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In the Future, Everything Will Look Like an Apple Store
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Remember how in last year’s post-apocalyptic Tom Cruise sci-fi movie Oblivion, Tom and some English actress lived in a gleaming glass and steel box that looked like an Apple Store on top of a tower? In the future, everybody will live and shop in nothing but Apple Stores.

Old Ralph’s supermarket

For example, from 1970 to 2012, this was the Ralph’s supermarket on Ventura Blvd. in Sherman Oaks. It wasn’t much, but then it was a grocery store, so what did you expect?

Then Kroger, of which Ralph’s is a subsidiary, tore it down and put up a new improved Ralph’s supermarket. Now you can buy your Cheerios in what looks like a two-story Apple Store (because nothing makes grocery shopping simpler than an escalator):

New Ralph’s supermarket
(The two ladies at lower left who, entranced, are about to start walking across Ventura Blvd. toward the glowing, gleaming Ralph’s will be killed instantly by a hit-and-run BMW, and their grieving families will be issued posthumous jaywalking tickets by the LAPD.)

Did Steve Jobs singlehandedly bring back Shiny Box Modernism?

Did we forget why we got tired of it the first time? Did they invent some new window-washing robot that makes it affordable to keep it looking spiffy?

One odd thing about Ventura Blvd., however, is that a supermarket looking like an Apple Store is actually a locally sensitive retro throwback to the venerable indigenous architectural style of the San Fernando Valley, Googie.

Right down the street from the Ralph’s is Philip Duell’s 1949 Casa de Cadillac:

The Southern California Googie architects like John Lautner and Wayne McCallister, who built the famous Bob’s Big Boy drive-in on Riverside Blvd. in 1949, never got many academic kudos because they were designing fantasy buildings for a middle class car culture liberated by 1940s prosperity.

In contrast, in 1949 architect Philip Johnson built himself a glass house in New Canaan, CN:

Big dead fish: He loves life in the sea but now he’s hooked on BROOKE SHIELDS

Granted, glass boxes are stupider things to live in than to buy Cadillacs or cheeseburgers in, but Johnson was a socially elevated gay man with strong connections to the European art world (largely Nazi, but that didn’t seem to matter to his enduring reputation).

Here’s Across Difficult Country’s obituary for Johnson, inventor of the Cee-Throo Tool Shed.

I can recall in 1981 picking up a copy of People Magazine from a friend’s coffee table and idly flipping through it until I came upon a story about how famous architect Philip Johnson had developed the anti-social habit of vandalizing his neighbor’s houses by throwing stones through their windows, until his neighbors, provoked beyond all patience, taught him a lesson by smashing his dwelling. “Wow, that’s the weirdest thing I’ve ever read,” I said. “I sure hope it’s true.”

The only hint on the Internet that I can find that I didn’t hallucinate that memory is this 1981 Harvard Crimson story about a panel discussion among famous architects:

Johnson added that only the Harvard Lampoon suffered by printing an article in the People Parody that said his famous glass house was wrecked after he threw stones.

 
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  1. Rob says:

    I wonder if there’ll be a new craze for avant garde kennel architecture called Bauwauhaus.

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  2. I went to a grocery store in Lund, Sweden that had ramp escalators that shoppers could use to take their carts from one floor to another.

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    • Replies: @dearieme
    We have one of those in Cambridgeshire. Maybe they're a vile European habit like, oh, soccer.
    , @Anonymous
    Target has that in several stores in/around NYC.
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  3. Anonymous says: • Disclaimer

    “Now you can buy your Cheerios in what looks like a two-story Apple Store”

    Surely “now you can boycott Cheerios….”

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  4. Justin says:

    Googie emerged from Streamline Moderne and Streamline emerged from Art Deco. These days Deco and its offspring are considered kitsch by People With Taste™. It’s deemed acceptable to enjoy Googie and Streamline, but only with a certain level of ironic detachment. Midcentury modern shows a fair amount of influence from Deco and its successors, but it’s more restrained and minimalist.

    The current vogue for Midcentury Modern has been going on for how long now? Are we ever going to have any new creative design movements? In spite of all the increased vibrancy, it seems like our creative classes just keep recycling the ideas of Old Dead White Men.

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  5. Hank says:

    At least in the Sci-Fi world, I’ve noticed this as well. All our fantastical visualizations of future technology just look like……apple stores, like you say Steve. However, there was Sci-Fi back in the day when spaceships all looked like they ran on commodore 64′s; which is have there own almost “retro” scifi feel to them.

    Blade Runner had this retro Scifi look as well.

    I’m not sure, but anything that isn’t the “apple store” look may now be forced to call itself “cyberpunk”.

    One movie that broker the mold somewhat was Elysium, even though it sucked. A lot of the tech in that movie actually felt pretty original in the visual department, especially stuff on earth, and not everything was simple flying Ipads.

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  6. According to the George Mason and Harvard Econ department , in the future, individuals will be compressed, asymptotically, to units of maximum possible efficiency .

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  7. Anonymous says: • Disclaimer

    Agreed – see how Argos, a UK value “everything” store, has transformed into a pseudo apple store.

    http://www.pcadvisor.co.uk/news/tablets/3491372/argos-ditches-catalogues-for-ipads/

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  8. VincentT says:

    As old Chinese proverb (古老的中國諺語) say, “Man who live in glass house need to change clothes in basement.”

    Other useful Chinese proverb:

    Man who want pretty nurse must be patient.
    Man who push piano down mineshaft get A flat miner.
    Passionate kiss like spider’s web: soon lead to undoing of fly.
    Man who walk through airport turnstyle sideways going to Bangkok.
    Man who fight with wife all day get no piece at night.
    American Baseball wrong: man with four balls cannot walk.
    Crowded elevator smell different to midget.
    Man who fart in church sit in own pew.
    Man who run in front of car get tired. Man who run behind car get exhausted.

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  9. sean says:

    HEB is going to that look on some of its older stores. Also
    seen escalators at whole foods.

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  10. “In contrast, in 1949 architect Philip Johnson built himself a glass house in New Canaan, CN:”

    I guess Mr. Johnson wasn’t one to throw stones …

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  11. dearieme says:
    @Uncle Peregrine
    I went to a grocery store in Lund, Sweden that had ramp escalators that shoppers could use to take their carts from one floor to another.

    We have one of those in Cambridgeshire. Maybe they’re a vile European habit like, oh, soccer.

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  12. SFG says:

    Glass house architecture works for stores, I think. It’s just lousy for houses, where you want privacy (unless you’re the Kardashians). Let he who is without sin among you…oh wait, Steve beat me to it. ;)

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  13. meh says:

    I went to a grocery store in Lund, Sweden that had ramp escalators that shoppers could use to take their carts from one floor to another.”

    Was it named “Finntrolls”?

    http://www.youtube.com/watch?v=od3GVNwwYoQ

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  14. Priss Factor [AKA "Cloudcastler"] says:

    Visibility and lighting. Good for sales.
    Entire store turned into window display.

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  15. M_Young says:

    Fullerton — home of Latino cops who beat homeless, white, mentally ill men to death — used to have a beautiful modernist branch library, paid for by Norton Simon (art collector and heir to the Hunts canning fortune). Here is a picture from the bad old days of 90+% white, women kept their place in the home, Orange County. Not the burka.

    Needless to say Diversity wasn’t kind to the museum. Our immigrant enriched economy that is supposed be so great for us isn’t so kind to people with mental or drug issues, even relatively mild ones. These took to camping behind the library, between it and the BNSF tracks, and using the library’s facilities. Unlike illegal aliens, the city was able to root these out, but the damage had been done. Just as well, the whole effect of the place was ruined by the dog park the city put up for its child-free SWPLs, complete with chain link fence, made a …dogs breakfast out of what had been a sweeping lawn.

    Current plans are for the building, one a public institution providing knowledge services to the entire community, to be taken over by a Korean evangelical church. Go enrichment!

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  16. M_Young says:
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  17. The most deplorable one [AKA "The fourth doorman of the apocalypse"] says:

    OT, but Steve, seems there is more Presidential Timber engaged in fraud in CalPERS:

    http://www.breitbart.com/Breitbart-California/2014/07/13/CalPERS-Former-CEO-Admits-to-Fraud-and-Bags-of-Cash

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    The best thing about that CalPERS story is at the bottom: From July 15th to July 29th, Chriss Street will be teaching "Entrepreneurship and Capitalist Business Strategy" at Ho Chi Minh University in Vietnam.

    If you're an American of a certain age, those are words you never thought you'd read.
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  18. slumber_j says:

    See, I think it would be pretty groovy to live in a house like that on a lot of land–just as Philip Johnson must have thought when he decided to do a bald-faced ripoff of Ludwig Mies van der Rohe’s Farnsworth House in Plano, IL. I had dinner there once when some Chicago friends won it in a charity auction, and it was pretty great…

    Then Johnson introduced his fake Farnsworth House to all his fancy friends whose architecture he was curating at MoMA, and they decided to kiss his feet rather than Mies’s. I guess Art History works just about like History, when you stop and think about it.

    Philip Johnson was just about the most unpleasantly homosexual homosexual I’ve ever met–Truman Capote turned up to 11, but without the wit or humor. It’s amazing that he got away with being the architect he was for so long, but there you go. Not that his buildings were necessarily bad: the Glass House is actually lovely, and even the house he build in Cambridge, MA for his thesis at the Harvard GSD is a really pleasant place to be.

    But still: Jesus.

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  19. Priss Factor [AKA "oy vey"] says:
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  20. I’ll take this over pseudo-Tudor McMansions any day. It hearkens back to an era of testosterone-driven optimism. Machines for living — no gingerbready trim or fussy gables.

    The exemplar was Pereira’s administration building at Convair Astronautics in San Diego. Fittingly it was torn down in the 90s to make way for a shopping district.

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  21. BenjaminL says:

    I think the last paragraph here is a little unclear, so just in case any readers are confused:

    The Harvard Lampoon is a satire magazine that made up the rock-throwing story. It didn’t actually happen.

    But about architecture: Normally I think Steve’s wry mockery of modernist and po-mo architecture is a good corrective to academic and elite pomposity. Although I think he misses a lot this way.

    (Steve, you should address the work of Louis Kahn: the Salk Institute, the Yale Center for British Art, the Andover Library, the Kimbell Museum. Or review “My Architect.” Kahn was a modernist who could actually be warm and human — in his architecture, not his appalling personal life.)

    I love modernist architecture, but I have to say: Philip Johnson was a really mediocre architect. His talents lay elsewhere. I think everything he did was a rip-off of someone more original. I.e. his glass house is a rip-off of Mies’s Farnsworth House.

    But Steve, take a look at Mies’s Barcelona Pavilion. Can’t you see just a little bit of beauty there?

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  22. Anon says: • Disclaimer

    Shiny Box Modernism will be around as long as architecture continues to be populated by men with Asperger’s who are easily overstressed by disorder. They can never get it white enough, spare enough, and straight enough to calm their mental jangle.

    Aspy guys get all excited by stress load factors, and they see the logic of, and are quite happy to deal with, all the rules and regulations required by modern government, and they can spent hours laboring over a dull blueprint with a ruler. Aspys will dominate the future of architecture because of these traits. I just wish they weren’t constantly pushing their boring tastes off on everyone else.

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  23. Scudamour says:

    It’s not people magazine, but:

    http://listverse.com/2010/10/21/10-notable-buildings-people-hated/

    “But the house attracted unwanted attention. Birds crashed into it. Locals threw rocks at it, prompting Johnson to retaliate in kind, landing him in some trouble.”

    P.S. Check out Vaux News twitter feed, making fun of Vox.com:

    https://twitter.com/vauxnews

    “Why “tax refund” is just another way of saying “stealing from the state.” http://tinyurl.com/voxsplaining

    Why the Koch Brothers giving money to research a cure for cancer is worse than cancer itself. http://tinyurl.com/voxsplaining

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  24. Anonymous says: • Disclaimer
    @Uncle Peregrine
    I went to a grocery store in Lund, Sweden that had ramp escalators that shoppers could use to take their carts from one floor to another.

    Target has that in several stores in/around NYC.

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  25. Priss Factor [AKA "cinco"] says:
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  26. Priss Factor [AKA "Skyislander"] says: • Website

    Glass box house isn’t smart since you want privacy. I suppose you can use curtains, and if you’re living secluded in your own vast plot, there won’t be anyone to see you. If no one’s around, it’d be cool to sit in the living room and look out windows on all sides at all the grass and trees around the house.
    I suppose the windows could be tinted so that you can see outside but you can’t be seen from the outside.

    Anyway, glass box is ideal for businesses since the whole point of most businesses is to be seen.

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  27. e says:

    Was Mr. Johnson an exhibitionist?

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  28. >>Steve Sailer wrote:
    “”””””“Wow, that’s the weirdest thing I’ve ever read,” I said. “I sure hope it’s true.” “””””””””

    Can’t imagine Johnson’s glass house being built in the hood’s of Compton, Oakland, East St. Louis. Wonder how long it would take ’til it would be burnt to the ground?

    One of Johnson’s famous neighbors, Ralph Lauren, built himself a house, and, upon seeing the results and not finding it much to his liking, simply tore it down and built another one (this time a much larger one) from scratch. Wonder if such a thing is allowed in NoCal much less parts of SoCal (Malibu etc)?

    “”””””””””””from 1970 to 2012, this was the Ralph’s supermarket on Ventura Blvd. in Sherman Oaks. It wasn’t much, but then it was a grocery store, so what did you expect?””””””””

    The Ralph’s in Venice resembles the pre-Apple Store Ventura Blvd. Ralph’s.

    Have to admit, Ralph’s is kind of cool as far as grocery stores go.

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  29. JMR says:

    I’m not crazy about escalators in any establishment, since it usually means standing still instead of continuing to walk.

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  30. Robinson says:

    The glass curtain wall is a parody of a window. There is a reason glass is used to evoke alienation in terms such as “glass ceiling” and in images such as Hannibal Lector’s cell.

    Let the worker bees open a window once in a while, at least in the seasons when it is economically feasible. It would even be nicer if the wage slaves had a terrace.

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  31. Priss Factor [AKA "Skyislander"] says: • Website

    What a Judeo-centric world we live in.

    Everything has to be justified through the Jewish narrative.

    So, Krauthammer says we should build walls to hold back illegals since the Great Wall of Israel has been very effective in holding back the Palestinians who are LIKE THE NAZIS.

    But Diane Feinstein says we should welcome the illegals because erecting walls against them would make us LIKE THE NAZIS.

    Both argument are premised on the narrative of Jewish victim-hood and Jewish interests.

    We should tell both of them that a Big Wall in America is justified simply because it serves OUR interest regardless of what it may mean to Jews on either the ‘right’ or ‘left’. We don’t need Jews to argue in favor or against American border security by interjecting narratives about the Jews.

    PS. Feinstein is a vocal supporter of the Wall in Israel, of course.

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  32. Anonymous says: • Disclaimer

    The funniest quote I ever heard occurred in Ralph’s around 1990. Might even have been that one in Sherman Oaks (I’m from SF so LA confuses me). While I was standing in line two black guys, one short one tall, came in arguing like cats. They go down one aisle and come up the next, stll sniping at each other nonstop. Finally the short one says, “shit, you 6’5″ you caint play no ball.” Silence.

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  33. Priss Factor [AKA "romuhumagawulusianeous"] says:
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  34. Lot says:

    Grocery cart escalators are becoming common these days, there is even one in the La Mesa Wal Mart is suburban San Diego.

    My favorite Nordic supermarket architecture is the one in central Amsterdam built under a hill in a park so you can walk on top and sunbathe on the grassy roof.

    Here’s a pic, it looks even better in person the way it does not obstruct the flow of green grass from the rest of the park.

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  35. Old Jew says:

    WALMART in DC on Georgia Ave., has escalator for carts, to take them to the underground parking.

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  36. rod1963 says:

    The new Ralph’s is a minimalist looking fishbowl of c**p designed by talentless architects. I’ve always despised this movement in architecture – it’s barren, very cheap looking, boring, conformist and reminds me of the Soviet style grey box architecture except with glass.

    The Cadillac store is just as bad – a box with lots of glass. Reminds me of the museum of modern art in my town. It’s a ugly, empty glass box. Right next to it is a minimalist style apartment complex which is equally barren and hideous at the same time. Supposedly it’s for artists, but it reminds me more of a sensory deprivation chamber than a place for artists to live.

    Bob’s Big Boy was done right. Sadly it’s more the exception than the rule.

    It’s amazing in a way, we went from Ionian, Roman and a host of beautiful architectural styles to soul sucking mass produced c**p that looks like something Charles Manson would design.

    It’s like the Guggenheim, another hideous box with a malignant spider looking sculpture out in front. Reminds me of a 1950′s sci-fi picture and what’s inside – well I’ve seen better stuff in most 2nd hand stores and in junk yards. Even Honey Boo Boo jacked up on Red Bull do better.

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  37. ….

    “Did they invent some new window-washing robot that makes it affordable to keep it looking spiffy?”

    Of course not. All that expansive two-story glazing will be washed by Openly Imported Third World illegal aliens who, as we have been propagandized monotonously to regurgitate, do the jobs Americans won’t do. Why it’ll be the Neverending Sob Stories Of The Squeegee Men!

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  38. ysv_rao says: • Website

    “People in glass houses…”…a little too on the nose…

    In that case, he is my favorite practical joker of all time!

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  39. carol says:

    RE the old Ralphs, what was with those tiki-hut roofs that were going around? I thought those looked dumb.

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    Indigenous SFV Tiki Culture!
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  40. Jacobite says: • Website

    In my city they wanted to tear down our old indoor and smaller basketball/hockey sized arena, after a new and spiffier one with skyboxes et al. was built at taxpayer expense next door, in order to replace it with a baseball stadium. A glass box had been built around the old concrete hulk in 1960 and because of this it was eventually deemed so “architecturally significant” that it wasn’t to be touched. It is now on the National Register of Historic Places.

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  41. @carol
    RE the old Ralphs, what was with those tiki-hut roofs that were going around? I thought those looked dumb.

    Indigenous SFV Tiki Culture!

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  42. I wrote an obituary of Johnson.

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  43. asd says:


    I was surprised when I found out that University of Chicago Law’s fairly well-known “Cube” building was designed in the 1950s by Finnish architect Eero Saarinen. It looks (and feels, on the inside) like a much newer building.

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  44. Dave Pinsen says: • Website

    The Apple Store of fast food?:

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  45. Bill M says:

    Cart escalators are common in certain cities in the US, such as NYC. There’s a Home Depot in Midtown Manhattan with them.

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  46. Bill M says:

    I don’t see what’s wrong with it. It looks fine, especially in SoCal which has a lot of sunight. Do we really need more endless permutations of stuffy Classical architecture, that ends up just looking cheesy and tacky?

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  47. Jefferson says:

    In the future will cities that are predominantly NAM have just as many Apple stores per capita as cities that are predominantly made up of SWPL types and Asians ?

    I don’t see it happening because Apple products are expensive and on average Whites and Asians have more disposable income than Spanish speaking Amerindians/Mestizos and Blacks.

    An Apple store located in Portland, Oregon and San Francisco for example will make way more money than an Apple store located in Detroit and El Paso because those two cities have a very high poverty rate.

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    Apple provides convenient maps of where Apple Stores are located (i.e., not in NAM neighborhoods).
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  48. @Jefferson
    In the future will cities that are predominantly NAM have just as many Apple stores per capita as cities that are predominantly made up of SWPL types and Asians ?

    I don't see it happening because Apple products are expensive and on average Whites and Asians have more disposable income than Spanish speaking Amerindians/Mestizos and Blacks.

    An Apple store located in Portland, Oregon and San Francisco for example will make way more money than an Apple store located in Detroit and El Paso because those two cities have a very high poverty rate.

    Apple provides convenient maps of where Apple Stores are located (i.e., not in NAM neighborhoods).

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  49. Robinson says:

    Diners on Long Island started using more glass after this horrendous hate crime was perpetrated in the early eighties.

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  50. Retired says:

    How much more will the Cheerios cost in this fancy store?

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  51. FWIW says:

    If everything were as carefully designed as an Apple Store. http://www.ifoapplestore.com/apple-store-glass-staircases/ Here are the detailed plans which were patented. http://pdf.ifoman.com.s3.amazonaws.com/staircase_page_patent_c.pdf

    They engineered the fuck out of these things. F L Wright just guessed and his houses are hell to live in.

    No escalators for Apple. It is the holy grail of retail marketing to get a customer to the second floor.

    I’ll confess to trying to clone an apple table. It can be done but can’t be approximated without losing everything. And even if totally cloned, looks out of place in a house. It was a monster. It’s just that these tables look so good in their stores.

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  52. charlie says:

    I think Steve is missing the point; the re-rise of glass boxes is directly related to fracking and cheaper electric costs.

    I live in a glass box. Having a wall of windows is great, but also $200 electric bills right now at 9.9 cents a kwh. go up a bit in the summer and I wont’ take it.

    Apple has a very anti-urban style, although hipsters who love apple products haven’t figured that out yet.

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  53. Rhetorical: Would Ralph’s build such a building — or any building — in Compton, for example? The amount of decorative glass increases proportionally with an area’s security level, I’ll wager.

    I live in a place that most progs would consider ideal, but avoid in practice. Today I found that one of my neighboring families is/are moving away. The family’s so-called father fled back to a continent south of Europe, whence he came, after gaining a green card. This gent left his American family with nothing; he just split. Took 20 grand from the family’s bank account and bolted.

    Selfishly, I was glad to hear this news, because as soon as this family moved in I had a break-in.

    So the mom was selling all possessions. Pretty heartbreaking. I suggested that the feds would be interested in this and a bunch of other locals hanging around scattered, as many of them are also here illegally.

    What a country!

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  54. …never got many academic kudos…

    Never got much kudos. “Kudos” is singular.

    Folks can’t seem to agree whether the plural is kude, kudea, or kudoi. Nothing fun like Cyclopes or octopodes, sadly.

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  55. Jefferson says:

    Whites and Asians in the U.S love Apple products like Barack Obama’s sons love Michael Jordan sneakers.

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  56. Brutusale says:
    @The most deplorable one
    OT, but Steve, seems there is more Presidential Timber engaged in fraud in CalPERS:

    http://www.breitbart.com/Breitbart-California/2014/07/13/CalPERS-Former-CEO-Admits-to-Fraud-and-Bags-of-Cash

    The best thing about that CalPERS story is at the bottom: From July 15th to July 29th, Chriss Street will be teaching “Entrepreneurship and Capitalist Business Strategy” at Ho Chi Minh University in Vietnam.

    If you’re an American of a certain age, those are words you never thought you’d read.

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  57. Mr. Anon says:

    “FWIW says:

    If everything were as carefully designed as an Apple Store. http://www.ifoapplestore.com/apple-store-glass-staircases/ Here are the detailed plans which were patented. http://pdf.ifoman.com.s3.amazonaws.com/staircase_page_patent_c.pdf”

    Wow. They even patented the staircase. Jobs must have been kind of a nut.

    Nobody gives a damn what the building looks like that their PC came from. A PC is just ordered off of Tiger Direct and shipped from a warehouse, or comes off of a shelf at a Staples. The obsessive design of Apple stores tends to support the view that Apple is, at heart, a cult.

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  58. Priss Factor [AKA "Skyislander"] says: • Website

    I think it’s the only way that many retail stores can compete in the digital age.

    Many people don’t even go shopping anymore. They buy from Amazon or some such stuff.
    Amazon and such businesses are where you see tons of products just by going to their sites.

    Also, people are always looking at their iPhones or iPads or something. Such devices have made the entire globe ‘transparent’ with a touch of a button.

    So, for stores to direct the attention of walkers-by to their stores, it helps to be transparent with glass and shiny inside. It’s like 3D shopping.

    You gotta admit an Apple store looks more enticing–as a kind of glass/ice castle–than something bulky-and-clumsy-looking like Best Buy.

    PS. What they should really do is make all government buildings like Apple Stores. That way, we can see them instead of them just seeing us. I’ll bet government workers will get off their ass more if they know that anyone passing by can see them at the desk.

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  59. Priss Factor [AKA "Skyislander"] says: • Website

    How about using an apple like structure for sports games.

    A lot of sports games are lame because of ‘out-of-bounds’ rules that keep interrupting with the flow of the game. But if you can have athletes play sports inside a giant glass box, they can pass the ball off the transparent glass walls, and spectators can see the thing from the outside.

    How about three level soccer or handball?

    It’d be played inside a giant glass box with three glass levels. But there would be holes and breaks in the levels that would allow the players to pass the ball back and forth from the various levels. So, the player at the upper level can throw the all to the mid level and the player in the mid level can toss it to some guy in the mid level and etc.

    The shot can be made from all three levels as the end zones will be open. Like this.

    ———————————————————- ceiling

    open space—— ——— ——– —–open space 3rd level

    goals(here and at the other end)

    open space——- ——– ——– ——open space 2nd level

    ————————————————————floor

    Notice the breaks in the second level and third level to allow the ball to be passed between the floors. And notice that second and third levels have floors that don’t stretch all the way so as to enable making the shot from the floor level and from the upper level.

    It’d be like the motorcycle fight in TRON: LEGACY with multiple layers on transparent floors.

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  60. Priss Factor [AKA "Skyislander"] says: • Website

    A cool sport would be like hockey or lacrosse on roller-blades over a field with lots of curves and turns so that players can ride all over in weird ways and make all sorts of jumps and twists and turns.

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  61. Whiskey says: • Website

    Modernism is done because its cheap to build. Not to operate, a glass box is hell to heat and cool, but is dirt cheap to put up. Same with a steel and glass box rectangle. Very cheap and FAST to construct. Which is why you see them all the time, nothing else approaches the cheapness of the construction.

    Just as the ranch style single story house is the cheapest residential building to put up, regardless of the bad use of space and upkeep issues around it.

    As far as a different than Apple future, well Max Headroom stands pretty much alone in a concept of the future. Made in the mid 1980′s, it had a mixture of old, early 20th Century stuff like manual typewriter keyboards hooked up to often black and white monitors “expanded” through the use of a fresnel lens. The whole vibe was one of desperate poverty and maximum recycling with nothing really new supplanting the old.

    Forgotten today, in many ways the whole show (which was just brilliant and available on DVD) was a fairly prescient commentary on the erosion of the old American way of plenty from say, 1950-1975 to a more Depression Era sensibility mixed in with mass immigration (city scenes are chaotic and “diverse”). There were a number of elements borrowed from Blade Runner but the budget was much much smaller. You could really see that in set design for the interiors.

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  62. in 1964 my dad closed down his west texas gas station, built a plywood cab on the back of his chevy pickup, threw his 5 kids and wife into it and took off for the american west. We visited my mother’s relatives in british columbia and then went to california. Disneyland, LA, and then las vegas. And then back to west texas via the mojave.

    That googie architecture of 1960s SoCal is still a big part of my life experience. It was wonderous to me. Fantasia of the future in concrete and glass.

    Later in my boyhood when I got into science fiction, that googie architecture seemed to embody the dreams of the future for me.

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  63. Um, where the hell is CN? Do you mean CT?

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  64. And what could go wrong with the 100% air-conditioned and by a retractable glass dome covered ISIS Vegas, a dubaious concept that heavily relies on an enormous influx of the infidels badly in need for a replacement parts procedure?

    While building an aquarium dwelling in New Canaan neighborhood is just an exercise of a flaming architecture; doing the same thing in the Old Canaan neighborhood is…well – just an exercise of a flaming architecture waiting to happen.

    This, even for a camel-herders-DNA carriers, derisive conceit can only be rationalized as a result of everlasting endeavor of some frenemic adept that urges for a covalent bonding between the Hollywood and Holly City.

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  65. […] In the Future, Everything Will Look Like an Apple Store […]

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