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Razib Khan
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 TeasersGene Expression Blog
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Pleasure

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Porn Stars, Clad? They Seem to Appeal to Indonesian Filmgoers:

Ms. Aoi, and others like her, are the secret of a winning formula stumbled upon by Maxima Pictures, the production house where Mr. Hidayat is an executive producer. For two years, Maxima has made some of Indonesia’s most popular domestic films based on a simple premise: that many in Muslim-majority Indonesia will pay to see foreign porn stars perform — clothed — in local films. Just don’t expect Indonesians to own up to it.

“We’re hypocrites,” said Mr. Hidayat, who is a Muslim. “People know who they are, but they won’t admit it. It’s a love-hate thing.”

This sort of “counter-intuitive” behavior makes total sense in light of the work reported in Paul Bloom’s How Pleasure Works: The New Science of Why We Like What We Like. People consume in a particular context. The hedonic experience can’t be isolated from its history and the prior facts (and expectations) you bring into it. This sort of insight is essential when we start talking about utilitarianism as if it’s a simple calculus.

(Republished from Discover/GNXP by permission of author or representative)
 
• Category: Science • Tags: Pleasure, Porn, Psychology 
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I highly recommend this discussion between Paul Bloom & Robert Wright. The topic under consideration is the psychology of pleasure, as reviewed in Bloom’s new book How Pleasure Works: The New Science of Why We Like What We Like. You can also find out about Bloom’s ideas in this exchange in Slate. The essentialism examined in Descarte’s Baby is being taken for another spin, though with a more precise focus. The bottom line is that pleasure is often contingent on more than proximate empirical sensory input; it depends on what you perceive to be the essence of the object of pleasure, even its history (or more crassly, its price). This truth may make the calculation project of the utilitarian heirs of Gottfried Leibniz pragmatically impossible.

(Republished from Discover/GNXP by permission of author or representative)
 
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Razib Khan
About Razib Khan

"I have degrees in biology and biochemistry, a passion for genetics, history, and philosophy, and shrimp is my favorite food. If you want to know more, see the links at http://www.razib.com"