It’s fun to compare Alphabet’s dominant Google search engine to Microsoft’s Bing search engine for politically relevant results.
I am doing this test in incognito mode so that both search engines give me their generic results rather than results tailored for me.
For example, say you wanted to look up black versus white crime rates and you start typing black white cri. Here’s what Google autocompletes as suggestions:
And if you add an m at the end, making the term black white crim, Google shuts down completely suggesting any auto-completes:
In contrast, here is what Bing autocompletes for black white cri:
Now if you type Bing’s #2 suggestions “black white crime stats” fully into Google, here’s what Google gives you on the first page of results:
But here is what Bing returns:
Google promotes on its first page of results three fairly neutral sources (Channel4, Wikipedia, and USNews) and two sources that are biased toward the politically correct (SPLC and ColorLines). Bing cites one fairly neutral source (Wikipedia) and two biased toward the politically incorrect (WhitePrivilegeIsntReal and InfoWars).
It’s interesting that the excerpt chosen from the one source displayed on the first page by both Google and Bing, Wikipedia’s “Race and crime in the United States,” is ambiguous in Google and eye-opening on Bing.
Try it yourself, using, in Chrome browser, File, New Incognito Window.