In the wake of Russia’s Internet penetration breaking the 50% mark (now – 55%) and overtaking Germany in total number of users last year, we now have news that Russian overtook German as its second most popular language. It is used on 5.9% of all the world’s websites. It is projected that Russia will maintain this position for a few years. Also .ru has become the world’s most popular country-level domain.
This is quite a remarkable achievement considering Russia’s limited number of Internet users relative to the much more populous Spanish and Chinese speaking worlds (even if Internet penetration in the latter regions is a bit lower). I wonder why that could be the case? One theory is that Latin Americans simply don’t read much, while creating websites in China may be trickier than in the West because of greater controls over the Internet. (Also hanzi are much more space-economical than alphabet-based writing systems, so what might take a few pages in English may only require one page in Chinese; that is another possible explanation). That would also explain why the world’s less than 100 million native German speakers are also far ahead of those far more numerous nationalities. Alternatively, maybe there’s simply more spam blogs or pages hosting copied content in Russian.
Here is a trends graph. As of March 27 (the date of this article), Russian has clearly at 5.9% edged past German which is now at 5.7%.