not suggest that “most teachers are overlooking huge numbers of gifted black students,” at least those gifted in math. On the contrary, those blacks who are gifted in math are few and far between.

  151. Google image search thought so. It ID’d black people as gorillas. Don’t believe me, Google it!*

    *Oh, Google is probably filtering their search results now, so here’s an article: http://www.usatoday.com/story/tech/2015/07/01/google-apologizes-after-photos-identify-black-people-as-gorillas/29567465/

  152. I think Phil Mikkelson does some commercials for a pharmaceutical product.

  153. Apparently Peyton makes less in endorsements than Serena.

  154. Mizzou, aka the University of Missouri-Columbia, is the flagship campus of our state run university system. As such it will unfortunately continue to get funding.

    The sad thing is that Mizzou was not half bad and with some foresight could have moved up in the nation’s rankings. It is one of the few schools with a vet school, med school and law school on campus. It is also one of only 62 members of the Association of American Universities. And of course it was famous for its journalism school.

    But now it’s reputation has taken a hit and the current leaders don’t have the stones needed to right the ship and oppose this nonsense. They need someone like Trump to run the place and stand up to these idiots.

  155. And as far as can be discerned, 0/6 Jewish.

    And, certainly, 6/6 subjected to relentless indoctrination, incentivization, and intimidation from Jewish and Jewish-influenced communications media and institutions.

  156. Instapundit links to this interview with Jonathan Haidt: Most people are horrified by what’s going on in universities (http://www.mindingthecampus.org/2016/02/a-conversation-with-jonathan-haidt/)

  157. Well, that one actually has an uncontroversial answer: rotation of the earth.

  158. Does Scott N. Brooks think Serena is prettier? Suppose someone (maybe Tah-Neheesee (Tennessee) Coates) administered an NSA quality lie detector test to Scott N. Brooks. Let us postulate the posterior sensor and the whole nine yards. What would the results be?

    Wait, what if instead of the NSA, it was a CIA test? Would the little General stand to attention? Or maybe the “thinking” part of Scott N. Brooks would not be able to participate in perpetrating the fraud?

    Of course the CIA probably does not want anyone else viewing their “classified materials” on Serena or Sharapova so this must remain a thought experiment.

    But Putin would do it! Send Scott N. Brooks to Russia immediately!

  159. Well we’re no longer allowed to argue that there is such a thing as objective beauty or objective aesthetics.

    But it will become more and more difficult for the advocates of ugliness to evade the power of information technology:

    https://theconversation.com/computer-science-can-only-help-not-hurt-art-historians-33780

    is an instance where the intersection of technology, art and academe triggered experts who blew a gasket.

    N.B. that the vibrant victim of the attack by the art historians, critics, and artists was Ahmed Elgammal. I can’t tell from his picture whether he is Scots-Irish (Scotch-Irish) or not. (Look, if it was good enough for Queen Elizabeth I then the naysayers ought to admit they are latent papists.)

    The reality is that there are objective metrics that have a high positive correlation to beauty. (Symmetry, for example) The Left, as advocates for the false, the detestable and the ugly, cannot, will not, suffer anyone to recognize this fact. But the Left is stupid. And they make the rest of us suffer.

  160. If Dr. Brooks thinks marketing is “all about merit”, I have a bridge, a balloon mortgage mortgage and several high-interest car loans I’d like to sell him.

    I don’t get it. How is it not about merit?

  161. The silence hangs in the air as people realize they can’t say what they instinctively think but have to come up with something that’s deemed acceptable. Saying that the muscular Williams reminds them of a gorilla whenever they see her would be so way out of line as to cause a riot. But really, be honest, isn’t that the mental association most people immediately make when they see pictures of her?

    Don’t know about most people, but it’s never crossed my mind.

  162. Well, I’d be willing to settle the Williams-Sharapova beauty contest this way:

    Get 100 random males and 100 random females (yes, there’d be blacks, asians, hispanics, homos and dykes in the mix) and ask them to rate which woman was more physically attractive.

    The 200 individuals would be guaranteed anonymity — no reason why any should face a SJW lynch mob for making an honest call.

    Fact is, Sharapova would win by a minimum of two-thirds to one third in both groups.

    But, not to worry, no such contest will ever be held. The racial con artists have nothing to fear.

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  163. My favourite quote: “We like to think it’s all about merit,” said Dr. Brooks, a sociology professor at the University of Missouri, speaking in the casual cadence of his days as a nightclub D.J. “It’s sport. Simply, the best should earn the most money.”

    Sorry, but a guy who’s been doing the affirmative-action pogo dance has lost any and all right to talk about “merit.”

  164. Why, he had asked, does Maria Sharapova, a white Russian tennis player, earn nearly twice as much in endorsements as Serena Williams, an African-American with a much better win-loss record?

    I’m guessing Scott N. Brooks is legally blind.

  165. Tom Brady has four Superbowl rings and has far less endorsement money than Peyton Manning. Who as a lesser player is also far funnier.

    Peyton Manning is possibly the most hyped/overhyped player in football history. UT was favored by 14.5 over Alabama in 1996 when any objective analysis wold have made the line something like 4. That sort of market distortion is truly extraordinary.

  166. Oh, you came up with ONE, good for you.

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  167. As a rule, male and female sports people don’t look like George Clooney or Kate Moss. There is no athletic advantage to having a pretty face. Hence, any athlete who is good and sports and physically attractive can make loads from modeling, advertising, sponsorship etc. Sharapova is a freak in the sense she is good at sports and 6 foot 2 yet is feminine-looking with fine features, high check bones etc.

    As already mentioned, a mullato women who was good at tennis and looked like a fashion model would make lots of money as well.

    If sports fans and progressives have a problem with that they should re-introduce amateur sports, standardised uniforms, and dismantle the sports advertising industy. A hundred years ago athletes were assessed on their sporting ability (and sportsmanship) not how hot they were. However, I suspect a lot of wealthy Whites and Jews would have a big, big problem with that.

  168. says:
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    Very droll.

  169. an estimated 2 million landlords were swiftly executed

    feudalism and pre-modernity don’t abolish themselves, you know…

  170. It’s been demonstrated over and over and over that any collection of men will generally agree on the five best looking women of a group, independent of the size of the group of women or the cultural / ethnic / racial heritage of the men.

  171. Yet what was evident in this pregnant moment during a new diversity session that the university is requiring of all new students was this: People just don’t want to discuss it.

    The freshmen don’t want to “discuss” when they are under direct threat and they rightfully fear being attacked and humiliated for speaking up. Online and in private, those same freshmen will let loose with discussion. At some level even the dreadlocked NYT author must know this.

    I see two things happening:

    Even regular Democrats are horrified by what is happening at universities across the nation. The absurdity is so high. There is a giant backlash brewing. I don’t know how the backlash will play out, but it’s definitely coming.

    In US and western civilization, religion has had it’s moral authority revoked, and the university system has taken that authority. And that authority is being used to indoctrinate. While some students are fully aware that this black racial grievance is absurd, it’s so pervasive and powerful across academia and western civilization that it’s hard to resist.

  172. Maybe maybe not . I knew a petite young girl once who worked at Baskin-Robbins on her summer vacations through highschool , her right (scooping arm ) was pretty toned .

  173. The “dapper” dressing professor was presented in contradistinction to the white students presented as squirming larvae in bulky winter coats. It is the theme of the thing: blacks are better and more attractive than whites, but whites gots all da stuff.

  174. For them, every thing is about Magic.

    Precisely.

    “Racism” is the grunt, in English, that in Bantu means “juju.”

  175. Come on man , they made that shit up . What kind of school outside of the movies or a sitcom would have a “puppetry” major ?

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  176. A young man coming to the end of his first hitch in the US Army was talking to me at my gun club about thinking college wasn’t worth it, even though he originally enlisted to get tuition support. He was thinking of staying in the Army for two more ups, and asked me for my thoughts.

    I asked him what he thought college was.

    He replied without hesitation, “A place where they teach trusting young kids to think evil thoughts about everything and lie to get ahead.”

    I have talked to some dozens of undergrads with that view at the local liberal arts college…and a good 5/6ths were young veterans. I’m not sure how many others realize it. Seems most are too innocent and trusting. That’s what frosts me the coldest: the exploitation of their trust. Colleges are getting kids before they know anything about adult life, so frauds like Professor Dapper Night Club DJ may appear to them like a man of the world.

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  177. No problem. Theodore Dalrymple describes today’s situation so accurately, it deserves a full quotation. From a 2007 anthology by him so he wrote it earlier. He must be a George Orwell fan.

  178. What, exactly, is wrong with thinking that your culture’s standards of beauty are the best? If blacks had never been brought to America (don’t we all wish that were so?), they would be able to uphold Serena as their standard of beauty, and would not be confronted with ugly images of Maria Sharapova. Even if you are a minority, it is pretty classless to expect the majority to always pretend that it’s own culture and preferences are somehow wrong or shameful.

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  179. OK. So let’s redact “Tyra Banks” and “Beyonce’” and replace them with, say.. “Beverly Peele” and “any of the female leads from any Tyler Perry movie”. We good?

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  180. What exactly don’t you get?

  181. I don’t get the claim that the choice of celebrity endorsers is not based on merit.

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  182. I really hate these gorilla comments. It’s a fact that the Russian tennis player is prettier to almost all other people, that beauty sells and the market has spoken and all that. But Serena is a human being, may well have a beautiful soul, and doesn’t deserve to be dogged like that. She didn’t write the article we’re discussing.

    Really, guys. I’d like to think that my fellow race realists are better than that, aren’t true racists and nasty people. When it comes to all this sort of thing, well, God bless us, everyone.

    As to the article Steve posted: it so sucks that the only real ways to truly help African Americans as a group (and I know full well there are outliers out there) is to let it be known that Blacks have lower IQs than whites as a group (this assumes the persistence of racial identity politics. If that shit would go away, it wouldn’t be necessary). What would likely be best for African American kids is for them to have their own schools while allowing outliers to join special schools for the gifted of all races. But we can’t talk about Black IQ without getting eaten alive, so there’s the incessant throwing of money around to solve the Black-White gap problem, resulting in programs that don’t do a thing to help. Black failure is blamed on EEDs (European and European-Derived people), and the cycles repeat.

    I think a lot of the Black rage we’ve been seeing stems from Blacks actually knowing the Truth about Black IQ, even if only subconsciously, and their unwillingness to say it out loud, even to themselves. It’s projection and displacement, pure and simple. It’s their trying to “save face,” this blaming everyone and everything but their own innate characteristics (and their cultural ones). Speaking of the latter, I think that also explains why many young Blacks see being studious, doing homework, trying to do well in school as “a white thing.” Black outliers living up to their potential puts pressure on other Blacks to do as well. But most Blacks can’t. So they ridicule the outliers, calling them “Uncle Toms,” and academic pursuits “a white thing.” It’s got to be Hellish being a young outlier Black kid with a high IQ and a passion for science or the humanities.

    Anyway, half the trick will be at least getting EED people to stop blaming themselves for Black failure. If Blacks, as a group, can’t face up to reality, at least EEDs can, allowing them to take up “the white man’s burden” without internalizing undeserved shame, and without getting suckered into having tax money wasted all the time.

    Another part of the trick would be to restore Academia to what it should be: a pursuit for the naturally scholarly type rather than its acting as a big, long, debt-generating pre-employment screening test that ends up postponing the building of marriages and families and keeps people in a state of extended adolescence (which helps keep liberalism alive and well). If Blacks (and everyone else) weren’t pressured to go to college, they could go for types of employment they’d be better suited for as a group. Along with that should go bringing our industry back from China, and what Camille Paglia’s called “a revalorization of the trades,” having a lot more respect, socially, for the men who fix our refrigerators and install air conditioning systems and what not. Those salt-of-the-earth blue collar types deserve a lot more respect than they get.

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  183. Steve, apologies for being pedantic, but isn’t it “mau-mauing”? (Unless there was some reference to the Chairman in there that I missed.)

    Steve was being punny :P

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    Lol we were always good. We just need to have our ducks in a row when we criticize this critical theory, SJW grievance monger bullshit.

  185. That would be Chris EVERT. And don’t mention Tracy Austin to her.

    Yeah, and Margaret Court/Billie Jean King or Virginia Wade/Evonne Goolagong were before that. What’s your point?

    Kournikova was the first female tennis player to back the armored car up to the bank strictly because of her looks. Her highest rank was #10, so she didn’t break the bank on her tennis skills. She won 4 doubles titles, all by being carried by Hingis.

    Anna’s career was handled perfectly for a good-not-great player of her pulchritude.

  186. Uh, no…

    http://www.ispot.tv/topic/athlete/wB/tom-brady

    https://www.youtube.com/watch?v=q2CA0_UE4yU

    Brady is protective of the Brady Brand (Marca Registrada, Baby. H/T Neal Stephenson) because he’s going to be a senator from somewhere someday.

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  187. Come on man , they made that shit up . What kind of school outside of the movies or a sitcom would have a “puppetry” major ?

    A puppetry major at two or three schools would certainly be worthwhile. Pretty soon, though, all the graduates of those schools who couldn’t get jobs in the real world will be convincing other universities to have puppetry majors, and soon you’ll have them at a thousand universities.

    What did late comedian Richard Jeni say about modern colleges? “Amway with a track team.”

  188. And what most people ignore is that Brady isn’t the top earner in his house. How much is enough?

    The people with accomplishments at the level of Brady’s don’t need money to keep score. The score is already in the record books. Peyton Manning has the endorsement bucks, but he has to battle long odds and Father Time in his last game to equal his less talented brother, never mind Tom Brady.

  189. I’ll give you a passing grade for “proving me wrong” in a literal sense, we’ll go with C+.

    Brady did not say one word in either commercial, all he did was what he does in magazine ads; stand there and look cool.

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  190. HBD-wise, interesting that the two over-hyped American sistas in women’s tennis over the past 20 years are Alexandra Stevenson, spawn of a fling between a white journalist and basketball HOF Julius Erving, and Stephens, daughter of a black college swimmer (rara avis there) and former Patriots running back John Stephens.

    Back to Blood…

  191. In Troofie’s defense, American actors do far more foreign than domestic commercials. The pay is insanely high compared to what they pay here.

  192. 18 year olds (and their parents, especially if parents didn’t go to college) have been among the best marks for con artists in history.

    - Go to college & get the “full college experience” I overheard two women, mothers of daughters, describe their advice to their girls. IOW, “go to college and get used like you’re a hooker in a Manila whorehouse.”

    - Go to the private college ($160k mass comms degree) rather than the state school ($80k mass comms degree.) Your $40k/yr job will be better if you do.

    - Don’t worry how much you borrow; it’s all worth it because over a lifetime a college degree holder has earned….blah-blah-blah….more than others. Never mind that charging you $120k-$240k, most of which you’ll have to borrow, allows us to literally STEAL YOUR FUTURE EARNINGS and cash in on a huge chunk of that projected lifetime earnings increment.

    We live in the age of legalized theft on a scale no one could have imagined in prior epochs. I suggest that the Medical-Insurance-Industrial-Complex and the Higher-Ed-Industrial-Complex are now multiple times worse than the Military-Industrial-Complex ever was.

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  193. What about Ana Ivanovic? She’s the most beautiful current WTA player, but doesn’t win a lot. What does she make in endorsements?

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  194. I am in complete agreement with you in regards to the racist language. However, it is not racist to say that the woman is ugly. I have worked with black American women for over 48 years and some of them are pretty and some downright gorgeous and some are ugly. The problem with the Professor’s program is that it denies her individuality. If black women can’t be ugly then they can’t be beautiful. Everybody tries, but you can’t have your cake and …….

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  195. Really, guys. I’d like to think that my fellow race realists are better than that, aren’t true racists and nasty people.

    I wish you a lot of luck on that one, Sport.

  196. The choice of celebrity-athlete endorsers is based on who will move the most product via advertising*, not who is is the best at their sport. The most ridiculous example in recent memory is probably Danica Patrick.

    *I can see a case being made that the ability to move product via advertising is merit-esque in and of itself. However, Dr. Brook’s initial claim was that it is a particularly heinous injustice that Serena Williams makes fewer millions of dollars in endorsement deals than Maria Sharapova, because Serena Williams is a better tennis player.

    “It’s sport. Simply, the best should earn the most money.”

  197. Funny. In Russia, almost everyone long ago wrote Sharapova off as an American. But in America, she seems still to be Russian.

  198. charging you $120k-$240k, most of which you’ll have to borrow, allows us to literally STEAL YOUR FUTURE EARNINGS and cash in on a huge chunk of that projected lifetime earnings increment.

    All the more reason to de-romanticize the Ed Biz.

    However I was talking about the propaganda function of higher ed, as more and more parasitic Diversitards have invaded it (and government), demanding insertion in the shrinking middle class through Affirmative Action and other litigation. In the name of “justice,” which now means “grievance” with a (((good))) lawyer.

    I’ve found (FWIW) that when one explains what you said to young people, the more practical ones will get it. Still, I consider it a heuristic exercise more than firm economic policy analysis.

    I reject the notion that people have to borrow that much money to get a kollij ejimacation. That’s an economic choice, similar to the choice many made in the Aughts to buy houses they could never hope to afford. Cargo cultism.

    I blame the boards of education/policymakers that mandate multicult religious propaganda over basic household economy skills. My father’s eighth-grade arithmetic will tell a person that borrowing six figures to get a degree in grievance studies or basket weaving or Media Production is unlikely to pencil out in the long term. (Never mind what the arithmetic of HBD demonstrates.)

    Of course not all students can learn arithmetic; it’s beyond them. So the choice has been made to dummy everything down to keep from hurting their feelings and avoid the ensuing lawsuits.

    Regarding the oft-touted earnings enhancement that a degree supposedly guarantees, I’m of the view that is more correlation than causation, and the causal factor is the genetics of the degreed rather than the degree itself.

    But you’re right. Higher ed’s upper echelons embraced mercantilism, monetarism, and casinofication. It hasn’t bottomed out yet because academe, like government, is the last bastion of reliable middle class jobs in the US. I’d say we need to be cautious in designing our programs of “how to set that all right.” The idea of hoisting the black flag and slitting throats is attractive sometimes…but isn’t that exactly what the illuminati of fiat currency do? “Creative destruction” and “space to destroy” and all?

    I personally don’t see a big crash. I see Soviet-style socialism limping along for a very long time, bleeding off productivity and rewarding parasitism. I often hear people say, “The USSR crashed, the USSA will too.” Not necessarily. There may be a lot of life left in being the last superpower standing. After all, we’re still the country that China buys houses in and steals innovation from, and the West is where all those low IQ blacks and browns want to move and be given free stuff and live in the Amerika (TM) cargo cult theme park forever.

    What concerns me is that this Old European moneychanger-type economy will erode and destroy the genetics that made this republic great in the first place. Arguably those of us with those genetics will lose a lot, but those who depend on us will lose a lot more, since there will be no one left to panhandle for the teutonic Western Civilization everyone seems to want but cannot themselves create.

    That’s the point where I usually refer people to the “waste land” myths–King Arthur, Parsifal, and the like. When the white hero-king loses his vitality, when he gets shanked in the balls, the very land dies, and nobody is better off.

  199. Truth, A bit testy, but I did no research, I just remember seeing the Mathew McConaughey Lincoln ads, ad nauseum. And, Matt is more than just an actor, he is an award winning, box office fab actor.

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  200. Anyway, half the trick will be at least getting EED people to stop blaming themselves for Black failure.

    None of us are blaming ourselves.

    A good many of us blame other whites. Let’s focus on reducing that.

  201. One last thought, Where do Sharapova’s ads play. She is the face of the Russian nation when it comes to attractive, no make that beautiful sports celebrities. Serena probably doesn’t rank in the top ten most marketable black female celebs in the US of A.

  202. says:
         Show CommentNext New Comment

    Judging by a rare lifetime contract with Adidas, after they lured her away from the already generous Nike, and a near eight-year ongoing contract with Rolex, a lot. Certainly a lot more than a less beautiful athlete with the same kind of wildly inconsistent career as Ivanovic would earn in endorsements.

  203. Brave New World is an awesome book. Awesome. We had to read both it and 1984 in the same year in high school. For a long time I thought Orwell’s was much the superior work — and it is indeed superb — but in recent years the prescience of Brave New World strikes me as positively uncanny. When I was a teenager the idea of compulsory sex seemed absurd, but we are pretty much there now. The idea of artificially incubated batches of babies made no sense to my teenage self, but now I expect to see it before I die.

  204. What kind of school outside of the movies or a sitcom would have a “puppetry” major ?

    Right here bro. Still time to apply.

    Diploma of Advanced Studies in Contemporary Puppet Theatre

  205. I didn’t say she was a gorilla or even looked like one. I just suggested that if I were a silverback in need of a good wank, whose picture would I choose?

    As for the rest of your post, I doubt blacks are lashing out due to their own innate sense of inferiority about their IQs and academic success. How could they come to that conclusion when EVERYBODY in school and government has told them for decades that they are not to blame for their lack of success. The money being spent is not because whites actually think these programs will work. They exist to shut blacks up at least momentarily and for useless good-whites to get in on the scam and get paid.

    What would likely be best for African American kids is for them to have their own schools

    They did and the people who supported keeping it that way were racists and hate mongers.

    Anyway, half the trick will be at least getting EED people to stop blaming themselves for Black failure.

    Yeah, and get those whites who do blame other whites off the government gravy train? There is a lot of money to be made by everybody, including self-hating whites by blaming whitey for every ill imaginable. I have an idea, you try and be a white guy calling into a show and try and get a word in about black dysfunction that doesn’t revolve around some kind of white malfeasance and see how far it gets you.

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  206. If Blacks (and everyone else) weren’t pressured to go to college, they could go for types of employment they’d be better suited for as a group. Along with that should go bringing our industry back from China, and what Camille Paglia’s called “a revalorization of the trades,” having a lot more respect, socially, for the men who fix our refrigerators and install air conditioning systems and what not. Those salt-of-the-earth blue collar types deserve a lot more respect than they get.

    Yep. A university education is a necessity for maybe five percent of the population. Most universities should be turned into trade schools. The idea of a college education as a right for everybody is madness.

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  207. What, exactly, is wrong with thinking that your culture’s standards of beauty are the best? If blacks had never been brought to America (don’t we all wish that were so?), they would be able to uphold Serena as their standard of beauty, and would not be confronted with ugly images of Maria Sharapova. Even if you are a minority, it is pretty classless to expect the majority to always pretend that it’s own culture and preferences are somehow wrong or shameful.

    http://www.africacradle.com/2015/03/19/top-10-hottest-female-celebrities-in-africa/

    Boring but easy click through. The ladies range from pretty good looking to stunning, and every one of them has Serena beat. There’s also an absence of anyone resembling Sharapova. No one seems to feel that this state of affairs requires African shaming sessions.

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  208. good one!

  209. Good idea if trade school jobs weren’t disappearing by the boatload by automation and advances in technology. I don’t have an answer but I don’t think anybody else does either.

    I agree that college is a waste for these people but there needs to be a major restructuring of the economy soon.

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  210. The porn history comment way above is most prescient. If we checked what this guy himself whacks off to, I’m willing to put a lot of money on it being white women mostly.

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  211. The last paragraph of the piece is quite revealing:

    “We realize,” Dr. Hudson said, “we are writing a script to how to have these conversations about race.”

    Notice that Dr. Hudson does not think she is merely fostering “conversations about race,” but rather is “writing a script” to those “conversations.”

    Indeed, campus leftists who are obsessed with race don’t want to talk about race: to the contrary, they want to talk about how to talk about race. In other words, they want to signal about race.

  212. …. what this guy himself whacks off to, I’m willing to put a lot of money on it being white women mostly

    I can’t fault him there; works for me.

  213. If black women can’t be ugly then they can’t be beautiful.

    I recall Red Foxx telling black actress Lawanda Page that she was so ugly he could stick her face in some dough and make gorilla cookies. I can’t even. He should have been fined for that, or possibly incarcerated.

    https://www.youtube.com/watch?v=5qzRSU2NWmE

  214. Ancient times -bpc

  215. Truth, why don’t you just Google “stars that have made American commercials” and see it for yourself?

    http://www.mattsmoviereviews.net/comment-actors-commercial-spokespeople.html

    http://myfirstclasslife.com/12-highest-paid-celebrities-starring-tv-commercials/?singlepage=1

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  216. You said “moving” Troofie, not “speaking”. Brady and the advertisers know his strength.

    You get a D-, as I’m giving you the AA social promotion to get you the Hell out of my classroom.

    https://www.youtube.com/watch?v=VtlhSUrrE-w

    He speaks!

    http://nesn.com/2014/10/tom-brady-makes-breakfast-with-mom-in-newest-ugg-commercial-video/

    Aw, he makes pancakes with his mom!

  217. From you’re article:

    There used to be a time when sports stars, musicians, and struggling actors were the main choice for advertisers. Michael Jordan gulped down Gatorade and wore Nike shoes. Michael Jackson drank Pepsi. A young, pre-Hollywood Naomi Watts turned down a date with Tom Cruise for a roast beef dinner.

    A-list actors, on the other hand, had a credibility to uphold. There craft was an art, a passion, and no amount of money could sway them to the dark side of commercial advertising.

    Refuge, however, would be found in Japan, the land of the rising sun, which saw a rise in celebrity endorsements for its local products. There was Harrison Ford selling Kirin Beer. Ditto Brad Pitt with Edwin Jeans.

  218. I just don’t find black women attractive. Yes, those women are much better looking than Serena Williams, but that’s not saying much.

    The advertising on the site only featured white women, but I guess it was directed at me.

  219. Could this have something to do with blacks being more masculine on average?

    Black women definitely prefer black men.

    No one wants a woman who is going to be comparing him with a black man.

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  220. How many 800 lb gorillas can we pack into one room? I know there is a huge effort to market and sell miscegenation, but how many white women really want men who are dumber than they are, and who also have worse career prospects? How many white women actually find black men to be physically attractive? On top of everything else, who wants to be a single mother?

    Maybe I mistook your point about not wanting to be compared to black men.

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  221. MarkinLA, but when given the opportunity the big silver back did indeed choose the blonde…see King Kong and Fay Wray or KK and Naomi Watts.

  222. “How many white women actually find black men to be physically attractive? “

    Plenty, actually. And white men black women, but there is no doubt that these things are culturally determined. The fact that many black women in the US are obese and poor does not prove that black women lack sex appeal. For example Germans , not just Boris Becker, are notorious subscribers to the theory that the darker the berry, the sweeter the juice.

    Personally I love Haitian women, though I don’t usually find US African American women as attractive.

    US born white men as a class seem to find black women unattractive. No doubt this has something to do with formative first sexual experiences in high school.

    I don’t, I prefer good looking black women on sexual attractiveness over white women any time, but I agree that you are less likely to find black women with a Ph.D.

    But then again, I also think that homosexuality is a learned skill, just like speaking whatever language you speak that you acquire in childhood. Any English speaker could speak Mandarin, if they started learning at birth, but once they have learned English, Mandarin is awfully difficult to acquire, whereas Spanish is fairly easy.

    Maybe in the same way, it is relatively easy to moving from being sexually aroused by white women to being sexually aroused by black women, but much harder to change to wanting to make a baby with another man.

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  223. Good idea if trade school jobs weren’t disappearing by the boatload by automation and advances in technology. I don’t have an answer but I don’t think anybody else does either.

    The ideal solution at this stage is just to start shutting down surplus universities.

  224. How many white women actually find black men to be physically attractive?

    Twenty years ago we had a gorgeous babysitter for our kids. An Italian girl, a real head turner, not the most politically correct. One day she told me, “Denzel Washington is attractive, at least to the extent you could describe a black person as attractive.”

  225. says:
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    I’m skeptical that hot blonde women are especially interested in Jewish guys.

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  226. You sound suspiciously like a middle-aged tech guy I know, who’s dating site profile lists his perfect date as a low-income Asian woman. It’s not that he doesn’t want a white woman, it’s that he’s invisible to white women.

    It ain’t preference, it’s a lack of viable options.

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  227. To allay your suspicions, I am not he.

    I am happily married with a beautiful wife and two beautiful young children, so I have no online dating profile. I genuinely cannot understand why men would want to date 50-something year old white women or find them sexually arousing. However, I am not losing any sleep over it. None at all. Honest.

  228. The babysitter: AKA San Quentin Qail.

  229. Black women long for black men, but not even black men want to be compared with a black man.

  230. Why, he had asked, does Maria Sharapova, a white Russian tennis player, earn nearly twice as much in endorsements as Serena Williams, an African-American with a much better win-loss record?

    Because Williams wins, due to her back-breaking quad and cinderblock glute muscles, while making a sound like a bull moose. She isn’t kidding.

    Beyonce makes more than lots of black girl singers with a better voice (who have not altered the way they look).

  231. To be clear, the Williams sisters’ muscles don’t look much more natural that Beyonce’s hair.

    Sharapova gets credit for her limited winning while looking good because she is (or seems to be) doing both by natural means.

  232. It was this was ten to 15 years ago when I was in school. At least then if you stated the obvious, it would cause some professors to squirm a bit during one of their rants. I suspect not so much nowadays.
    BTW, during my last stint in college to brush up on a few subjects, both Gloria Steinem and RFJ Jr. were invited to speak, ostensibly at the behest of the student body, and also for $20,000 grand plus expenses (this was about 2004).
    Both were also pretty much dicks as far as talking to the college newspaper went.

  233. I’m sure.

  234. I’m skeptical that hot blonde women are especially interested in Jewish guys.

    Hot blonde women are however interested in money. And Jewish guys and money do seem to go together.

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