When traditional mores – that is, the masculine norms that underpin civilization – collapse, female hypergamy is unleashed, leading eventually to soft polygamy. Ironically, this overwhelmingly benefits just a small minority of alpha males (the “alpha fucks, beta bucks” strategy, as per Heartiste – and confirmed by science).
Becoming a player, or PUA, is a natural adaptation of the rational beta male to his environment. To remain in the sexual market he is going to mimic alpha traits, which is ultimately what “game” is all about. The reason many women consider players to be “creeps” is because game is a form of reproductive cheating.
One thing that’s definitely pointless, though, is to blame or resent women for following their instincts (except, perhaps, as instructional examples). It’s not something they have any control over. That is why the MRA crowd is little better than the radfems.